Emerge

What Emerge does

Emerge (legal entity EmergeTech, Inc.) is a Scottsdale, Arizona-based software company that operates ProcureOS, a web-based freight procurement platform connecting enterprise shippers with a marketplace of more than 45,000 pre-vetted carriers. Founded in 2017, the company combines contract procurement tools (annual RFPs, mini-bids, carrier scorecards), spot procurement capabilities (quote execution, Dynamic Book It Now, tracking), and an AI analytics suite (Spend Optimization, Contract Benchmarking, Spot Benchmarking, Lane Intelligence) in a single platform designed to displace traditional freight brokers by enabling direct shipper-to-carrier transactions.

The platform has facilitated more than $5 billion in cumulative freight procurement since inception and serves over 1,000 shippers. Named customers include Pepsi Bottling Ventures, AB InBev, Dollar Tree, Tyson Foods, Albertsons, Unilever, Del Monte Foods, Parker Hannifin, Restoration Hardware, Atkore, Trane, and Simmons Foods — predominantly Fortune 1000 enterprises in food and beverage, retail/grocery, consumer goods, and industrial manufacturing. The company distributes through a hybrid GTM combining self-serve digital onboarding for shippers and carriers, an enterprise field-sales motion for large accounts with hundreds of thousands of shipments and lanes, and a Premier Program that tiers carriers by fleet size (25+ and 1,000+ asset tiers).

Emerge monetizes via multiple revenue streams: monthly platform service fees invoiced to shippers, transaction-related fees on marketplace procurement, subscription/membership fees for Premier Carrier and Premier Partner programs, and professional services for guided enterprise onboarding. The company has raised approximately $172.5 million in total venture funding, including a $130 million Series B in September 2021 led by 9Yards Capital, Tiger Global Management, and The Spruce House Partnership. The platform integrates natively with major TMS systems (OTM, IntelliTrans, MercuryGate, Princeton TMX, e2open), data partners (FreightWaves SONAR, project44, SMC³), and warehouse/appointment systems (HubFlow), and is SOC2 Type 2 compliant with multi-region data hosting in the United States and Europe.

Name

Emerge

Legal name

EmergeTech, Inc.

Website

https://emergemarket.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Emerge operates ProcureOS, a web-based freight procurement platform connecting 1,000+ enterprise shippers with 45,000+ pre-vetted carriers via contract RFP tools, spot procurement, AI analytics, and TMS integrations. Founded in 2017 and based in Scottsdale, Arizona, it has facilitated over $5 billion in cumulative freight procurement.

Ownership category

akta.pro rank

Product category

Freight Procurement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

akta.pro secondary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Freight procurement platform
• Transportation spend management
• Carrier marketplace
• Truckload procurement software
• AI freight analytics

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Service Fees (Service Fees): Emerge charges service fees for the right to use the Emerge Platform. Fees are invoiced monthly and payable within 30 days. The specific fee structure is detailed on a separate Service Fees page referenced in the Terms & Conditions.
2. Marketplace & Procurement Transaction Fees: Revenue generated from facilitating freight procurement transactions between shippers and carriers on the ProcureOS platform and Emerge Marketplace. Emerge acts as intermediary connecting 45,000+ vetted carriers with shippers.
3. Premium Carrier Programs: Premier Program tiers for carriers with large fleets (Premier Carriers: 25+ assets, Premier Partners: 1,000+ assets) providing exclusive access to RFPs and spot loads, generating revenue from premium carrier participation.
4. Professional Services: Guided onboarding and dedicated procurement experts provided as part of enterprise customer support, ensuring successful adoption of the platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Emerge operates ProcureOS, a web-based freight procurement platform that connects shippers with pre-vetted carriers for both contract (annual RFPs, mini-bids) and spot full truckload transactions. The platform combines contract procurement tools, spot market capabilities, AI-powered benchmarking and lane intelligence, and an Emerge Marketplace of 45,000+ pre-vetted carriers into a unified offering for managing transportation spend.

Product overview

Emerge is a freight procurement platform based in Scottsdale, Arizona, offering a unified platform called ProcureOS that combines contract procurement tools (Annual RFPs, Mini Bids, Carrier Scorecards), spot procurement (Quote Execution, Dynamic Book It Now, Tracking & Visibility), Emerge AI analytics (Spend Optimization, Contract Benchmarking, Spot Benchmarking, Lane Intelligence), and the Emerge Marketplace with 45,000+ pre-vetted carriers. The platform serves as an all-in-one solution for shippers to optimize transportation spend, manage carrier relationships, and streamline freight procurement processes through both contracted and spot market channels.

Differentiator

Problem solved

Functional benefit

Brands

• ProcureOS: The core freight procurement platform enabling shippers to manage transportation spending through contract procurement tools, spot market capabilities, and AI-powered analytics.

Products and services

• ProcureOS All-in-one freight procurement platform integrating contract procurement, spot procurement, Emerge AI analytics, and the Emerge Marketplace into a unified offering for shippers to manage transportation spend.
• Contract Procurement

Quantifiable outcome

• Over $5 billion in freight procurement facilitated since 2017
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• HubFlowcoreTechnology or Integration · 4 December 2025Emerge partnered with HubFlow to implement touchless truck appointment scheduling, integrating HubFlow's automation with Emerge's freight marketplace Platform ProcureOS. The automation was introduced in May and rolled out to major shippers, successfully scheduling loads with zero human intervention, increasing efficiency and accuracy.
• SMC³coreTechnology or Integration · 20 September 2024Emerge and SMC³ announced a strategic partnership for procurement, integrating SMC³'s freight transportation data and analytics capabilities with Emerge's procurement platform to enhance freight procurement intelligence for shippers.
• FreightWaves SONARcoreTechnology or IntegrationIntegration with FreightWaves SONAR for in-depth market data and trend analysis, supporting strategic decisions for spot and contract freight procurement.
• project44coreTechnology or IntegrationIntegration with project44 for real-time shipment tracking and visibility, keeping shippers updated on every shipment movement.
• OTM (Oracle Transportation Management)coreTechnology or IntegrationTMS integration with OTM enabling seamless connectivity for transportation management and procurement workflows within Emerge's platform.
• IntelliTranscoreTechnology or IntegrationTMS integration with IntelliTrans enabling data connectivity and procurement automation within the Emerge platform.
• MercuryGatecoreTechnology or IntegrationTMS integration with MercuryGate for seamless transportation management and procurement workflow integration.
• Princeton TMXcoreTechnology or IntegrationTMS integration with Princeton TMX enabling transportation procurement and management connectivity within the Emerge platform.
• e2opencoreTechnology or IntegrationTMS integration with e2open for seamless procurement and transportation management workflow integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uber Freight: Digital freight marketplace connecting shippers with carriers across contract and spot procurement. Most direct competitor to Emerge's ProcureOS marketplace, with similar two-sided model and enterprise shipper focus.
• Transfix: Digital freight broker and marketplace providing shippers with carrier capacity and procurement technology. Comparable two-sided marketplace model targeting enterprise shippers across contract and spot freight.
• MercuryGate: Transportation management system vendor serving shippers and 3PLs with procurement, planning, and execution modules. Emerge integrates with MercuryGate; competes for shipper technology wallet share.
• Turvo: Cloud-based TMS platform for shippers and 3PLs with collaborative procurement and freight management workflows. Overlaps with Emerge's TMS integration and shipper-side workflow automation.
• Loadsmart: Digital freight platform offering automated brokerage, spot quoting, and procurement tools for shippers. Direct overlap with Emerge's contract and spot procurement capabilities, particularly on AI-driven rate quotes.

Emerging players

• FourKites: Supply chain visibility and orchestration platform with growing procurement and appointment scheduling capabilities. Comparable via HubFlow-style scheduling and TMS-adjacent workflows.
• project44: Supply chain visibility platform integrated with Emerge's procurement platform; expanding into broader transportation management and shipper workflow automation that competes with Emerge's tracking & visibility modules.

Broad incumbents

• Flexport: Digital freight forwarder and technology platform offering managed transportation, procurement, and visibility across modes. Broader portfolio than Emerge (ocean, air, customs) but overlapping on North American truckload procurement.
• Blue Yonder: Large enterprise supply chain software suite (formerly JDA) including transportation management and procurement. Competes indirectly via Oracle OTM/Panther and broader TMS footprint at large shippers.
• Echo Global Logistics: Tech-enabled freight broker and 3PL offering managed transportation and procurement services across truckload and LTL. Traditional incumbent increasingly competing on digital procurement tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/emergetms
• YouTubeyoutube.com/channel/UCagIaIG1AqBIZj1uU2EeP-A
• Facebookfacebook.com/EmergeMarket
• LinkedInlinkedin.com/company/emerge-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerge