What Turnstile does

Turnstile (legal entity Turnstile Software Inc.) provides an AI-first quote-to-cash platform built for sales-led B2B SaaS startups. The product unifies four modules — Quoting, Subscription Management, Billing, and Financial Reporting — into a single system of record so that signed quotes automatically become active subscriptions, which drive invoices, payments, proration on mid-term amendments, and real-time ASC 606 revenue schedules. Architecture is explicitly hybrid: a deterministic billing engine handles invoice math, proration, and revenue recognition for accuracy, while probabilistic AI layers extract terms from signed contracts, structure complex deal terms, run agentic invoice collections (Agentic Dunning), and generate customer communications. Native two-way integrations span HubSpot, Salesforce, and Attio (CRM), Stripe (payments), QuickBooks (accounting), HelloSign (e-sign), and Slack (notifications), and the platform is SOC 2 Type 2 compliant from day one.

Turnstile sells primarily through a direct, demo-led sales motion targeted at SaaS founders, finance leaders, and RevOps teams, complemented by a self-serve signup path on a published "Pay Monthly" tier ($100/month flat fee plus 0.6% of billing volume) and custom enterprise packages negotiated via Contact Sales. GTM is reinforced by content marketing (a blog targeting quote-to-cash, ASC 606, and pricing-model search intent), webinars co-presented with external B2B voices such as Kyle Poyar of Growth Unhinged, customer case studies, and a free 2-minute billing assessment lead magnet. The company publicly launched on February 5, 2026 alongside a $29 million Series A led by First Round Capital, OMERS Ventures, and Illuminate Financial, and operates out of San Francisco with 8–9 publicly named startup customers including Crafting, atronous.ai, Reform, Haven, Brellium, Hamming, Trayd, NIVELO, and Ember Hiring.

Name

Turnstile

Legal name

Turnstile Software Inc.

Website

https://turnstile.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Turnstile provides an AI-first quote-to-cash platform for sales-led B2B SaaS startups, unifying quoting, subscription management, billing, and revenue recognition in a single SOC 2 Type 2-compliant system with AI-assisted contract extraction and automated collections.

Ownership category

akta.pro rank

Product category

Quote-to-Cash Software (SaaS Billing and Revenue Automation)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Quote-to-cash software
• B2B SaaS billing
• Subscription billing platform
• Revenue recognition software
• CPQ and invoicing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform subscription fee: Recurring monthly platform fee charged regardless of billing volume; entry-level "Pay Monthly" tier priced at $100/month self-serve.
2. Usage-based billing-volume fee: Variable fee equal to 0.6% of customer invoiced/billing volume, scaling with customer revenue processed through the platform.
3. Custom enterprise packages: Custom-priced packages for customers with large billing volume or unique business models, accessed via Contact Sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Turnstile is an AI-first quote-to-cash platform that lets sales-led B2B SaaS startups manage quoting, subscription management, billing, and financial reporting in a single system of record. It pairs a deterministic billing and revenue-recognition engine with probabilistic AI for contract ingestion, deal structuring, and agentic collections, and goes live in under a day without engineering work. The platform is sold primarily via a demo-led sales motion with a self-serve $100/month Pay Monthly tier, priced as a flat fee plus 0.6% of billing volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Quoting Drag-and-drop quote builder for sales-led B2B SaaS that supports flat-fee, usage-based, tiered, multi-year, ramped, and hybrid pricing models. Includes built-in e-sign, CRM sync, instant checkout, and structured data capture so signed quotes flow downstream into subscriptions, billing, and reporting.
• Subscription Management Centralized subscription management for every customer with 360° visibility, automated amendments (upsells, downgrades, terminations), API-driven entitlement provisioning, renewal optimization insights, and a self-serve customer portal.
• Billing Automated invoice generation triggered by signed quotes and amendments on monthly, quarterly, annual, or custom schedules. Supports usage-based billing, real-time invoicing, proration, one-off invoices, and AI-assisted payment follow-ups.
• Financial Reporting Real-time revenue analytics including ARR, MRR, bookings, and AR aging, with drill-down reporting, ASC 606 revenue schedules, and clean GL sync to accounting systems such as QuickBooks.
• Agentic Dunning AI-driven autonomous invoice collections agent that sends automated follow-ups on overdue invoices while keeping tone professional, and reconciles payments with invoices to keep AR accurate.

Quantifiable outcome

• 60 seconds to build a quote from scratch
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Growth Unhinged (Kyle Poyar)coreGTM or Marketing Partner · 18 February 2026Co-presented webinar with Turnstile CEO Jordan Zamir on Feb 18, 2026 ("Beyond Usage-Based: How AI is Forcing a Reckoning in B2B Pricing and Operations"), positioning both parties as thought leaders on AI-driven B2B pricing and operations.
• StripeflagshipTechnology or IntegrationNative payments integration referenced across the Turnstile product and pricing pages; customers connect their Stripe account to enable auto-invoicing, instant checkout, payment status sync, and AI-assisted collections.
• HubSpotflagshipTechnology or IntegrationTwo-way CRM sync with HubSpot, called out explicitly on the demo page; used by customer atronous.ai to auto-populate deal data into Turnstile quotes.
• SalesforceflagshipTechnology or IntegrationTwo-way CRM sync with Salesforce, called out as a supported integration on the demo and product pages.
• AttioflagshipTechnology or IntegrationTwo-way CRM sync with Attio, listed as one of three natively supported CRMs (HubSpot, Salesforce, Attio).
• QuickBooksflagshipTechnology or IntegrationAccounting integration that syncs invoices and payments into QuickBooks and exports GL-ready revenue/billing entries to support ASC 606 compliance.
• HelloSigncoreTechnology or IntegrationE-signature integration referenced on the Turnstile homepage "Works with the tools you use today" integration grid; supports built-in e-sign flow inside Turnstile quotes and amendments.
• SlackcoreTechnology or IntegrationSlack notifications integration surfaced on the atronous.ai customer story to provide real-time quote activity visibility across deal, finance, and RevOps teams.
• Jordan Zamir (CEO & Co-Founder)flagshipOthersJordan Zamir is identified across press coverage, the company blog, and webinars as Turnstile's CEO & co-founder and primary public spokesperson, including the byline on the "Why We Built Turnstile" founder essay.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lago: Lago is an open-source usage-based billing infrastructure product for SaaS. It competes at the billing engine layer that Turnstile also covers, with an open-source model aimed at developers and a comparable focus on usage-based and hybrid pricing models.
• Stigg: Stigg is an entitlement and subscription management platform for SaaS that overlaps with Turnstile's subscription management and billing modules. While more focused on entitlement management, it is a comparable emerging infrastructure tool for SaaS monetization.
• Orb: Orb is a usage-based billing and pricing infrastructure platform targeting modern SaaS companies. It overlaps with Turnstile on usage-based billing and pricing flexibility but focuses more narrowly on the billing engine layer without the full CPQ + subscription management suite.
• Metronome: Metronome is a usage-based billing platform purpose-built for B2B SaaS. While Turnstile covers more of the quote-to-cash stack, Metronome overlaps on usage-based billing, real-time invoicing, and revenue recognition — making it a comparable emerging alternative for the usage-based segment.

Direct peers

• Paddle: Paddle is a merchant-of-record billing and revenue platform for SaaS, providing subscription billing, tax handling, and global payments. It overlaps with Turnstile's billing and revenue reporting modules while adding merchant-of-record capabilities and a more global footprint.
• Maxio: Maxio (the merged SaaSOptics + Chargify entity) provides subscription billing and financial operations for SaaS companies, directly competing in Turnstile's quoted-vs-Chargebee-vs-Maxio comparison set. It targets the same SaaS finance buyer and offers overlapping subscription management and revenue recognition features.
• Chargebee: Chargebee is a subscription billing and revenue management platform explicitly named by Turnstile as a legacy competitor. It serves the same sales-led SaaS segment with subscription management, billing, and revenue recognition — making it the closest direct peer for CPQ-to-cash workflows.

Broad incumbents

• Stripe Billing: Stripe Billing is the billing module of the Stripe payments platform and is named by Turnstile as a primary competitor. While broader in scope than Turnstile (payments + billing + tax), it is the default billing infrastructure for many SaaS startups and would be a direct alternative for usage-based and subscription billing.
• Zuora: Zuora is the legacy subscription economy pioneer, explicitly named by Turnstile as a legacy stack it aims to displace. It serves larger enterprises and offers subscription billing and revenue recognition with a much broader feature set but slower, more implementation-heavy deployments.
• Salesforce Revenue Cloud: Salesforce Revenue Cloud (formerly Salesforce CPQ + Billing) is named by Turnstile as the legacy enterprise alternative with 3–6 month implementations. It serves large enterprises and combines CPQ, billing, and revenue recognition inside the Salesforce ecosystem — the primary incumbent Turnstile compares against on speed-to-value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/turnstile-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnstile