Plum.io
Plum.io is a psychometric talent assessment platform that measures durable behavioral skills to predict job fit across the employee lifecycle. The Waterloo, Canada-based company serves enterprise HR and talent acquisition teams globally and was acquired by Phenom in April 2026.
- Company typePrivate
- Founded2012
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plum.io does
Plum.io is a psychometric talent assessment platform that measures behavioral traits, cognitive demands, and "durable skills" to predict job fit across the employee lifecycle. Founded in 2012 in Waterloo, Ontario, Canada by Caitlin MacGregor and Neil MacGregor, the company applies industrial-organizational psychology, behavioral science, and machine-based analytics to assess candidates and existing employees. Its core products include the Plum Discovery Survey (which generates individual Plum Profiles), Plum Match Scores for role-specific job fit scoring, and Plum Role Model for defining role-specific behavioral and cognitive requirements. The platform operates in 176 countries with support for 20 languages and counts enterprise customers including Scotiabank, Whirlpool, Hyundai, Pinnacol, Deloitte, Syneos Health, and WEG Transformers USA.
Plum's technology combines validated psychometric models with AI-augmented features. The company claims its models are trained and validated on real hiring outcomes across thousands of roles — including revenue, technical, operational, and frontline jobs — and predicts job performance four times better than resume screening alone. In May 2024, Plum extended its platform into adjacent use cases with PlumThrive, a Talent-Drive Platform for workforce analytics, culture gap analysis, and bench-strength insights, and PlumFlourish, which provides personalized career development and job recommendations for candidates and employees. Ask Violet, an AI-powered feature built on OpenAI algorithms, provides a natural language interface for exploring Plum Profile data, and account data is explicitly excluded from AI training. The platform integrates with HR technology ecosystems including SAP HCM and the hireEZ sourcing platform, and Plum maintains GDPR and CCPA compliance along with documented AI bias audit procedures aligned to AEDT requirements.
Plum generates revenue through enterprise SaaS subscriptions sold via a consultative, demo-driven sales motion with custom multi-year contracts; pricing is not publicly disclosed. The company expanded from pre-employment assessment into ongoing employee development, internal mobility, and team composition analysis, creating a land-and-expand motion within enterprise accounts. Plum raised approximately $18.1 million in total venture funding prior to its April 2026 acquisition by Phenom, an AI-based HR technology company. Pearson Ventures led the most recent $6 million USD round in February 2023, with participation from Export Development Canada, Real Ventures, Impact Engine, Strada Education Network, and JFF Ventures. Following the acquisition, Plum's psychometric science is being integrated into Phenom's agentic AI hiring stack, positioning Plum as the behavioral science layer within a larger AI HR platform.
Plum.io firmographics
Firmographics- Name
- Plum.io
- Legal name
- Plum.io Inc.
- Website
- https://plum.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Plum.io is a psychometric talent assessment platform that measures durable behavioral skills to predict job fit across the employee lifecycle. The Waterloo, Canada-based company serves enterprise HR and talent acquisition teams globally and was acquired by Phenom in April 2026.
- Ownership category
- akta.pro rank
Plum.io industry classification
Industry- Product category
- HR Technology / Psychometric Talent Assessment
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Pre-Employment Screening & Aptitude Testing (BPACAMAA)
- akta.pro secondary industries
- Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Personality & Behavioral Assessments (BPACAMAC), Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG)
Keywords
Where Plum.io is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Plum.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Talent Acquisition / Hiring Assessment: Plum charges employers on a subscription or per-seat basis for pre-employment assessment services. Employers subscribe to access Plum's psychometric platform, administer assessments to job candidates, and receive match scores. Pricing is quote-based and typically sold as enterprise multi-year contracts. Discovery Survey results can be shared across multiple employer applications.
- Talent Management / Employee Development: The same Plum platform is used for internal mobility, onboarding, manager effectiveness, and career development for existing employees. This represents an up-sell and land-and-expand motion within existing customer accounts, with employers paying for additional seats or modules for their workforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Plum.io product offering
Product offeringCore offering
Plum operates a psychometric talent assessment platform that measures behavioral traits, social intelligence, personality, and cognitive ability to predict job fit. It sells pre-employment assessment subscriptions to enterprise employers under its Plum for Hiring Teams offering and ongoing development and internal mobility use cases under Plum for Employee Development. In 2024 it launched PlumThrive (a Talent-Driven Platform for culture and role-fit analytics) and PlumFlourish (a personalized career discovery solution for candidates and employees).
Product overview
Plum.io is a talent assessment and workforce intelligence platform that was acquired by Phenom in 2026. The company offers a unified platform combining psychometric science with AI to measure and match human potential to job needs across the entire employee lifecycle. The core platform includes Plum for Hiring Teams (pre-employment assessment) and Plum for Employee Development (onboarding and internal mobility). Key products include PlumThrive (Talent-Drive Platform for culture and role fit analysis) and PlumFlourish (career navigation for individuals). The platform measures behavioral traits, cognitive abilities, and durable skills, providing match scores 4x more predictive than resumes. Available in 20 languages across 176 countries.
Differentiator
Problem solved
Functional benefit
Brands
- PlumThrive: First-of-its-kind Talent-Drive Platform that enables organizations to uncover role fit, skills, and cultural dynamics that help teams succeed.
- PlumFlourish
- Plum Assessment
- Ask Violet
Quantifiable outcome
- 4x more predictive of job performance than resume screening
- +6 more outcomes
Companies that use Plum.io
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Plum.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Plum.io partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- PhenomcorePhenom, an AI-based human resources company, acquired Plum.io in April 2026. Plum's psychometric science and talent assessment capabilities are being integrated into Phenom's agentic AI hiring stack. This marks Phenom's third acquisition that year. Terms were not disclosed. The acquisition scales Plum's behavioral assessments within Phenom's broader AI hiring platform, combining Plum's industrial-organizational psychology with Phenom's AI capabilities.
- hireEZmajorPartnership announced May 29, 2024 between Plum and hireEZ, combining Plum's psychometric science with hireEZ's AI sourcing and CRM platform. The partnership provides companies with a more comprehensive approach to identifying and matching candidates — integrating skills, personality, and workplace preference data into hireEZ's sourcing workflow. Joint go-to-market effort targeting enterprise talent acquisition teams.
- SAPmajorPlum strengthened its relationship with SAP as part of its partner ecosystem expansion in 2023-2024. Plum integrates with SAP's HR technology ecosystem, enabling joint customers to leverage Plum's psychometric assessment data within SAP's HCM platform.
- Parsons Strategic ConsultingminorParsons Strategic Consulting is listed as a new partnership relationship in 2023-2024. As a strategic consulting firm, Parsons likely uses Plum's assessments in consulting engagements for government or defense sector clients.
- RADICLminorRADICL is listed as a new partner in Plum's ecosystem in 2023-2024. RADICL appears to be a talent or recruiting-focused platform that distributes Plum's assessment capabilities to its customer base.
- Shaker Recruitment MarketingminorShaker Recruitment Marketing is listed as a new partnership in Plum's ecosystem in 2023-2024. Shaker is a recruitment marketing firm that embeds Plum's assessment data into its employer branding and candidate experience solutions.
- Sounding BoardminorSounding Board is listed as a new partner in Plum's ecosystem in 2023-2024. Sounding Board is a leadership development and coaching platform; the partnership likely connects Plum's behavioral data with leadership development programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Plum.io competitors and assessment
Company assessmentDirect peers
- Pymetrics: Pymetrics applies neuroscience-based games and AI to assess candidate traits for hiring and internal mobility, directly competing with Plum's psychometric/behavioral assessment approach for the same enterprise TA buyer.
- HireVue: HireVue combines video interviewing, AI-driven structured interviews, and pre-hire assessments for enterprise hiring, overlapping with Plum on the pre-employment assessment and structured-evaluation use cases.
- Predictive Index: Predictive Index provides behavioral and cognitive assessments for hiring and team development, directly competing with Plum on personality-based job fit scoring and the full employee lifecycle.
- Harver: Harver offers pre-employment assessment and matching solutions for high-volume hiring (contact centers, retail, logistics), competing with Plum's Plum for Hiring Teams in the volume hiring segment.
- TestGorilla: TestGorilla provides a library of pre-employment assessments (cognitive, personality, skills) for screening candidates, competing with Plum on the role-specific pre-hire assessment category for mid-market and enterprise.
- Hogan Assessments: Hogan Assessments is a long-established provider of personality and behavioral assessments for hiring, leadership development, and executive selection — directly comparable in methodology and buyer (enterprise HR / I/O psychology practitioners).
Broad incumbents
- Eightfold AI: Eightfold AI is a broad talent intelligence platform using AI for skills inference, matching, and workforce planning. It overlaps with Plum's talent matching and employee development offerings, but at much larger scale and with a wider product surface.
- iCIMS: iCIMS is an established enterprise talent acquisition platform (ATS + CRM + assessment integrations). It competes indirectly with Plum via its assessment partner ecosystem and broader hiring workflow footprint.
Emerging players
- Traitify: Traitify offers visual, mobile-first personality assessments for pre-employment screening, providing a partial overlap with Plum's behavioral assessment approach focused on candidate experience and speed.
Others
- Phenom: Phenom is Plum's parent company and an agentic AI hiring platform covering talent acquisition, talent management, and candidate experience. Plum's psychometric capabilities are now embedded into Phenom's broader stack, making it both a distribution channel and a strategic parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plum.io social profiles
Digital presencePlum.io compliance and trust
Trust signalCompliance4 records
Plum.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum.io leadership team
Management profileNumber of profiles
Profiles5 records
Plum.io funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum.io
What does Plum.io do?
Plum operates a psychometric talent assessment platform that measures behavioral traits, social intelligence, personality, and cognitive ability to predict job fit. It sells pre-employment assessment subscriptions to enterprise employers under its Plum for Hiring Teams offering and ongoing development and internal mobility use cases under Plum for Employee Development. In 2024 it launched PlumThrive (a Talent-Driven Platform for culture and role-fit analytics) and PlumFlourish (a personalized career discovery solution for candidates and employees).
Is Plum.io a public or private company?
Plum.io is a private company. It is classified as corporate owned and is currently acquired.
When was Plum.io founded?
Plum.io was founded in 2012. It employs 11 to 50 people.
Where is Plum.io based?
Plum.io is headquartered in Kitchener, Canada, in the North America region.
How does Plum.io make money?
Two revenue lines are on record. Talent Acquisition / Hiring Assessment is the primary driver. The others are talent Management / Employee Development.
Who are Plum.io's main competitors?
Direct peers on record are Pymetrics, HireVue, Predictive Index, Harver, TestGorilla and Hogan Assessments. Broad incumbents are Eightfold AI and iCIMS. Traitify is listed as an emerging player. Phenom is listed as an others.
Does Plum.io have an API?
No public API is recorded for Plum.io.
What industry is Plum.io in?
Plum.io's product category is HR Technology / Psychometric Talent Assessment. Its primary akta.pro industry code is BPACAMAA, Pre-Employment Screening & Aptitude Testing, with a secondary code of BPACAMAH, Leadership Potential, High-Potential & Succession Assessments. Its NAICS code is 56131 and its SIC code is 7361.