EatClub Brands
EatClub Brands is a Mumbai-based multi-brand cloud kitchen operator running Box8, Mojo Pizza, and ZAZA Biryani across 150-300+ kitchens in five to seven Indian cities. It serves urban Indian consumers through its proprietary EatClub App and third-party delivery aggregators, generating Rs 515.5 crore in FY24 revenue.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What EatClub Brands does
EatClub Brands is a Mumbai-headquartered, multi-brand cloud kitchen operator founded in 2012 (originally as BOX8, rebranded to EatClub Brands in December 2021). The company runs a portfolio of delivery-only virtual restaurant brands in India — Box8 (meals), Mojo Pizza (pizza), and ZAZA Biryani (biryani) — alongside its proprietary consumer-facing EatClub App, marketed as 'India's Highest Rated Food Delivery App.' Operations span 150-300+ cloud kitchen outlets across 5-7 Indian cities, primarily Mumbai, Delhi NCR, and Bangalore, with a stated target of 500 kitchens across 15 cities.
The business is built on a shared-kitchen, multi-brand model in which a single physical kitchen can fulfill orders under several distinct brand identities, enabling shared back-of-house infrastructure and diversified cuisine exposure. Orders are captured both through the proprietary EatClub App and through third-party delivery aggregators, giving the company a dual-channel distribution setup. The underlying technology stack is centered on the EatClub App ordering platform and kitchen-operations tooling; no AI/ML capabilities, patents, or proprietary algorithmic systems are disclosed in available data.
EatClub generates revenue transactionally through food delivery, reporting Rs 515.5 crore (~US$61.4M) in FY24 revenue with EBITDA margins of 20-30% on cloud kitchen operations. The company cut losses by 77% between FY23 and FY24 (from Rs 69 crore to Rs 15.77 crore), reflecting a deliberate path-to-profitability focus. It is a private, venture-backed company (founders retain ~28%, institutional investors hold ~60%) that has raised roughly $100M+ cumulatively, most recently a $30M secondary round in February 2026 led by Tiger Global at a $577M valuation, and serves urban Indian consumers as its sole customer segment.
EatClub Brands firmographics
Firmographics- Name
- EatClub Brands
- Legal name
- EatClub Brands Pvt. Ltd.
- Website
- https://eatclub.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EatClub Brands is a Mumbai-based multi-brand cloud kitchen operator running Box8, Mojo Pizza, and ZAZA Biryani across 150-300+ kitchens in five to seven Indian cities. It serves urban Indian consumers through its proprietary EatClub App and third-party delivery aggregators, generating Rs 515.5 crore in FY24 revenue.
- Ownership category
- akta.pro rank
EatClub Brands industry classification
Industry- Product category
- Cloud Kitchen / Online Food Delivery
- NAICS
- Limited-Service Restaurants (722513), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Food And Kindred Products (2000)
- akta.pro primary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where EatClub Brands is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
EatClub Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Food Delivery Revenue: Revenue generated from delivering food orders directly to consumers through cloud kitchen operations. The company operates 150 cloud kitchens across five cities with EBITDA margins of 20-30%.
- Multi-brand Cloud Kitchen Operations: Revenue from operating multiple cloud kitchen brands (Box8, Mojo Pizza, ZAZA Biryani) delivering food to consumers. Reported revenue of Rs 515.5 crore in FY24.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
EatClub Brands product offering
Product offeringCore offering
EatClub Brands operates a multi-brand cloud kitchen network in India, preparing and delivering food from owned, delivery-only kitchens under its own virtual restaurant brands — Box8 (Indian meals and biryani), Mojo Pizza, and ZAZA Biryani. Orders are received through the proprietary EatClub App and third-party delivery platforms, with fulfillment from 150-300+ cloud kitchens across 5-7 Indian cities including Mumbai, Delhi NCR, and Bangalore.
Product overview
EatClub Brands operates a multi-brand cloud kitchen network, functioning as a food delivery platform that manages multiple virtual restaurant brands including Box8 (the company's original brand), Mojo Pizza, and ZAZA Biryani. The company operates through its consumer-facing EatClub App and maintains 150-300+ cloud kitchens across 5-7 Indian cities, competing in India's cloud kitchen and online food delivery market.
Differentiator
Problem solved
Functional benefit
Brands
- Box8: Cloud kitchen brand offering meals and biryani
- Mojo Pizza
- ZAZA Biryani
Products and services
- Box8 Cloud kitchen brand offering Indian meals and biryani for delivery, originally EatClub Brands' flagship brand and still operated under the multi-brand kitchen network.
- Mojo Pizza
Quantifiable outcome
- 77% reduction in losses from Rs 69 crore (FY23) to Rs 15.77 crore (FY24)
- +2 more outcomes
Companies that use EatClub Brands
Customer profileSegments1 record
Ideal customer profiles1 record
EatClub Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EatClub Brands partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
EatClub Brands competitors and assessment
Company assessmentDirect peers
- Rebel Foods: India's largest cloud kitchen operator running 450+ kitchens across multiple brands (Faasos, Behrouz Biryani, Oven Story, Mandarin Oak). Most direct competitor to EatClub's multi-brand virtual restaurant model in the same geographies.
- Curefoods: Bengaluru-based multi-brand cloud kitchen platform operating brands like EatFit, Kitchen Republic, and Biryani Blues. Directly competes with EatClub in the multi-brand cloud kitchen category across Indian metros.
- Biryani By Kilo: Specialized biryani-focused cloud kitchen brand using dum-cooked delivery model. Directly competes with EatClub's ZAZA Biryani brand in the biryani segment.
- FreshMenu: Bangalore-headquartered cloud kitchen operator delivering chef-prepared meals directly to consumers. Competes with EatClub's Box8 and broader portfolio in the meal delivery category.
Emerging players
- Wow! Momo: Quick-service restaurant and cloud kitchen chain operating momos, burgers, and Chinese cuisine. Has overlapping QSR-delivery offerings with EatClub's multi-brand portfolio and is expanding via its Wow! China and Wow! Kitchens formats.
- Licious: India's leading online meat and seafood brand operating owned cloud kitchens and brand stores. Shares the D2C delivery model and operational scale ambitions with EatClub, though focused on meat rather than meals.
Broad incumbents
- Zomato: India's largest food delivery aggregator and listed public company. Acts both as a critical distribution channel and an indirect competitive threat through its own quick-commerce and dining investments.
- Swiggy: Primary food delivery aggregator in India and a key third-party channel for EatClub's brands. Competes broadly for end-consumer food spending while also operating private-label restaurant brands.
- Jubilant FoodWorks (Domino's India): Listed operator of Domino's Pizza in India with 2,000+ stores and other QSR brands. Mojo Pizza competes directly in pizza delivery, and Domino's scale represents a structural competitor to EatClub's pizza brand.
Regional players
- TheBiryaniCo: Cloud kitchen brand specializing in biryani delivery in select Indian cities. Direct regional competitor to EatClub's ZAZA Biryani in overlapping biryani-focused markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EatClub Brands social profiles
Digital presenceEatClub Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatClub Brands leadership team
Management profileNumber of profiles
Profiles3 records
EatClub Brands subsidiaries and ownership
Company hierarchySubsidiaries3 records
EatClub Brands funding detail
Funding detailFunding overview
Funding rounds12 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatClub Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatClub Brands
What does EatClub Brands do?
EatClub Brands operates a multi-brand cloud kitchen network in India, preparing and delivering food from owned, delivery-only kitchens under its own virtual restaurant brands — Box8 (Indian meals and biryani), Mojo Pizza, and ZAZA Biryani. Orders are received through the proprietary EatClub App and third-party delivery platforms, with fulfillment from 150-300+ cloud kitchens across 5-7 Indian cities including Mumbai, Delhi NCR, and Bangalore.
Is EatClub Brands a public or private company?
EatClub Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was EatClub Brands founded?
EatClub Brands was founded in 2012. It employs 1,001 to 5,000 people.
Where is EatClub Brands based?
EatClub Brands is headquartered in Mumbai, India, in the Asia region.
How does EatClub Brands make money?
Two revenue lines are on record. Food Delivery Revenue is the primary driver. The others are multi-brand Cloud Kitchen Operations.
Who are EatClub Brands's main competitors?
Direct peers on record are Rebel Foods, Curefoods, Biryani By Kilo and FreshMenu. Emerging players are Wow! Momo and Licious. Broad incumbents are Zomato, Swiggy and Jubilant FoodWorks (Domino's India). TheBiryaniCo is listed as a regional player.
Does EatClub Brands have an API?
No public API is recorded for EatClub Brands.
What industry is EatClub Brands in?
EatClub Brands's product category is Cloud Kitchen / Online Food Delivery. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722513 and its SIC code is 5812.