Reibus

What Reibus does

Reibus is an Atlanta-based B2B platform serving the industrial metals vertical through two interlocking product lines: a digital marketplace for buying and selling metal materials, and a logistics brokerage that arranges open deck (flatbed, dry van, dray) freight for metal shippers and carriers. The marketplace enables real-time matching of buyers and sellers for prime and excess prime metals, while the logistics business connects manufacturers, service centers, steel mills, and fabricators with a curated network of motor carriers specializing in flatbed and oversized loads. The company also offers specialized services including cross-border logistics, high-value freight handling, warehousing, and expedited shipping, and operates across the United States, Canada, and Mexico with stated business in 25+ countries and offices in 7 countries.

The platform is built around three core technology components: a Quick Freight Quote (QFQ) tool that leverages real-time market conditions and in-lane buying power to generate indicative shipping prices in seconds; a Shipment Visibility Dashboard that provides real-time tracking with proactive notifications; and the online marketplace itself, which provides real-time inventory and transaction matching. Reibus does not expose a public API, and no public AI/ML capabilities are disclosed; the technology stack is best characterized as functional logistics software and marketplace infrastructure rather than AI-native.

Reibus generates revenue through two primary streams: transaction-based fees from its freight brokerage operations (arranging transportation between shippers and third-party motor carriers) and marketplace commissions on metals transactions between buyers and sellers. Pricing is quote-based and not publicly disclosed. The company has raised approximately $131 million+ in venture funding across seed, Series A, Series B, and Series C rounds, with a $750 million post-money valuation achieved in the November 2021 Series B led by SoftBank Vision Fund 2. The most recent $30 million Series C closed in May 2024 with Canaan Partners and Nosara Capital. Reibus is led by CEO John Armstrong, with co-founders John Blount (COO) and Jon Haley (CRO) continuing in operating roles.

Name

Reibus

Legal name

Reibus International, Inc.

Website

https://reibus.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Reibus is a B2B marketplace and freight brokerage platform serving the industrial metals industry. It connects metals buyers and sellers in a digital marketplace while arranging open deck (flatbed) transportation between shippers and a curated carrier network across 25+ countries.

Ownership category

akta.pro rank

Product category

Industrial Metals Logistics and Marketplace

NAICS

Freight Transportation Arrangement (488510), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industry

Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Industrial metals marketplace
• Freight brokerage services
• Open deck logistics
• Flatbed freight services
• B2B metals trading

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Logistics Brokerage Fees: Reibus acts as a logistics broker facilitating transportation between shippers and third-party motor carriers, earning fees for arranging freight coordination. The company specializes in open deck shipments including flatbed, dry van, and dray modes.
2. Marketplace Transaction Fees: Online marketplace for industrial metals connecting buyers and sellers, enabling transactions for prime/excess prime materials with standard terms and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Reibus operates a B2B online marketplace for buying and selling industrial metals that connects buyers and sellers in real time, alongside Reibus Logistics, a technology-enabled freight brokerage specializing in open deck transportation (flatbed, dry van, dray, oversized/over-dimensional, team drivers, expedited, cross-border, high-value freight, and warehousing). The platform pairs shippers with a curated network of open deck motor carriers, with instant quoting via the Quick Freight Quote tool and end-to-end visibility through the Shipment Visibility Dashboard.

Product overview

Reibus operates a dual-product platform consisting of a B2B online marketplace for industrial metals and a logistics freight brokerage service. The Marketplace enables buyers and sellers to trade materials in real-time, while Reibus Logistics handles transportation across multiple modes including flatbed, dry van, and dray services. These offerings are complemented by instant quoting and shipment tracking tools that provide real-time visibility and pricing for freight movements.

Differentiator

Problem solved

Functional benefit

Products and services

• Reibus Marketplace B2B online marketplace connecting buyers and sellers of industrial metals, enabling real-time trading with access to hundreds of new buyers or sellers and providing real-time inventory matching and transaction capabilities for prime and excess prime materials.
• Reibus Logistics Freight brokerage service providing transportation across flatbed, dry van, and dray modes with specialized services including oversized and over-dimensional loads, team drivers, expedited shipping, cross-border logistics, high-value freight handling, and warehousing, supported by a curated open deck carrier network.

Quantifiable outcome

• Service coverage across 25+ countries and 7 countries with offices
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Xometry: Online B2B marketplace for on-demand manufacturing and industrial parts. Comparable marketplace model to Reibus Marketplace in serving industrial buyers/sellers and providing a digital alternative to traditional channels.
• Convoy: Digital freight network that pioneered app-based shipper-carrier matching in the U.S. (recently wound down its core brokerage but remains a reference point). Conceptually comparable to Reibus's carrier-matching and QFQ-driven instant pricing model.
• Flexport: Digital freight forwarder with strong technology orientation across ocean, air, and trucking. While primarily focused on cross-border forwarding, it overlaps with Reibus's cross-border logistics ambitions and digital-first GTM.

Direct peers

• Loadsmart: Digital freight brokerage and trucking marketplace combining instant pricing, booking, and capacity management. Directly comparable to Reibus's technology-enabled brokerage motion, especially the QFQ-style instant-quote tooling.
• MetalsHub: European-headquartered B2B digital marketplace and trading platform for metals and raw materials. Closest direct competitor to Reibus's marketplace layer, with overlapping metals-industry buyer/seller base and similar dual focus on trading plus logistics enablement.
• Uber Freight: Digital freight brokerage marketplace connecting shippers with carriers via technology, very similar business model to Reibus Logistics. Operates as a large-scale, well-capitalized competitor in the freight marketplace space Reibus targets.

Broad incumbents

• Schneider National: Major asset-based truckload carrier with a sizable logistics/brokerage segment offering flatbed, intermodal, and dedicated capacity. Competes with Reibus Logistics for both shipper business and carrier capacity in the flatbed/open deck segment.
• Coyote Logistics: Major U.S. freight brokerage owned by UPS, offering truckload, LTL, and intermodal services. Comparable to Reibus Logistics in customer type and offering, with substantially broader asset base and carrier relationships.
• RXO: Large publicly traded freight brokerage spun out from XPO, with a tech-forward platform serving shippers across modes. Competes with Reibus Logistics in brokerage while operating at far greater scale and breadth.
• Echo Global Logistics: Tech-enabled non-asset-based freight broker providing truckload, LTL, and managed transportation across modes. Competes with Reibus Logistics for shipper accounts in industrial and metals-adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reibus-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds10 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reibus