GrapevineAI
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GrapevineAI firmographics
Firmographics- Name
- GrapevineAI
- Legal name
- MSA Network LLC
- Website
- https://grapevine.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where GrapevineAI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrapevineAI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Creative Campaign Fees: One-time fees for creative campaign production including whitelisted content, access to creator social handles, and brand portal access. Packages include content for whitelisting, landing pages, video ads, and static ads.
- Performance Fee: Percentage-based fee on media spend against Grapevine assets. Aligns company incentives with brand performance outcomes.
- Managed Service: Full-service managed offering including campaign strategy, creator management, content production, landing page creation, and ongoing optimization with dedicated customer success managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom packages tailored to brand needs |
| One time/ perpetual license | Pay-as-you-go | A-la-carte creative campaigns |
| Unit Pricing | Monthly | Entry-level campaign starting price |
| Hybrid | One-time | Introductory first campaign offer |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
GrapevineAI product offering
Product offeringCore offering
GrapevineAI delivers whitelisted social campaigns at scale, matching brands with vetted UGC creators and turning articles, photos, and videos into ads ready to launch on paid social channels such as Meta and TikTok. The company pairs a creator network and tech-enabled campaign management platform with a managed service offering that includes creative ideation, brief writing, creator management, social handle acquisition, asset delivery, and ongoing optimization.
Product overview
GrapevineAI is a performance content platform that operates as a unified offering combining a creator network with a campaign ideation and planning platform, augmented by managed whitelisting services. The core product is Social Whitelisting Campaigns that connect brands with vetted creators to produce authentic UGC content (articles, video ads, static ads, reels) for paid social deployment. The platform includes a Campaign Ideation and Planning Portal where brands review ideas, select creators, and monitor performance. Creative Campaign Packages can be purchased a-la-carte or as custom tailored solutions, all supported by dedicated customer success managers who handle production, optimization, and iteration.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Whitelisting Campaigns End-to-end whitelisted paid social campaign offering that matches brands with vetted creators and converts their UGC articles, photos, and videos into ads ready to run on Meta, TikTok, and other paid social channels. Aimed at DTC growth marketing teams seeking authentic third-party creative for paid amplification.
- Creator Network Platform connecting UGC creators with brands for whitelisted campaign production, allowing creators to apply, be vetted, and get matched to brands by demographics, niche, and content style. Used by creators seeking monetization and by brands seeking authentic UGC supply.
- Campaign Ideation and Planning Platform Internal campaign management portal where brands review campaign ideas, select creators, track production status, approve assets, and monitor performance metrics with built-in reporting dashboards. Used by DTC growth teams managing whitelisting campaigns.
- Managed Whitelisting Service Full-service managed offering covering creative ideation, brief writing, creator management, social handle acquisition, asset delivery, and ongoing optimization, with dedicated customer success managers. Sold as custom packages to enterprise DTC brands.
- Creative Campaign Packages A-la-carte creative campaign packages ordered on demand, including whitelisted content, creator social handle access, and brand portal access; combined with a percentage-based performance fee on media spend against Grapevine assets.
Quantifiable outcome
- 25%+ average CPA reduction for brands using whitelisting campaigns
- +7 more outcomes
Companies that use GrapevineAI
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
GrapevineAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GrapevineAI partnerships and signals
Strategic signalScale indicators8 records
Recent moves3 records
Expansion highlights6 records
GrapevineAI competitors and assessment
Company assessmentBroad incumbents
- New Engen: Digital marketing agency that acquired GrapevineAI in 2024 to expand creator-led paid social capabilities. Operates broadly in performance marketing, paid media, and creative services, serving enterprise clients across multiple verticals.
- LTK (formerly rewardStyle): Large-scale creator commerce platform connecting influencers with brands for shoppable content and paid amplification. Competes with GrapevineAI in paid social whitelisting but operates a broader creator commerce and affiliate model.
Direct peers
- CreatorIQ: Enterprise creator marketing platform providing creator discovery, workflow, whitelisting, and analytics for brands. Closest direct competitor in the UGC/creator whitelisting space with overlapping technology and customer base among enterprise DTC brands.
- GRIN: Creator management platform purpose-built for DTC and ecommerce brands. Offers creator discovery, relationship management, whitelisting, and content approval workflows that directly overlap with GrapevineAI's campaign management platform.
- Aspire (now AspireIQ): Influencer and creator marketing platform serving mid-market and enterprise DTC brands. Provides creator matching, campaign management, and whitelisting functionality comparable to GrapevineAI's core offering.
- Upfluence: Influencer marketing platform offering creator discovery, campaign management, and analytics for DTC and ecommerce brands. Overlaps with GrapevineAI in paid social creator whitelisting workflows.
- IZEA: Influencer marketing technology company providing managed services and self-serve tools for sponsored content and whitelisting. Serves enterprise marketers with comparable creator campaign capabilities.
- The Shelf: Influencer marketing agency with a tech-enabled platform serving DTC and consumer brands. Offers creator sourcing, whitelisting campaigns, and content production similar to GrapevineAI's managed service model.
- Open Influence: Influencer marketing platform and agency with global creator network. Provides end-to-end campaign management including whitelisting and paid amplification for brands across verticals.
Emerging players
- Carro: Creator marketplace platform enabling brands to source products from creators and manage ongoing partnerships. Adjacent competitor focusing on creator-brand commerce rather than paid social whitelisting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GrapevineAI social profiles
Digital presenceGrapevineAI compliance and trust
Trust signalCompliance2 records
GrapevineAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrapevineAI leadership team
Management profileNumber of profiles
Profiles1 record
GrapevineAI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrapevineAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrapevineAI
What does GrapevineAI do?
GrapevineAI delivers whitelisted social campaigns at scale, matching brands with vetted UGC creators and turning articles, photos, and videos into ads ready to launch on paid social channels such as Meta and TikTok. The company pairs a creator network and tech-enabled campaign management platform with a managed service offering that includes creative ideation, brief writing, creator management, social handle acquisition, asset delivery, and ongoing optimization.
Is GrapevineAI a public or private company?
GrapevineAI is a private company. It is classified as corporate owned and is currently acquired.
When was GrapevineAI founded?
GrapevineAI was founded in 2023. It employs 11 to 50 people.
Where is GrapevineAI based?
GrapevineAI is headquartered in New York, United States, in the North America region.
How does GrapevineAI make money?
Three revenue lines are on record. Creative Campaign Fees are the primary driver. The others are performance Fee and managed Service.
Who are GrapevineAI's main competitors?
Broad incumbents on record are New Engen and LTK (formerly rewardStyle). Direct peers are CreatorIQ, GRIN, Aspire (now AspireIQ), Upfluence, IZEA, The Shelf and Open Influence. Carro is listed as an emerging player.
Does GrapevineAI have an API?
No public API is recorded for GrapevineAI.