Terret
- Company typePrivate
- Founded2018
- HeadquartersSanta Clara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Terret firmographics
Firmographics- Name
- Terret
- Legal name
- Terret
- Website
- https://boostup.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Terret industry classification
Industry- Product category
- Revenue Intelligence Software
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
- akta.pro secondary industry
- Data Exploration & Ad-Hoc Query Tools (HDAEAMAL)
Keywords
Where Terret is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Markets served
Terret business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Enterprise SaaS subscription model for revenue intelligence platform. Customers access Nexus, Forecast, and Conversation Intelligence modules through annual contracts. Revenue model inferred from enterprise sales motion with 'Book a Demo' CTAs and 48-hour proof of concept offerings.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Terret product offering
Product offeringCore offering
Terret (formerly BoostUp.ai) sells an AI-powered answer-to-action revenue intelligence platform for B2B sales organizations. Its core product, Terret Nexus, analyzes structured and unstructured revenue data to answer business questions, auto-generate playbooks from top performer patterns, and operationalize execution via CRM-synced workflows and real-time Slack-delivered call briefs. Supplementary modules include Terret Forecast (machine-precision pipeline forecasting with confidence intervals) and Terret Conversation Intelligence (call analytics for pattern detection).
Product overview
Terret offers a unified platform-plus-modules architecture for revenue operations. The core product is Terret Nexus, an answer-to-action revenue engine that combines AI analysis with execution capabilities. This core platform is supplemented by two specialized modules: Terret Forecast (machine-precision pipeline forecasting with board-ready narratives) and Terret Conversation Intelligence (analyzes calls and translates conversations into revenue-generating plays). The three products work together as an integrated system: Nexus provides the overarching AI querying and playbook generation, Forecast handles predictive pipeline analytics, and Conversation Intelligence processes call data to identify winning patterns. Terret is positioned as the successor to BoostUp.ai.
Differentiator
Problem solved
Functional benefit
Brands
- Terret Nexus: Answer-to-action revenue engine that answers revenue questions and turns answers into wins by analyzing business data, identifying patterns, building playbooks, and operationalizing execution.
- Terret Forecast
- Terret Conversation Intelligence
Products and services
- Terret Nexus The flagship answer-to-action revenue engine that analyzes business data, identifies top performer patterns, generates playbooks, and operationalizes execution across sales teams via CRM sync and Slack delivery. Designed for enterprise revenue teams including CROs, sales leaders, AEs, and SDRs seeking root-cause analytics and automated execution.
- Terret Forecast Machine-precision pipeline forecasting module that equips revenue leaders with board-ready quantitative forecasts on headwinds, tailwinds, and deal movement, including confidence scores, deal risk analysis, and revenue narratives (e.g., $14.2M Q2 forecast at 92% confidence).
- Terret Conversation Intelligence Conversational intelligence module that translates sales calls into revenue by detecting patterns from top performers, identifying loss drivers and product gaps, and generating deal qualifiers, negotiation scripts, and champion prep patterns for sales reps.
Quantifiable outcome
- Top 22 reps close at 2.4x the team average after analyzing 45,000 calls across 345 reps
- +4 more outcomes
Companies that use Terret
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Terret technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
Terret partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Terret competitors and assessment
Company assessmentDirect peers
- Gong: Gong is the category-defining conversation intelligence and revenue intelligence platform, capturing calls, emails, and meetings to surface deal insights and forecast pipeline. It directly competes with Terret across Conversation Intelligence, Forecast, and the broader revenue-intelligence narrative.
- Clari: Clari is a leading revenue intelligence and forecasting platform that unifies sales activity, conversation, and pipeline data to deliver board-ready forecasts and revenue analytics. It competes head-on with Terret Forecast and the broader Nexus revenue-graph concept.
- Outreach: Outreach is a sales execution platform spanning sales engagement, conversation intelligence (Kaia), and revenue intelligence workflows aimed at AEs and sales leaders. It overlaps directly with Terret's sales-led, AI-powered playbook and call-brief use cases.
- Salesloft: Salesloft is a sales engagement platform that has expanded into conversation intelligence (Drift acquisition) and revenue workflows. It targets the same enterprise revenue teams as Terret and competes for the same CRO-level budget.
- People.ai: People.ai is a revenue intelligence platform that captures sales activity data to provide pipeline visibility, account engagement, and forecasting insights. It competes with Terret on the unified revenue-data layer and forecast narrative use cases.
- Aviso: Aviso is an AI-driven revenue intelligence and forecasting platform that delivers predictive pipeline analytics, deal scoring, and conversation insights. It is a direct competitor to Terret Forecast and Conversation Intelligence, particularly for enterprise customers.
Others
- Demandbase: Demandbase is an account-based marketing and revenue intelligence platform that combines account identification, intent data, and engagement analytics. It is adjacent to Terret's revenue-graph positioning as a buyer-intelligence and pipeline-insight provider for B2B revenue teams.
Broad incumbents
- ZoomInfo: ZoomInfo (which acquired Chorus.ai) is a broad go-to-market intelligence platform spanning contact data, buyer intent, and conversation intelligence. It competes with Terret at the enterprise level through its conversation intelligence and forecasting offerings bundled with a much larger data asset.
Emerging players
- Revenue.io: Revenue.io (formerly RingDNA) is a conversation intelligence and sales engagement platform focused on real-time call guidance, analytics, and pipeline acceleration. It overlaps with Terret's Conversation Intelligence and call-brief modules, particularly for mid-market and enterprise sales teams.
- Mindtickle: Mindtickle is a sales readiness and revenue enablement platform focused on rep training, coaching, and content optimization. It is adjacent to Terret's playbook-driven rep-performance use case and increasingly competes in the same CRO budget conversation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Terret social profiles
Digital presenceTerret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terret leadership team
Management profileNumber of profiles
Profiles8 records
Terret funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terret
What does Terret do?
Terret (formerly BoostUp.ai) sells an AI-powered answer-to-action revenue intelligence platform for B2B sales organizations. Its core product, Terret Nexus, analyzes structured and unstructured revenue data to answer business questions, auto-generate playbooks from top performer patterns, and operationalize execution via CRM-synced workflows and real-time Slack-delivered call briefs. Supplementary modules include Terret Forecast (machine-precision pipeline forecasting with confidence intervals) and Terret Conversation Intelligence (call analytics for pattern detection).
Is Terret a public or private company?
Terret is a private company. It is classified as venture growth investor backed and is currently operating.
When was Terret founded?
Terret was founded in 2018. It employs 51 to 100 people.
Where is Terret based?
Terret is headquartered in Santa Clara, United States, in the North America region.
How does Terret make money?
One revenue line is on record: saaS Subscription.
Who are Terret's main competitors?
Direct peers on record are Gong, Clari, Outreach, Salesloft, People.ai and Aviso. Demandbase is listed as an others. ZoomInfo is listed as a broad incumbent. Emerging players are Revenue.io and Mindtickle.
Does Terret have an API?
No public API is recorded for Terret.
What industry is Terret in?
Terret's product category is Revenue Intelligence Software. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights), with a secondary code of HDAEAMAL, Data Exploration & Ad-Hoc Query Tools. Its NAICS code is 541613 and its SIC code is 7372.