Fly E-Bike

What Fly E-Bike does

Fly E-Bike (legal entity Fly E-Group, Inc., NASDAQ: FLYE) is a New York-based designer, retailer, and wholesaler of lithium-ion electric mobility vehicles founded in 2018 by Zhou (Andy) Ou. Its product portfolio spans e-bikes (FLY-11, FLY-11 PRO, KITY E-BIKE), e-scooters (S-1, Air-1, Air-2, ZT3pro), mopeds, motorcycles, and an extensive aftermarket catalog of branded parts, accessories, and apparel, sold under the trade names FLY E-BIKE, FLYE, and FLYE-CYCLE. Core technology centers on lithium-ion battery electric drivetrains (250–500W motors, 36–48V battery systems, up to ~60 mile range), with software integration via the Fly E-Bike App for GPS tracking on premium models, and an IPX4/IP67-rated hardware platform offering pedal-assist sensors, wireless-charging phone holders, and LCD instrumentation.

The company makes money through three channels: (1) direct-to-consumer retail via flyebike.com and previously a multi-store NYC physical retail network, (2) wholesale distribution to independent dealers, and (3) a rental services business launched in Q2 FY2026. Products are priced from $399 (S-1 scooter, sale) to $1,700–$1,999 (FLY-11/FLY-11 PRO), with Klarna financing and a 6-month warranty; the rental line carries a 79.8% gross margin. The customer base originally centered on NYC's ~80,000 app-based food-delivery workers plus urban commuter consumers, but the loss of NYC's e-bike trade-in program (replaced by Whizz) and an 87% YoY drop in EV unit sales in Q3 FY2026 have exposed heavy single-market concentration. Following a $1M NYC DOT settlement for counterfeit UL marks, a federal recall of the Fly 10 moped, a securities class action, and two Nasdaq delinquency notices, the company is in active restructuring: retail stores have been closed, wholesale and rental are being scaled to offset retail decline, and a reverse stock split has been authorized to maintain listing compliance.

Name

Fly E-Bike

Legal name

Fly E-Group, Inc.

Website

https://flyebike.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Fly E-Bike (NASDAQ: FLYE) designs and sells lithium-ion e-bikes, e-scooters, and mopeds — historically to NYC's app-based delivery workers and urban commuters — through DTC e-commerce, a dealer network, and a new rental business, and is currently restructuring after a sharp sales decline and regulatory setbacks.

Ownership category

akta.pro rank

Product category

Electric Bicycles and Scooters

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Electric bicycles
• Electric scooters
• Urban mobility vehicles
• Lithium-ion e-bikes
• Electric mopeds

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Retail E-Vehicle Sales: Direct-to-consumer retail sales of e-bikes, e-scooters, and mopeds through the company's e-commerce platform and physical retail stores. Q3 FY2026 retail sales experienced an 87% unit volume decline year-over-year, attributed to customer reluctance following lithium-battery explosion incidents in New York.
2. Wholesale Revenue: Wholesale distribution to independent dealers. Q2 FY2026 wholesale revenue surged 91.3% year-over-year to $1.7 million, partially offsetting the retail decline. Q3 FY2026 wholesale revenue grew 153.4% year-over-year.
3. Rental Services: New rental services business launched in Q2 FY2026, generating $0.2 million in revenue with a 79.8% gross margin. Q3 FY2026 rental services revenue jumped 288.6% year-over-year, partially offsetting retail losses.
4. Parts and Accessories Sales: Sale of proprietary parts (brake levers, inner tubes, pedals, seats, mudguards, throttles, shock absorbers, head stems, turn signals, cables), accessories (phone holders, heated gloves, motorcycle gloves, rain gear, hoodies, racing suits), and general merchandise including Electric Air Pump. Available through e-commerce and retail stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fly E-Bike designs, sources, and sells electric bicycles, e-scooters, electric mopeds, and electric motorcycles, primarily under its FLY E-BIKE / FLYE brand. The company also sells a comprehensive catalog of replacement parts, accessories (phone holders, heated gloves, rain gear, racing suits), and branded apparel, supported by physical retail stores, an e-commerce storefront, a wholesale dealer program, and a new rental services line.

Product overview

Fly E-Bike (FLYE-CYCLE) offers a portfolio of electric mobility products centered on e-bikes and e-scooters. The core product line includes three e-bike models: FLY-11 (standard), FLY-11 PRO (high-performance with GPS tracking), and KITY E-BIKE (compact foldable), plus the S-1 electric scooter. The portfolio extends into a comprehensive parts and accessories ecosystem, encompassing replacement components for multiple e-bike models (FLY-11, FLY-11 Pro, FLY-7, FLY-9, FLY-10, Z6, F9, and others), lifestyle accessories including heated gloves, rain gear, and phone holders, and branded apparel. The company operates through direct-to-consumer retail channels with physical store locations and provides in-store services including maintenance, inspection, parts replacement, and registration support.

Differentiator

Problem solved

Functional benefit

Products and services

• FLY-11 E-Bike Flagship FLY E-BIKE electric bike with pedal assist, throttle, disc brakes, LCD display, and a lithium-ion battery, sold to urban commuters and delivery riders.
• FLY-11 PRO E-Bike High-performance e-bike with a 500W motor, 48V/26Ah lithium battery, up to 60-mile range per charge (100-120 miles with two batteries), 5-6 hour fast charging, built-in GPS tracking via the Fly E-Bike app, built-in phone holder, and pedal assist with smart sensor.
• KITY E-BIKE Foldable entry-level e-bike with a 350W motor, 48V/11Ah battery, 20 MPH top speed, 28-mile range, IPX4 waterproof rating, foldable frame, and 5-6 hour charge time, designed for city commuters who need a compact, portable e-bike.
• S-1 Electric Scooter Entry-level electric scooter with a 250W motor, 36V/7.8Ah lithium battery, 15 MPH top speed, 15-mile range, 8.5-inch tires, disc brakes, and 6-8 hours charging.
• FLY E-Bike Mobile App Companion mobile application that provides real-time GPS tracking of FLY-11 PRO e-bikes, allowing owners to locate their vehicle at any time.
• FLY E-BIKE Phone Holder Dual-charging phone holder with wireless (5W/7.5W/10W) or USB (5V/2A) charging, 360-degree rotation, IP67 waterproof rating, designed for motorcycles, e-bikes, and scooters with power sources under 90V.
• Electric Air Pump Portable and lightweight electric pump used to inflate e-bike tires, cars, motorcycles, and sports gear, sold as a general-merchandise accessory.
• Rider Accessories and Apparel Rider gear including motorcycle gloves, heated gloves, waterproof raincoat suits, rain shoe covers, racing suits and matching boxes, and branded Fly E-Bike hoodies, sold to e-bike and motorcycle riders.
• FLY E-BIKE Replacement Parts Catalog Proprietary replacement parts for FLY E-BIKE models including brake levers, brake pads, brake pumps, inner tubes, pedals, seats, mudguards, throttles, head stems, turn signal lights, rear carriers, shock absorbers, main cables, foot mats, and saddles, sold to owners for repair and maintenance.
• FLY E-BIKE Rental Services Short-term e-bike rental business launched in 2026, offering certified e-bike rentals primarily to NYC delivery workers and urban commuters who need compliant, on-demand mobility without purchasing a vehicle.
• FLY E-BIKE In-Store Services In-store services at FLY E-BIKE retail locations, including sales, test rides, standard maintenance, in-store inspection, parts replacement, plate registration support, and emergency towing, sold to retail customers and delivery riders.
• FLY E-BIKE Dealer / Wholesale Program Wholesale dealer program that supplies FLY E-BIKE e-bikes, e-scooters, and accessories to independent U.S. retailers that meet store size (800+ sq. ft.) and capital ($5,000+) requirements, with optional pre-assembly and delivery.

Quantifiable outcome

• Rental services gross margin of 79.8% in Q2 FY2026
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NYC Department of TransportationminorOthers · 30 June 2025Fly E-Bike previously participated in NYC's e-bike trade-in program as a supplier. Following safety concerns related to lithium-battery incidents and counterfeit UL certification marks, Fly E-Bike was replaced by Whizz as the exclusive supplier. The company paid a $1 million settlement to the NYC Department of Transportation for using counterfeit UL certification marks.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: One of the largest direct-to-consumer e-bike brands in the US, offering a comparable product lineup (commuter, cargo, folding e-bikes) at overlapping price points. Competes for the same urban commuter and last-mile delivery segments.
• Whizz: NYC-based e-bike supplier that replaced Fly E-Bike as the exclusive supplier in the NYC DOT e-bike trade-in program. Directly competes for the same delivery-worker and urban commuter customer base in the same New York geography.
• Aventon: US-based e-bike manufacturer and direct-to-consumer retailer offering commuter, cargo, and performance e-bikes at price points overlapping Fly E-Bike's FLY-11 and FLY-11 PRO. Targets the same urban commuter and enthusiast segments.
• Lectric eBikes: Direct-to-consumer e-bike brand known for affordable folding and commuter models. Competes head-to-head with Fly E-Bike's KITY and S-1 on price, channel (DTC e-commerce), and urban commuter use case.
• Vanpowers: E-bike brand already distributed through Fly E-Bike's storefront (UrbanGlide model). Comparable urban and commuter e-bike lineup at similar price points and direct-to-consumer go-to-market motion.
• Super73: Premium urban e-bike brand targeting commuters and lifestyle riders with high-performance designs. Overlaps Fly E-Bike's FLY-11 PRO positioning and urban commuter segment, with comparable DTC channel strategy.
• Segway-Ninebot: Major micromobility manufacturer offering e-bikes and e-scooters across price tiers. The Segway ZT3 Pro is already sold through Fly E-Bike's storefront, indicating direct product overlap and shared customer interest in commuter electric transport.
• Joco: NYC-based certified e-bike rental supplier participating in the same NYC trade-in and rental market as Fly E-Bike's new rental services business. Direct overlap on rental business model, geography, and target delivery-worker segment.

Broad incumbents

• Trek Bicycle Corporation: Major established bicycle manufacturer with an expanding e-bike portfolio. Wider product breadth and dealer network than Fly E-Bike, but overlapping commuter and e-bike categories.
• Specialized Bicycle Components: Premium global cycling brand with a meaningful e-bike line (Turbo series). Competes in higher price tiers but overlaps in urban commuter positioning and bicycle retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Flyebike_
• YouTubeyoutube.com/@FLYEBIKE
• Facebookfacebook.com/flyelectricbike
• Instagraminstagram.com/flyebike_official
• TikToktiktok.com/@flyebikeoffical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fly E-Bike