JOCO
JOCO operates a docked shared e-bike platform with battery-swap infrastructure serving gig-economy delivery riders in NYC, DC, and Chicago, monetizing via tiered time-based passes, B2B fleet services, and FDNY-approved battery charging cabinets.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What JOCO does
JOCO (legal entity Beam Bike Corp.) operates a docked, shared light-electric-vehicle (LEV) platform purpose-built for gig-economy delivery riders in dense urban markets. The system combines GPS-tracked electric pedal-assist bicycles with a 50+ station docking and battery-swap network, a staffed concierge footprint (including a 15,000 sq ft Hell's Kitchen operations hub opened February 2025), and a mobile app for QR-code unlock, in-app mid-delivery locking, and wireless phone charging. Every bike and battery carries UL 2849 and UL 2271 certifications, and JOCO sells FDNY-approved lithium-ion battery charging cabinets as a separate B2B hardware line, positioning the company to benefit from NYC Local Law 95 (effective January 26, 2026) which mandates UL-certified e-bikes for third-party food delivery services.
The company monetizes primarily through tiered time-based rental passes — 6-hour ($15), 24-hour ($24), and weekly ($79) — that include unlimited bike and battery swaps, maintenance, secure overnight parking, and app-based locking. Revenue is supplemented by managed B2B Business Fleet Services (multi-vehicle LEV fleets with custom branding, same-day maintenance, fleet software, and 24/7 support) and hardware sales of FDNY-approved battery charging cabinets to landlords, property managers, universities, and commercial buildings. GTM combines a fully self-serve product-led motion for individual riders (same-day signup, no credit/SSN/background checks) with direct enterprise sales for fleet and cabinet customers. The company has helped "thousands of couriers complete millions of deliveries" and is described by TechCrunch as a profitable business after nearly failing at launch, operating today across New York City, Washington DC, and Chicago with explicit plans for additional cities.
JOCO firmographics
Firmographics- Name
- JOCO
- Legal name
- Beam Bike Corp.
- Website
- https://ridejoco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JOCO operates a docked shared e-bike platform with battery-swap infrastructure serving gig-economy delivery riders in NYC, DC, and Chicago, monetizing via tiered time-based passes, B2B fleet services, and FDNY-approved battery charging cabinets.
- Ownership category
- akta.pro rank
JOCO industry classification
Industry- Product category
- Shared Micromobility & Delivery Fleet Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industries
- E-Bike Rentals (THADAGAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where JOCO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
JOCO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Time-Based Bike Passes: JOCO generates primary revenue through tiered time-based passes: 6-hour passes ($15), 24-hour passes ($24), and weekly passes ($79). Passes include unlimited bike and battery swaps, maintenance, secure parking, and charging. Revenue is recurring as riders purchase passes for each working period.
- Business Fleet Services: B2B fleet management services for businesses requiring dedicated delivery fleets, including vehicle selection from e-bikes, trikes, e-mopeds, and trailers; same-day maintenance; fleet management software; 24/7 support; and infrastructure solutions. Revenue model combines recurring service fees with vehicle deployment costs.
- Battery Charging Cabinet Sales: Sale of FDNY-approved lithium-ion battery charging cabinets to landlords, property managers, universities, and commercial buildings. Includes 1-year warranty and optional extended servicing packages. Multiple configurations and smart features available for order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 6-Hour Delivery Pass - Unlimited rentals within 6-hour window |
| Subscription | Pay-as-you-go | Day Pass - Unlimited 6-hour rentals within 24-hour period |
| Subscription | Pay-as-you-go | Weekly Pass - Unlimited 6-hour rentals within 1-week period |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
JOCO product offering
Product offeringCore offering
JOCO operates a docked, pass-based shared electric pedal-assist bicycle (e-bike) platform purpose-built for gig-economy delivery riders. Riders access GPS-tracked e-bikes via a mobile app at 50+ docking stations across NYC, Washington DC, and Chicago, with unlimited in-network battery swaps enabling continuous operation without home charging. Beyond the consumer rental service, JOCO sells dedicated business fleet packages (vehicles, maintenance, fleet software, branding) and FDNY-approved lithium-ion battery charging cabinets to landlords and property managers.
Product overview
JOCO is a docked, pass-based shared e-bike platform designed specifically for delivery riders in urban environments. The offering consists of a network of 50+ GPS-tracked docking stations across New York City, Washington DC, and Chicago, paired with a mobile app for access and management. Core products include the JOCO E-Bike fleet (featuring 30-mile range, 20mph top speed, wireless phone charging, and airless tires) and the JOCO Mobile App for locating bikes, unlocking via QR scan, and in-app locking. Supporting infrastructure includes Battery Swap Concierge locations for instant battery exchanges and Battery Charging Cabinets (FDNY-approved fire-safety cabinets for building installations). Business Fleet Services extend the platform to enterprise customers requiring dedicated fleets with custom branding. Pricing is structured around time-based passes ($15 for 6 hours, $24 for 24 hours, $79 per week) with unlimited swaps and no upfront investment required.
Differentiator
Problem solved
Functional benefit
Products and services
- JOCO Delivery Pass Plans Time-based access passes to the JOCO e-bike fleet: 6-hour pass ($15), 24-hour Day Pass ($24), and Weekly Pass ($79). Each pass includes unlimited bike and battery swaps, in-app locking, maintenance, secure overnight parking, and charging across the full docking network. Designed for delivery riders; activates on first rental rather than at purchase.
- JOCO E-Bike Electric pedal-assist e-bike purpose-built for delivery use, with up to 20mph assisted top speed, 30-mile range on a single charge, GPS tracking, app-enabled locking, built-in Qi wireless phone charger, airless puncture-proof tires, and UL 2849 / UL 2271 certification.
- JOCO Mobile App iOS and Android application that lets users locate nearby bikes, scan QR codes to unlock vehicles, purchase rental passes, lock bikes between deliveries without ending the rental, and locate battery swap stations and concierge services. Same-day onboarding with no credit check, SSN, or background check.
- JOCO Docking Station Network Network of 50+ GPS-instrumented docking stations across NYC, Washington DC, and Chicago where riders pick up, return, and swap e-bikes for fully charged units. Stations operate 24/7, with some co-located in parking garages and staffed concierge hubs, enabling unlimited battery swaps within each rental period.
- JOCO Business Fleet Services End-to-end managed delivery fleet offering for businesses, providing a mix of light electric vehicles (e-bikes, trikes, e-mopeds, trailers), same-day maintenance, fleet management software, 24/7 support, infrastructure and charging solutions, and custom branding options. Targets restaurants, logistics firms, and corporate delivery operations seeking compliant, sustainable urban delivery fleets.
- JOCO Battery Charging Cabinets FDNY-approved, patented lithium-ion battery charging cabinets with fire-rated walls, smoke detectors, temperature sensors, and fire extinguishing agents designed to contain thermal runaway and prevent battery fire propagation. Sold to landlords, property managers, universities, and commercial buildings, with a 1-year warranty and optional extended servicing packages. Multiple configurations and smart features available.
- JOCO Battery Swap Concierge Staffed physical locations where riders can swap their e-bike battery for a fully charged one without changing bikes, reset the 6-hour rental clock, access restrooms and break areas, and receive helmet and vest pickup. Function as community hubs alongside the 50+ self-service docking stations.
Quantifiable outcome
- Deliveries per day doubled for full-time riders using JOCO vs. personal bikes
- +4 more outcomes
Companies that use JOCO
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
JOCO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
JOCO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- WALTERflagshipJOCO and WALTER launched New York City's first community-powered e-mobility waste recycling program. The initiative involves recycling e-bike parts and batteries and providing employment to young adults in underserved neighborhoods. The program operates across JOCO's facilities, services six waste streams, and has achieved significant environmental impacts including recycling and emissions reduction in less than six months.
- GrubhubcoreGrubhub partnered with JOCO as part of their eBike lifecycle program to make delivery worker e-bike usage safer and more sustainable. The partnership addresses NYC's e-bike regulations requiring UL-certified equipment for delivery services.
- MADDD EquitiescoreJOCO partners with MADDD Equities, a leading MWBE-certified developer of affordable housing across the five boroughs. MADDD Equities serves low- and middle-income New Yorkers and is committed to creating high-quality workforce housing. JOCO provides battery charging solutions supporting safe e-bike infrastructure for residents.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
JOCO competitors and assessment
Company assessmentDirect peers
- Zoomo: Zoomo leases e-bikes and e-cargo bikes specifically to gig economy couriers and last-mile delivery fleets, often via subscription. It is the closest comparable to JOCO's core delivery-focused e-bike subscription model.
Broad incumbents
- Citi Bike: Operated by Lyft, Citi Bike is NYC's dominant docked bikeshare system with hundreds of stations. While consumer-oriented, it shares JOCO's docked-station infrastructure and same core NYC geography and could expand into delivery.
- Lime: Lime operates shared e-bikes and e-scooters across multiple cities with a fleet-management and operations platform. It competes in shared micromobility and has the scale to enter delivery-focused segments JOCO serves.
- Lyft Bikes and Scooters: Lyft operates bikeshare systems (including Citi Bike in NYC) plus shared scooters. As the operator of JOCO's largest docked competitor in NYC, it shares overlap in dock-based operations and city-level mobility partnerships.
- Bird: Bird is a shared micromobility operator offering e-scooters and e-bikes across multiple cities. It competes in shared light electric vehicles and represents a broad incumbent in the same regulatory and operational environment.
Emerging players
- Wheels: Wheels operates shared seated e-bikes and e-scooters with a focus on last-mile and delivery use cases in select US cities. Its product positioning around delivery riders overlaps with JOCO's target segment.
- Revel: Revel operates shared electric mopeds in NYC and Brooklyn and has expanded into ride-hailing and EV charging. It overlaps with JOCO's NYC light electric vehicle focus and serves a similar gig and commuter rider demographic.
- Sherpa Technologies: Sherpa provides last-mile delivery logistics technology and courier fleet services to restaurants and platforms. It is comparable as an enabler of the same gig delivery ecosystem JOCO serves, though on the demand side rather than vehicle side.
Regional players
- TIER: TIER operates shared e-scooters and e-bikes primarily in European cities with a strong focus on sustainability and regulatory compliance. It represents a comparable micromobility operator in adjacent geographies.
- Voi: Voi is a European shared e-scooter and e-bike operator with extensive city-level public and private partnerships. It is comparable as a docked and dockless micromobility operator in adjacent regulatory environments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
JOCO social profiles
Digital presenceJOCO compliance and trust
Trust signalCompliance3 records
JOCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOCO leadership team
Management profileNumber of profiles
Profiles2 records
JOCO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOCO
What does JOCO do?
JOCO operates a docked, pass-based shared electric pedal-assist bicycle (e-bike) platform purpose-built for gig-economy delivery riders. Riders access GPS-tracked e-bikes via a mobile app at 50+ docking stations across NYC, Washington DC, and Chicago, with unlimited in-network battery swaps enabling continuous operation without home charging. Beyond the consumer rental service, JOCO sells dedicated business fleet packages (vehicles, maintenance, fleet software, branding) and FDNY-approved lithium-ion battery charging cabinets to landlords and property managers.
Is JOCO a public or private company?
JOCO is a private company. It is classified as venture growth investor backed and is currently operating.
When was JOCO founded?
JOCO was founded in 2020. It employs 51 to 100 people.
Where is JOCO based?
JOCO is headquartered in New York, United States, in the North America region.
How does JOCO make money?
Three revenue lines are on record. Time-Based Bike Passes are the primary driver. The others are business Fleet Services and battery Charging Cabinet Sales.
Who are JOCO's main competitors?
Zoomo is listed as a direct peer. Broad incumbents are Citi Bike, Lime, Lyft Bikes and Scooters and Bird. Emerging players are Wheels, Revel and Sherpa Technologies. Regional players are TIER and Voi.
Does JOCO have an API?
No public API is recorded for JOCO.
What industry is JOCO in?
JOCO's product category is Shared Micromobility & Delivery Fleet Services. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of THADAGAE, E-Bike Rentals. Its NAICS code is 532284 and its SIC code is 7510.