Banzai

What Banzai does

Banzai International, Inc. (NASDAQ: BNZI) is a Seattle-area marketing technology company that builds a data-driven demand generation and engagement marketing platform organized as a core platform plus acquired modules. The core suite centers on webinar facilitation (Demio), event registration acceleration (Boost), brand newsletter automation (Curate), customizable hybrid event experiences (High Attendance), and a multi-channel outbound targeting tool (Reach) backed by a 200M+ contact database. Since 2024, Banzai has aggressively expanded via acquisition, adding video creation and hosting capabilities (OpenReel, CreateStudio, PhotoVibrance, Twinkle, Vidello), an AI website builder (Superblocks, Nov 2025), and marketing automation (Act-On Software, Jan 2025; deal subsequently collapsed in June 2025), with a planned ConnectAndSell sales enablement acquisition (~$15M projected revenue addition) targeted for Q2 2026.

The company makes money through SaaS subscription fees on a recurring monthly or annual basis, with pricing structured as contact-based tiers (e.g., $900/month reference for 2,500 active contacts) and quote-based enterprise arrangements. Distribution combines direct enterprise sales, self-serve product-led onboarding, and a strategic channel partnership with Ingram Micro (via DistiNow) for U.S. mid-market reach. Banzai serves over 140,000 claimed customers spanning B2B marketers, financial services, technology, and healthcare verticals, with named logos including Dell Technologies, Thermo Fisher Scientific, Autodesk, HPE, Square, loanDepot, and ActiveCampaign.

As of Q1 2026, the company reports $2.7M in quarterly revenue (a 20.2% YoY decline), is operating at a loss, and is pursuing an aggressive turnaround via Project Fortress (debt elimination of ~$7.8M YTD) and a cost reduction initiative targeting $5.5M in annualized profit improvements and ~40% lower cash burn. The firm is publicly traded on NASDAQ with 11-50 employees headquartered in Bainbridge Island, Washington, founded in 2015-2016, and led by Founder/CEO Joe Davy and CFO Dean Ditto.

Name

Banzai

Legal name

Banzai International, Inc.

Website

https://banzai.io

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Banzai International (NASDAQ: BNZI) is a Seattle-based marketing technology company offering a SaaS platform for webinars, virtual events, video creation, and demand generation, serving over 140,000 B2B marketing and sales customers across financial services, technology, and healthcare verticals through a combination of acquired product brands.

Ownership category

akta.pro rank

Product category

Marketing Technology / Engagement Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

akta.pro secondary industries

App Monetization & Subscription Management Platforms (BPAMADAI), Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

Keywords

• Webinar platform software
• Demand generation tools
• Event marketing automation
• Video content creation
• Marketing technology platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: SaaS subscription-based revenue model with recurring monthly or annual subscription fees for access to marketing technology platforms including Demio, OpenReel, and related tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Banzai sells a data-driven demand generation and engagement marketing platform for B2B marketers, organized as a platform-plus-modules suite. Core offerings include Demio (webinar platform), Boost (event registration acceleration), Curate (branded newsletter automation), Reach (multi-channel outbound targeting across a 200M+ contact database), and High Attendance (hybrid/virtual event experience), supported by a portfolio of acquired video content creation brands (OpenReel, CreateStudio, PhotoVibrance, Twinkle, Vidello, Superblocks) covering video recording, 3D animation, image-to-motion, audio, and AI-powered website building.

Product overview

Banzai is a data-driven demand generation and engagement marketing platform organized as a platform-plus-modules architecture. The core product suite is built around webinar facilitation (Demio), event registration acceleration (Boost), brand newsletter automation (Curate), and customizable event experiences (High Attendance), supported by a multi-channel outbound targeting tool (Reach). Video content creation and hosting capabilities are provided through a portfolio of acquired brands: OpenReel (digital video creation and management), CreateStudio (3D character animation), PhotoVibrance (static-to-video animation), Twinkle (royalty-free audio and voiceovers), Vidello (3-in-1 video marketing suite), and Superblocks (conversational AI website/landing page builder acquired November 2025). Banzai also acquired Act-On Software (marketing automation, January 2025 — deal collapsed June 2025) and ClearDoc (acquired October 2025). The platform unifies targeting, engagement, and measurement tools to support the full engagement marketing lifecycle from audience acquisition through conversion and retention.

Differentiator

Problem solved

Functional benefit

Brands

• Curate: Newsletter and content creation platform for growing brands
• Demio
• Boost
• OpenReel
• CreateStudio
• PhotoVibrance
• Twinkle
• Vidello
• Superblocks

Products and services

• Demio A webinar platform enabling marketers to create and run live and on-demand webinars with engagement features including polls, chat, Q&A, handouts, call-to-action tools, and real-time audience analytics. For B2B marketing teams running webinars as part of demand generation campaigns.
• Boost An event registration and promotion tool that uses automated social-proof and word-of-mouth mechanics to expand audience reach, drive event registrations, and turn registrants into promoters through reward-based referral campaigns. For B2B marketers promoting webinars and virtual events.
• Curate A brand newsletter and content marketing tool that automatically builds and sends branded newsletters, integrates brand voice, colors, and logo, and enables audience-targeted promotion on a daily or weekly schedule. For marketers and growing brands seeking automated branded newsletter production.
• Reach A multi-channel outbound campaign platform that deploys targeted campaigns to decision-makers based on demographics, technographics, and firmographics across a 200+ million contact database to drive event registrations, content downloads, and survey responses. For B2B marketers scaling demand generation outreach.
• High Attendance A customizable event platform module enabling marketers to create and run hybrid in-person and virtual events with flexible audience engagement features. For B2B marketers and event organizers running hybrid events.
• OpenReel A digital video creation and management platform acquired by Banzai that enables recording HD videos of oneself, screen, or guests; customization of branded templates; and editing with animations and transitions for internal or external sharing. For marketing teams producing branded video content.
• CreateStudio A 3D character video creation tool with a drag-and-drop interface that allows users to produce animated videos using ready-made characters, backgrounds, motion presets, custom animations, keyframe editing, and camera zoom effects without technical or design skills. For content creators and marketers producing 3D animated video content.
• PhotoVibrance An image animation tool that transforms static images into dynamic visuals by adding motion arrows, changing skies, incorporating overlays and 3D particles, and exporting looped animations sized for different social media platforms. For marketers and creators converting static images into animated video content.
• Twinkle A royalty-free audio platform providing over 700 custom-made music tracks across genres, sound effects, text-to-voiceover capabilities in over 70 voices and 30 languages, and custom visual effects for video enhancement. For content creators producing video content requiring music, voiceover, or sound effects.
• Vidello A 3-in-1 video marketing and management suite acquired from London that includes video hosting, a video creation app, motion picture tools, an audio platform, and collaborative sharing — designed to boost viewer engagement, maintain brand consistency, and provide detailed analytics. For marketers producing and hosting video content at scale.
• Superblocks An SEO-optimized conversational AI website and landing page builder acquired in November 2025 with AI agent capabilities, Figma design import, and built-in hosting. For founders, creators, and marketers building SEO-optimized websites and landing pages without manual coding.

Quantifiable outcome

• Serving over 140,000 customers demonstrates market traction and scale

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ingram MicrocoreChannel Partner/ Reseller/ DistributorStrategic distribution alliance to distribute OpenReel and Demio products in the U.S. market through DistiNow. This partnership enables Banzai to leverage Ingram Micro's extensive distribution network for broader market reach and channel sales.
• FICOminorStrategic or Co-development PartnerPartnership to bring credit education to students nationwide, combining Banzai's webinar technology with FICO's financial education expertise to serve the education market segment.
• SalesforcecoreTechnology or IntegrationExpanded partnership to integrate webinar campaigns with Salesforce CRM platform, enabling seamless marketing automation workflows and data synchronization for joint customers.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Zoom Communications: Zoom's Zoom Events and Zoom Webinars products directly overlap with Banzai's Demio platform for hosting virtual events and webinars. As a broad incumbent with a much larger balance sheet, Zoom competes for the same B2B marketing and sales enablement budgets Banzai targets.
• HubSpot: HubSpot is a leading marketing automation, CRM, and content marketing platform that competes with Banzai's marketing automation, demand generation, and newsletter capabilities. As a broad incumbent, HubSpot offers overlapping functionality integrated within a much larger suite.
• Marketo (Adobe): Adobe Marketo is an enterprise marketing automation platform that competes directly with Banzai's marketing automation ambitions following the (later collapsed) Act-On acquisition. Both target B2B marketers seeking lead nurturing, email, and campaign analytics at scale.
• Webex Events (Cisco): Cisco Webex Events (formerly Socio) and Webex Webinars compete with Banzai's High Attendance and Demio products for enterprise virtual and hybrid event deployments. As a broad incumbent, Webex bundles events into a much larger collaboration suite.

Direct peers

• ON24: ON24 is a direct competitor in the webinar and virtual event platform space, offering a similar AI-powered webinar and engagement platform for B2B marketers. Both companies compete for marketing-driven webinar and demand generation budgets at mid-market and enterprise customers.
• GoTo (LogMeIn): GoTo Webinar is one of the most established webinar platforms competing head-to-head with Banzai's Demio for SMB and mid-market customers. Both target marketers and sales teams seeking self-serve webinar hosting with engagement analytics.
• Livestorm: Livestorm is a modern webinar and video conferencing platform targeting marketing, sales, and customer success teams — closely aligned with Banzai's Demio positioning. Both emphasize ease of use, engagement analytics, and integrations with CRM platforms.
• BigMarker: BigMarker is a webinar and virtual event platform that competes with Demio in the B2B marketing use case, offering customizable landing pages, email automation, and engagement tools. Both target marketers seeking end-to-end webinar campaign management.

Emerging players

• ActiveCampaign: ActiveCampaign is a customer experience automation platform offering email marketing, CRM, and marketing automation — overlapping with Banzai's demand generation and outreach use cases. Notably, ActiveCampaign is also listed as a Banzai customer, reflecting the platform overlap.
• Salesloft: Salesloft is a sales engagement platform that overlaps with Banzai's planned ConnectAndSell acquisition and broader demand generation / outbound capabilities. Both target B2B revenue teams seeking to convert leads through orchestrated multi-channel outreach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getbanzai
• Facebookfacebook.com/getbanzai
• LinkedInlinkedin.com/company/10595753

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banzai