Natus Vincere
Natus Vincere (NAVI) is a Kyiv-based, multi-title esports organization founded in 2009 that fields professional teams in CS2, Dota 2, VALORANT, and CrossFire, serving global esports fans and brand sponsors via tournament play, merchandise, and community content.
- Company typePrivate
- Founded2009
- HeadquartersKyiv, Ukraine
- Headcount—
- GTM typeB2C
- OfferingServices
What Natus Vincere does
Natus Vincere (NAVI) is a privately held, multi-title esports organization founded in 2009 and headquartered in Kyiv, Ukraine. It fields professional competitive teams across Counter-Strike 2 (CS2), Dota 2, VALORANT, and CrossFire, and operates a NAVI Junior development program that feeds talent into its main rosters. The organization competes in major international tournaments including The International 2026, VCT EMEA, the CrossFire Brazil League, and EVO, and supports its players with performance coaching that includes mental health programming.
NAVI's business model rests on three primary revenue streams: sponsorship agreements with brands such as Logitech and GG.BET, direct-to-consumer merchandise sales through its own e-commerce storefront (shop.navi.gg), and tournament prize winnings. Its go-to-market is community-led, anchored by the #NAVINATION Discord community and an extensive owned social media presence across YouTube, Instagram, X, Telegram, TikTok, Steam, and Facebook, supported by a multilingual website (Ukrainian, Russian, English, Indonesian). The organization has no disclosed proprietary technology platform, no external investors or parent company, and no public listing; commercial relationships with sponsors represent the principal B2B revenue layer, while merchandise and media content monetize the consumer fan base.
Natus Vincere firmographics
Firmographics- Name
- Natus Vincere
- Legal name
- Natus Vincere
- Website
- https://navi.gg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Natus Vincere (NAVI) is a Kyiv-based, multi-title esports organization founded in 2009 that fields professional teams in CS2, Dota 2, VALORANT, and CrossFire, serving global esports fans and brand sponsors via tournament play, merchandise, and community content.
- Ownership category
- akta.pro rank
Natus Vincere industry classification
Industry- Product category
- Professional Esports Organization
- NAICS
- Sports Teams and Clubs (711211)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where Natus Vincere is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
Natus Vincere business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchandise and E-commerce Sales: Sale of branded merchandise including apparel, accessories, and gaming peripherals through NAVI's e-commerce storefront (shop.navi.gg).
- Sponsorship Revenue: Revenue generated through sponsorship agreements with brands including Logitech, and other sponsors visible on the NAVI website.
- Tournament Prize Winnings: Prize money earned from competitive tournament placements across CS2, Dota 2, VALORANT, and other game titles.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Natus Vincere product offering
Product offeringCore offering
Natus Vincere (NAVI) is a multi-title professional esports organization that fields competitive teams in CS2, Dota 2, VALORANT, and CrossFire, participating in major international tournaments such as The International and VCT EMEA. The organization generates revenue through tournament prize winnings, brand sponsorships, sales of branded merchandise via its e-commerce store (shop.navi.gg), and media content production. It also operates a large fan community (#NAVINATION) on Discord and offers talent development through its NAVI Junior program.
Product overview
Natus Vincere (NAVI) is a multi-title esports organization offering a portfolio of competitive esports teams across popular game titles (CS2, Dota 2, VALORANT, CrossFire), supported by talent development through NAVI Junior. The organization complements its competitive offerings with an e-commerce merchandise store (shop.navi.gg), a media content platform featuring videos and streams, and the NAVINATION Discord community for fan engagement. A notable initiative is the Tilt Management mental health project developed with partner GG.BET. The organization competes in various tournaments including The International, VCT EMEA, CFBL, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- NAVI CS2 Team
- NAVI Dota 2 Team Professional Dota 2 esports team competing in The International and other major international Dota 2 tournaments.
- NAVI VALORANT Team Professional VALORANT esports team participating in VALORANT Challengers EMEA and related international competitions.
- NAVI CrossFire Team Professional CrossFire esports team competing in the CrossFire Brazil League and other regional CrossFire tournaments.
- NAVI Junior Junior/development esports team focused on developing talent for NAVI's main competitive rosters.
- NAVI Merchandise Store Official online merchandise store selling NAVI-branded apparel, accessories, and fan merchandise through shop.navi.gg.
- NAVI Media Content Video content hub featuring match recordings, streams, tournament coverage, and behind-the-scenes footage across CS2, Dota 2, VALORANT, and other game titles.
- NAVINATION Community Official NAVI Discord community platform (#NAVINATION) for fans to watch matches, share emotions, participate in challenges, and win prizes.
- Tilt Management Three-part mental health project developed by NAVI Performance Coach Urszula Klimczak in partnership with GG.BET, covering demotivation, burnout, and dealing with hate, targeted at esports players and fans.
Quantifiable outcome
- Mental health project Tilt Management covering demotivation, burnout, and dealing with hate for esports players and fans
Companies that use Natus Vincere
Customer profileSegments2 records
Ideal customer profiles3 records
Natus Vincere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Natus Vincere partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GG.BETcoreNAVI Performance Coach Urszula Klimczak and GG.BET launched Tilt Management, a three-part mental health project covering demotivation, burnout, and dealing with hate. The project is targeted at esports players and fans, providing educational resources and guidance on mental health topics specific to competitive gaming.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Natus Vincere competitors and assessment
Company assessmentDirect peers
- Team Liquid: Team Liquid is one of the largest globally recognized multi-game esports organizations, with competitive rosters in CS2, Dota 2, and VALORANT, plus a strong content and merchandise business. NAVI and Team Liquid compete head-to-head in the same major titles and serve the same global fanbase.
- FaZe Clan: FaZe Clan is a publicly listed multi-game esports and lifestyle brand with deep presence in CS2, VALORANT, and creator-driven content. NAVI competes directly with FaZe in CS2 and rivals it as a content-and-merchandise-driven esports brand.
- G2 Esports: G2 Esports is a major European-headquartered multi-game esports organization with top-tier rosters in League of Legends, VALORANT, and CS2, plus a strong lifestyle/merch brand. NAVI and G2 compete for sponsorship dollars and fan attention across multiple esport titles.
- Astralis: Astralis is a Denmark-rooted esports club historically renowned as a dominant CS:GO/CS2 organization. NAVI competes directly with Astralis in CS2 for top tournament placements and sponsorship positioning.
- Team Vitality: Team Vitality is a France-based multi-game esports organization with established rosters in CS2, VALORANT, and League of Legends. NAVI and Team Vitality overlap in CS2 and VALORANT circuits and compete for European sponsorship budgets.
- Fnatic: Fnatic is a UK-rooted heritage esports and gaming lifestyle brand with rosters across CS2, VALORANT, and Dota 2. NAVI and Fnatic are close comparables in multi-title esports, brand-driven monetization, and global fan engagement.
- Cloud9: Cloud9 is a North American multi-game esports organization with historical rosters across CS2, VALORANT, and League of Legends. NAVI and Cloud9 compete for international sponsors and global fan mindshare across the same titles.
- T1 Entertainment & Sports: T1 is a Korea-based multi-game esports organization famous for its League of Legends legacy but active in CS2 and VALORANT as well. NAVI and T1 are both premium brand-led esports clubs competing in overlapping major titles.
- Evil Geniuses: Evil Geniuses is a longstanding North American esports organization with strong Dota 2 heritage among other titles. NAVI and EG are direct competitors in Dota 2's The International and share a similar multi-game competitive operating model.
- OG (esports): OG is a globally recognized esports organization renowned for its Dota 2 The International championships. NAVI and OG compete head-to-head in Dota 2 and share the multi-title competitive club model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Natus Vincere social profiles
Digital presenceNatus Vincere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natus Vincere leadership team
Management profileNumber of profiles
Profiles3 records
Natus Vincere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natus Vincere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natus Vincere
What does Natus Vincere do?
Natus Vincere (NAVI) is a multi-title professional esports organization that fields competitive teams in CS2, Dota 2, VALORANT, and CrossFire, participating in major international tournaments such as The International and VCT EMEA. The organization generates revenue through tournament prize winnings, brand sponsorships, sales of branded merchandise via its e-commerce store (shop.navi.gg), and media content production. It also operates a large fan community (#NAVINATION) on Discord and offers talent development through its NAVI Junior program.
Is Natus Vincere a public or private company?
Natus Vincere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Natus Vincere founded?
Natus Vincere was founded in 2009.
Where is Natus Vincere based?
Natus Vincere is headquartered in Kyiv, Ukraine, in the Europe region.
How does Natus Vincere make money?
Three revenue lines are on record. Merchandise and E-commerce Sales are the primary driver. The others are sponsorship Revenue and tournament Prize Winnings.
Who are Natus Vincere's main competitors?
Direct peers on record are Team Liquid, FaZe Clan, G2 Esports, Astralis, Team Vitality, Fnatic, Cloud9, T1 Entertainment & Sports, Evil Geniuses and OG (esports).
Does Natus Vincere have an API?
No public API is recorded for Natus Vincere.
What industry is Natus Vincere in?
Natus Vincere's product category is Professional Esports Organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming). Its NAICS code is 711211.