Homeroom
Homeroom (Share Ave, Inc.) is a SaaS marketplace platform that helps K-12 schools manage auxiliary programs — enrollment, billing, attendance, provider payments, and family engagement — free for schools and monetizing via transaction fees on activity provider payments.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Homeroom does
Homeroom (legal entity: Share Ave, Inc.) is a San Francisco-based SaaS marketplace platform purpose-built for K-12 school auxiliary program management. Founded in 2015, the company operates a cloud-based platform that integrates enrollment and billing, mobile-friendly family registration, student check-in/check-out, activity provider management (including automated roster distribution and 1099 contractor payments), family engagement tools, and financial reporting. The platform is structured as a two-sided marketplace: schools and PTOs use it free of charge, while Homeroom monetizes through a service fee layered on top of activity provider payments (in addition to Stripe's 3% credit card processing fee). The company also operates an Activity Provider Directory connecting schools with third-party enrichment providers.
The product portfolio extends across vertical solutions for Extended Care, Enrichment Classes, Summer Camps, Private and Small Group Lessons, Leagues, and Tutoring, with native SIS integrations for Blackbaud and Veracross. Distribution combines sales-led outbound to school administrators (with demo/book-a-call CTAs), self-serve onboarding (schools can go live within one week), and ecosystem partnerships — most notably a strategic relationship with SPARC, the premier national organization serving independent school auxiliary program leaders. Marketing relies on an educational blog, social channels, email, and industry events.
Commercially, Homeroom operates as a privately held company with a single disclosed $3.5M seed round (June 2019, led by Forerunner Ventures). The team is small (1-10 employees), operations are US-only, and no revenue, ARR, or GMV figures are disclosed. Compliance posture is robust for the education vertical (COPPA, GDPR, CCPA, DMCA), and the company has built a leadership team including Head of Product, Head of Marketing, Director of Engineering, and Lead Designer alongside founder/CEO Casandra Stewart.
Homeroom firmographics
Firmographics- Name
- Homeroom
- Legal name
- Share Ave, Inc.
- Website
- https://homeroom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homeroom (Share Ave, Inc.) is a SaaS marketplace platform that helps K-12 schools manage auxiliary programs — enrollment, billing, attendance, provider payments, and family engagement — free for schools and monetizing via transaction fees on activity provider payments.
- Ownership category
- akta.pro rank
Homeroom industry classification
Industry- Product category
- Education Technology - School Auxiliary Program Management
- NAICS
- Educational Support Services (6117), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)
- akta.pro secondary industries
- Finance, Budgeting, Procurement & AP/AR (School/District Ops) (EDAJAHAL), K–12 SIS & District Administration Platforms (EDAFAEAA)
Keywords
Where Homeroom is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Homeroom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Marketplace Fees: Homeroom charges a service fee on top of provider-set class prices. Providers set their own prices plus a 3% credit card processing fee (Stripe). Homeroom adds a modest service fee included in the total paid by families. Schools and PTOs receive the platform free.
- School/District Licensing: Contact sales pricing for private schools, districts, and non-profits. The platform is offered free for schools and parent-teacher organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for schools and PTOs |
| Transaction based/ take rate | Pay-as-you-go | Provider pricing with transaction fees |
| Subscription | Annual | Private school, district, non-profit custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Homeroom product offering
Product offeringCore offering
Homeroom is a cloud-based platform that helps K-12 schools manage their auxiliary programs, including before and after-school care, enrichment classes, summer camps, tutoring, and private lessons. The platform streamlines enrollment, billing, student check-in/out, activity provider management, family engagement, and financial reporting. Schools and PTOs use the platform for free, while activity providers and families pay transaction fees on payments processed through the system.
Product overview
Homeroom is a unified auxiliary program management platform designed specifically for K-12 schools. The core Homeroom Platform provides enrollment & billing, student check-in & check-out, activity provider management, family engagement tools, and financial reporting as integrated modules. The platform offers specialized solutions for Extended Care, Enrichment Classes, Summer Camp, Private & Small Group Lessons, Leagues, and Tutoring programs. Additional capabilities include subsidy management, photo sharing, and usage-based billing. The company also operates an Activity Provider Directory connecting schools with third-party enrichment providers. Schools and parent-teacher organizations can use the platform free of charge, while providers pay a service fee included in the total price paid by families.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeroom Platform A purpose-built SaaS platform for K-12 schools and PTOs to manage all auxiliary programs in one place. Provides enrollment, billing, attendance tracking, family engagement, financial reporting, and integrations with school information systems.
- Extended Care Solution Software solution tailored for before and after-school care programs, supporting scheduling, attendance tracking via mobile check-in, and recurring billing for families.
- Enrichment Classes Solution End-to-end management for enrichment classes, including class registration, rostering, and provider payments for schools and external activity providers.
- Summer Camp Solution Registration, billing, and roster management for summer camp programs offered through schools.
- Private & Small Group Lessons Manages registration, scheduling, and billing for private lessons and small group sessions delivered by activity providers.
- Leagues Registration and roster management for school-affiliated sports leagues.
- Tutoring Registration and billing management for tutoring programs offered through schools.
- Activity Provider Directory An online marketplace and directory that connects schools and PTOs with vetted third-party activity providers offering enrichment, care, and instructional services.
Quantifiable outcome
- 100 hours saved per school per year
- +2 more outcomes
Companies that use Homeroom
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Homeroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Homeroom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SPARC (Summer Programs and Auxiliary Revenue Collaborative)coreHomeroom partnered with SPARC, the premier national organization serving independent school auxiliary program leaders. This partnership provides Homeroom visibility within the auxiliary program community and demonstrates commitment to the industry. Homeroom looks forward to learning with and contributing to this community of passionate individuals building the future of children's enrichment.
- StripecoreStripe is the payment processing partner for Homeroom. All credit card payments from families are processed through Stripe. Providers must register with Stripe as merchants to receive payments. The 3% credit card processing fee covers Stripe's fees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Homeroom competitors and assessment
Company assessmentDirect peers
- Sawyer: Sawyer is a marketplace and management platform for children's classes, camps, and enrichment activities. It directly overlaps with Homeroom's activity provider directory and family-facing enrollment flow.
- Brightwheel: Brightwheel is a leading child care and early education management platform that has expanded into after-school programs. It targets the same school administrator buyer with billing, attendance, and family engagement features.
- ActivityHero: ActivityHero is an online marketplace connecting parents with camps, classes, and after-school programs. It competes directly with Homeroom's provider directory and family enrollment experience.
- iClassPro: iClassPro is a class management platform for youth activity businesses such as gymnastics, swim, and martial arts schools. It competes on enrollment, billing, and provider management similar to Homeroom.
- Teachworks: Teachworks provides class and lesson management software for tutoring, music, and small-group instruction businesses. It overlaps directly with Homeroom's tutoring and private lessons modules.
Broad incumbents
- Jackrabbit Technologies: Jackrabbit provides class and activity management software used by thousands of youth activity businesses. It is a broader incumbent serving similar use cases (registration, billing, provider management) but across a wider portfolio of activity verticals.
- Procare Solutions: Procare is an established child care management platform covering billing, attendance, and family engagement. It overlaps with Homeroom's extended-day and enrichment use cases but serves a broader child care audience.
- Blackbaud: Blackbaud is a leading K-12 SIS and school administration vendor that already integrates with Homeroom. As a broader incumbent, it represents both a partnership channel and a competitive risk if it bundles auxiliary program functionality.
- Veracross: Veracross is an SIS and school operations platform used by independent schools. It is integrated with Homeroom today but could expand its auxiliary program features to compete more directly.
Emerging players
- Wonderschool: Wonderschool is a child care and enrichment management platform. It has partial overlap with Homeroom's extended-day and enrichment use cases, particularly for in-home and small program providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Homeroom social profiles
Digital presenceHomeroom compliance and trust
Trust signalCompliance4 records
Homeroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeroom leadership team
Management profileNumber of profiles
Profiles5 records
Homeroom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeroom
What does Homeroom do?
Homeroom is a cloud-based platform that helps K-12 schools manage their auxiliary programs, including before and after-school care, enrichment classes, summer camps, tutoring, and private lessons. The platform streamlines enrollment, billing, student check-in/out, activity provider management, family engagement, and financial reporting. Schools and PTOs use the platform for free, while activity providers and families pay transaction fees on payments processed through the system.
Is Homeroom a public or private company?
Homeroom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homeroom founded?
Homeroom was founded in 2015. It employs 1 to 10 people.
Where is Homeroom based?
Homeroom is headquartered in San Francisco, United States, in the North America region.
How does Homeroom make money?
Two revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are school/District Licensing.
Who are Homeroom's main competitors?
Direct peers on record are Sawyer, Brightwheel, ActivityHero, iClassPro and Teachworks. Broad incumbents are Jackrabbit Technologies, Procare Solutions, Blackbaud and Veracross. Wonderschool is listed as an emerging player.
Does Homeroom have an API?
No public API is recorded for Homeroom.
What industry is Homeroom in?
Homeroom's product category is Education Technology - School Auxiliary Program Management. Its primary akta.pro industry code is EDAJALAM, After-School Academic Support Programs (Centers & Clubs), with a secondary code of EDAJAHAL, Finance, Budgeting, Procurement & AP/AR (School/District Ops). Its NAICS code is 6117 and its SIC code is 8200.