OptiMine Software
- Company typePrivate
- Founded2008
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
OptiMine Software firmographics
Firmographics- Name
- OptiMine Software
- Legal name
- OptiMine Software, Inc.
- Website
- https://optimine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OptiMine Software industry classification
Industry- Product category
- Marketing Measurement & Optimization Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where OptiMine Software is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OptiMine Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription licensing of the OptiMine marketing measurement and optimization platform. Pricing is quote-based, tailored to client size, data complexity, and required modules (Insight, Inspire, Intent). Professional services for implementation, onboarding, and consulting support are bundled or sold alongside the platform subscription.
- Agency Partner Program: Agencies become partners to access OptiMine's platform, using it to serve their own clients. This generates new revenue streams for agencies through consulting and advisory services built around OptiMine analytics, while OptiMine benefits from expanded distribution.
- Professional Services & Consulting: Expert consulting services including strategic change management consulting, process improvement, data onboarding engineering, analytic consulting guidance, and custom benchmarking. Offered alongside the software platform to support solution adoption and value realization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service Platform Access |
| Hybrid | Multi-year contract | Custom Consulting Support |
| Subscription | Annual | Agency Partner Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
OptiMine Software product offering
Product offeringCore offering
OptiMine provides a cloud-based marketing measurement and optimization platform composed of three core products — Insight (agile cross-channel attribution), Inspire (real-time scenario planning), and Intent (AI-driven budget optimization and marketing mix modeling). The platform measures both digital and traditional marketing channels down to individual ads and campaigns using a privacy-safe architecture that requires no PII, cookies, or tracking data. It is delivered to enterprise brands, marketing agencies, and retail media networks through SaaS subscriptions, agency partner channels, and bundled expert consulting services.
Product overview
OptiMine is a marketing measurement and optimization platform composed of three core products—Insight, Inspire, and Intent—plus specialized solutions for retail media networks and an agency partner program. Insight delivers agile cross-channel attribution across digital and traditional channels without PII or cookies. Inspire provides real-time scenario planning powered by AI to test marketing investment decisions. Intent applies machine learning and genetic algorithms to optimize marketing budgets across billions of alternatives down to individual ad executions. The three products share a common data pipeline and analytics engine, are supported by expert Client Success consulting services, and are delivered via both self-service tools and white-label options for agency partners.
Differentiator
Problem solved
Functional benefit
Brands
- Insight: OptiMine's agile cross-channel attribution product for both digital and traditional marketing across online and offline conversions.
- Inspire
- Intent
Products and services
- Insight Agile cross-channel attribution solution that measures total marketing impact across digital and traditional media at deeply granular ad and campaign levels using a privacy-safe approach without PII, cookies, or tracking data. Built for enterprise brand marketers and agencies needing fast, granular unified measurement across online and offline conversions.
- Inspire Real-time scenario planning and predictive analytics tool that lets marketers explore 'what-if' spend scenarios by dialing investment levels up or down to instantly see impacts on goals, identifying yield, saturation levels, and diminishing returns using AI. Designed for enterprise marketing managers and finance stakeholders making tactical and strategic spend decisions.
- Intent Marketing mix modeling and strategic budget optimization platform that uses machine learning, genetic algorithms, and AI to evaluate billions of budget alternatives and deliver optimized media plans and spend playbooks down to individual ad, spot, placement, and campaign levels. Built for CMOs, marketing finance leaders, and agencies responsible for multi-period budget planning.
- Agency Partner Program Partner program that enables marketing agencies to deliver OptiMine's agile marketing measurement and optimization solutions to their clients with flexible white-label and client-facing delivery options backed by OptiMine's expert consulting support. Targeted at digital and traditional marketing agencies seeking differentiated measurement offerings and consulting revenue streams.
- Retail Media Solutions Measurement solutions for retail media networks that close gaps between online and in-store conversions, delivering comprehensive, privacy-safe attribution and ROI guidance for brands advertising across retail media networks including Amazon Ads and Best Buy.
- OptiMine Client Success Services Expert consulting and analytic services that combine deep industry experience with the OptiMine platform, providing strategic guidance, decision support, benchmarking, and custom analytic services tailored to each brand's needs.
Quantifiable outcome
- 50x solution ROI with payback in less than 6 months (UnitedHealthcare)
- +8 more outcomes
Companies that use OptiMine Software
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
OptiMine Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
OptiMine Software partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- UptempocoreOptiMine was acquired by Uptempo, a marketing performance platform, to enhance analytics capabilities with advanced Marketing Mix Modeling. The acquisition brings together Uptempo's expertise in unifying marketing spend, budgets, and performance with OptiMine's advanced MMM and analytics solutions. The combined entity delivers a more powerful, end-to-end platform for enterprise marketers with complete budget-to-performance visibility. Client and partner experience continues as normal with same OptiMine team.
- NP DigitalsecondaryNP Digital is an agency partner that offers OptiMine's advanced measurement capabilities to their clients. NP Digital CEO Mike Gullaksen stated that partnering with OptiMine allows them to offer advanced measurement capabilities vital in today's marketing environment where privacy concerns and data loss are significant challenges.
- Major Retail Media NetworkssecondaryOptiMine is connected with all of the major retail media networks and can support brands utilizing these networks to measure their performance and drive ROI. The company helps brands understand the real impacts of their investments in retail media networks including Amazon Ads, Best Buy, and other major retail media networks.
- ANA (Association of National Advertisers)secondaryOptiMine is an ANA partner contributing thought leadership content. CEO Matt Voda has contributed articles to ANA Magazine and Forward magazine. OptiMine sponsors and speaks at ANA conferences including Brand Masters, Masters of Marketing, and Measurement & Analytics.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
OptiMine Software competitors and assessment
Company assessmentBroad incumbents
- AppsFlyer: Mobile attribution and marketing analytics platform that has expanded into cross-channel measurement and incrementality. Overlaps with OptiMine in attribution-driven measurement, particularly for app and mobile-first advertisers.
- Ipsos: Global market research and analytics firm that acquired Marketing Mix Modeling Associates (MMA). Competes with OptiMine in enterprise MMM through a broader research and analytics portfolio, including deep cross-channel measurement capabilities.
- LiveRamp: Data collaboration platform providing identity resolution and clean-room infrastructure that underpins cross-channel measurement. Adjacent to OptiMine — not a direct MMM competitor, but increasingly competing for marketing-measurement budgets via data collaboration.
- Nielsen: Global measurement and data analytics incumbent with longstanding MMM and media-effectiveness offerings. Overlaps with OptiMine in cross-channel marketing measurement, though as part of a much broader audience and media measurement portfolio.
Direct peers
- Northbeam: Marketing measurement and attribution platform purpose-built for DTC and ecommerce brands. Overlaps with OptiMine's cross-channel attribution and MMM capabilities, particularly for digitally native brands with retail media exposure.
- Measured: Enterprise marketing measurement platform focused on cross-channel MMM and incrementality testing. Direct competitor to OptiMine in delivering privacy-safe, cross-channel measurement and optimization for enterprise brands.
- Conversion Logic: Cross-channel marketing attribution and unified measurement platform serving enterprise advertisers and agencies. Direct competitor to OptiMine in cross-channel attribution and unified marketing measurement for enterprise brands.
- Analytic Partners: Long-standing marketing mix modeling and commercial analytics consultancy serving enterprise advertisers. Directly comparable to OptiMine in delivering MMM-based measurement and optimization for large brand advertisers across digital and traditional channels.
- Marketing Evolution: Marketing measurement and optimization SaaS provider focused on cross-channel attribution and ROI analytics. Direct competitor to OptiMine for enterprise marketers seeking outcome-driven measurement and budget optimization.
- Triple Whale: Ecommerce-focused marketing analytics and MMM platform offering cross-channel attribution and ad-spend optimization. Competes with OptiMine for DTC and Shopify-adjacent brands seeking consolidated measurement and budget optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OptiMine Software social profiles
Digital presenceOptiMine Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiMine Software leadership team
Management profileNumber of profiles
Profiles6 records
OptiMine Software funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiMine Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiMine Software
What does OptiMine Software do?
OptiMine provides a cloud-based marketing measurement and optimization platform composed of three core products — Insight (agile cross-channel attribution), Inspire (real-time scenario planning), and Intent (AI-driven budget optimization and marketing mix modeling). The platform measures both digital and traditional marketing channels down to individual ads and campaigns using a privacy-safe architecture that requires no PII, cookies, or tracking data. It is delivered to enterprise brands, marketing agencies, and retail media networks through SaaS subscriptions, agency partner channels, and bundled expert consulting services.
Is OptiMine Software a public or private company?
OptiMine Software is a private company. It is classified as corporate owned and is currently acquired.
When was OptiMine Software founded?
OptiMine Software was founded in 2008. It employs 11 to 50 people.
Where is OptiMine Software based?
OptiMine Software is headquartered in Minneapolis, United States, in the North America region.
How does OptiMine Software make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are agency Partner Program and professional Services & Consulting.
Who are OptiMine Software's main competitors?
Broad incumbents on record are AppsFlyer, Ipsos, LiveRamp and Nielsen. Direct peers are Northbeam, Measured, Conversion Logic, Analytic Partners, Marketing Evolution and Triple Whale.
Does OptiMine Software have an API?
No public API is recorded for OptiMine Software.
What industry is OptiMine Software in?
OptiMine Software's product category is Marketing Measurement & Optimization Software. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 54151 and its SIC code is 7372.