Ally.io (Acquired)
Ally.io was an OKR (Objectives and Key Results) software company acquired by Microsoft in October 2021 and rebranded as Microsoft Viva Goals, now scheduled for retirement on December 31, 2025.
- Company typePrivate
- Founded2018
- HeadquartersBellevue, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ally.io (Acquired) does
Ally.io was a Bellevue, Washington-based SaaS company founded in 2018 that developed OKR (Objectives and Key Results) software for enterprise goal planning and execution management. The platform enabled organizations to set, track, and align objectives across teams, integrating with collaboration tools to embed goal-setting into daily workflows. The company raised approximately $73 million across three funding rounds between August 2019 and February 2021, with backing from Accel, Tiger Global Management, Greenoaks, Madrona, Vulcan Capital, and Founders' Co-op. Pre-acquisition headcount was between 101 and 250 employees, and the company completed the acquisition of Zepel.io in June 2021 to broaden its product footprint.
In October 2021, Ally.io was acquired by Microsoft Corporation and rebranded as Microsoft Viva Goals, becoming part of the Microsoft Viva employee experience platform within the Microsoft 365 ecosystem. As Viva Goals, the product exposed data export via the Microsoft Graph API (goals-post-exportjobs endpoint) and via Excel and PowerPoint export, leveraging Microsoft 365 infrastructure for distribution. Microsoft announced a feature freeze for Viva Goals effective December 5, 2024, closing all design change requests and halting new investment, with full product retirement scheduled for December 31, 2025. The company is now in end-of-life status with customers transitioning to alternative OKR solutions.
Ally.io (Acquired) firmographics
Firmographics- Name
- Ally.io (Acquired)
- Legal name
- Microsoft Corporation
- Website
- https://ally.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Ally.io was an OKR (Objectives and Key Results) software company acquired by Microsoft in October 2021 and rebranded as Microsoft Viva Goals, now scheduled for retirement on December 31, 2025.
- Ownership category
- akta.pro rank
Where Ally.io (Acquired) is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Markets served
Ally.io (Acquired) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Ally.io (Acquired) product offering
Product offeringCore offering
Ally.io developed OKR (Objectives and Key Results) management software that enabled organizations to set, align, and track strategic goals and key results across teams. After its acquisition by Microsoft in October 2021, the product was rebranded as Microsoft Viva Goals within the Microsoft Viva employee experience platform. Microsoft ceased new feature development on December 5, 2024, and will retire the product on December 31, 2025.
Product overview
Ally.io was acquired by Microsoft and rebranded as Microsoft Viva Goals, an OKR (Objectives and Key Results) management solution within the Microsoft Viva employee experience platform. As of December 31, 2025, Viva Goals (the successor product to Ally.io) is being retired, with Microsoft continuing to maintain availability, accessibility, and security through that date, though no new feature development has been invested since December 5, 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Ally.io OKR Platform (rebranded as Microsoft Viva Goals) OKR management software enabling organizations to define objectives, cascade key results, track progress, and align teams around strategic goals. Used by enterprises for performance management and strategic execution. Acquired by Microsoft in October 2021 and rebranded as Microsoft Viva Goals; set for retirement on December 31, 2025 with no new feature development after December 5, 2024.
Companies that use Ally.io (Acquired)
Customer profileIdeal customer profiles1 record
Ally.io (Acquired) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Ally.io (Acquired) partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights3 records
Ally.io (Acquired) competitors and assessment
Company assessmentDirect peers
- Koan: Koan is an OKR software platform for teams, with similar status updates, alignment, and review features used by the same customer segment that Ally.io targeted.
- Quantive (formerly Gtmhub): Quantive (formerly Gtmhub) is an OKR and strategy execution platform that competes with Ally.io for the same enterprise customer base, offering comparable objectives tracking, alignment, and reporting capabilities.
- Betterworks: Betterworks provides continuous performance management with built-in OKR functionality, directly comparable to Ally.io's goal-setting and execution workflow for enterprise HR and strategy teams.
- Perdoo: Perdoo is an OKR and performance management SaaS platform offering goals, KPIs, and strategy execution tools; it directly overlaps Ally.io's core product positioning and target buyer.
- WorkBoard: WorkBoard is a leading OKR and strategy execution platform that competes head-to-head with Ally.io in the same enterprise goal-management category, serving similar mid-market and large-enterprise customers with comparable OKR-tracking functionality.
Broad incumbents
- 15Five: 15Five is a continuous performance management platform with OKR support and engagement/survey features; it serves the same people-ops and strategy buyer as Ally.io but with a broader product portfolio.
- Monday.com: Monday.com is a broad work and project management OS that added goal-tracking capabilities, positioning it as an incumbent alternative for organizations consolidating OKRs into a single work OS.
- Asana: Asana is a work management platform that has expanded into goals and portfolio planning features, making it an adjacent competitor to Ally.io for teams that need light OKR capability embedded in broader project tracking.
- Lattice: Lattice is a broader performance management and employee engagement platform that includes OKR/goal-tracking features alongside reviews, feedback, and engagement, overlapping with Ally.io's goals offering as part of a wider HR suite.
- Atlassian: Atlassian offers Jira Align and broader Agile-at-scale tooling that includes OKR-style objectives tracking for large enterprises, competing with Ally.io's strategy execution value proposition through a much larger ecosystem.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ally.io (Acquired) social profiles
Digital presenceAlly.io (Acquired) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ally.io (Acquired) leadership team
Management profileNumber of profiles
Profiles4 records
Ally.io (Acquired) funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ally.io (Acquired) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ally.io (Acquired)
What does Ally.io (Acquired) do?
Ally.io developed OKR (Objectives and Key Results) management software that enabled organizations to set, align, and track strategic goals and key results across teams. After its acquisition by Microsoft in October 2021, the product was rebranded as Microsoft Viva Goals within the Microsoft Viva employee experience platform. Microsoft ceased new feature development on December 5, 2024, and will retire the product on December 31, 2025.
Is Ally.io (Acquired) a public or private company?
Ally.io (Acquired) is a private company. It is classified as corporate owned and is currently closed.
When was Ally.io (Acquired) founded?
Ally.io (Acquired) was founded in 2018. It employs 101 to 250 people.
Where is Ally.io (Acquired) based?
Ally.io (Acquired) is headquartered in Bellevue, United States, in the North America region.
Who are Ally.io (Acquired)'s main competitors?
Direct peers on record are Koan, Quantive (formerly Gtmhub), Betterworks, Perdoo and WorkBoard. Broad incumbents are 15Five, Monday.com, Asana, Lattice and Atlassian.
Does Ally.io (Acquired) have an API?
Yes. Data export functionality is accessible via the Microsoft Graph API (goals-post-exportjobs endpoint, graph-rest-beta), as well as via Excel and PowerPoint export. This reflects the API capabilities inherited by Ally.io after its acquisition by Microsoft and integration into the Viva Goals product.