Natterbox
Natterbox is a UK-based provider of AI-powered contact center solutions built natively within Salesforce, serving mid-market and enterprise organizations across 157 countries with voice, digital, and agentic AI capabilities.
- Company typePrivate
- Founded2009
- HeadquartersCroydon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Natterbox does
Natterbox is a UK-based provider of AI-powered contact center solutions built natively within Salesforce, founded in 2009 in Croydon and operating globally across 157 countries with its own telecom infrastructure. The company serves mid-market and enterprise organizations (typically 200-5,000+ employees) that are committed to the Salesforce ecosystem, including customers such as Revolut, N26, Tide, Legal & General, Canada Life, Scholastic, TGI Fridays, Alo Yoga, Sweaty Betty, Virgin Wines, Amer Sports, Seattle Sounders, Sutton Tools, Optima Dermatology, and RetireAustralia.
The platform combines proprietary global telephony with agentic AI capabilities operating across voice, SMS, WhatsApp, chat, and video channels. Core products include AI Agents (autonomous), AI Assistants (conversational), and AI Advisor (post-call automation), underpinned by ASR/TTS, NLU/NLG, knowledge retrieval, intelligent routing, and process automation. The 100% Salesforce-native architecture (no external middleware or third-party clouds) is the company's central technical differentiator, supporting GDPR, HIPAA, and PCI DSS compliance and integration with Salesforce Agentforce and Microsoft Teams. The platform has processed 719+ million calls totaling 1.8+ billion minutes with a 99.999% uptime guarantee.
Revenue is generated through per-seat subscription licensing for the core platform and AI Workforce modules, augmented by three usage-based AI pricing tiers (Assist for pilots, Scale for steady usage, Integrate for enterprise AI-first deployments), typically on annual or multi-year contracts. Go-to-market combines direct enterprise field sales, Salesforce AppExchange marketplace listings, and a product-led growth motion featuring a 60-second AI agent trial and custom ROI projections.
Natterbox firmographics
Firmographics- Name
- Natterbox
- Legal name
- Natterbox Limited
- Website
- https://natterbox.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Natterbox is a UK-based provider of AI-powered contact center solutions built natively within Salesforce, serving mid-market and enterprise organizations across 157 countries with voice, digital, and agentic AI capabilities.
- Ownership category
- akta.pro rank
Natterbox industry classification
Industry- Product category
- Cloud Contact Center Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Natterbox is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Natterbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Licenses: Enterprise SaaS subscription model with per-seat licensing for contact center agents. Provides access to platform, AI workforce capabilities, and ongoing support.
- AI Workforce - Per Seat Pricing: Natterbox AI Workforce is priced per seat, as stated in their Agentic AI pricing guide. This model aligns AI costs with agent-based licensing.
- AI Consumption/Purchase Options: Multiple AI maturity tiers available - Assist (usage-based for pilots), Scale (flat rate for steady/heavy usage), and Integrate (enterprise-level end-to-end automation).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Per-seat subscription for AI-powered contact center platform |
| Usage-based | Pay-as-you-go | Assist tier for pilots and gradual AI adoption |
| Subscription | Annual | Scale tier for steady, heavy AI usage with predictable costs |
| Subscription | Multi-year contract | Integrate tier for enterprise AI-first contact centers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Natterbox product offering
Product offeringCore offering
Natterbox builds and sells a 100% Salesforce-native AI-powered contact center platform that combines cloud telephony, digital channels (SMS, WhatsApp, Chat, Video), and an AI Workforce (AI Agents, AI Assistants, AI Advisor) for mid-market and enterprise customers. The platform automates inbound/outbound voice and digital interactions, intelligent call routing, post-call administration, and PCI-compliant payments, all managed entirely within Salesforce CRM.
Product overview
Natterbox is an AI-powered contact center solution built natively on Salesforce, consisting of a core platform with integrated voice and digital channel capabilities. The portfolio includes Voice for Salesforce (cloud telephony with call recording and PCI payments), Natterbox Digital (SMS, WhatsApp, Chat, and Video channels), and the AI Workforce comprising AI Advisor (post-call automation and coaching), AI Assistants (conversational AI for query handling), and AI Agents (autonomous AI for end-to-end task resolution). The Mobile App extends voice capabilities to field teams. All components are built natively within Salesforce, ensuring zero data latency and seamless workflow integration without separate system logins.
Differentiator
Problem solved
Functional benefit
Brands
- Natterbox AI: AI Workforce platform comprising AI Agents, AI Assistants, and AI Advisor for automating contact center interactions.
- Natterbox Voice
- Natterbox Digital
Products and services
- Natterbox Platform The core AI-powered contact center platform built natively within Salesforce, providing voice and digital channel management, AI workforce capabilities, and unified CRM integration for mid-market and enterprise customers.
- Voice for Salesforce Cloud telephony solution natively integrated with Salesforce, providing call routing, management, and recording capabilities within the CRM interface.
- Natterbox Mobile Mobile voice application enabling field teams to make and receive calls while maintaining Salesforce integration and data synchronization.
- Call Recording Call recording functionality for Salesforce with full compliance controls over recording, retention, and encryption settings, supporting GDPR and regional retention policies.
- PCI Payments Secure payment processing solution enabling customers to make PCI-compliant payments during voice interactions within Salesforce.
- Natterbox Digital Digital channels solution supporting SMS, WhatsApp, Chat, and Video communications integrated natively with Salesforce CRM for omnichannel customer engagement.
- SMS SMS messaging channel for customer communications integrated with Salesforce CRM.
- WhatsApp WhatsApp business messaging channel integrated with Salesforce for customer engagement.
- Chat Web chat solution integrated with Salesforce for real-time customer conversations.
- Video (Remote Assist) Video consultation capability enabling face-to-face customer interactions remotely.
- Natterbox AI Workforce AI-powered workforce solution comprising AI Advisor, AI Assistants, and AI Agents that automate customer interactions across voice and digital channels natively in Salesforce.
- AI Advisor AI-powered post-call automation and coaching tool that automates call logging, generates summaries, creates Salesforce tasks, and provides agent performance insights and customizable call scores.
- AI Assistants AI-powered virtual assistants that handle customer queries conversationally, understanding intent and context while accessing real-time Salesforce data to provide personalized responses.
- AI Agents Autonomous AI agents that handle end-to-end customer interactions including FAQ resolution, identity verification, and appointment scheduling without human intervention, operating 24/7.
- Speech Analytics (Insight) Speech analytics tool that automatically analyzes calls, identifies issues such as missed details, and provides insights for team training and quality improvement.
Quantifiable outcome
- 81% of calls handled without escalation by AI agents (We Buy Any Home)
- +10 more outcomes
Companies that use Natterbox
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles2 records
Natterbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature10 records
Natterbox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- SalesforcecoreNatterbox is built exclusively for and managed entirely within Salesforce. This is the primary platform integration, with all routing logic, data, and AI agents living inside Salesforce. The company integrates with Sales Cloud, Service Cloud, Industry Cloud, and Agentforce. Natterbox is positioned as the native alternative to external connectors on the Salesforce AppExchange.
- Microsoft TeamsflagshipNatterbox offers a Microsoft Teams Salesforce Connector enabling organizations to leverage Teams alongside Salesforce integration. Organizations can retain current telephony provider and integrate with Microsoft Teams, or leverage Natterbox's advanced cloud telephony solution.
- Agentforce (Salesforce AI)coreNatterbox integrates with Salesforce Agentforce, enabling intelligent routing of customers to Agentforce AI platforms. The solution seamlessly integrates with existing AI infrastructure, ensuring every conversation is matched to the right agent for the best possible customer experience. Natterbox enhances Agentforce with telephony capabilities.
- Pardot (Salesforce Marketing Cloud)coreNatterbox uses Pardot to manage contacts database and provide contact forms that link with Pardot systems. Cookie set includes pardot, dtCookie, visitor_id for tracking and lead management.
- Red MatterminorRed Matter is identified as a group company alongside Natterbox in employee privacy documentation. Both companies are committed to protecting privacy and security of personal information.
Scale indicators17 records
Recent moves6 records
Expansion highlights7 records
Natterbox competitors and assessment
Company assessmentDirect peers
- Five9: Public cloud contact center provider offering CCaaS with AI agents and workflow automation. Direct competitor in the same enterprise contact center segment, with broader channel coverage (voice, digital, social) but no native Salesforce-only positioning.
- Genesys: Enterprise CCaaS and CX orchestration platform with AI-powered routing and bots. Competes head-to-head for large enterprise contact center RFPs and offers native CRM connectors including Salesforce, but as a broad incumbent rather than Salesforce-exclusive.
- NICE CXone: Enterprise cloud contact center suite with strong AI workforce and analytics capabilities. Competes in the same mid-market and enterprise segment with comparable AI agent and post-call automation functionality.
- Talkdesk: AI-powered cloud contact center platform serving enterprises across financial services, retail, and healthcare. Competes on agentic AI, automation, and Salesforce integration — overlapping customer verticals and feature set with Natterbox.
- 8x8: Cloud communications provider offering UCaaS and CCaaS with AI-powered virtual agents and analytics. Overlaps in the voice + digital contact center space, particularly with mid-market Salesforce customers.
- Aircall: Cloud-based phone system focused on SMB and mid-market with Salesforce, HubSpot, and Zendesk integrations. Comparable in CRM-native telephony positioning but serves a smaller customer segment than Natterbox's enterprise focus.
- Dialpad: AI-powered business communications platform offering voice, messaging, and contact center with proprietary ASR. Overlaps with Natterbox in AI-driven voice automation and post-call intelligence for sales and support teams.
- Vonage (Ericsson): Cloud communications platform (now part of Ericsson) offering CCaaS and unified communications with AI capabilities. Comparable to Natterbox's Voice for Salesforce and digital channel products for enterprise customers.
Broad incumbents
- Amazon Connect: AWS's cloud contact center offering with native AI services (Lex, Bedrock) and deep infrastructure integration. A hyperscaler-scale incumbent that competes on price and infrastructure rather than Salesforce-native depth.
Emerging players
- Tenfold: CTI and CRM integration layer for contact center, focused on connecting phones (including legacy PBX) to Salesforce. Adjacent rather than direct overlap, but competes for the same Salesforce-first telephony budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Natterbox social profiles
Digital presenceNatterbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natterbox leadership team
Management profileNumber of profiles
Profiles9 records
Natterbox funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natterbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natterbox
What does Natterbox do?
Natterbox builds and sells a 100% Salesforce-native AI-powered contact center platform that combines cloud telephony, digital channels (SMS, WhatsApp, Chat, Video), and an AI Workforce (AI Agents, AI Assistants, AI Advisor) for mid-market and enterprise customers. The platform automates inbound/outbound voice and digital interactions, intelligent call routing, post-call administration, and PCI-compliant payments, all managed entirely within Salesforce CRM.
Is Natterbox a public or private company?
Natterbox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Natterbox founded?
Natterbox was founded in 2009. It employs 51 to 100 people.
Where is Natterbox based?
Natterbox is headquartered in Croydon, United Kingdom, in the Europe region.
How does Natterbox make money?
Three revenue lines are on record. Subscription SaaS Licenses are the primary driver. The others are AI Workforce - Per Seat Pricing and AI Consumption/Purchase Options.
Who are Natterbox's main competitors?
Direct peers on record are Five9, Genesys, NICE CXone, Talkdesk, 8x8, Aircall, Dialpad and Vonage (Ericsson). Amazon Connect is listed as a broad incumbent. Tenfold is listed as an emerging player.
Does Natterbox have an API?
No public API is recorded for Natterbox.
What industry is Natterbox in?
Natterbox's product category is Cloud Contact Center Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 51821 and its SIC code is 7372.