Breakr

What Breakr does

Breakr, operating under legal entity BRKRIO INC, is a creator marketing platform founded in 2020 and headquartered in Atlanta, Georgia. The company connects record labels, artists, brands, and social media influencers for marketing campaigns, positioning itself as the "Operating System for Creator Marketing." Its platform serves agencies, teams, networks, record labels, artists, brands, and creators, with a marketplace of 50,000+ creators across 133 countries and named enterprise clients including Meta, Billboard, BMG, Epic, White Claw, Celsius, and Seeher. The company was built by former agency owners (led by CEO Anthony Brown alongside co-founders Dan Ware, Ameer Brown, and Rotimi Omosheyin) who experienced the cash-flow constraints of paying creators while waiting on client invoices.

The platform's core technology centers on three integrated products: the Breakr platform itself, which provides white-label infrastructure, creator discovery, CRM, campaign builder, and automated back-office tools (invoicing, AR/AP, tax forms); BreakrPay, a proprietary real-time payment and receivables underwriting system that eliminates the industry's standard 30-90 day creator payment cycles; and SASA, a payment and financing platform launched via partnership with BOMESI in October 2025 to serve Black-owned publishers and creators. Distribution channels combine direct enterprise sales, self-serve PLG onboarding, white-label licensing to agencies, and strategic partnerships including Live Nation Urban (via the Black Lily Capital Fund) and BOMESI.

Breakr's business model combines a 10% transaction take rate on creator-to-artist marketplace activity with subscription-based agency platform services and white-label infrastructure licensing. Enterprise pricing is quote-based and not publicly disclosed, with multi-year contracts implied by the enterprise sales motion. Total disclosed funding exceeds $8.7 million across pre-seed (Andreessen Horowitz TxO Fund, $700K), seed (Slow Ventures-led, $4.2M), and follow-on (Slow Ventures-led, $1.9M) rounds, plus an undisclosed Live Nation Urban investment in February 2025. The company operates with 11-50 employees.

Name

Breakr

Legal name

BRKRIO INC

Website

https://musicbreakr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakr is a creator marketing platform connecting record labels, artists, brands, agencies, and 50,000+ influencers across 133 countries, offering white-label campaign infrastructure, real-time payment processing (BreakrPay), and back-office automation to address 30-90 day creator payment delays.

Ownership category

akta.pro rank

Product category

Creator Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

akta.pro secondary industries

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Creator marketing platform
• Influencer marketing software
• Creator payment processing
• Music marketing technology
• White-label agency tools

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission (10% Revenue Cut): Breakr takes a 10% revenue cut on transactions between artists and influencers on the platform, connecting emerging musicians with social media influencers for marketing campaigns.
2. Agency Platform Services: White-label infrastructure and agency management tools enabling agencies to operate at enterprise scale with real-time payments, invoicing, and working capital facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Breakr provides a creator marketing platform positioned as the Operating System for Creator Marketing, offering white-label infrastructure, real-time payment processing (BreakrPay), creator discovery, CRM, campaign building, and automated back-office tools for agencies, brands, and creator networks. It connects brands, agencies, record labels, and social media influencers to run creator-driven marketing campaigns at scale, with instant payouts replacing the traditional 30-90 day payment cycle.

Product overview

Breakr is a unified creator marketing platform positioned as the 'Operating System of the Creator Economy.' The core Breakr platform provides white-label infrastructure for agencies, teams, and networks to run creator marketing campaigns at scale. The product portfolio centers on two key payment-focused offerings: BreakrPay delivers real-time instant payments and immediate funding for creators, eliminating traditional 30-90 day payment cycles; and SASA (launched via BOMESI partnership) provides a specialized payment and financing platform for Black-owned publishers and creators. These payment products are integrated into the core platform alongside modular capabilities including Creator Discovery, Robust CRM, Sales Infrastructure, Back-Office in a Box, Cashflow Unlocked, and Enterprise-Grade Analytics.

Differentiator

Problem solved

Functional benefit

Brands

• BreakrPay: Real-time instant payment system for creators that enables immediate funding and eliminates payment delays in creator marketing campaigns.

Products and services

• Breakr Platform White-label creator marketing operating system for agencies, teams, and networks; provides creator discovery, CRM, campaign builder, analytics, back-office automation, and real-time payments in a single dashboard.
• BreakrPay Real-time payment and working capital product enabling instant creator payouts and immediate campaign liquidity, eliminating the 30-90 day brand payment delay through receivables underwriting.
• SASA Payment and financing platform built with BOMESI to deliver real-time compensation and campaign liquidity to Black-owned publishers and creators, leveraging BreakrPay technology to bypass delayed payment cycles.

Quantifiable outcome

• Over $3.5 million paid out to creators over the past two years
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BOMESIcoreStrategic or Co-development Partner · 14 October 2025BOMESI partnered with Breakr to launch SASA, a payment and financing platform designed to provide Black-owned publishers and creators with real-time compensation and campaign liquidity. The platform addresses delayed payment cycles (30-90 days) by leveraging BreakrPay technology, enabling instant payments, financing tools, and transparent infrastructure. Rollout began with a pilot group in October 2025, expanding to BOMESI's network of over 300 Black-owned and 2,500 diverse-owned publishers reaching 90 million households monthly.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Tremendous: Global payouts platform offering instant payouts to recipients worldwide; potential enabling competitor or partner for the BreakrPay-style creator payment rail.

Direct peers

• Captiv8: Creator marketing platform with campaign management, payment, and analytics; directly comparable workflow tooling for agencies.
• IZEA: Public influencer marketing technology company with marketplace and campaign software; comparable creator-discovery and brand-deal workflow.
• Klear: Influencer marketing platform offering discovery, campaign management, and analytics; competes for similar agency and brand customers.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, campaign management, and analytics; competes for the same agency and brand buyers at the high end.
• Grin: Direct competitor offering a creator marketing platform with creator discovery, CRM, campaign management, and payment tools for agencies and brands. Closely aligned product and GTM focus.
• Aspire (formerly AspireIQ): Creator marketing platform serving agencies and enterprise brands with workflow, marketplace, and analytics — same horizontal segmentation approach as Breakr.
• Upfluence: Influencer marketing platform offering creator search, campaign management, and analytics for agencies and brands; similar SMB-to-mid-market focus.
• Later: Social media and influencer marketing platform combining scheduling, link-in-bio, and creator/influencer campaign management — overlaps Breakr's self-serve mid-market motion.

Emerging players

• Linkfire: Music-industry marketing platform connecting artists and labels to fans; partial overlap with Breakr's music-marketing use case, especially in fan acquisition and smart links.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/musicbreakr
• YouTubeyoutube.com/channel/UCdPDvYRv3jgaKHdj_zgJokA
• Facebookfacebook.com/musicbreakr
• LinkedInlinkedin.com/company/music-breakr
• Instagraminstagram.com/musicbreakr
• TikToktiktok.com/@musicbreakr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakr