Simple Health

Name

Simple Health

Legal name

Twentyeight Health, Inc.

Website

https://simplehealth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Women's Telemedicine and Reproductive Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians (except Mental Health Specialists) (621111), Pharmacies and Drug Retailers (456110)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALAHAB

Contraception & Family Planning Telehealth (birth control, counseling, follow-up)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLALAIAI

Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms

Healthcare & Life Sciences/Telehealth Platforms/Pharmacy-Integrated Telehealth & ePrescribing Platforms

SECONDARYHLALAAAD

Prescription-Based Digital Clinics (Condition-Specific Rx Programs)

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALACAK

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored)

Healthcare & Life Sciences/Telehealth Platforms/Payer-Sponsored Virtual Care Platforms

SECONDARYHLALAHAJ

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Telemedicine platform
• Women's reproductive health
• Birth control prescriptions
• Sexual health services
• Virtual healthcare

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription - Complete Care Plan: Monthly subscription at $19.99/month providing access to all products and services including unlimited provider messaging, free shipping, annual renewal, OTC products, and 20% off additional OTC items
2. Prescription Medications: Revenue from prescribed medications, often covered at $0 with insurance or at reduced rates with various insurance plans including Medicaid
3. OTC Products: Over-the-counter products including tampons, menstrual pads, pain relievers (Midol), pregnancy tests, and condoms with subscription discounts

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Simple Health operates a direct-to-consumer virtual healthcare platform that provides women with access to birth control (pill, patch, ring, shot), emergency contraception, abortion pills, herpes/STI treatment, UTI/BV/yeast infection treatment, PCOS care, prescription skincare, weight care medications, prenatal vitamins, and OTC products (condoms, menstrual pads, tampons, pregnancy tests, Midol). Patients complete an online medical questionnaire, receive prescriptions from US-licensed providers via telehealth consultation, and have medications shipped to their door or picked up at local pharmacies.

Product overview

Twentyeight Health is a virtual healthcare platform offering comprehensive sexual and reproductive health services for women. The platform operates through a Complete Care membership model ($19.99/month) providing access to prescription medications including various birth control methods (The Pill, Patch, Ring, Shot), emergency contraception, herpes treatment, UTI treatment, skin care, and weight care medications. The service also offers over-the-counter products including menstrual care items, pregnancy tests, and pain relievers. Users complete an online medical questionnaire, receive prescriptions from licensed providers, and have medications shipped to their door or can pick up at local pharmacies through the Get Care Now service.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Care Membership

Quantifiable outcome

• Free shipping on all medications
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• OuraminorStrategic or Co-development PartnerPartnership to offer personalized birth control powered by Oura Ring insights. Users get 10% off any Oura Ring 4 style, including Ceramic starting at $299. Twentyeight Health receives integration with wearable health data for personalized care recommendations.
• National Institute for Reproductive Health (NIRH)coreStrategic or Co-development PartnerTwentyeight Health donates 1% of revenues to NIRH to support reproductive health advocacy and accessibility initiatives.
• Aetna Better Health of IllinoiscoreChannel Partner/ Reseller/ DistributorMedicaid managed care plan partnership providing no-cost care to eligible members in Illinois.
• Blue Cross Community Health PlanscoreChannel Partner/ Reseller/ DistributorMedicaid plan partnership providing no-cost care through health plan coverage.
• Molina Healthcare of IowacoreChannel Partner/ Reseller/ DistributorMedicaid managed care partnership providing no-cost care access for Iowa beneficiaries.
• Molina Healthcare of FloridacoreChannel Partner/ Reseller/ DistributorMedicaid managed care partnership providing no-cost care access for Florida beneficiaries.
• Your Texas BenefitscoreChannel Partner/ Reseller/ DistributorTexas Medicaid program partnership for no-cost care access to eligible Texas residents.
• Aetna New YorkcoreChannel Partner/ Reseller/ DistributorCommercial and Medicaid insurance partnership providing covered care to Aetna members in New York.
• A Step Ahead ChattanoogaminorGTM or Marketing PartnerCommunity partnership for reproductive health outreach in Chattanooga, Tennessee.
• A Step Ahead of East TennesseeminorGTM or Marketing PartnerCommunity partnership for reproductive health outreach in East Tennessee.
• Ahead Tri-Cities TennesseeminorGTM or Marketing PartnerCommunity partnership for reproductive health outreach in Tri-Cities Tennessee region.
• PropelminorGTM or Marketing PartnerPartnership program for college students and young adults to access affordable healthcare.
• Take Control Initiative (TCI)minorGTM or Marketing PartnerBrand partnership for reproductive health education and access initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Public DTC telehealth platform with a dedicated Hers vertical offering birth control, skincare, weight care and mental health. Direct overlap with Twentyeight Health in mail-order contraception and women's health, but at much larger scale and capital.
• Nurx: Pioneer in mail-order birth control and STI/PrEP telehealth. Nearly identical patient experience (online questionnaire → provider review → home delivery), making it one of Twentyeight Health's closest functional comparables in women's SRH.
• Favor (formerly The Pill Club): DTC birth control delivery platform offering oral contraceptives, patches and rings with provider consultations and ongoing prescription management. Competes head-to-head with Twentyeight Health on the same contraceptive SKU set and subscription model.
• Wisp: Telehealth platform focused on sexual and reproductive health, including UTI, BV, yeast infection, herpes, emergency contraception and birth control. Direct competitor on the non-contraception SRH categories that Twentyeight Health is expanding into.
• Alpha Medical: Virtual primary care with a strong women's health focus covering birth control, UTIs, yeast infections, acne and mental health. Comparable in its asynchronous, questionnaire-driven model and in expanding from contraception into broader women's care.

Emerging players

• Tia: Women's health hybrid (in-person clinics + virtual) covering gynecology, primary care and mental health. Comparable in patient demographic and care scope, but differentiates via a physical-care layer Twentyeight Health lacks.
• Caraway Health: Gen-Z-focused virtual women's health startup offering contraception, UTI care, mental health and reproductive care via chat-based provider interactions. Direct competitor in the same younger, digital-native demographic Twentyeight Health targets.

Broad incumbents

• Maven Clinic: Virtual care platform for women's and family health serving employers and payers, with deep coverage of fertility, pregnancy, postpartum and pediatrics. Comparable women's/family health orientation but operates primarily B2B rather than direct-to-consumer.
• Ro (Roman): Multi-condition DTC telehealth platform (men's health, women's health/Ro.skin, weight loss, smoking cessation). Overlaps with Twentyeight Health on weight care and skin, but operates a much broader portfolio across both sexes.

Others

• Hello Sunshine / The Midst: Digital media and commerce platform in women's health adjacent to reproductive wellness. Adjacent ecosystem participant rather than a direct competitor, useful as a distribution/content partner for SRH brands like Twentyeight Health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twentyeight-health
• Instagraminstagram.com/twentyeighthealth
• TikToktiktok.com/@twentyeighthealth
• Xx.com/simplehealthp
• Facebookfacebook.com/getsimplehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Health