Blueberry Pediatrics

What Blueberry Pediatrics does

Blueberry Pediatrics, operated by SparkMD, Inc. and headquartered in Mountain View, California, is a virtual-first pediatric telehealth platform that provides families with unlimited 24/7 access to a team of board-certified pediatricians via secure chat, video, and phone consultations. The service is differentiated by an at-home medical kit containing a smart otoscope (smart earscope), pulse oximeter, oral thermometer, and (for annual members) a forehead thermometer, which the company states enables roughly twice as many childhood illnesses to be treated remotely versus telehealth alone. The platform is HIPAA-compliant, holds SOC 2 Type 2 certification, and is LegitScript-certified, and supports Apple Sign-In with on-demand lab prescriptions routed to Quest Diagnostics.

The company operates a hybrid B2C and B2B2C commercial model. Direct-to-consumer families subscribe for $216/year ($18/month) or $29/month with no per-visit fees and no copays, with the medical kit sold separately for $100 (or $15 with promotional code). B2B2C revenue is generated through health-plan partnerships (Humana, Sunshine Health, SilverSummit Nevada Medicaid, Meridian, Salubris, Sana), hospital partnerships (Johns Hopkins All Children's Hospital), and benefits platforms (Carrot, Imagine Early Learning Centers), with economics structured around guaranteed ROI from reduced pediatric ER utilization. Effective January 1, 2026 the membership became HSA/FSA-eligible under the Direct Primary Care IRS classification. AI/ML is applied to de-identified patient data for business intelligence and population-health insight, and the platform uses automated behavioral and developmental screening.

Blueberry reports a base of 100,000+ parent customers, NPS scores in the 87-90+ range, 10x utilization versus typical telemedicine services, and 95% of visits triaged away from urgent care and emergency rooms. Founded in 2017, the company has raised approximately $7.65M in disclosed equity funding through 2022, is led as of August 2025 by CEO Rich Berner (former MDLive CEO) and Executive Chairman Mike Waters (former Teladoc Health COO), with co-founder Harrison Gordon serving as President. The company operates in the United States only and runs a 50+ pediatrician clinical staff.

Name

Blueberry Pediatrics

Legal name

SparkMD, Inc.

Website

https://blueberrypediatrics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueberry Pediatrics (SparkMD, Inc.) is a virtual-first pediatric telehealth platform providing families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone, paired with an at-home diagnostic kit, serving 100,000+ families and health-plan, employer, and Medicaid partners across the United States.

Ownership category

akta.pro rank

Product category

Pediatric Telehealth Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Urgent Care Telehealth Platforms (HLALAJAE)

akta.pro secondary industries

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric telehealth
• Virtual pediatric care
• Pediatric telemedicine subscription
• At-home medical diagnostics
• Pediatric health benefits

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Family Subscriptions: Monthly and annual subscription memberships for families covering all children in household with unlimited visits, at-home diagnostics, and 24/7 pediatrician access. Annual family subscription $216/year ($18/month); monthly $29/month. Additional one-time fee for medical kit.
2. Medical Kit Hardware Sales: One-time sale of at-home medical diagnostic kit containing otoscope, pulse oximeter, and thermometers. Regular price $100, promotional pricing available.
3. Health Plan Contracts: B2B contracts with health plans (Medicaid, commercial, marketplace) where Blueberry is offered as a benefit. Fees aligned to ER cost savings with guaranteed positive ROI for health plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blueberry Pediatrics operates a virtual-first pediatric care service that gives families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone consultations for a flat monthly or annual subscription fee, with no copays or per-visit charges. The service is paired with an at-home medical diagnostics kit (smart otoscope, pulse oximeter, thermometers) that lets parents collect clinical-quality vitals and exam data so pediatricians can diagnose and treat roughly twice as many childhood illnesses remotely. The platform is offered directly to families and distributed through B2B partnerships with health plans, employers, and benefits platforms.

Product overview

Blueberry Pediatrics operates as a virtual-first pediatric telehealth platform offering 24/7 unlimited access to board-certified pediatricians via chat, video, and phone consultations. The core service is delivered alongside an at-home medical diagnostics kit (Smart Earscope, pulse oximeter, thermometers) that extends diagnostic capability. The company serves families directly (B2C subscription), health plans (Medicaid and commercial populations), and employers (employee benefits). A monthly developmental screening feature is included, with behavioral health screening capabilities. The platform is built and operated by SparkMD Inc. and contracts with Blueberry Medical PA for clinical services.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueberry Pediatrics Family Membership

Quantifiable outcome

• 40% ER cost reduction for health plan partners
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• SilverSummit HealthplancoreChannel Partner/ Reseller/ Distributor · 12 June 2026Statewide partnership to provide Nevada Medicaid families with unlimited 24/7 access to board-certified pediatricians through secure chat, video, and phone visits at no additional cost. Enrolled families receive a free Blueberry Medical Kit containing diagnostic tools including a digital otoscope, pulse oximeter, and thermometer.
• CarrotcoreGTM or Marketing Partner · 18 February 2026Carrot expanded its parenting benefits by adding on-demand pediatric telemedicine through Blueberry Pediatrics, available to families with children under 12. The service aims to reduce healthcare costs, improve workplace productivity, and decrease unnecessary emergency visits.
• ImaginecoreStrategic or Co-development Partner · 4 November 2025Imagine partnered with Blueberry Pediatrics to provide families with 24/7 access to board-certified pediatricians through video calls and chat. The partnership includes at-home medical kits with thermometer, smart ear scope, and pulse oximeter, along with copay-free access to pediatric advice. Initiative extends Imagine's mission to support families beyond the classroom.
• MeridianmajorChannel Partner/ Reseller/ DistributorMeridian health plan partner offering Blueberry pediatric telemedicine as a benefit to members.
• SanamajorChannel Partner/ Reseller/ DistributorSana health benefits platform partner providing Blueberry as part of their benefits ecosystem for member families.
• HumanamajorChannel Partner/ Reseller/ DistributorHumana health insurance partner integrating Blueberry pediatric telemedicine as a member benefit.
• Johns Hopkins All Children's HospitalmajorChannel Partner/ Reseller/ DistributorJohns Hopkins All Children's Hospital partner offering Blueberry as a pediatric benefit to hospital-affiliated families.
• Sunshine HealthmajorChannel Partner/ Reseller/ DistributorFlorida-based health plan partner providing Blueberry pediatric telemedicine services to members statewide.
• Salubris HealthmajorChannel Partner/ Reseller/ DistributorHealth plan partner. Quote: 'Blueberry has helped us drive financial savings for health plan partners, while generating positive clinical outcomes for covered services.'

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Teladoc Health: Largest publicly-traded telehealth company offering general and some specialty virtual care. Comparable as a broad telehealth incumbent serving health plans and employers with overlapping pediatric offerings, but lacks Blueberry's pediatric-only specialization. Notably, Blueberry's new Executive Chairman was Teladoc's former COO.
• MDLive: Major telehealth platform now owned by Cigna/Evernorth, offering virtual primary and urgent care including pediatrics. Comparable B2B2C model with health plan distribution; less specialized than Blueberry in pediatrics. Blueberry's new CEO previously led MDLive.
• Amwell: Enterprise telehealth platform serving health systems and health plans with broad virtual care including behavioral health and urgent care. Comparable in B2B health plan channel and technology approach; pediatric offering is not specialized.
• Doctor On Demand: Virtual care provider offering urgent, primary, and behavioral health services through health plan and employer channels. Comparable in B2B2C distribution and broad telehealth; pediatric offering is part of a wider portfolio.
• PlushCare: Virtual primary care platform acquired by Accolade, offering online doctor visits with health plan and direct-pay options. Comparable in virtual primary care and B2B2C distribution through benefits platforms; pediatric offering is part of general practice.

Direct peers

• K Health: AI-enabled virtual primary care platform with subscription model and health plan partnerships. Closely comparable in AI-enabled care delivery, B2C subscription plus B2B2C health plan motion, and consumer-facing pricing model.
• Anytime Pediatrics: Pure-play pediatric telehealth platform providing virtual pediatric care to practices and families. Most directly comparable peer given its pediatric-only specialization and similar on-demand consultation model, though smaller scale.
• Sesame Care: Direct-to-consumer healthcare marketplace offering affordable virtual visits across specialties including pediatrics. Comparable in subscription-adjacent D2C pricing model and emphasis on transparent cash pricing, though Sesame is multi-specialty.

Emerging players

• Hazel Health: School-based telehealth provider connecting K-12 students to physicians for in-school virtual visits. Comparable as a pediatric-focused virtual care player, but different delivery model (school-based vs. home-based) and primarily serves underserved populations via contracts with schools and Medicaid.
• Firefly Health: AI-augmented virtual primary care platform combining care teams with technology, serving employers and health plans. Comparable in AI-enabled care delivery and employer/B2B2C channel focus, though serving adult primary care rather than pediatrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blueberrymed
• Facebookfacebook.com/blueberrypediatrics
• Instagraminstagram.com/blueberrypediatrics
• LinkedInlinkedin.com/company/sparkmdinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Pediatrics