What Activ Technologies does

Activ Technologies, Inc. is a Georgia-based private software company founded in 2012 that builds ActiVate, a cloud-based, multi-tenant platform-as-a-service for digital supply chain transformation. ActiVate provides real-time integration, visibility, synchronization, and control tower capabilities across suppliers, customers, distributors, and trading partners, connecting to existing ERP, WMS, and TMS systems via a library of pre-built data connectors that normalize multiple protocols and formats (EDI, JSON, IDOC, spreadsheet). The platform architecture is modular, with core capabilities in integration, visibility, procurement, synchronization, and control tower, plus add-on modules for distributed order management, omnichannel fulfillment, claims management, and blockchain-based traceability. A separate Glimpse BI dashboard product, launched in 2020 through a partnership with Blackstone+Cullen, extends the offering into business intelligence and analytics.

Activ Technologies monetizes primarily through a monthly subscription PaaS model, positioning itself as the most affordable real-time visibility platform and absorbing integration costs to lower customer friction. The company supports additional monetization through OEM, white-label, and joint-venture business models. Go-to-market is sales-led with a direct enterprise sales team (led by VP Sales Damian Burke), complemented by channel partners including ProfitKey (reseller) and Flensborg and Associates for EMEA. Customers span SMBs to Fortune 50 enterprises, with documented logos including HP Inc. (a 36+ country LATAM deployment), Celanese, Aerojet Rocketdyne, and JM Industrial Supply, and named verticals spanning chemicals, aerospace and defense, manufacturing, and technology.

Leadership includes President & CEO Jaymie Forrest (joined 2019), CTO Garland Duvall, VP Sales Damian Burke, VP Customer Solutions Patricio Gutierrez, and VP Digital Marketing Sandra Tincher. The company has raised roughly $13.3M cumulatively across multiple rounds from 2012 to 2025, with a recent SEC Form D filing in October 2025 raising $810K of a $1M target. Reported 129% year-over-year growth in calendar year 2021 and recognition including the 2021 NextGen Solution Provider for Digital Transformation Award mark the company's strongest growth signal to date, though current scale remains sub-$10M revenue by inference.

Name

Activ Technologies

Legal name

Activ Technologies, Inc.

Website

https://activtech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Activ Technologies, founded in 2012, provides ActiVate, a cloud-based platform-as-a-service for real-time supply chain integration, visibility, synchronization, and control tower across trading partners, serving enterprise manufacturers, 3PLs, and Fortune 500 customers on a monthly subscription model.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Supply chain visibility
• Supply chain integration
• Digital supply chain platform
• Supply chain synchronization
• Control tower software

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform-as-a-Service (PaaS) Subscription: Cloud-based subscription model providing access to the ActiVate platform. Offers monthly operating expense rather than expensive and time-consuming capital IT project. Budget-friendly subscription service versus upfront capital investment.
2. Platform Extensions and OEM: ActiVate platform supports various business models including joint ventures, white label, OEM, and more. Extends scope beyond singular solution set in supply chain management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Activ Technologies offers ActiVate, a cloud-based, multi-tenant platform-as-a-service (PaaS) for digital supply chain transformation. The platform provides real-time integration, visibility, and synchronization across suppliers, customers, distributors and other trading partners via a library of pre-built data connectors, eliminating data silos across ERP, WMS and TMS systems.

Product overview

Activ Technologies offers ActiVate, a cloud-based platform-as-a-service (PaaS) for digital supply chain transformation. The platform follows a modular architecture centered on the ActiVate core platform, which provides data integration, normalization, and synchronization capabilities. Key modules include Real-Time Supply Chain Integration for connecting trading partners, Real-Time Supply Chain Visibility for monitoring operations, Procurement for procure-to-pay processes, Real-Time Supply Chain Synchronization for coordinating supply chain activities, and Supply Chain Control Tower for centralized management. The ActiVate.Web portal provides the user interface for all platform operations. An additional sub-product, Glimpse (via Blackstone+Cullen partnership), offers business intelligence dashboards powered by ActiVate's data integration. The platform also includes claims management functionality for real-time claims processing.

Differentiator

Problem solved

Functional benefit

Brands

• ActiVate®: A cloud-based, multi-enterprise platform-as-a-service (PaaS) providing real-time supply chain visibility, integration, synchronization, and control tower capabilities for digital supply chain management.
• Glimpse

Products and services

• ActiVate A cloud-based, multi-tenant platform-as-a-service (PaaS) for digital supply chain transformation providing real-time visibility, integration, and synchronization across suppliers, customers, distributors, and trading partners.
• ActiVate.Web The web-based application portal for the ActiVate platform providing user interface for order management, inventory tracking, shipment processing, alerts, and supply chain operations management.
• Glimpse

Quantifiable outcome

• 129% year-over-year growth in 2021
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, minor and regional.

• Blackstone+CullencoreStrategic or Co-development Partner · 1 October 2020Blackstone+Cullen partnered with Activ Technologies to launch Glimpse, a business intelligence dashboard platform. Powered by ActiVate for data integration, Glimpse transforms data to visualize and present real-time actionable insights. ActiVate integrates seamlessly with Glimpse supporting best-of-breed and highly customized technology and consulting solutions.
• Attivo GroupcoreStrategic or Co-development Partner · 1 January 2019Attivo Group and Activ Technologies joined forces to digitally transform supply chain processes. Partnership helps clients achieve new levels of supply chain performance and agility through Activ's ActiVate platform.
• ProfitKeyminorChannel Partner/ Reseller/ Distributor · 1 January 2019ProfitKey partnered with Activ Technologies to add capabilities and functions to integrate a solution that automates supply chain processes and improves visibility for manufacturers.
• Flensborg and Associates (FAA)regionalChannel Partner/ Reseller/ Distributor · 1 January 2019Activ Technologies and Flensborg and Associates (FAA) announced strategic sales relationship to expand into EMEA region. FAA brings significant experience and connections to facilitate expansion.
• MailchimpminorOthersActiv Technologies uses Mailchimp as its marketing platform for email communications. Information is transferred to Mailchimp for processing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FourKites: FourKites is a leading cloud-based supply chain visibility platform offering real-time tracking across transportation, ocean, and yard operations. It competes directly with Activ's Real-Time Supply Chain Visibility and Control Tower modules for Fortune 500 shipper and 3PL customers.
• project44: project44 provides a global supply chain visibility and connectivity platform for shippers, carriers, and 3PLs. It directly competes with Activ's multi-tenant, many-to-many integration network and real-time visibility capabilities across enterprise manufacturers.
• Kinaxis: Kinaxis offers a concurrent supply chain planning platform (Maestro) used by manufacturers for demand planning, inventory optimization, and end-to-end orchestration. It overlaps with Activ's Synchronization and Control Tower modules and serves a similar enterprise manufacturer buyer.
• E2open: E2open provides a connected supply chain platform spanning demand/supply planning, logistics, and global trade management for manufacturers and their trading partners. Its multi-enterprise business network model directly parallels Activ's many-to-many PaaS approach.
• Elementum: Elementum delivers a cloud-native supply chain control tower and workflow automation platform for manufacturers and logistics providers. It competes with Activ's Supply Chain Control Tower and exception-management capabilities for enterprise supply chain teams.
• Blue Yonder: Blue Yonder (formerly JDA) provides end-to-end supply chain planning, execution, and visibility solutions for retailers, manufacturers, and logistics providers. Its Luminate platform overlaps with Activ's broader supply chain transformation offerings in enterprise accounts.

Emerging players

• o9 Solutions: o9 Solutions offers an AI-powered integrated business planning platform for demand, supply, and integrated business planning. It competes with Activ on the synchronization/control tower layer for enterprise manufacturers seeking AI-driven planning capabilities.
• Resilinc: Resilinc provides supply chain risk management, visibility, and disruption monitoring solutions for manufacturers and healthcare organizations. It overlaps with Activ's visibility and exception-alerting capabilities with a focus on multi-tier supplier risk.

Broad incumbents

• SAP (Integrated Business Planning): SAP's IBP and Business Network portfolio offers enterprise-grade supply chain planning, integration, and visibility capabilities as part of its broader ERP suite. Activ positions itself as a more affordable, faster-to-deploy alternative for mid-market and select enterprise use cases.
• Oracle Supply Chain Management Cloud: Oracle SCM Cloud provides supply chain planning, manufacturing, and order management functionality integrated with Oracle's broader application and database portfolio. It competes with Activ's full-stack supply chain platform for large enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1493723

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activ Technologies