Rulai
Rulai is a Campbell, California-based enterprise conversational AI platform founded in 2016. It provides low-code virtual assistant solutions for customer service, contact centers, and industry-specific workflows to large enterprise customers such as Lyft, Sanofi, DHgate, CVS Health, and TTEC.
- Company typePrivate
- Founded2016
- HeadquartersCampbell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rulai does
Rulai is a Campbell, California-based enterprise software company founded in 2016 that provides a low-code, omni-channel conversational AI platform for building and deploying virtual assistants in customer service, sales, and internal support workflows. The platform centers on a proprietary Level-3 AI Dialog Manager and MITIS (Mixed Tasks and Initiatives System) architecture that applies deep learning to both natural language understanding and dialog state management, enabling multi-round, non-linear conversations without coding. A drag-and-drop design console with over 1,000 pre-defined entity types, hundreds of pre-built APIs, an RPA engine, and adaptive unsupervised learning allow business users to deploy bots across voice, text, contact center, and messaging channels in days rather than months. Vertical solutions are packaged for financial services, travel and hospitality, insurance and healthcare, retail and e-commerce, contact centers, manufacturing, and supply chain.
Rulai generates revenue through annual SaaS subscriptions and an outcome-based / pay-for-performance pricing model tied to issues resolved by the chatbot, anchored against call center cost-per-contact benchmarks. The go-to-market is a hybrid of direct enterprise field sales (demo-driven) and a three-tier partner program (system integrators, software vendors, referral/resellers) offering 20% revenue share, supported by the Rulai Institute certification program. Named enterprise customers include Lyft, Sanofi, DHgate, Michelin, CVS Health, Aon, Zenni, TTEC, and Sitel Group, with flagship SI partnerships including Deloitte. The company has raised approximately $14.5M across a May 2017 seed round (led by GSR Ventures with Eight Roads Ventures) and a March 2018 follow-on, and operates with 11-50 employees under successive CEOs Roger Jin, Marc Vanlerberghe (Jan 2019), and Gary Barnett.
Rulai firmographics
Firmographics- Name
- Rulai
- Legal name
- Rulai, Inc.
- Website
- https://rul.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rulai is a Campbell, California-based enterprise conversational AI platform founded in 2016. It provides low-code virtual assistant solutions for customer service, contact centers, and industry-specific workflows to large enterprise customers such as Lyft, Sanofi, DHgate, CVS Health, and TTEC.
- Ownership category
- akta.pro rank
Rulai industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Voice Assistants & Voice UI (VUI) (HDAAAFAD), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Rulai is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rulai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Annual subscription-based access to the Rulai conversational AI platform. Platform provides bot building, deployment, and management capabilities. The company has emphasized a no startup fee, no license fee model.
- Issue Resolution Based Pricing: Pay-for-performance model where pricing is tied to actual resolved issues by the chatbot, aligned with call center analytics such as cost per contact. 100% ROI-based pricing.
- Free Tier/Trial: Free access to platform and COVID-19 HR bot offered through July 1, 2020 for enterprise customers in the US. Free account option available for evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Issue Resolution Based Model - 100% ROI-based pricing tied to resolved issues |
| Freemium | Monthly | Free Account - Access to platform for evaluation with pre-made bot templates |
| Subscription | Annual | Enterprise Subscription - Full platform access with customization and support |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Rulai product offering
Product offeringCore offering
Rulai provides a low-code, omni-channel, end-to-end enterprise conversational AI platform that enables businesses to build, deploy, and manage virtual assistants (chatbots) for customer service, sales, and internal operations without coding. The platform features a Level-3 AI Dialog Manager with deep learning-based natural language understanding, supports voice and text channels, and offers industry-specific solutions for financial services, insurance, retail, healthcare, contact centers, and supply chain.
Product overview
Rulai is an Omni-Channel Enterprise Conversational Computing Platform provider offering a low-code, end-to-end conversational AI platform. The core Rulai Platform combines the AI Engine (Level-3 Dialog Manager with deep learning), VA Configuration & Deployment tools, Analytics module, and flexible Deployment Options into a unified system. The platform is complemented by hundreds of pre-built APIs for Integration. Rulai offers industry-specific Solutions including Financial Services, Travel & Hospitality, Insurance & Healthcare, Retail & E-Commerce, Contact Center Automation, Manufacturing, and Supply Chain. The platform supports text and voice interactions across web, mobile, SMS, and messaging channels. Rulai Institute provides certification training for designers and developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Rulai Platform A low-code, omni-channel, end-to-end conversational agentic AI platform that enables enterprises to build and deploy virtual assistants without coding. Features drag-and-drop design, real-time analytics, and supports deployment across web, voice, mobile, and messaging channels.
- AI Engine Level-3 AI Dialog Manager that enables complex, non-linear, multi-round conversations with context sensitivity using deep learning, natural language understanding, and unsupervised machine learning.
- Financial Services Solution Virtual Financial Agents for banking that increase customer satisfaction, enable personalized self-service across channels, simplify customer onboarding, and provide personalized guidance throughout the customer lifecycle.
- Insurance & Healthcare Solution Virtual Insurance Agents that simplify getting quotes, underwriting, claim filing, and payouts. Also helps brokers and agents with mundane tasks such as form filling.
- Retail & E-Commerce Solution Virtual Shopping Assistants that create personalized shopping experiences, increase guided sales revenue up to 2x, and handle order-related tasks and product support across all channels.
- Contact Center Automation Virtual Customer Service Assistants that save cost and increase CSAT scores by automating calls or chats. Whisper agents provide real-time guidance to human agents with next-best actions and automation for IT helpdesk, agent hiring, onboarding, and scheduling.
- Travel & Hospitality Solution Virtual agents for travel and hospitality businesses, helping automate booking inquiries, customer support, and guest services across multiple touchpoints.
- Manufacturing Solution Conversational AI solutions for manufacturing operations, helping automate customer and employee interactions throughout the manufacturing workflow.
- Supply Chain Solution Virtual assistants for supply chain automation, enabling order status checking, shipment tracking, and logistics queries with natural language interfaces.
- Deployment Options Flexible deployment options including cloud, on-premise, and hybrid configurations to meet enterprise security and infrastructure requirements.
- Integration (Pre-built APIs) Hundreds of pre-built integrations and APIs for connecting virtual assistants to enterprise systems, CRM platforms, RPA systems, and backend fulfillment systems.
- Analytics Real-time conversational analytics providing actionable insights from chatbot interactions. Enables monitoring of performance metrics, conversation flows, and customer satisfaction indicators.
Quantifiable outcome
- Over 70% of customer support requests handled without human intervention
- +5 more outcomes
Companies that use Rulai
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles4 records
Rulai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Rulai partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- AcronoticscoreTransformation-focused implementation partner with nuts-and-bolts approach to building bots. Provides hands-on implementation services for Rulai chatbot deployments.
- CommerceCXcoreConnects technology, data, and insights to create end-to-end frictionless digital experience enhancing customer journeys.
- DeloitteflagshipWorld's largest consulting practice. Deloitte believes performance demands amplified intelligence with smart insights powering transformation. Partnership focused on insurance sector.
- EndavacoreTechnology company reimagining the relationship between people and technology. Provides implementation services for conversational AI.
- Epsiloncore50+ years helping world's top brands transform customer experiences into meaningful human experiences that drive results.
- Sitel GroupflagshipGlobal customer experience company bringing clients closer to customers at every step of the journey. Live demos deployed by Sitel for enterprise customers.
- TTECflagshipLeading global CX technology and services company focused on transformative CX for iconic and disruptive brands. Live demos deployed by TTEC.
- LyftflagshipMajor ride-hailing company using Rulai chatbot for in-app customer service. Handles 80%+ of customer requests without human intervention.
- SanofiflagshipGlobal pharmaceutical company that deployed SAP order status chatbot in just three weeks. GM Digital Marcelo Nadruz provided testimonial.
- DHgatecoreMajor e-commerce marketplace using Rulai support bot that handles over 70% of support requests without human intervention.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Rulai competitors and assessment
Company assessmentDirect peers
- Kore.ai: Enterprise conversational AI platform offering no-code bot building, voice and digital virtual assistants, and contact center automation across banking, healthcare, retail, and insurance — closely comparable to Rulai's positioning and target verticals.
- Yellow.ai: Enterprise-grade conversational AI platform with omnichannel virtual agents and customer service automation, serving similar enterprise verticals including banking, insurance, and retail.
- Cognigy: Enterprise conversational and voice AI platform with low-code tooling for contact center automation, directly competing with Rulai in customer service and enterprise verticals.
- Amelia (Amelia by SoundHound for Enterprise): Enterprise AI platform for conversational virtual agents in customer service, IT support, and contact centers — overlapping with Rulai's Level-3 dialog management and enterprise automation focus.
- Avaamo: Enterprise conversational AI platform targeting customer service automation and contact center use cases with deep learning-based virtual assistants — directly comparable to Rulai's core offering.
- Inbenta: Conversational AI and automation platform specializing in customer service, search, and support workflows for enterprises — overlapping with Rulai in customer experience automation.
Broad incumbents
- Genesys: Major contact center platform with embedded conversational AI and bot capabilities across its CX suite, competing with Rulai in contact center automation but offering a much broader portfolio.
- Google (Dialogflow / Vertex AI Conversation): Hyperscaler offering conversational AI as part of its broader cloud and Contact Center AI stack, providing an alternative path for enterprise buyers evaluating platforms like Rulai.
- Microsoft (Power Virtual Agents / Copilot Studio): Microsoft's enterprise conversational AI offering integrated into the Power Platform and Dynamics contact center stack, frequently competing against standalone platforms like Rulai in enterprise evaluations.
- LivePerson: Established enterprise messaging and conversational AI platform for customer engagement at large brands, providing a comparable enterprise reference base and deployment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rulai social profiles
Digital presenceRulai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rulai leadership team
Management profileNumber of profiles
Profiles2 records
Rulai funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rulai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rulai
What does Rulai do?
Rulai provides a low-code, omni-channel, end-to-end enterprise conversational AI platform that enables businesses to build, deploy, and manage virtual assistants (chatbots) for customer service, sales, and internal operations without coding. The platform features a Level-3 AI Dialog Manager with deep learning-based natural language understanding, supports voice and text channels, and offers industry-specific solutions for financial services, insurance, retail, healthcare, contact centers, and supply chain.
Is Rulai a public or private company?
Rulai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rulai founded?
Rulai was founded in 2016. It employs 11 to 50 people.
Where is Rulai based?
Rulai is headquartered in Campbell, United States, in the North America region.
How does Rulai make money?
Three revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are issue Resolution Based Pricing and free Tier/Trial.
Who are Rulai's main competitors?
Direct peers on record are Kore.ai, Yellow.ai, Cognigy, Amelia (Amelia by SoundHound for Enterprise), Avaamo and Inbenta. Broad incumbents are Genesys, Google (Dialogflow / Vertex AI Conversation), Microsoft (Power Virtual Agents / Copilot Studio) and LivePerson.
Does Rulai have an API?
Yes. Rulai offers pre-built APIs for easy integration and provides developers with programmatic access through its Dialog API and Analytics API. The platform includes hundreds of built-in integrations and a powerful JavaScript engine for connecting to enterprise systems or RPA platforms. Developer documentation is at developer.rul.ai/docs.
What industry is Rulai in?
Rulai's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541512 and its SIC code is 7373.