What Applecart does

Applecart operates a Decision Maker Marketing platform that enables organizations to reach specific named decision makers — C-suite executives, investors, analysts, board members, elected officials, and policymakers — and the trusted networks around them (colleagues, former colleagues, classmates, family, friends, advisors). The proprietary Decision Maker Network maps billions of real-world relationships to construct bespoke audiences per client, and the platform delivers content across hundreds of one-to-one advertising channels including social, news sites, streaming TV, direct mail, and SMS. A proprietary measurement suite tracks engagement at the individual decision-maker level, with self-reported performance metrics of 40% higher conversions versus prior campaigns and 5–6x engagement versus other highly-targeted data sources.

The company serves six primary customer segments: Fortune 2000 companies (use cases spanning brand marketing, crisis communications, investor relations, government relations, HR communications, and enterprise sales), trade associations and advocacy organizations, strategic communications and public affairs agencies (FGS Global, OMD), advertising and marketing agencies, institutional investors and PE/VC sponsors, and nonprofit organizations. Customers include Novartis, Netflix, Intuit, Johnson & Johnson, BP, S&P Global, Crypto.com, FGS Global, Public Service Enterprise Group, MIT, Centene, and OMD, with the company claiming to power 100+ Fortune 500 organizations.

Applecart monetizes through quote-based enterprise SaaS contracts on multi-year terms, offered via two delivery models: a managed service where Apple's team handles audience design, delivery, reporting, and optimization end-to-end, and a self-serve platform that integrates Applecart-built audiences into the client's own media buying stack. Sales is direct enterprise field sales targeting senior executives, supported by a senior leadership bench drawn from major communications agencies (BCW, Porter Novelli, Finn Partners, Morning Consult, Edelman) and a board that includes Ari Emanuel (Endeavor/TKO Group), Ariel Emanuel, Henry Kravis (KKR), and representatives of Blackstone and Heller. The company is privately held, headquartered in New York, and was most recently valued at approximately $700 million following a $100 million minority Series C from Blackstone Growth in January 2026.

Name

Applecart

Legal name

Project Applecart LLC

Website

https://applecart.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Applecart is a Decision Maker Marketing platform that maps relationships of C-suite executives, investors, policymakers, and their trusted networks to enable Fortune 2000 companies, agencies, trade associations, and nonprofits to deliver targeted content across digital and offline channels with closed-loop measurement.

Ownership category

akta.pro rank

Product category

Enterprise Marketing & Stakeholder Communications Software

NAICS

Software Publishers (51321)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Decision maker marketing
• B2B audience targeting
• Enterprise marketing platform
• Relationship data analytics
• Stakeholder communications software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription/Service Fees: SaaS platform providing Decision Maker Marketing services to enterprise clients including Fortune 500 companies, agencies, trade associations, and nonprofits. Revenue generated through platform access fees and managed service execution. Clients include major corporations, national nonprofit organizations, and trade associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Applecart sells a Decision Maker Marketing™ software platform that maps real-world relationships around named decision makers and their networks of influence (colleagues, friends, family, advisors), then activates bespoke audiences across digital, streaming, direct mail, and SMS channels. The platform is offered to enterprise clients either as a fully managed service in which Applecart's strategists design, execute, and optimize campaigns, or as a self-serve integration that plugs into the client's own media buying stack, with proprietary measurement tools reporting engagement at the named-individual level.

Product overview

Applecart offers a unified Decision Maker Marketing™ Platform with a core audience targeting and delivery system. The platform includes Decision Maker Networks™ for relationship mapping, Proprietary Reporting and Measurement Tools for campaign analytics, and offers two service delivery models: Managed Service (full-service execution) and Self-Serve Platform (integration with clients' existing media buying). The company also produces the Decision Makers Podcast as a thought leadership content brand. The platform is designed for B2B marketing, strategic communications, investor relations, government relations, and crisis communications use cases, serving Fortune 2,000 companies, trade associations, agencies, institutional investors, and nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Decision Maker Marketing™ Platform Enterprise SaaS platform that maps relationships around named decision makers, builds bespoke audiences, activates campaigns across hundreds of channels (social, streaming, news, direct mail, SMS), and reports engagement at the named-individual level. Built for enterprise marketing, communications, and public affairs teams.
• Decision Maker Network™ Proprietary data asset and technology that maps billions of real-world relationships around identified decision makers, capturing the colleagues, friends, family, advisors, classmates, and business associates in each decision maker's orbit of influence.
• Managed Service Full-service execution tier of the Decision Maker Marketing platform in which Applecart's team designs audiences, manages content delivery, handles reporting and optimization, and conducts performance analysis on behalf of clients.
• Self-Serve Platform Platform-access tier that lets paid media teams integrate Applecart audiences within their own media buying stack and leverage the Decision Maker Marketing measurement suite. Designed for agencies and in-house teams that run their own media buying.
• Proprietary Reporting and Measurement Tools Suite of proprietary measurement and reporting tools that identify which named decision makers and members of their networks engaged with content, enabling clients to prove ROI and optimize campaigns in-flight.

Quantifiable outcome

• 40% increase in conversions when using Applecart audiences compared to previous campaigns
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZoomInfo: ZoomInfo provides B2B contact, company, and intent data used by enterprise sales and marketing teams to identify and prioritize decision makers. Like Applecart, it monetizes proprietary data on professional relationships and decision-maker behavior, though it focuses on top-of-funnel prospecting rather than downstream message delivery and measurement.
• Apollo.io: Apollo.io combines a B2B contact database, intent signals, and sales engagement tooling into a single platform targeting revenue teams at mid-market and enterprise accounts. It competes with Applecart for the B2B data layer that fuels decision-maker targeting, though its go-to-market skews more sales-led than enterprise communications.
• Bombora: Bombora operates a B2B intent data co-operative that surfaces which companies are researching specific topics, used by enterprise marketers to prioritize decision-maker outreach. Bombora is comparable to Applecart in that both monetize proprietary B2B data signals to help enterprise clients focus on the right stakeholders.
• Demandbase: Demandbase is an ABM platform that helps B2B enterprises identify, target, and engage named accounts and decision makers across channels. Its overlap with Applecart is the B2B enterprise marketing motion, named-account targeting, and integration with downstream ad and sales execution channels.
• Zeta Global: Zeta Global is a marketing technology company that combines a proprietary identity graph, AI-driven audience targeting, and multi-channel campaign execution for enterprise marketers. Like Applecart, Zeta monetizes proprietary data assets and managed-service campaign delivery against high-value consumer and B2B audiences.
• Resonate: Resonate provides decision intelligence — a consumer data graph used to predict purchase behavior and inform marketing targeting. It is comparable to Applecart as a data-graph-driven marketing platform, although Resonate historically focuses on consumer rather than B2B decision-maker use cases.
• Affinity.co: Affinity builds relationship-intelligence software that automatically captures and analyzes professional networks (emails, calendars, meetings) to surface warm-introduction paths. Affinity's relationship-mapping technology is conceptually adjacent to Applecart's Decision Maker Network, though Affinity focuses on relationship-driven dealmaking rather than multi-channel ad delivery.
• 6sense: 6sense operates an account-based marketing (ABM) platform that uses intent data and AI to identify in-market accounts and the buying committee members inside them. Both Applecart and 6sense sell to enterprise marketing teams targeting named decision makers, with overlapping differentiation around proprietary data assets and AI-driven audience construction.

Broad incumbents

• LiveRamp: LiveRamp is a publicly traded data connectivity platform that enables identity resolution and audience activation across the marketing ecosystem. It overlaps with Applecart at the data-onboarding and audience-activation layer but operates at a much broader scale and across many verticals beyond executive targeting.
• The Trade Desk: The Trade Desk is a leading independent programmatic advertising platform that buys digital ad inventory on behalf of agencies and brands. It is comparable to Applecart as a buy-side technology layer for enterprise ad campaigns, but does not specialize in named-decision-maker targeting or proprietary relationship-graph data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/applecartUSA
• LinkedInlinkedin.com/company/applecart

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applecart