Sourcery Technologies
Sourcery Technologies (operating as Lavu) provides an iPad-based restaurant POS platform enhanced by Marty AI, which scans operational signals overnight to identify recoverable profit and delivers daily morning briefings to SMB restaurants across 75 countries.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sourcery Technologies does
Sourcery Technologies operates in the restaurant technology sector through its Lavu brand, delivering an iPad-based point-of-sale system combined with Marty AI, a proprietary AI engine that scans 50,000+ operational signals nightly to identify recoverable profit across menu pricing, labor, slow hours, and server performance. The product architecture layers six domain-specialized AI agents (Marketing, Menu, Labor, Inventory, Server, Finance) on top of the Lavu POS, delivering a daily 'Morning Deposit' briefing by 6 AM with prioritized cash-recovery actions. The platform spans hardware (Kitchen Display Systems, wireless handhelds, terminal bundles), software modules (payment processing via Adyen, online ordering, contactless payments, dual pricing, payroll), and the wholly-owned MenuDrive subsidiary for online ordering, with a publicly disclosed three-tier subscription of Insights ($49/month), Automation ($99/month), and Autopilot ($199/month) — the latter requiring full Lavu POS deployment.
The business model combines SaaS subscriptions, payment processing transaction fees, hardware sales, payroll services, and financial services revenue, serving SMB restaurants including single locations, multi-unit groups, bars, breweries, fast casual, pizza, and wineries. Distribution is hybrid: product-led growth with a free Instant Audit and self-serve tiers, complemented by demo-driven direct sales for enterprise/multi-location, an Independent Sales Agent channel program, and a $2,500 referral bonus scheme. The company claims 20,000+ restaurants across 75 countries, with offices in Albuquerque, NM and Tampa, FL. Notably, the firmographic short description refers to 'digital payments for the $220B wholesale food industry,' which is inconsistent with the detailed product data showing a restaurant POS focus — this discrepancy is flagged as a data quality issue. Founded in 2012, the company has raised approximately $11.5M in disclosed funding through 2018, with Marker as the most active lead investor.
Sourcery Technologies firmographics
Firmographics- Name
- Sourcery Technologies
- Legal name
- Sourcery Technologies
- Website
- https://getsourcery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sourcery Technologies (operating as Lavu) provides an iPad-based restaurant POS platform enhanced by Marty AI, which scans operational signals overnight to identify recoverable profit and delivers daily morning briefings to SMB restaurants across 75 countries.
- Ownership category
- akta.pro rank
Sourcery Technologies industry classification
Industry- Product category
- Restaurant Point-of-Sale Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Sourcery Technologies is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sourcery Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions (Marty AI): Three-tier subscription model: Insights ($49/month) for POS-agnostic leak detection, Automation ($99/month) with key AI agents automated, Autopilot ($199/month) with full automation requiring Lavu POS.
- Payment Processing: Transparent payment processing with no fees, no surprises and faster payouts. Integrated with Adyen global payment platform.
- Payroll Services: Automated payroll system handling time, wages, overtime, and labor percentage tracking with compliance.
- Hardware Sales: Kitchen Display (KDS), Wireless Handheld, Dual Display Bundle, Full Terminal Bundle hardware products sold to restaurants.
- Banking/Financial Services: Financial OS providing real-time control of every dollar across every location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insights - Works with any POS for leak detection |
| Subscription | Monthly | Automation - Key AI agents automated |
| Subscription | Monthly | Autopilot - Full automation with all AI agents |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sourcery Technologies product offering
Product offeringCore offering
Sourcery Technologies operates as Lavu, providing an iPad-based restaurant point-of-sale system paired with the Marty AI intelligence engine that scans overnight operational signals to surface recoverable cash and deliver a morning action plan. The bundled platform automates menu pricing, labor scheduling, inventory, server coaching, and financial oversight through six AI agents, and is sold primarily on tiered monthly subscriptions to restaurants of all sizes.
Product overview
Sourcery Technologies (operating as Lavu) offers a unified restaurant financial operating system combining an iPad-based POS platform (Lavu POS) with an AI-powered intelligence engine (Marty AI). The core architecture features Marty AI as the central brain that scans 50,000+ operational signals overnight to identify recoverable cash and deliver morning briefings, while Lavu POS serves as the execution layer that automates fixes. The system includes six specialized AI agents (Marketing, Menu, Labor, Inventory, Server, and Finance) that monitor different aspects of restaurant operations. Hardware offerings include Kitchen Display Systems (KDS), wireless handhelds, and terminal bundles. Additional modules cover payment processing (via Adyen), online ordering, contactless payments, dual pricing, and payroll. The company also offers MenuDrive as an online ordering sub-brand. Pricing tiers include Insights ($49/month), Automation ($99/month), and Autopilot ($199/month). The system is designed to work with competing POS platforms (Toast, Square, Clover, Aloha) for audit purposes while providing full automation only with Lavu POS.
Differentiator
Problem solved
Functional benefit
Brands
- Marty AI: AI-powered restaurant intelligence engine that scans POS data overnight to identify recoverable cash and profit opportunities.
Products and services
- Lavu POS
Quantifiable outcome
- Marty recovered $3,460 in recoverable cash in one day for Lala's Restaurant (labor and food cost optimization)
- +1 more outcomes
Companies that use Sourcery Technologies
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Sourcery Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature5 records
Sourcery Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ApplecoreStrategic partnership with Apple to deliver best-in-class iPad hardware experience. Lavu runs on iPads enabling staff to learn system within one shift. Training drops from days to hours.
- AdyencorePayment processing integration with Adyen, a global leader in secure restaurant payment processing. Provides PCI compliant encrypted payments, secure card handling, and safe mobile payments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sourcery Technologies competitors and assessment
Company assessmentEmerging players
- 7shifts: Restaurant employee scheduling, tip management, and labor optimization SaaS; an adjacent emerging player overlapping with Lavu's Labor Agent.
- Restaurant365: Restaurant accounting, inventory, and operations platform; comparable back-office/financial-OS wedge adjacent to Lavu's Finance Agent and payroll bundles.
- MarginEdge: Restaurant invoice and food cost management platform; partial overlap with Lavu's Menu Agent and Inventory Agent profit-recovery proposition.
Direct peers
- TouchBistro: iPad-based restaurant POS targeting full-service restaurants and bars; closest direct competitor on hardware platform and SMB restaurant GTM motion.
- Toast: Leading restaurant-focused POS platform with payments, payroll, and online ordering. Named explicitly as a competitor and integration partner; directly comparable iPad-based POS plus AI ambitions.
- Lightspeed Restaurant: Cloud restaurant POS with payments, inventory, and online ordering; comparable multi-location restaurant focus and international footprint.
- SpotOn: Restaurant POS + payments + marketing platform for SMB and multi-unit operators; overlapping product bundle and competitive target customer base.
Broad incumbents
- Clover (Fiserv): Fiserv's SMB POS and payments platform; broader hardware-led incumbent that Lavu reads for insights via POS-as-Rails integration.
- Square for Restaurants: Block-owned restaurant POS offering an integrated payments + software bundle; broad SMB incumbent that Lavu integrates with via POS-as-Rails.
- Aloha by NCR Voyix: Established enterprise restaurant POS from NCR; older on-prem incumbent for full-service and enterprise restaurants, also a Lavu integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sourcery Technologies social profiles
Digital presenceSourcery Technologies compliance and trust
Trust signalCompliance1 record
Sourcery Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sourcery Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Sourcery Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sourcery Technologies funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sourcery Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sourcery Technologies
What does Sourcery Technologies do?
Sourcery Technologies operates as Lavu, providing an iPad-based restaurant point-of-sale system paired with the Marty AI intelligence engine that scans overnight operational signals to surface recoverable cash and deliver a morning action plan. The bundled platform automates menu pricing, labor scheduling, inventory, server coaching, and financial oversight through six AI agents, and is sold primarily on tiered monthly subscriptions to restaurants of all sizes.
Is Sourcery Technologies a public or private company?
Sourcery Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sourcery Technologies founded?
Sourcery Technologies was founded in 2012. It employs 11 to 50 people.
Where is Sourcery Technologies based?
Sourcery Technologies is headquartered in San Francisco, United States, in the North America region.
How does Sourcery Technologies make money?
Five revenue lines are on record. SaaS Subscriptions (Marty AI) is the primary driver. The others are payment Processing, payroll Services, hardware Sales and banking/Financial Services.
Who are Sourcery Technologies's main competitors?
Emerging players on record are 7shifts, Restaurant365 and MarginEdge. Direct peers are TouchBistro, Toast, Lightspeed Restaurant and SpotOn. Broad incumbents are Clover (Fiserv), Square for Restaurants and Aloha by NCR Voyix.
Does Sourcery Technologies have an API?
No public API is recorded for Sourcery Technologies.
What industry is Sourcery Technologies in?
Sourcery Technologies's product category is Restaurant Point-of-Sale Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 5132 and its SIC code is 7372.