Xplore
Xplore Inc. is Canada's largest independent rural internet service provider, delivering fibre, 5G, LTE, and satellite broadband to residential, cottage, SMB, and Indigenous customers across rural and small-town Canada, controlled by Stonepeak Infrastructure Partners.
- Company typePrivate
- Founded2004
- HeadquartersWoodstock, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Xplore does
Xplore Inc. is Canada's largest independent rural internet service provider, delivering broadband connectivity to rural and small-town communities across Western, Central, Atlantic, and Northern Canada. Founded in 2004 in Woodstock, New Brunswick (originally as Xplornet Communications), the company operates a multi-technology network combining 100% pure fibre-to-the-home (up to 1 Gbps), 5G Ultra fixed wireless (up to 500 Mbps), LTE fixed wireless (up to 100 Mbps), and JUPITER 3 satellite internet (up to 100 Mbps), supplemented by portable 5G GO Hub devices and seasonal cottage internet offerings with pause flexibility. Xplore is controlled by U.S.-based private equity firm Stonepeak Infrastructure Partners and serves residential consumers, cottage/seasonal property owners, small and medium businesses (via Xplore Business offering SD-WAN, VoIP, dedicated internet, and Webex integration), and Indigenous communities including 1,100+ households in the Alberta buildout.
The company employs 501-1,000 staff entirely based in Canada, with headquarters and call centres in Woodstock and Fredericton (New Brunswick), Cornwall (Ontario), Markham (Ontario), Calgary and Edmonton (Alberta), and Brandon (Manitoba). Distribution occurs through direct phone and website sales, an authorized dealer network of local technicians, and government-funded infrastructure partnerships with ISED, the Universal Broadband Fund, and provincial ministries. Recent capital deployment includes a C$1.6 billion recapitalization in October 2024, $375 million USD in financing in June 2025, and a $200 million USD commitment to deliver fibre-to-the-home in rural Newfoundland, alongside a combined C$180 million Alberta 5G Ultra deployment.
Xplore generates revenue primarily through recurring monthly subscriptions ranging from $49/month promotional rates for 5G/LTE plans to $119.99/month for the portable 5G GO Hub, supplemented by VoIP home phone service ($21.99/month), Whole Home Wi-Fi mesh add-ons (from $5/month), XtraCare warranty plans, and one-time hardware fees. Residential subscribers form the core revenue base, with Xplore Business adding dedicated connectivity, SD-WAN, and Cisco Webex-integrated collaboration solutions for SMBs and multi-site enterprises. The company's growth model relies on infrastructure deployment funded by a combination of private capital from Stonepeak, institutional debt, and federal/provincial government grants aligned with Canada's universal broadband-by-2030 policy objective.
Xplore firmographics
Firmographics- Name
- Xplore
- Legal name
- Xplore Inc.
- Website
- https://xplore.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Xplore Inc. is Canada's largest independent rural internet service provider, delivering fibre, 5G, LTE, and satellite broadband to residential, cottage, SMB, and Indigenous customers across rural and small-town Canada, controlled by Stonepeak Infrastructure Partners.
- Ownership category
- akta.pro rank
Xplore industry classification
Industry- Product category
- Rural Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Satellite Telecommunications (517410)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)
- akta.pro primary industry
- Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet) (HDAIAFAL)
- akta.pro secondary industries
- Managed SD‑WAN/SASE Connectivity (Enterprise WAN under Managed Connectivity) (HDAIAGAF), Enterprise LAN/WAN & SD-WAN Services (BPAEAEAD), Small Business/SoHo Routers & Gateways (HDAFAIAH), Carrier Ethernet & Wavelength Wholesale (E-Line/E-LAN, OTN, lambda) (HDAIAEAB)
Keywords
Where Xplore is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Xplore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Residential Internet Subscriptions: Monthly subscription fees for internet service across fibre, 5G Ultra, LTE, and satellite technologies. Customers pay recurring fees based on selected plan tier with options for 25/50/100 Mbps and higher speed tiers. Professional installation included with many plans.
- Home Phone Service: VoIP-based home phone service added to internet plans for $21.99/month with unlimited local and long-distance calling within Canada or North America. Additional features like voicemail, call forwarding available.
- Wi-Fi Solutions and Add-ons: Whole Home Wi-Fi add-on starting from $5/month, XtraCare warranty protection plans, and Wi-Fi routers. Hardware fees for specialized equipment like the 5G GO Hub device ($179 device fee).
- Portable Internet Devices: 5G GO Hub portable Wi-Fi device with monthly service fee of $119.99 and one-time device fee of $179. Provides mobile internet for RVs, cottages, and travel.
- Government Infrastructure Funding: Xplore receives federal and provincial government funding to expand broadband infrastructure to underserved rural areas. This supports network buildout rather than direct revenue but enables market expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5G Home Internet - $49/month promotional rate |
| Subscription | Monthly | 5G Ultra - up to 500 Mbps |
| Subscription | Monthly | SAT 100 Satellite - up to 100 Mbps |
| Subscription | Monthly | 5G GO Hub - Portable Wi-Fi |
| Subscription | Monthly | Home Phone - VoIP service |
| Subscription | Monthly | Whole Home Wi-Fi - Mesh system |
| Subscription | Monthly | Cottage Internet - Seasonal service |
| Other | Pay-as-you-go | Refer-a-Friend rewards program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Xplore product offering
Product offeringCore offering
Xplore is a Canadian rural internet service provider that delivers high-speed broadband through a multi-technology network combining 100% pure fibre-to-the-home, 5G+ fixed wireless, LTE fixed wireless, and JUPITER 3 satellite internet. The company sells residential and business internet subscriptions, home phone (VoIP), portable Wi-Fi, and supporting equipment/warranty add-ons across rural and small-town Canada.
Product overview
Xplore is Canada's rural internet service provider offering a multi-technology product portfolio spanning three categories: core connectivity services, supplementary add-ons, and business solutions. Core connectivity includes Xplore Fibre (100% pure fibre-to-the-home with gigabit speeds up to 1 Gbps), 5G Ultra Home Internet (5G+ fixed wireless with speeds up to 500 Mbps), LTE Fixed Wireless Internet (up to 100 Mbps), and Satellite Internet via JUPITER 3 (up to 100 Mbps for remote areas), plus the portable 5G GO Hub and Cottage Internet for seasonal properties. Add-on modules include Whole Home Wi-Fi mesh systems, Xplore Home Phone (VoIP), XtraCare Warranty, and the Refer a Friend program. Business solutions encompass dedicated Business Internet, Custom Solutions, Backup Solutions, SD-WAN, Xplore Connect with Webex, and Carrier Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Xplore Fibre 100% pure fibre-to-the-home internet service offering gigabit speeds up to 1 Gbps symmetrical with unlimited data for rural and small-town Canadian households and businesses.
- 5G Ultra Home Internet Next-generation 5G+ fixed wireless home internet delivering up to 500 Mbps with ultra-low latency and unlimited data for rural and small-town Canada, including a Wi-Fi 6 router and professional installation.
- LTE Fixed Wireless Internet Fixed wireless internet using LTE technology delivering up to 100 Mbps with truly unlimited data for rural Canadian households where fibre and 5G are not yet available.
- Satellite Internet (JUPITER 3) Satellite internet powered by the JUPITER 3 Ultra High-Density satellite delivering up to 100 Mbps with 500 GB at maximum speed and unlimited access thereafter, serving the most remote and rural Canadian locations.
- 5G GO Hub Portable 5G Wi-Fi hub providing up to 100 Mbps with unlimited data, Wi-Fi 6, ability to connect up to 10 devices, and an 8,000 mAh battery for use at cottages, RVs, and while travelling.
- Cottage Internet Seasonal internet service for Canadian cottages and vacation properties offering fibre up to 1 Gbps, 5G up to 500 Mbps, and LTE up to 100 Mbps, with the ability to pause the service for up to 6 months when the property is closed.
- Whole Home Wi-Fi Mesh Wi-Fi add-on system using Wi-Fi 6 extender cubes to eliminate dead zones, providing whole-home coverage with smartphone app management, parental controls, and automatic firmware updates.
- Xplore Home Phone VoIP home phone service offering unlimited local and long-distance calling within Canada or North America with features including voicemail, call blocking, caller ID, call forwarding, and 911 support.
- XtraCare Warranty Extended warranty and protection plan covering repair and replacement costs beyond the original warranty for Xplore internet service hardware and equipment.
- Business Internet Dedicated business internet connectivity for small and medium businesses in urban, rural, and remote locations across Canada, with speeds up to 100 Mbps on upgraded fixed wireless networks and 24/7 priority business support.
- Custom Business Solutions Custom-built connectivity solutions for businesses with specific requirements, including dedicated internet access and route-diverse networks tailored to multi-site or complex operational needs.
- Backup Connectivity Solutions
Quantifiable outcome
- Delivering gigabit-speed broadband to over 400,000 rural homes
- +3 more outcomes
Companies that use Xplore
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Xplore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Xplore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hughes Network SystemscoreProvider of JUPITER 3 Ultra High-Density satellite, the largest commercial communications satellite ever built. Xplore has the single largest reservation of bandwidth from this satellite for Canadian customers, enabling next-generation satellite internet services.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Xplore competitors and assessment
Company assessmentBroad incumbents
- Rogers Communications: Rogers is one of Canada's Big Three telecom incumbents, providing wireless, cable, internet, and media services. It competes with Xplore in rural wireless home internet and is expanding its cable/fibre footprint into smaller markets. Rogers' acquisition of Shaw extended its wireline reach into Western Canada, directly intersecting with Xplore's rural customer base in Alberta and Manitoba.
- Telus: Telus is the third member of Canada's Big Three, with extensive wireline and wireless networks and significant fibre-to-the-home expansion programs in Western and Central Canada. It competes with Xplore's 5G Ultra and fibre offerings in rural Alberta and British Columbia, often leveraging the same provincial broadband funding programs.
- Lumen Technologies: Lumen (formerly CenturyLink) is a US-based fiber and network services provider serving enterprise and residential customers, including rural markets. While not a direct geographic competitor to Xplore, Lumen's mix of fibre-to-the-home buildouts in lower-density US markets and managed enterprise SD-WAN services makes it a useful operational and capital-allocation benchmark.
- Bell Canada: Bell Canada is the largest incumbent telecommunications provider in Canada, offering wireline, wireless, internet, TV, and business services nationally. It is a direct competitor in Xplore's rural expansion markets, with government funding tailwinds and a much larger balance sheet. Overlap is strongest in fibre-to-the-home buildouts in rural Ontario, Quebec, and Atlantic Canada.
Regional players
- Cogeco Communications: Cogeco is a Canadian regional broadband and cable provider serving customers primarily in Ontario, Quebec, and (via Atlantic Broadband in the US) parts of the US East Coast. While more urban-focused than Xplore, Cogeco's competitive positioning as an independent regional challenger to the Big Three and its cable/fixed wireless product mix make it a useful comparable for capital allocation and rural strategy.
- Vidéotron: Vidéotron is a Quebec-focused cable, internet, and mobile provider owned by Quebecor, serving residential and business customers primarily in Quebec. While geographically distinct from Xplore's pan-Canadian footprint, its model as a regional challenger to incumbents and its cable/fixed wireless broadband portfolio make it a useful operational comparable.
Emerging players
- Viasat: Viasat is a global satellite communications company that, following its Inmarsat acquisition, provides Ka-band and L-band connectivity services including consumer broadband in rural markets. It competes with Xplore's satellite service in the most remote Canadian geographies and is a useful comparable for satellite ARPU and capacity planning in rural markets.
Direct peers
- Hughes Network Systems: Hughes is the manufacturer of the JUPITER 3 satellite platform and a major US satellite internet service provider. It is both Xplore's technology partner (largest JUPITER 3 bandwidth reservation) and a competitor in the broader satellite broadband market. The partnership-and-competition dynamic makes Hughes a unique peer for benchmarking satellite unit economics and technology roadmap.
- Eastlink: Eastlink is one of Canada's largest independent telecommunications companies, providing cable, internet, wireless, and business solutions to residential and SMB customers in rural and small-town markets across Atlantic Canada and Ontario. Directly comparable to Xplore as a Canadian regional broadband challenger to the Bell/Rogers/Telus oligopoly, with a similar multi-product residential focus and rural customer base.
- Starlink (SpaceX): Starlink is SpaceX's low-earth-orbit satellite internet service, rapidly signing up rural customers across Canada with high speeds and low latency. It directly competes with Xplore's JUPITER 3 satellite service in the most remote geographies and increasingly with its 5G fixed wireless in underserved areas, representing the most significant competitive threat to Xplore's rural customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xplore social profiles
Digital presenceXplore compliance and trust
Trust signalCompliance4 records
Xplore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xplore leadership team
Management profileNumber of profiles
Profiles2 records
Xplore funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xplore M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xplore
What does Xplore do?
Xplore is a Canadian rural internet service provider that delivers high-speed broadband through a multi-technology network combining 100% pure fibre-to-the-home, 5G+ fixed wireless, LTE fixed wireless, and JUPITER 3 satellite internet. The company sells residential and business internet subscriptions, home phone (VoIP), portable Wi-Fi, and supporting equipment/warranty add-ons across rural and small-town Canada.
Is Xplore a public or private company?
Xplore is a private company. It is classified as private equity controlled and is currently operating.
When was Xplore founded?
Xplore was founded in 2004. It employs 501 to 1,000 people.
Where is Xplore based?
Xplore is headquartered in Woodstock, Canada, in the North America region.
How does Xplore make money?
Five revenue lines are on record. Residential Internet Subscriptions are the primary driver. The others are home Phone Service, wi-Fi Solutions and Add-ons, portable Internet Devices and government Infrastructure Funding.
Who are Xplore's main competitors?
Broad incumbents on record are Rogers Communications, Telus, Lumen Technologies and Bell Canada. Regional players are Cogeco Communications and Vidéotron. Viasat is listed as an emerging player. Direct peers are Hughes Network Systems, Eastlink and Starlink (SpaceX).
Does Xplore have an API?
No public API is recorded for Xplore.
What industry is Xplore in?
Xplore's product category is Rural Broadband Internet Services. Its primary akta.pro industry code is HDAIAFAL, Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet), with a secondary code of HDAIAGAF, Managed SD‑WAN/SASE Connectivity (Enterprise WAN under Managed Connectivity). Its NAICS code is 5171 and its SIC code is 4813.