Structured
Structured (formerly StructuredWeb) provides an AI-native Partner Marketing Automation Platform (PMAP) that helps B2B enterprises activate large partner ecosystems through AI-generated co-branded content, automated campaigns, and localization across 130+ languages, serving Fortune 1000 customers including Microsoft, IBM, Google, ServiceNow, Dell, Zoom, and HPE.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Structured does
Structured (formerly StructuredWeb) is a private SaaS company that provides an AI-native Partner Marketing Automation Platform (PMAP) for B2B enterprises with large partner ecosystems. Founded in 2002 and headquartered in New York, the company has spent over two decades building technology to organize and distribute channel marketing content. The platform is architected around twenty specialized AI agents and a proprietary ChannelGPT engine, enabling partners to describe campaign needs in plain language and receive co-branded, localized, brand-compliant assets across 130+ languages. Structured serves Fortune 1000/500 enterprises and reports managing $100B+ in annual channel sales across 100,000+ global partners, with named customers including Microsoft, IBM, Google, ServiceNow, Dell, Zoom, HPE, Ingram Micro, and Klaviyo.
The platform comprises four integrated modules—Content Personalization (Curate), Partner Activation (Connect), Campaign Automation (Communicate), and Performance & Insights (Calculate)—supplemented by AI capabilities including TranslateAI, EditAI, CreateAI, AssistantAI, Smart Journeys, and an AI Agent Builder. Microsoft deployed the platform across its 500,000+ partner ecosystem in February 2026, validating enterprise scale within Azure's secure cloud environment using Azure OpenAI Service. The platform holds SOC 2 Type II, GDPR, CCPA, and ADA certifications.
Structured operates a subscription-based enterprise SaaS revenue model with quote-based pricing tailored to partner volume, campaign throughput, and brand guardrail requirements, supported by direct field sales, an inside-sales demo motion, and a partner channel ecosystem. The company is majority-owned by Invictus Growth Partners following a $30M investment in January 2025 and additional growth capital in January 2026. A new executive team was installed in 2025-2026, including CEO Stacey Epstein, a public-company SaaS veteran (SuccessFactors, Freshworks, Veeva), signaling a transition into scale-up phase.
Structured firmographics
Firmographics- Name
- Structured
- Legal name
- StructuredWeb Inc
- Website
- https://structured.ai
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Structured (formerly StructuredWeb) provides an AI-native Partner Marketing Automation Platform (PMAP) that helps B2B enterprises activate large partner ecosystems through AI-generated co-branded content, automated campaigns, and localization across 130+ languages, serving Fortune 1000 customers including Microsoft, IBM, Google, ServiceNow, Dell, Zoom, and HPE.
- Ownership category
- akta.pro rank
Structured industry classification
Industry- Product category
- Partner Marketing Automation Platform
- NAICS
- Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Structured is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Structured business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Enterprise SaaS platform sold as a subscription to B2B companies with large partner ecosystems. Pricing is quote-based, tailored to partner volume, campaign throughput, portal and workflow needs, and brand guardrail requirements. Revenue is recurring in nature as enterprise customers pay ongoing subscription fees for platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with customizable configurations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Structured product offering
Product offeringCore offering
Structured sells an AI-native Partner Marketing Automation Platform (PMAP) that enables B2B enterprises to activate, co-brand, and measure partner-led marketing campaigns at scale. The platform provides personalized partner portals, AI-powered content co-branding and localization across 130+ languages, automated multi-channel campaign execution, and performance analytics across the partner ecosystem. It is sold as an enterprise SaaS subscription to Fortune 1000/500 companies with large partner networks including Microsoft, Google, IBM, ServiceNow, Dell, HPE, and Zoom.
Product overview
Structured offers the AI-Native Partner Marketing Automation Platform (PMAP), a unified platform for B2B enterprises that serves as the next generation of through-channel marketing automation. The PMAP comprises four integrated modules: Content Personalization & Co-Branding (Curate) for AI-powered content management and localization across 130+ languages; Partner Activation (Connect) for personalized portals and onboarding; Campaign Automation (Communicate) for full-funnel campaign execution across email, social, and web; and Performance & Insights (Calculate) for ROI tracking and analytics. The platform is enhanced by specialized AI capabilities including ChannelGPT (the industry's first channel-focused AI engine), TranslateAI, EditAI, CreateAI, and AssistantAI—all trained exclusively on vendor-approved content with no external data sources. Smart Journeys enables automated multi-step marketing workflows with comprehensive tracking. The platform supports over 100,000 global partners and manages over $100 billion in annual channel sales.
Differentiator
Problem solved
Functional benefit
Brands
- PMAP (Partner Marketing Automation Platform): The AI-first Partner Marketing Automation Platform for B2B enterprises, the next generation of through-channel marketing automation built for global scale.
- ChannelAI
- ChannelGPT
- AssistantAI
- TranslateAI
- EditAI
- CreateAI
Products and services
- AI-Native Partner Marketing Execution Platform (PMAP) AI-first Partner Marketing Automation Platform for B2B enterprises that turns enterprise partner ecosystems into engines of consistent, on-brand execution through personalized partner portals, co-branded content delivery at scale across 130+ languages, automated multi-channel campaign execution, and performance visibility. Sold as an enterprise SaaS subscription to Fortune 1000/500 B2B companies with large partner networks.
Quantifiable outcome
- 2x partner engagement compared to industry standard
- +6 more outcomes
Companies that use Structured
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Structured technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature10 records
Structured partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipMicrosoft deployed Structured's AI-native Partner Marketing Execution Platform across its global partner ecosystem of over 500,000 partners. The platform uses Azure OpenAI Service within Microsoft's secure cloud environment, validating the system at enterprise scale. Microsoft partnered with Structured during development to co-build and validate the platform.
- Channel Marketing AssociationcoreThe Channel Marketing Association launched ChannelGTM.ai, an AI-powered platform built on Structured's AI technology to assist vendor-side channel professionals with go-to-market planning and strategy. The platform aims to help users make faster decisions, execute campaigns more efficiently, and prove ROI with AI-driven insights.
- SalesforcecoreTechnology partnership for CRM integration, connecting channel marketing efforts with broader sales and customer success initiatives. Bidirectional lead and deal sync coming in roadmap.
- PartnerTapcoreTechnology partner providing secure, automated account mapping and real-time partner collaboration to unlock partner-sourced revenue.
- AllboundcorePRM platform partner that streamlines partner onboarding, enablement, and performance tracking for growing channel programs.
- 360insightscoreLeading provider of partner ecosystem intelligence and analytics, helping businesses optimize their channel performance through actionable insights.
- ChannelnomicscoreStrategic advisory firm specializing in channel economics, partner program design, and performance optimization for B2B technology companies.
- PartnerPathcoreConsulting experts in partner journey mapping, enablement strategies, and channel program development.
- AchieveUniteminorConcierge service partner empowering channel success through leadership development, partner acceleration, and trusted advisory services.
- TiER1 PerformanceminorConcierge service partner driving channel growth with strategic enablement, operational excellence, and scalable program support.
- Amazon Web ServicescoreCloud computing and storage provider for the platform infrastructure. AWS is one of the sub-processors used by StructuredWeb, Inc.
- Google Cloud PlatformcoreCloud computing and storage provider for the platform infrastructure. GCP is one of the sub-processors used by StructuredWeb, Inc.
- Microsoft AzurecoreCloud computing and storage provider, and the platform uses Azure OpenAI Service within Microsoft's secure cloud environment for enterprise deployments including Microsoft itself.
- OpenAIcoreAI LLM Services provider used by StructuredWeb, Inc. for the AI-native platform capabilities including ChannelGPT and other AI features.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Structured competitors and assessment
Company assessmentEmerging players
- Crossbeam: Partner ecosystem intelligence platform focused on account mapping and overlapping customer data. Adjacent to Structured's performance/insights module, but lighter on campaign execution and content co-branding.
- PartnerStack: Partner program management platform built for SaaS companies, emphasizing affiliate, referral, and reseller tracking. Overlaps with Structured on partner activation and performance, but targets SaaS-first rather than traditional enterprise channel programs.
Direct peers
- Impartner: Channel management and PRM platform serving enterprise partner programs. Competes head-to-head with Structured for Fortune 1000 channel marketing and partner operations budgets.
- Channeltivity: PRM platform for partner onboarding, deal registration, and content management. Direct competitor to Structured on partner portal and content syndication use cases, though typically smaller deployments.
- Kiflo PRM: Partner relationship management platform focused on affiliate and referral partner programs. Comparable to Structured on partner activation and tracking but skews to mid-market SaaS rather than Fortune 1000 enterprise.
- Mindmatrix: Through-channel marketing automation (TCMA) platform offering partner enablement, co-branded assets, and campaign execution. Closest direct competitor in the legacy TCMA category that Structured is positioning PMAP to replace.
- ZINFI Technologies: Unified Partner Management platform covering PRM, through-channel marketing, and partner enablement. Directly comparable in scope to Structured's PMAP across mid-market and enterprise.
- Allbound: PRM platform for partner onboarding, enablement, and performance tracking. Listed as a Structured technology partner but overlaps significantly on partner activation, portal, and enablement use cases targeted at the same B2B enterprise buyers.
Broad incumbents
- Salesforce: Dominant CRM platform with adjacent PRM/ecosystem capabilities and a marketing cloud. A listed technology partner of Structured, but also the broadest competitive threat if it bundles partner marketing capabilities into core CRM seats.
- HubSpot: Marketing automation and CRM platform expanding upmarket into enterprise. Competes with Structured for marketing operations budget and could broaden into partner marketing workflows as it scales its ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Structured social profiles
Digital presenceStructured compliance and trust
Trust signalCompliance4 records
Structured financial estimates
Financial estimateRevenue estimate
Valuation estimate
Structured leadership team
Management profileNumber of profiles
Profiles8 records
Structured funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Structured M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Structured
What does Structured do?
Structured sells an AI-native Partner Marketing Automation Platform (PMAP) that enables B2B enterprises to activate, co-brand, and measure partner-led marketing campaigns at scale. The platform provides personalized partner portals, AI-powered content co-branding and localization across 130+ languages, automated multi-channel campaign execution, and performance analytics across the partner ecosystem. It is sold as an enterprise SaaS subscription to Fortune 1000/500 companies with large partner networks including Microsoft, Google, IBM, ServiceNow, Dell, HPE, and Zoom.
Is Structured a public or private company?
Structured is a private company. It is classified as private equity controlled and is currently operating.
When was Structured founded?
Structured was founded in 2002. It employs 51 to 100 people.
Where is Structured based?
Structured is headquartered in New York, United States, in the North America region.
How does Structured make money?
One revenue line is on record: saaS Platform Subscription.
Who are Structured's main competitors?
Emerging players on record are Crossbeam and PartnerStack. Direct peers are Impartner, Channeltivity, Kiflo PRM, Mindmatrix, ZINFI Technologies and Allbound. Broad incumbents are Salesforce and HubSpot.
Does Structured have an API?
No public API is recorded for Structured.
What industry is Structured in?
Structured's product category is Partner Marketing Automation Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.