VUZ
VUZ operates an immersive 360° video streaming platform delivering live sports, concerts, entertainment, and celebrity content across mobile, web, Smart TV, and Apple Vision Pro, monetizing via VIP subscriptions, advertising, and B2B enterprise services for global brands.
- Company typePrivate
- Founded2017
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What VUZ does
VUZ (legally 360MEA FZE, formerly 360VUZ) is an immersive video streaming platform founded in 2017 and domiciled in the UAE, with operational headquarters in Dubai Silicon Oasis and regional offices in Riyadh, Los Angeles (Burbank), and Amman. The platform distributes live and recorded 360° video content across iOS, Android, web, Smart TVs (via the VUZ TV app), and Apple Vision Pro, covering sports, concerts, entertainment, celebrity, travel, and masterclass categories. Core technology centers on 360° streaming with VR mode, multi-camera angle live broadcasting, interactive features (chat, gifting, social sharing, VIP voice chat), and emerging Web3/metaverse integrations, supported by 20,000+ exclusive premium content pieces.
The business operates a hybrid monetization model. On the consumer side, VUZ offers freemium access with VIP subscriptions priced $2.49-$10 per month per channel, a points-based virtual currency redeemable in the VUZ Shop, and in-app advertising (pre-roll, sponsored cards, banner ads). On the enterprise side, VUZ sells immersive advertising, branded VR headsets, 360° video production services, virtual tours, and large-format activations (e.g., The DOME, interactive LED rooms) directly to brands. Content distribution is anchored by exclusive partnerships with LALIGA (3-year deal 2023-2026), RC Celta de Vigo, NBA, NFL, F1, UFC, Warner Bros, Oscars, Golden Globe Awards, MDLBEAST, American Idol, Triller, and Apple (Vision Pro). Go-to-market combines product-led consumer growth via app stores with enterprise field sales for B2B services.
VUZ has raised approximately $40M+ across multiple funding rounds, including a $20M Series B (October 2022) led by Caruso Ventures, Vision Ventures, and e& capital, and a $12M Series C (May 2025) led by IFC (International Finance Corporation, a World Bank member) with Al Jazira Capital, CrossWork VC, and Saudi family offices. The company achieved profitability in 2024, ahead of the Series C, and the latest round is earmarked for expansion across Saudi Arabia, UAE, Africa, USA, and Asia. Cumulative platform views exceed 1 billion.
VUZ firmographics
Firmographics- Name
- VUZ
- Legal name
- 360MEA FZE
- Website
- https://vuz.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VUZ operates an immersive 360° video streaming platform delivering live sports, concerts, entertainment, and celebrity content across mobile, web, Smart TV, and Apple Vision Pro, monetizing via VIP subscriptions, advertising, and B2B enterprise services for global brands.
- Ownership category
- akta.pro rank
VUZ industry classification
Industry- Product category
- Immersive Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR Gaming Platforms (BPAMAKAG)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where VUZ is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices4 records
Markets served
VUZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VIP Subscription: Monthly subscriptions ranging from $2.49 to $10 per channel, offering unlimited access to VIP content, free trials, exclusive events with multi-camera angles, discounts on merchandise, and ad-free content
- Creator-driven Live Commerce: Monetization through creator-driven live commerce experiences on the platform
- Immersive Advertising: On-screen ads on video player, sponsored cards in app, pre-roll ads, and premium banner ads on discovery screen for brands
- Enterprise Services: B2B services including 360° video production, VR headset customization, branded channel launch, virtual tour creation, and event activations
- Merchandise/Points: VUZ Shop for merchandise with points system that can be redeemed; points obtained through subscriptions or direct purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Subscription - Unlimited immersive content access |
| Subscription | Monthly | Channel Subscriptions - Specific channel access |
| Freemium | Pay-as-you-go | Free Content - Limited free access |
| Other | Pay-as-you-go | Points Recharge - Virtual currency for VUZ Shop |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
VUZ product offering
Product offeringCore offering
VUZ operates an immersive 360-degree video streaming platform that delivers live and recorded VR content across sports, entertainment, concerts, celebrities, and masterclasses to consumers on mobile, web, Smart TV, and Apple Vision Pro. It monetizes through VIP channel subscriptions ($2.49–$10/month), advertising, in-app points/merchandise, and B2B enterprise services including 360° video production, branded VR headsets, immersive event activations, and virtual tour creation for brands.
Product overview
VUZ operates as a unified immersive video platform offering 360° VR content across multiple access points. The core VUZ platform provides exclusive live and recorded immersive content including sports, concerts, entertainment, celebrities, and masterclasses, accessible via mobile apps (iOS/Android), web, Apple Vision Pro, and VUZ TV for Smart TVs. The product suite includes VUZ VIP for premium subscriptions, VUZ Pay for payment management, VUZ GO for website embedding, and professional services for branded immersive advertising, studio production, and live events. The platform also features interactive elements including chat, gifting, social sharing, and multi-camera angles, with over 20,000 exclusive 360° premium content pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- VUZ Immersive Video Platform Core immersive 360° video streaming platform delivering live and recorded VR content including sports, entertainment, concerts, celebrities, and masterclasses to consumers via iOS, Android, web, Apple Vision Pro, and Smart TV apps.
- VUZ VIP Subscription Premium subscription tier offering unlimited access to VIP content, free trials, exclusive events with multi-camera angles, merchandise discounts, and ad-free viewing. Channel subscriptions range from $2.49 to $10 per month.
- VUZ TV (Smart TV App) Immersive TV application for streaming 360° videos directly to Smart TVs, described as the first immersive TV app for 360° content.
- VUZ GO Embedding White-label embedding service allowing external websites to host and stream VUZ 360° videos directly on third-party sites.
- VUZ for Apple Vision Pro Dedicated application for Apple Vision Pro headset, offering immersive 360° experiences for concerts, events, celebrities, F1, Riyadh Season, and exclusive premium content.
- VUZ Immersive Advertising B2B on-screen advertising solutions including ads on the 360° video player, sponsored in-app cards, pre-roll ads for 360° content, and premium banner ads on the Discovery screen for brands.
- VUZ Studio Production Professional 360° video production services including high-quality 360° video production, live 360° streaming, immersive show production, virtual classes, and 360° virtual tours for brands.
- VUZ Events Immersive event services including 3D mapping for buildings, the DOME immersive experience space, interactive 360° LED rooms for full-size exhibits and real estate virtual showrooms, and custom branded VR headsets for activations.
Quantifiable outcome
- 1 billion views achieved by the platform
- +3 more outcomes
Companies that use VUZ
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
VUZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature10 records
VUZ partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- RC Celta de VigocorePioneering partnership making VUZ the official immersive content partner for the renowned LALIGA club until 2026. Fans enjoy unprecedented behind-the-scenes moments through cutting-edge 360° technology.
- LALIGAflagship3-year exclusive partnership (2023-2026) bringing revolutionary immersive content experience to football fans. VUZ provides unprecedented behind-the-scenes access using advanced 360° technology, reshaping traditional fandom.
- Gamers8corePartnership with world's biggest gaming and esports festival bringing 8-week festival to VUZ app with live music experiences.
- ApplecoreDedicated #1 Immersive Video App available on Apple Vision Pro. Content includes concerts, celebrities, F1, Riyadh Season, and exclusive premium 360° content.
- NBAcoreChannel partner providing basketball content including live games and exclusive behind-the-scenes footage on VUZ platform.
- MDLBEASTcoreMusic festival channel partner bringing exclusive concert and festival content to VUZ platform.
- Warner Bros StudiocoreChannel partner for Warner Bros Studio content on VUZ immersive platform.
- Super BowlcoreChannel partner for Super Bowl exclusive content on VUZ platform.
- F1 (Formula 1)corePartnership through e& carrier for F1 racing content on VUZ immersive platform.
- Golden Globe AwardscoreChannel partner for Golden Globe Awards content on VUZ.
- The OscarscoreChannel partner for Academy Awards content on VUZ platform.
- AirPanocoreChannel partner for panoramic destination and travel content.
- TrillercoreChannel partner for music and short-form video content.
- Riyadh SeasoncoreChannel partner for Riyadh Season entertainment festival content.
- RotanacoreMiddle Eastern entertainment company partner on VUZ platform.
- Etisalat UAE (e&)coreTelecom partnership for F1 content and branded experiences.
- American Music AwardscoreChannel partner for American Music Awards content.
- America's Got TalentcoreChannel partner for America's Got Talent content.
- Vaganza NightsminorPartnership to stream biggest Arabic Festival in the Americas to VUZ users.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
VUZ competitors and assessment
Company assessmentDirect peers
- Triller: Triller is both a VUZ channel partner and a competing short-form music and entertainment video platform; it is comparable on music/entertainment content distribution and creator monetization.
- Spatial (immersive social platform): Spatial hosts immersive 3D spaces, live events, and metaverse experiences for creators and brands — directly comparable to VUZ's immersive event, brand activation, and social viewing use cases.
- LiveLike VR: LiveLike provides immersive VR sports viewing and fan engagement experiences for sports leagues and broadcasters — closely comparable to VUZ's sports channel partnerships with LALIGA, NBA, and NFL.
- Within (VR storytelling / streaming): Within is a VR-native content and streaming platform distributing immersive documentaries and experiences. It is a direct peer to VUZ in delivering immersive video content to VR and mobile audiences.
Broad incumbents
- YouTube VR / YouTube (Alphabet): YouTube hosts the largest library of 360° and VR video on the web and competes with VUZ for both immersive content creators and viewer attention across mobile and VR devices.
- ByteDance / Pico: Pico is a ByteDance-owned VR headset and content platform competing in the same immersive video and live event distribution category as VUZ, with materially larger R&D and content budgets.
- Meta (Meta Quest / Horizon Worlds): Meta operates the leading VR hardware platform (Quest) and immersive social world (Horizon) and competes with VUZ for user time and immersive content spend, though it does so as a broad incumbent rather than a sports/entertainment-specialized platform.
Emerging players
- LIV.tv: LIV is an immersive live event and esports streaming platform with overlapping capabilities to VUZ's multi-angle live broadcasting and creator monetization features.
- Sliver.tv (esports/immersive streaming): Sliver.tv operated immersive multi-angle esports and live event streaming comparable to VUZ's multi-camera sports/entertainment streaming features, though focused on esports rather than broader sports and entertainment.
- Jaunt VR: Jaunt is an immersive/VR content and streaming platform with similar 360° and cinematic VR distribution capabilities to VUZ, though operating at a smaller scale and with narrower content depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VUZ social profiles
Digital presenceVUZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
VUZ leadership team
Management profileNumber of profiles
Profiles3 records
VUZ funding detail
Funding detailFunding overview
Funding rounds10 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VUZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VUZ
What does VUZ do?
VUZ operates an immersive 360-degree video streaming platform that delivers live and recorded VR content across sports, entertainment, concerts, celebrities, and masterclasses to consumers on mobile, web, Smart TV, and Apple Vision Pro. It monetizes through VIP channel subscriptions ($2.49–$10/month), advertising, in-app points/merchandise, and B2B enterprise services including 360° video production, branded VR headsets, immersive event activations, and virtual tour creation for brands.
Is VUZ a public or private company?
VUZ is a private company. It is classified as venture growth investor backed and is currently operating.
When was VUZ founded?
VUZ was founded in 2017. It employs 101 to 250 people.
Where is VUZ based?
VUZ is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does VUZ make money?
Five revenue lines are on record. VIP Subscription is the primary driver. The others are creator-driven Live Commerce, immersive Advertising, enterprise Services and merchandise/Points.
Who are VUZ's main competitors?
Direct peers on record are Triller, Spatial (immersive social platform), LiveLike VR and Within (VR storytelling / streaming). Broad incumbents are YouTube VR / YouTube (Alphabet), ByteDance / Pico and Meta (Meta Quest / Horizon Worlds). Emerging players are LIV.tv, Sliver.tv (esports/immersive streaming) and Jaunt VR.
Does VUZ have an API?
No public API is recorded for VUZ.
What industry is VUZ in?
VUZ's product category is Immersive Video Streaming. Its primary akta.pro industry code is BPAMAKAG, VR/AR Gaming Platforms, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 516210 and its SIC code is 7990.