Salasa

What Salasa does

Salasa is a Saudi Arabia-based third-party logistics (3PL) provider founded in 2017 and headquartered in Riyadh, offering end-to-end e-commerce fulfillment services to online brands and merchants across Saudi Arabia and the GCC. The company operates a nationwide fulfillment network spanning Riyadh, Jeddah, and Dammam, complemented by a dark store network in Riyadh that enables 2-hour hyperlocal delivery. Salasa also runs bonded zones supporting cross-border e-commerce and an extensive fleet of 1,053 delivery vehicles across 112,056+ cubic meters of insured warehouse capacity.

The core technology stack consists of an AI-powered Operations Management System (OMS) and Warehouse Management System (WMS), integrated via API with major e-commerce platforms including Salla, Zid, Shopify, Amazon, Trendyol, WooCommerce, Magento, and OpenCart, allowing merchants to automate order processing, real-time inventory synchronization, predictive demand forecasting, route optimization, and returns management. Reported operational performance includes 99% order accuracy, with 1,000+ merchants served and 50M+ products fulfilled since inception; named customers include Amazon, Noon, IKEA, Mango, Cenomi, Boutiqaat, Sharaf DG, and Laverne.

Salasa's revenue model combines transactional fulfillment fees (per-order pick and pack, receiving, storage), shipping and carrier margin, usage-based on-demand shipping labels, and value-added services (custom packaging, product photography, custom order rules). Go-to-market is hybrid: enterprise field sales via a 'Get a Quote' motion targeting large brands, paired with API-first integrations that drive mid-market and SMB merchant acquisition through platform marketplaces. In August 2025, the company closed a $30 million Series B led by Artal Capital to accelerate its AI-powered logistics transformation and GCC expansion.

Name

Salasa

Legal name

Salasa co.

Website

https://salasa.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Salasa is a Saudi Arabia-based 3PL provider offering AI-powered end-to-end e-commerce fulfillment, warehousing, and cross-border shipping to 1,000+ merchants across Saudi Arabia and the GCC, with a nationwide fulfillment and dark store network.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

General Warehousing and Storage (493110), Transportation and Warehousing (48-49)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Ecommerce fulfillment
• Third-party logistics
• Cross-border shipping
• Dark store delivery
• Warehousing services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Fulfillment Service Fees: Core fulfillment revenue includes pick and pack fees (typically flat fee per order plus per-item fees), receiving/inbound fees for processing incoming inventory, and storage fees for warehouse space utilization. These form the primary recurring revenue stream.
2. Shipping/Logistics Fees: Revenue from domestic and international shipping services, including cross-border logistics, last-mile delivery, and on-demand pick & ship services. Carrier fees are passed through with negotiated bulk discounts retained as margin.
3. On-Demand Shipping Labels: Pay-as-you-go shipping label purchasing model with no minimum orders or long-term contracts. Merchants buy shipping labels instantly through the platform, paying only for actual usage.
4. Value-Added Services: Additional revenue from custom packaging with branding, product photography services, and custom order rules for special handling requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Salasa is a tech-enabled third-party logistics (3PL) provider that delivers end-to-end e-commerce fulfillment services for online merchants, including warehousing, pick-pack-ship, inventory management, cross-border shipping, returns processing, and dark store hyperlocal delivery. The offering is unified through an AI-powered Operations Management System (OMS) and instant API integrations with major e-commerce platforms, enabling automated order flow, real-time visibility, and predictive logistics optimization.

Product overview

Salasa is an end-to-end ecommerce logistics platform offering a comprehensive suite of services across fulfillment, shipping, and supply chain management. The core platform is built around 3PL Fulfillment services, which integrate with complementary modules including Dark Stores for 2-hour hyperlocal delivery, Cross-Border Shipping with bonded zones, On Demand Pick & Ship for domestic delivery, and Return Management for reverse logistics. The platform is powered by an Operations Management System (OMS) providing centralized control and analytics. Value-added services include Custom Packaging, Product Photography, and Custom Order Rules. The architecture connects merchants through API Integration Services to major ecommerce platforms including Salla, Zid, Shopify, Amazon, Trendyol, WooCommerce, Magento, and OpenCart.

Differentiator

Problem solved

Functional benefit

Products and services

• 3PL Fulfillment (Fulfilled by Salasa)

Quantifiable outcome

• 99% Order Accuracy Rate
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Riyadh International Book FairflagshipStrategic or Co-development Partner · 1 January 2025Exclusive logistics partner for the Riyadh International Book Fair, one of Saudi Arabia's largest cultural events. Salasa provides hands-free shopping service enabling visitors to have purchases delivered directly to their homes. This partnership reflects Salasa's commitment to national cultural initiatives.
• SallacoreTechnology or IntegrationNative platform integration enabling Salla merchants to automatically sync orders and inventory with Salasa's fulfillment system. Deep partnership with data synchronization and API connectivity.
• ZidcoreTechnology or IntegrationNative platform integration enabling Zid merchants to connect their stores for automated order fulfillment and inventory management.
• ShopifycoreTechnology or IntegrationIntegration partnership enabling Shopify merchants to connect their stores for fulfillment services through API integration and custom checkout field support.
• AmazoncoreTechnology or IntegrationPlatform integration for Amazon sellers to use Salasa's fulfillment services for pick, pack, and ship operations.
• TrendyolcoreTechnology or IntegrationIntegration partnership enabling Trendyol merchants to access Salasa's fulfillment network and logistics services.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FedEx Logistics: Global integrator with a contract logistics and cross-border forwarding arm serving enterprise shippers worldwide. Sets the cross-border and customs-clearance standard that Salasa's bonded zone offering must compete against.
• DHL Supply Chain: Global 3PL incumbent with contract logistics, warehousing, and e-fulfillment operations across MENA. Although DHL is also a Salasa partner, its global 3PL footprint sets the benchmark Salasa is competing against for enterprise customers.

Emerging players

• ShipBob: Global tech-enabled 3PL serving Shopify and omnichannel e-commerce brands with distributed fulfillment centers and an OMS/WMS platform. Closest international analog to Salasa's platform-led, SMB-to-enterprise merchant model.
• ShipMonk: US-based tech-enabled 3PL offering warehousing, pick-pack-ship, and OMS integrations for e-commerce brands. Comparable in serving omnichannel merchants with an API-first fulfillment platform and value-added services.
• J&T Express: Asia-headquartered express delivery and e-commerce logistics player that has aggressively expanded across the Middle East, including Saudi Arabia. Comparable in targeting high-volume e-commerce shippers with fast delivery SLAs.
• iMile: MENA-focused e-commerce delivery and fulfillment company providing cross-border and last-mile services from hubs in the UAE and Saudi Arabia. Comparable in cross-border e-commerce specialization and GCC merchant focus.

Direct peers

• Naqel Express: Saudi-based parcel and contract logistics company serving e-commerce shippers with domestic and regional delivery. Competes head-to-head for Saudi e-commerce fulfillment and cross-border shipping volumes.
• SMSA Express: Saudi Arabia's largest domestic courier and 3PL provider offering warehousing, fulfillment, and last-mile across the Kingdom. Directly comparable in geography, customer base, and service mix to Salasa's e-commerce fulfillment layer.
• Aramex: MENA-headquartered express, logistics, and e-commerce fulfillment provider with comparable cross-border, last-mile, and contract logistics services. Salasa already partners with Aramex for delivery while also competing for the same Saudi merchant fulfillment wallet.

Regional players

• Ninja (Delivery Hero / Jahez-style quick commerce): Quick-commerce and dark-store-led delivery players operating hyperlocal fulfillment from micro-warehouses. Comparable to Salasa's dark store and 2-hour delivery offering in instant-need retail verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/salasa_me
• Facebookfacebook.com/Salasaksa
• LinkedInlinkedin.com/company/salasa
• Instagraminstagram.com/salasa_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salasa