Tava Health
Tava Health operates a digital behavioral health marketplace connecting individuals with a network of approximately 5,000 licensed therapists, integrated with 200+ commercial health plans covering ~93% of the commercially insured U.S. population. It serves consumers, employers, providers, and health plans via insurance-reimbursed and PEPM-funded models.
- Company typePrivate
- Founded2020
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Tava Health does
Tava Health operates a full-stack digital behavioral health platform that connects individuals with a vetted network of approximately 5,000 licensed therapists for online or in-person sessions. The Salt Lake City-based, Delaware-incorporated company, founded around 2020, has built deep integrations with more than 200 commercial health plans covering roughly 93% of the U.S. commercially insured population, including major carriers Aetna, UnitedHealthcare, BlueCross, Humana, Cigna, and Anthem. Its core technology stack combines a therapist matching algorithm, HIPAA-compliant and SOC-2 Type II certified infrastructure, and an affiliated clinical professional entity structure (Tava Health Clinical Services, P.A. and California, Kansas, and New Jersey professional corporations) that enables multi-state telehealth delivery.
With its April 2026 $40 million Series C, Tava Health expanded from a mental health provider network into a full-stack behavioral health platform by launching three new modules: Symphony, an AI-enabled practice management platform for behavioral health providers; TavaCare for Employers, a zero-budget employer mental health benefit leveraging existing insurance coverage; and TavaGuide, a care navigation suite for health plans and care coordinators. The company employs approximately 100 people and has raised $73 million cumulatively across a 2020 seed, 2021 Series A ($10M, Rose Park Advisors), 2024 Series B ($20M, Catalyst Investors), and 2026 Series C ($40M, Centana Growth Partners).
Tava Health monetizes through four revenue streams: (1) recurring PEPM subscriptions from employers who fully sponsor access to the platform; (2) usage-based insurance reimbursements for therapy sessions delivered through in-network contracts; (3) cash-pay sessions from out-of-network or self-pay individuals, HSA/FSA eligible; and (4) licensing fees from affiliated clinical professional entities that use the Tava Health application to operate their practices. Go-to-market spans direct-to-consumer self-serve sign-up via care.tavahealth.com, enterprise field sales to HR and benefits leaders, in-network distribution through major commercial payers, and technology integrations such as real-time insurance eligibility verification with Sohar Health. Reported customer outcomes include 92% of clients reporting improved mental health after four sessions, 97% client satisfaction, and 952% revenue growth over the three years ending in 2024.
Tava Health firmographics
Firmographics- Name
- Tava Health
- Legal name
- Tava Health, Inc.
- Website
- https://tavahealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tava Health operates a digital behavioral health marketplace connecting individuals with a network of approximately 5,000 licensed therapists, integrated with 200+ commercial health plans covering ~93% of the commercially insured U.S. population. It serves consumers, employers, providers, and health plans via insurance-reimbursed and PEPM-funded models.
- Ownership category
- akta.pro rank
Tava Health industry classification
Industry- Product category
- Digital Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Tava Health is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tava Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Employer-sponsored mental health benefit (PEPM model): Recurring per-employee-per-month (PEPM) subscription-style payment from employers who fully sponsor Tava Health access for their workforce; sessions are free for employees with no copays, no insurance billing, and no out-of-pocket costs at point of care.
- Insurance-reimbursed therapy sessions: Revenue captured through billings to commercial health insurance carriers (Aetna, UnitedHealthcare, BlueCross, Humana, Cigna, Anthem and ~200 other plans covering ~93% of the commercially insured population) for therapy sessions delivered by Tava Health's network of providers.
- Cash-pay therapy sessions: Direct out-of-pocket payments from individuals who are out-of-network or choose not to use insurance, with sessions also eligible for HSA/FSA reimbursement.
- Provider/therapist licensing and operational services: Revenue from licensing the Tava Health application to independent affiliated clinical entities (Tava Health Clinical Services, P.A., California, Kansas, and New Jersey P.C.s) and providing administrative, scheduling, and operational services for their providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Fully-sponsored PEPM employer benefit ($0 employee cost) |
| Subscription | Pay-as-you-go | Insurance-integrated employer benefit (no PEPM fees) |
| Usage-based | Pay-as-you-go | Individual self-pay or in-network insurance |
| Unit Pricing | Pay-as-you-go | Missed-appointment cancellation fee |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Tava Health product offering
Product offeringCore offering
Tava Health operates a digital mental health marketplace platform that connects individuals with a vetted network of approximately 5,000 licensed therapists for in-person or online therapy sessions, with instant matching typically delivering access within 12 hours and in-network coverage across approximately 93% of the commercially insured U.S. population via integrations with over 200 health plans. The platform also offers TavaCare for Employers (a zero-budget employer mental health benefit), Symphony (an AI-enabled practice management platform for behavioral health providers), and TavaGuide (a care navigation suite for health plans and care coordinators).
Product overview
Tava Health operates a full-stack behavioral health platform built around its core Tava Health Marketplace, which connects individuals with a vetted network of licensed therapists for in-person or online sessions covered by commercial insurance. Built atop that consumer marketplace, Tava layered three product modules announced with its April 2026 Series C: Symphony, an AI-enabled practice management platform for behavioral health providers; TavaCare for Employers, a zero-budget employer mental health benefit; and TavaGuide, a care navigation suite for health plans and care coordinators. Member and therapist web portals (care.tavahealth.com and app.tavahealth.com) round out the offering, while a partnerships program integrates the marketplace with insurance carriers, health plans, and verification services such as Sohar Health.
Differentiator
Problem solved
Functional benefit
Brands
- Symphony: AI-enabled practice management platform for behavioral health providers, launched April 2026 alongside the Series C funding round.
- TavaCare
- Tava Guide
Products and services
- Tava Health Marketplace Core consumer-facing marketplace platform that connects individuals with licensed therapists for in-person or online therapy sessions; in-network for approximately 9 in 10 commercially insured Americans, with instant therapist matching, online scheduling, intake tools, and HSA/FSA eligibility.
- Symphony AI-enabled practice management platform (described as an AI-powered clinic operating system) for behavioral health providers that automates clinical and administrative workflows including scheduling, documentation, and clinic operations.
- TavaCare for Employers Employer mental health benefit product delivering access to Tava therapy with zero-budget, no per-employee-per-month fees, and no new procurement cycle by leveraging employees' existing insurance coverage. Sessions are free for employees with no copays, no insurance billing, and no out-of-pocket costs at the point of care.
- TavaGuide Care navigation suite for health plans and care coordinators that routes members to Tava Health therapy services and supports coordination of mental health benefits within broader payer care pathways.
Quantifiable outcome
- Therapy available in as little as 12 hours versus traditional multi-week waitlists.
- +5 more outcomes
Companies that use Tava Health
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Tava Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Tava Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic operational partner, flagship payer partner, major payer partner and core operating partner.
- Sohar Healthstrategic operational partnerTechnology integration partner announced in January 2026. Since August 2023, Sohar Health has powered real-time insurance eligibility checks for Tava Health's virtual mental health services, significantly reducing intake failures and improving operational efficiency and employee access to therapy.
- Aetnaflagship payer partnerNational health insurance carrier; Tava Health is in-network with Aetna, enabling insured members to access therapy with insurance coverage. Cited as one of two national carrier partnerships (alongside UHC) in the Series B announcement.
- UnitedHealthcare (UHC)flagship payer partnerNational health insurance carrier; Tava Health is in-network with UnitedHealthcare, enabling insured members to access therapy with insurance coverage. Cited as one of two national carrier partnerships (alongside Aetna) in the Series B announcement.
- Cignamajor payer partnerNational health insurance carrier listed among the insurers for which Tava Health is in-network; displayed as a logo on the Individuals page alongside Aetna, BlueCross, Humana, and Anthem.
- BlueCrossmajor payer partnerNational health insurance carrier listed among the insurers for which Tava Health is in-network; displayed as a logo on the Individuals page.
- Humanamajor payer partnerNational health insurance carrier listed among the insurers for which Tava Health is in-network; displayed as a logo on the Individuals page.
- Anthemmajor payer partnerNational health insurance carrier listed among the insurers for which Tava Health is in-network; displayed as a logo on the Individuals page.
- Tava Health Clinical Services, P.A. (and affiliated professional corporations)core operating partnerAffiliated clinical professional entities — Tava Health Clinical Services, P.A., Tava Health Clinical Services of California, P.C., Tava Health Clinical Services of Kansas, P.A., and Tava Health Clinical Services of New Jersey, P.C. — license the Tava Health platform and provide the licensed clinicians that deliver care. Tava Health, Inc. acts as a business associate under HIPAA.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Tava Health competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is the leading employer-sponsored mental health benefit platform, offering in-person and virtual therapy, coaching, and managed care navigation to global enterprises. It is the closest direct competitor to Tava's employer and health-plan value proposition.
- Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and self-service content sold primarily to employers. It competes head-to-head with Tava's TavaCare for Employers offering on enterprise RFPs.
- Spring Health: Spring Health sells precision mental health benefits to employers and health plans, combining a vetted provider network with AI-driven matching. Its payer and employer go-to-market is directly comparable to Tava's TavaCare and TavaGuide products.
- Headspace Health (Ginger + Headspace): Headspace Health combines on-demand coaching, therapy, and self-guided mental health content, primarily through employer and health plan channels. It overlaps with Tava on the B2B2C therapy and digital mental health benefit proposition.
- Talkspace: Talkspace operates a B2B and direct-to-consumer online therapy marketplace with in-network insurance coverage. It is comparable to Tava on therapist network, in-network billing, and consumer/enterprise distribution.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy marketplace, owned by Teladoc. It competes with Tava's consumer marketplace on therapist matching, online sessions, and self-serve sign-up.
- Alma: Alma is an in-network therapist directory and practice-management platform that supports independent clinicians across the U.S. It is comparable to Tava on provider-side network growth and in-network insurance integration.
- Two Chairs: Two Chairs operates a hybrid in-person and virtual therapy marketplace focused on matching clients with vetted therapists and accepting major insurance plans. Its in-network marketplace model overlaps with Tava's core offering.
- Cerebral: Cerebral provides telehealth mental health and ADHD treatment, including therapy and medication management, with both consumer and enterprise channels. It overlaps with Tava on the online therapy and mental health care delivery model.
Others
- Sohar Health: Sohar Health is a real-time insurance eligibility verification and benefits infrastructure provider that Tava uses as an integration partner. It is comparable as a technology enabler rather than a competitor, providing adjacent eligibility/intake automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tava Health social profiles
Digital presenceTava Health compliance and trust
Trust signalCompliance2 records
Tava Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tava Health leadership team
Management profileNumber of profiles
Profiles3 records
Tava Health subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tava Health funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tava Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tava Health
What does Tava Health do?
Tava Health operates a digital mental health marketplace platform that connects individuals with a vetted network of approximately 5,000 licensed therapists for in-person or online therapy sessions, with instant matching typically delivering access within 12 hours and in-network coverage across approximately 93% of the commercially insured U.S. population via integrations with over 200 health plans. The platform also offers TavaCare for Employers (a zero-budget employer mental health benefit), Symphony (an AI-enabled practice management platform for behavioral health providers), and TavaGuide (a care navigation suite for health plans and care coordinators).
Is Tava Health a public or private company?
Tava Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tava Health founded?
Tava Health was founded in 2020. It employs 101 to 250 people.
Where is Tava Health based?
Tava Health is headquartered in Salt Lake City, United States, in the North America region.
How does Tava Health make money?
Four revenue lines are on record. Employer-sponsored mental health benefit (PEPM model) is the primary driver. The others are insurance-reimbursed therapy sessions, cash-pay therapy sessions and provider/therapist licensing and operational services.
Who are Tava Health's main competitors?
Direct peers on record are Lyra Health, Modern Health, Spring Health, Headspace Health (Ginger + Headspace), Talkspace, BetterHelp, Alma, Two Chairs and Cerebral. Sohar Health is listed as an others.
Does Tava Health have an API?
No public API is recorded for Tava Health.
What industry is Tava Health in?
Tava Health's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 621420 and its SIC code is 8011.