Just Move In

What Just Move In does

Just Move In is a UK-based digital Home Setup platform, operating as a trading name of Ethical Introductions Ltd and headquartered in Bournemouth, that consolidates the administrative tasks associated with residential relocation — utilities, council tax, broadband, insurance, removals, storage, mail redirection, and home care — into a single self-serve workflow for individual movers alongside dedicated B2B modules for property businesses. The company serves two principal customer sets: end consumers moving home, who access a free Home Setup Service through a mobile-optimised web portal driven by a personalised AI checklist that recommends suppliers from a panel of more than 50 vetted providers (including a strategic partnership with Octopus Energy); and letting agents, estate agents, housing providers, conveyancers, and removal companies, who access Utility Management (automated change-of-occupancy notifications to water, sewerage, gas, electricity, and council tax providers) and Void Management (consolidated renewable energy supply during vacant periods between tenancies).

The underlying platform is cloud-based and connects to the dominant UK property management systems — Reapit, Alto, AgentOS, and Radar (MRI) — through native integrations and an in-house API, which agency customers cite as eliminating dual data entry. The company is FCA-authorized (FRN 837215), holds B Corp certification, is a Real Living Wage employer, and operates an embedded sustainability programme that has funded over 80,000 trees since 2019 through the Worldview Impact Foundation.

Monetization operates through three streams: commission from supplier referrals when consumers take up paid services through the platform (an affiliate/referral model analogous to comparison sites), tiered subscription revenue from Premium and Ultimate consumer plans on top of a Forever Free tier, and B2B partner commissions paid to and earned from agency and channel partners. The company is privately held, employs 51–100 people, has cumulatively managed over 300,000 UK home moves since founding in 2015, and targets more than 400,000 moves in 2025 following its February 2025 $8M Series A led by Eos Ventures, which is funding expansion into embedded financial services and European markets.

Name

Just Move In

Legal name

Ethical Introductions Limited

Website

https://justmovein.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Just Move In is a UK-based Home Setup platform that simplifies residential relocation by consolidating utilities, council tax, broadband, and insurance administration into a single self-serve workflow for individual movers, while providing Utility and Void Management modules integrated with major property management systems for letting and estate agencies.

Ownership category

akta.pro rank

Product category

Home Moving Platform

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Post-Move Home Organization & Optimization (HSAFAFAK)

akta.pro secondary industries

Storage Planning & Transition Management (HSAFAFAI), Moving, Downsizing & Estate Organizing (HSAFAKAG)

Keywords

• Home moving services
• Utility switching platform
• Property technology
• Change of occupancy
• Void management software

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Commission from Supplier Referrals: When customers take up paid services such as insurance, broadband, or other home services through Just Move In, the company earns a commission from the providers in a similar manner to comparison sites.
2. Premium Service Tiers: Tiered pricing model with Forever Free, Premium, and Ultimate tiers. Free tier provides basic home setup service; paid tiers offer additional features and support.
3. B2B Partner Commissions: Agency and business partners earn commission when their customers sign up for and take up services through the Just Move In platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Just Move In is a Home Setup digital platform that streamlines administrative tasks involved in moving home. For individual movers, the free platform consolidates utilities, council tax, broadband, insurance, removals, storage, and mail redirection using an AI-powered personalised checklist. For property businesses (letting agents, estate agents, housing providers), it offers Utility Management and Void Management modules with integrations to property management software such as Reapit, Alto, AgentOS, and Radar/MRI.

Product overview

Just Move In is a digital home move assistant platform offering a unified Home Setup Service that consolidates over a dozen moving-related administrative services into one streamlined process. The core platform is complemented by two business-facing modules: Utility Management (automating change of occupancy notifications for property managers) and Void Management (managing vacant property energy switching). The platform leverages AI-powered personalized checklists to recommend services and suppliers, and connects with property management software including Reapit, Alto, AgentOS, and Radar (MRI). Services span utilities, insurance, broadband, removals, council tax, and financial products, with partnerships with sustainable suppliers like Octopus Energy. The company holds B Corp certification and is FCA authorized.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Setup Service Free digital platform that consolidates over a dozen home move services (utilities, council tax, broadband, insurance, removals, storage, mail redirection) into one AI-powered personalised checklist process for individual buyers, renters, and sellers.
• Utility Management B2B platform service for letting agents and property managers that automates change of occupancy notifications to water, sewerage, energy, and council tax providers, saving up to 19 hours of admin time monthly per business.
• Void Management B2B void energy management platform for letting agents and property managers that consolidates energy bills under a single renewable supplier during vacant periods between tenancies, with automatic £15 credit per fuel and 30 days of no standing charge.

Quantifiable outcome

• 90% reduction in change of occupancy admin for agencies
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Arthur OnlinecoreTechnology or Integration · 18 March 2026Strategic partnership connecting property management (Arthur Online), identity verification (Veyco), and relocation services (Just Move In) to streamline the tenant journey for letting agents and landlords.
• VeycocoreTechnology or Integration · 18 March 2026Partnership integrating identity verification services into the Just Move In and Arthur Online platform ecosystem for streamlined tenant onboarding.
• Worldview Impact FoundationcoreStrategic or Co-development Partner · 1 January 2019Sustainability partnership planting native cloud forest trees in Meghalaya, India and mangrove trees in southeast Myanmar for every customer. Since 2019, over 80,000 trees planted, removing 465 tonnes of CO2.
• Octopus EnergycoreStrategic or Co-development PartnerPartnership with ethical energy provider Octopus Energy as preferred supplier for green energy tariffs. As a B Corp, Just Move In only recommends 100% renewable energy suppliers.
• ReapitcoreTechnology or IntegrationIntegration with Reapit property management software allowing seamless utility transfer data sync and avoiding dual data entry for agencies.
• AltocoreTechnology or IntegrationIntegration with Alto property management system for automated utility management.
• AgentOScoreTechnology or IntegrationIntegration with AgentOS platform enabling seamless utility switchovers and time savings for letting agents.
• Radar (MRI)coreTechnology or IntegrationIntegration with MRI Radar property management software for comprehensive utility and property management.
• YopaminorChannel Partner/ Reseller/ DistributorListed as trusted partner using Just Move In's Home Setup Service for their customers.
• AcornminorChannel Partner/ Reseller/ DistributorListed as trusted partner using Just Move In's services.
• HamptonscoreChannel Partner/ Reseller/ DistributorMajor estate agency partner using Just Move In's Home Setup Service for buyers, renters, and sellers.
• OpenrentcoreChannel Partner/ Reseller/ DistributorOnline letting agent partner using Just Move In's services for tenant home setup.
• PickfordsminorChannel Partner/ Reseller/ DistributorListed as trusted removal partner using Just Move In's platform.
• Carter JonasminorChannel Partner/ Reseller/ DistributorListed as trusted partner using Just Move In's Home Setup Service.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reallymoving: UK comparison platform helping consumers compare and book removal companies, conveyancers, surveyors, and other home move services. Directly comparable to Just Move In's Home Setup Service in customer segment (UK home movers), service categories, and revenue model (lead-gen referrals).
• Movehub: International comparison site for moving services, utilities, insurance, and broadband for home movers. Comparable to Just Move In in product scope (utilities, broadband, insurance for movers) and revenue model (supplier referral commissions), though focused on international rather than UK moves.
• HomeSwapper: UK home swap service primarily for social housing tenants, with broader home move administrative support. Comparable target customer (UK home movers, particularly social housing) and overlapping home move admin use cases, though narrower scope than JMI.
• Movebubble: Was a UK home move app that helped renters manage move-in tasks including utilities and broadband setup. Functionally the closest historical direct peer to JMI's B2C Home Setup Service, though Movebubble is no longer operational as a comparable.

Broad incumbents

• Compare the Market: Major UK price comparison website covering home services including utilities, broadband, and insurance. Overlaps with JMI's core categories but operates across many verticals (insurance, banking, travel) at much greater scale, leveraging well-established brand and supplier relationships.
• uSwitch: Established UK comparison service for utilities, broadband, and home services. Direct overlap with JMI on utilities and broadband switching but operates at scale across personal finance verticals with significantly larger traffic and supplier negotiating power.
• MoneySupermarket: Major UK price comparison platform covering home services, utilities, insurance, and financial products. Comparable to JMI in business model and product categories but operates across a much broader portfolio as a publicly listed incumbent.
• SpareRoom: UK flatsharing and rental platform with adjacent home move services including utilities setup for tenants. Comparable overlap in tenant home setup, but SpareRoom is fundamentally a rental marketplace rather than a home setup platform.
• Rightmove: UK's largest property portal with adjacent home services including utilities and broadband switching through partner integrations. Significant overlap with JMI's estate agency partnerships and post-exchange home setup services, but operates as the dominant property listing platform rather than a dedicated home setup service.

Regional players

• Updater: US-based home move services platform that helps consumers set up utilities, change addresses, and connect home services after a move. Closest international functional equivalent to Just Move In's Home Setup Service, but serving the US market rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JustMoveIn_
• Facebookfacebook.com/JustMoveInUK
• LinkedInlinkedin.com/company/just-move-in
• Instagraminstagram.com/justmovein_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Move In