Miso
Miso Technologies is a San Francisco-based AI software company that builds private, citation-driven search and discovery engines for publishers and media companies, fine-tuning large language models on each customer's own content to deliver hallucination-free answers via APIs and SDKs.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Miso does
Miso Technologies, Inc. (operating as Miso) is a San Francisco-based, privately held software company founded in 2017 that builds an AI-powered search and discovery platform for publishers, media companies, and content-led websites. Its flagship product, Answers, is a citation-driven question-answering engine that fine-tunes private large language models on each customer's own content catalog to generate grounded, source-attributed responses designed to eliminate AI hallucinations. The platform is delivered as an integrated suite of modules — Ask (Q&A interface), Explore (related questions), Hybrid Search (keyword + AI answers), Personalization, Tagging, Summarization, and the Dojo admin dashboard — and is exposed via REST APIs and a JavaScript/Node.js/Python SDK for embedding directly into publisher article pages. Infrastructure runs on AWS (Oregon primary, Virginia failover) with satellite servers in US East, Asia, and Europe, and the company is GDPR, CCPA, EU-US Data Privacy Framework, and Standard Contractual Clauses certified (though it explicitly disclaims HIPAA).
Miso operates a hybrid go-to-market combining product-led growth — a free sandbox that crawls up to 1,000 public articles to spin up a private search engine — with enterprise field sales and strategic co-development partnerships. Revenue is generated through simple monthly subscription fees with unlimited API requests and no token-based charges, managed through the Dojo dashboard. Named enterprise customers include O'Reilly Media (flagship reference), TechHive, Macworld, PCWorld, Tech Advisor, Nursing Times, CSO, Network World, LGC, CIO, and Arizent (American Banker, The Bond Buyer), the latter representing the company's January 2026 entry into the financial services vertical. The company has disclosed approximately $6.24M in cumulative funding across rounds led or backed by Susa Ventures, SV Angel, 500 Global, and Pareto Holdings, and operates with 11–50 employees.
The company's strategic positioning targets a specific procurement pain point: as AI chatbots increasingly summarize publisher content without attribution, media companies are seeking to (a) retain control and visibility over how their content is consumed, (b) compete with general-purpose AI interfaces while preserving brand voice, and (c) convert their archives into interactive, monetizable research assets. Miso's privacy-first, per-customer model isolation — where customer content is never used to train base models and customized instances are purged on termination — is positioned as the differentiator against both open-web LLMs and competing vertical AI vendors.
Miso firmographics
Firmographics- Name
- Miso
- Legal name
- Miso Technologies, Inc.
- Website
- https://miso.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Miso Technologies is a San Francisco-based AI software company that builds private, citation-driven search and discovery engines for publishers and media companies, fine-tuning large language models on each customer's own content to deliver hallucination-free answers via APIs and SDKs.
- Ownership category
- akta.pro rank
Miso industry classification
Industry- Product category
- AI-powered site search and content discovery software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (51929), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
- akta.pro secondary industries
- Q&A and Knowledge Discovery Platforms (BPAMAAAF), Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Miso is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription-Based SaaS: Simple monthly subscription fee that provides unlimited API requests and responses with no token-based charges. This enables customers to scale up usage and user adoption without concern for unpredictable costs. Pricing tiers are managed through the Account Portal (Dojo dashboard).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Sandbox - Limited content crawl for evaluation |
| Subscription | Monthly | Paid Plans - Unlimited API access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Miso product offering
Product offeringCore offering
Miso sells an AI-powered search and discovery platform, anchored by its flagship Answers product, that allows publishers and content-driven websites to embed a citation-driven, LLM-based Q&A search engine trained exclusively on their own content. The platform is delivered via REST APIs, JavaScript/Node.js/Python SDKs, and the Dojo no-code admin dashboard, and includes additional modules for personalization, hybrid search, content tagging, summarization, and related-question discovery.
Product overview
Miso is an AI-powered content intelligence platform consisting of the core Answers product and multiple integrated modules. Answers is the flagship LLM-based Q&A search engine that generates citation-driven responses exclusively from publisher content. The platform architecture includes Ask Module (standalone Q&A interface), Explore Module (related questions for content discovery), Hybrid Search (combined keyword + AI answers), and Dojo (admin dashboard). Additional modules include Studio, Personalization, Tagging, and Summarization. Miso provides JavaScript SDK and REST API for integration, supporting both no-code (Dojo) and code-first (API) implementation approaches. The platform is privacy-first, never using customer content for model training.
Differentiator
Problem solved
Functional benefit
Brands
- Answers: An AI-powered question answering engine designed to boost on-page reader engagement and subscriber growth by delivering accurate Q&A responses exclusively based on publisher content.
- Studio
- Personalization
- Hybrid Search
- Tagging
- Summarization
- Dojo
Products and services
- Answers Flagship AI-powered Q&A search engine for publishers that generates accurate, citation-driven responses from proprietary content catalogs without AI hallucinations.
- Ask Module
Quantifiable outcome
- 2x subscription growth for publishers using Answers
- +3 more outcomes
Companies that use Miso
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Miso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Miso partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- ArizentflagshipArizent, publisher of American Banker and The Bond Buyer, launched 'AI Answers' in partnership with Miso.ai. This AI-powered research experience generates source-linked responses from Arizent's proprietary journalism archives for financial services and public finance professionals. This launch marks the first release in Arizent's broader product roadmap to extend AI-assisted research across their market-intelligence offerings.
- O'Reilly MediaflagshipO'Reilly Media implemented Miso's Answers platform to modernize their search capabilities. Adam Witwer, Chief Product Officer, provided testimonial: 'Miso's platform brought our search capabilities into the modern age. Miso is a fantastic partner – the O'Reilly developers raved about working with the Miso implementation team.' O'Reilly has a published case study on their website.
- TechHivecoreTechHive has a live deployment of Miso Smart Answers for technology product search and Q&A on their website.
- MacworldcoreMacworld has a live deployment of Miso Smart Answers for Apple-related product Q&A on their website.
- PCWorldcorePCWorld has a live deployment of Miso Smart Answers for technology product Q&A on their website.
- Tech AdvisorcoreTech Advisor has a live deployment of Miso Smart Answers for technology buying advice Q&A on their website.
- Nursing TimescoreNursing Times has a live deployment of Ask NT for nursing professional Q&A on their website (ask-nt).
- CSOcoreCSO has a live deployment of Miso Smart Answers for security-focused Q&A on their website.
- Network WorldcoreNetwork World has a live deployment of Miso Smart Answers for networking technology Q&A on their website.
- LGCcoreLGC (Laboratory, Generator, Contractor) has a live deployment of Ask LGC for science/healthcare professional Q&A on their website (lgcplus.com/ask-lgc).
- CIOcoreCIO has a live deployment of Miso Smart Answers for IT leadership Q&A on their website.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Miso competitors and assessment
Company assessmentDirect peers
- Algolia: API-first search and discovery platform serving digital publishers, e-commerce, and media companies with hosted search, personalization, and recommendation APIs. Direct overlap with Miso's publisher search, Hybrid Search, and Personalization modules.
- Coveo: Enterprise AI-search and relevance platform offering LLM-powered answers grounded in customer content, personalization, and recommendations for large enterprises and digital media. Closely comparable to Miso on citation-grounded AI answers and personalization.
- Glean: Enterprise AI search and knowledge-management platform that uses LLMs grounded in a company's own content to deliver cited answers. Highly comparable on private LLM grounding, citation-driven responses, and enterprise personalization.
- Lucidworks: Search and discovery platform specializing in commerce and enterprise with AI-powered relevance, personalization, and merchandising. Comparable to Miso's Personalization, Tagging, and Hybrid Search modules for content-rich sites.
- Sinequa: Enterprise search and NLP platform with vector search, LLM-based assistants, and content discovery for large organizations. Comparable to Miso on citation-grounded AI answers, knowledge platforms, and private deployments.
Broad incumbents
- Elastic: Broad search, observability, and security platform with Elasticsearch vector search and Elastic AI Assistant. Competes with Miso on hybrid retrieval and relevance ranking, but serves a much wider portfolio beyond publishers.
- Yext: Digital presence platform with AI search and content management for brands. Overlaps with Miso on structured-content search and Q&A but focuses on brand-location and marketing use cases rather than publisher archives.
Emerging players
- Constructor: AI-powered search and product discovery platform with personalization and merchandising for e-commerce. Comparable personalization and ranking capabilities to Miso's Personalization and Hybrid Search modules, though optimized for product catalogs.
- Hebbia: AI knowledge worker platform that grounds LLM reasoning in private documents to produce cited answers for financial and professional services. Closely comparable to Miso's AI Answers for Financial Services with Arizent.
- Klevu: AI search and personalization platform for e-commerce, with NLP, merchandising, and recommendation capabilities. Comparable on personalization and AI-powered discovery but focused on retail rather than content publishers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miso social profiles
Digital presenceMiso compliance and trust
Trust signalCompliance5 records
Miso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miso leadership team
Management profileNumber of profiles
Profiles3 records
Miso funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miso
What does Miso do?
Miso sells an AI-powered search and discovery platform, anchored by its flagship Answers product, that allows publishers and content-driven websites to embed a citation-driven, LLM-based Q&A search engine trained exclusively on their own content. The platform is delivered via REST APIs, JavaScript/Node.js/Python SDKs, and the Dojo no-code admin dashboard, and includes additional modules for personalization, hybrid search, content tagging, summarization, and related-question discovery.
Is Miso a public or private company?
Miso is a private company. It is classified as venture growth investor backed and is currently operating.
When was Miso founded?
Miso was founded in 2017. It employs 11 to 50 people.
Where is Miso based?
Miso is headquartered in San Francisco, United States, in the North America region.
How does Miso make money?
One revenue line is on record: subscription-Based SaaS.
Who are Miso's main competitors?
Direct peers on record are Algolia, Coveo, Glean, Lucidworks and Sinequa. Broad incumbents are Elastic and Yext. Emerging players are Constructor, Hebbia and Klevu.
Does Miso have an API?
Yes. REST API platform providing Data APIs (Interaction APIs, Product/Content APIs, User APIs) and Engine APIs (Search, Recommendation, Ask, Bulk, Experiment, Q&A APIs). Supports high-throughput data ingestion through bulk insert and GDPR/CCPA compliance through data deletion endpoints. API keys include publishable key for client-side use and secret key for server-side calls. Documentation at api.askmiso.com. Developer documentation is at api.askmiso.com.
What industry is Miso in?
Miso's product category is AI-powered site search and content discovery software. Its primary akta.pro industry code is HDAAAGAE, Search, Discovery & Ranking Personalization, with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7371.