What Emagine Solutions Technology does

Emagine Solutions Technology is a Tucson, Arizona-based health technology company founded in 2015 that builds an AI-powered maternal health platform addressing the U.S. maternal health crisis through remote patient monitoring for pregnancy care. The platform centers on four products: The Journey Pregnancy App (a consumer smartphone application for first-time and high-risk pregnant patients available on Apple App Store and Google Play), The Journey Clinic (a B2B remote patient monitoring software giving providers real-time access to patient symptoms and vitals between prenatal visits), Aria AI (a generative-AI-powered virtual doula supporting expectant parents from conception through postpartum), and a white-label version of the app for healthcare brands to deploy under their own identity. The technology stack integrates wearable device data from Fitbit, Withings, and FaceHeart, including Preeclampsia Foundation Cuff Kits for blood pressure monitoring, and connects to Epic EHR for clinical documentation workflows. AI capabilities are focused on text-based generative responses for pregnancy guidance, with a $1 million National Science Foundation grant awarded in 2023 specifically funding development of proprietary AI models for maternal health applications.

The company operates a three-channel go-to-market: product-led growth through consumer app store subscriptions, enterprise field sales targeting healthcare providers with a "Request a Demo" motion for The Journey Clinic, and OEM/embedded white-label licensing to healthcare brands. Revenue derives from consumer app subscriptions, B2B healthcare provider licensing, and white-label licensing royalties, though no pricing tiers or revenue figures are publicly disclosed. Founded by co-founder and CEO Courtney Williams and co-founder and CTO Jose Juarez, the company operates with 1-10 employees and has been funded primarily through non-dilutive grants — approximately $1.28 million from the National Science Foundation across 2021 and 2023 rounds, plus a $250,000 Arizona Commerce Authority grant in March 2026 through its WearTech Applied Research Center to study wearable-based pregnancy monitoring. The company was also selected by Springboard Enterprises in April 2025 and Pipeline Angels in 2017.

Name

Emagine Solutions Technology

Legal name

Emagine Solutions Technology

Website

https://emaginesolutionstech.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Emagine Solutions Technology builds an AI-powered maternal health platform combining a consumer pregnancy app, a provider-facing remote patient monitoring product, a generative-AI virtual doula (Aria), and white-label licensing, integrating wearables (Fitbit, Withings, FaceHeart) and Epic EHR to serve pregnant women and prenatal care providers.

Ownership category

akta.pro rank

Product category

Maternal Health Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Family Planning Centers (621410)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Maternal–Fetal & Neonatal Care Pathways (HLACAGAI), Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

Keywords

• Maternal health software
• Pregnancy tracking app
• Remote patient monitoring
• Virtual doula AI
• Prenatal care platform

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer App Subscriptions: Revenue generated from pregnant women downloading and subscribing to The Journey Pregnancy app through Apple App Store and Google Play Store
2. Healthcare Provider Licensing: B2B licensing of The Journey Clinic remote patient monitoring software to healthcare providers, clinics, and hospital systems for monitoring their patient populations
3. White-Label Licensing: Revenue from white-labeling The Journey Pregnancy app for healthcare brands and providers who want to offer AI-powered maternal health under their own brand identity

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Emagine Solutions Technology builds and sells an AI-powered maternal health platform anchored by The Journey Pregnancy consumer app for pregnant women and The Journey Clinic remote patient monitoring software for prenatal care providers. The offering combines mobile applications with wearable device integration (Fitbit, Withings, FaceHeart), Epic EHR interoperability, and the Aria AI virtual doula to enable continuous pregnancy health monitoring from conception through postpartum.

Product overview

Emagine Solutions Technology offers a unified maternal health platform centered on The Journey Pregnancy ecosystem. The core portfolio consists of The Journey Pregnancy App (a smartphone app for pregnant patients), The Journey Clinic Remote Patient Monitoring Software (provider-facing software for monitoring high-risk pregnancies), Aria AI (an AI-powered virtual doula for personalized pregnancy support), and a White-label option for organizations wishing to brand the technology. The platform integrates with wearable devices (Fitbit, Withings) and EHR systems (Epic) to collect and analyze patient data, aiming to improve maternal health outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• The Journey Pregnancy App: AI-powered smartphone app for first-time and high-risk pregnant patients to manage maternal health through pregnancy and postpartum.
• The Journey Clinic
• Aria AI
• White-label App

Products and services

• The Journey Pregnancy App AI-powered smartphone application for first-time and high-risk pregnant patients to track pregnancy health through wearable device integration (Fitbit, Withings, FaceHeart), symptom monitoring, and personalized pregnancy support, distributed via the Apple App Store and Google Play to individual consumers.
• The Journey Clinic Remote Patient Monitoring Software B2B remote patient monitoring software that provides healthcare providers with real-time information on patient symptoms and vitals, enabling monitoring of high-risk pregnancies between prenatal visits and integrating with Epic EHR for clinical documentation.
• Aria AI Virtual Doula AI-powered virtual doula designed to support expectant parents from conception through postpartum, providing continuous, personalized pregnancy guidance and answers using generative AI text-based responses.
• White-label The Journey Pregnancy App White-labeled version of The Journey Pregnancy app that healthcare organizations and brands can rebrand and offer to their pregnant patient populations under their own name, with the underlying AI-powered maternal health technology licensed from Emagine Solutions Technology.

Quantifiable outcome

• Arizona ranks 44th out of 51 U.S. states for maternal outcomes, indicating significant market need
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Preeclampsia FoundationcoreStrategic or Co-development Partner · 24 March 2026Preeclampsia Foundation provides Cuff Kits for blood pressure monitoring as part of the maternal health research study conducted with Arizona Commerce Authority funding, enabling participants to track blood pressure during pregnancy.
• FitbitcoreTechnology or IntegrationFitbit is integrated as a wearable device partner for The Journey Pregnancy app, enabling pregnant women to track health metrics through Fitbit devices as part of the remote pregnancy monitoring platform.
• WithingscoreTechnology or IntegrationWithings is integrated as a wearable device partner providing health tracking capabilities for pregnant women using The Journey Pregnancy app, supporting vital signs monitoring.
• FaceHeartcoreTechnology or IntegrationFaceHeart is integrated as a technology partner enabling vital signs monitoring capabilities for the maternal health platform through their technology solutions.
• EpiccoreTechnology or IntegrationEpic is integrated as an EHR partner for The Journey Clinic software, enabling seamless data flow between the remote patient monitoring platform and Epic electronic health record systems used by healthcare providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babyscripts: Babyscripts provides a virtual care and remote patient monitoring platform specifically for pregnancy and postpartum, including a consumer app and provider-facing dashboard. It is the closest direct competitor to Emagine's Journey Pregnancy + Journey Clinic combo in the maternal RPM category.
• Maven Clinic: Maven Clinic is a women's and family health virtual care platform offering maternity care, postpartum support, and pediatric services. It competes in the same payer-sponsored virtual care for maternity category as Emagine and represents the B2B/payer-led side of the same opportunity.
• Mahmee: Mahmee is a maternal health platform focused on high-risk pregnancies with in-person and virtual support plus provider-facing tools. It targets the same high-risk maternal population and provider channel as Emagine's Journey Clinic software.
• Bloomlife: Bloomlife develops connected pregnancy monitoring (wearable-based contraction and fetal movement tracking) plus a companion app. It is a direct product-line peer for wearable-integrated maternal remote monitoring.
• Ovia Health: Ovia Health (owned by Labcorp) offers fertility, pregnancy, and parenting tracking apps and integrates into employer/payer benefits programs. It competes head-to-head in the consumer pregnancy-tracking category with The Journey Pregnancy app.
• HeraMED: HeraMED builds remote pregnancy monitoring hardware and software (including the HeraBEAT fetal heartbeat monitor and telehealth integrations). It overlaps with Emagine on the clinical-grade maternal RPM opportunity.
• Nuvo Group: Nuvo Group's INVU platform combines a wearable maternal-fetal monitoring belt with a provider portal for remote monitoring of high-risk pregnancies, positioning it as a direct product and workflow competitor to Journey Clinic.

Broad incumbents

• Philips Pregnancy+: Philips operates the Pregnancy+ app (formerly Baby+) reaching tens of millions of expecting parents. It is a broad consumer health incumbent with overlapping pregnancy-tracking functionality, though not a specialist in maternal RPM.
• Labcorp: Labcorp owns Ovia Health and is a broad women's health diagnostics incumbent. It competes for the same payer-sponsored maternal health budget that Emagine's white-label and Clinic products target.
• Apple Health: Apple Health aggregates wearable health data across iPhone and Apple Watch and increasingly features pregnancy-related tracking. It represents the broad-incumbent platform risk for consumer-facing maternal health apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@thejourneypregnancy
• Xx.com/emaginestech
• Facebookfacebook.com/emaginestech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emagine Solutions Technology