Loop
Loop (Loop Health) is an IRDAI-licensed insurance broker and preventive healthcare platform serving 950,000+ members across 1,250+ Indian corporates. It bundles group health insurance with virtual primary care, wellness programs, chronic disease management, and HR dashboard integrations for employers with 100+ employees.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Loop does
Loop (legally Invoq Loop Insurance Brokers Pvt Ltd, also known as Loop Health) is a Pune-headquartered, India-focused health assurance company that combines group health insurance brokerage with preventive healthcare services for corporate clients. Founded in 2018 by Mayank Kale (CEO), Amrit Singh, and Ryan Singh (COO), the company operates as an IRDAI-licensed Direct Broker (License IRDA/DB970/2022, valid until 09-02-2029) for life and general insurance, distributing group health policies from multiple carriers to employers with 100 or more employees. The company has raised $37 million in total funding across a $2.3M seed (2020), $12M Series A (September 2021), and $25M Series B (April 2022) from General Catalyst, Elevation Capital, Khosla Ventures, Y Combinator, and Sierra Ventures.
The company's core offering, branded 'Health Assurance,' bundles customized group health insurance with a suite of preventive care services including unlimited virtual doctor consultations via the Loop mobile app, 24/7 medical advisor chat, weekly wellness sessions (yoga, pilates, zumba, nutrition), mental health counseling, and chronic care programs (diabetes, hypertension, iQuit smoking cessation, MHASP mental health sensitization). Underlying technology includes an HR dashboard with HRMS integrations, a unified Care Tab health timeline, the Workforce Health Index (WHI) research publication, and distribution across 1,250+ corporate clients serving 950,000+ members in India. The platform earns revenue primarily through insurance brokerage commissions on group premiums, with value-added HR tools and bundled preventive services creating switching costs and differentiation from traditional brokers.
Loop's go-to-market is sales-led, with field enterprise sales teams targeting HR leaders and CFOs at mid-market and enterprise companies, supported by a multi-channel content marketing engine including the 'Close the Loop' podcast, 'Loop Rx' LinkedIn newsletter, HR guides, and HR community groups. The company claims outcomes of up to 30% savings on group health plans, 80%+ increase in health engagement, and 10% reduction in premiums through healthier workforces. Recognizable customers include GE, Druva, Ola, Subway, Lodha, Pine Labs, Sharechat, Atomberg, Firstcry, and Nasdaq, with operational presence in Pune, Mumbai, Bengaluru, Hyderabad, and Delhi NCR.
Loop firmographics
Firmographics- Name
- Loop
- Legal name
- Invoq Loop Insurance Brokers Pvt Ltd
- Website
- https://loophealth.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Loop (Loop Health) is an IRDAI-licensed insurance broker and preventive healthcare platform serving 950,000+ members across 1,250+ Indian corporates. It bundles group health insurance with virtual primary care, wellness programs, chronic disease management, and HR dashboard integrations for employers with 100+ employees.
- Ownership category
- akta.pro rank
Loop industry classification
Industry- Product category
- Group Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Urgent Care & On-Demand Triage Virtual Care (HLALADAG)
Keywords
Where Loop is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Loop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commission: Loop operates as an IRDAI-licensed Direct Broker (Life & General) earning commissions from insurance carriers on group health insurance policies sold to employers. The company is registered as Invoq Loop Insurance Brokers Pvt Ltd with IRDAI license IRDA/DB970/2022 valid until 09-02-2029.
- Preventive Healthcare Services: Bundled preventive care services including unlimited virtual doctor consultations, wellness sessions, mental health counseling, and health index analysis provided at no additional cost to employers, creating stickiness and differentiation.
- HR Tools and Admin Fees: Value-added services including HR dashboard, endorsement tools, and claims management tools that streamline benefits administration for HR teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized Group Health Insurance - pricing varies by company size, coverage needs, and risk profile |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Loop product offering
Product offeringCore offering
Loop is a Health Assurance Company that combines customized group health insurance brokerage with bundled preventive healthcare services for corporate clients. Operating as an IRDAI-licensed Direct Broker (Invoq Loop Insurance Brokers Pvt Ltd), it sells employer-sponsored group health plans and supplements them with unlimited virtual doctor consultations, wellness sessions, chronic care programs, mental health support, and an HR Dashboard with HRMS integrations — delivered via the Loop mobile app and a pan-India network hospital cashless claims infrastructure.
Product overview
Loop operates as a Health Assurance Company offering a comprehensive platform that combines group health insurance with preventive healthcare services. The core offering includes customized Group Health Insurance plans supplemented by the Health Assurance program, which provides unlimited virtual primary care, wellness sessions, and chronic disease management programs. The platform includes an employee-facing mobile app (Loop App) and an HR Dashboard for benefits management. Additional services include wellness programs (Stepathon, yoga, zumba), mental health support (MHASP course, counseling), chronic care programs (Diabetes Care, iQuit smoking cessation), engagement events (Loop Engage), and the Close the Loop podcast series. The platform serves 950k+ members across 1250+ companies in India, emphasizing preventive care over reactive treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Health Insurance Customized group health insurance plans for employees, offering coverage from trusted insurers with competitive rates, no waiting period for pre-existing diseases, and maternity coverage. Designed for Indian employers with 100+ employees, distributed via an IRDAI Direct Broker license.
- Health Assurance Program A bundled preventive healthcare offering for employer clients that combines unlimited primary care, wellness sessions, health index analytics, and chronic care programs with group health insurance at no extra cost. Targets employers seeking to shift from reactive coverage to proactive health management.
- Loop Mobile App Cross-platform (Android and iOS) mobile application that delivers Loop's preventive care services to employees — booking appointments, 24/7 doctor chat, prescription access, e-cards, and instant claims support. Serves as the primary employee-facing delivery channel for the Health Assurance program.
- HR Dashboard Web-based HR management dashboard for HR professionals to manage employee benefits, track claims, view policy details, and process endorsements with HRMS system integrations. Reduces HR administrative burden through automated benefits administration.
- Unlimited Primary Healthcare Consultations 24/7 free virtual consultations with in-house medical experts and specialists, providing employees covered under Loop's group plans with continuous access to primary healthcare advice.
- Employee Assistance Program (Chronic Care) Focused chronic care programs for diabetes, hypertension, maternity, elder care, and mental health counseling, delivered to employees through cohort-based courses with coaching and digital check-ins.
- Super Top-ups Insurance Extended coverage options that supplement base group health insurance, providing additional financial protection for employees and their families against high-cost medical events.
- Diabetes Care Program Cohort-based diabetes management program providing weekly video-call coaching sessions and daily WhatsApp check-ins to help employees manage their condition.
- iQuit Smoking Cessation Program Smoking cessation program offering structured coaching and ongoing support to help employees quit tobacco use.
- MHASP Mental Health Sensitization Course Mental health sensitization course designed for HR leaders, managers, and organization leaders to understand and support employee mental health in the workplace.
- Wellness Sessions Weekly wellness activities covering yoga, pilates, zumba, nutrition counseling, sleep management, and other health topics led by certified professionals for employees at client companies.
- Workforce Health Index Report Annual research publication analyzing workforce health trends in India, providing employers with insights into employee health metrics and organizational wellness patterns.
Quantifiable outcome
- 80%+ increase in health engagement
- +4 more outcomes
Companies that use Loop
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Loop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Loop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Economic TimesminorLoop has been featured in Economic Times coverage about disrupting traditional health insurance with preventive care approaches, citing founder Mayank Kale.
- YourStoryminorYourStory featured Loop Health's transformation of care delivery focused on preventive care, highlighting the company's innovative approach to healthcare benefits.
- Forbes IndiaminorForbes India coverage of Loop's disruption in the health insurance space with the addition of preventive care layers on top of traditional coverage.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Loop competitors and assessment
Company assessmentDirect peers
- Plum: Indian insurtech offering employer-sponsored group health insurance with digital onboarding and claims tools. Most direct peer given shared employer-focused health benefits distribution model, mid-market/enterprise target segment, and integration with HRMS workflows.
- Onsurity: Provides employee health insurance and wellness benefits to Indian SMBs and enterprises. Closely comparable as a direct competitor in group health insurance distribution with technology-enabled enrollment, wellness add-ons, and HR-facing dashboards.
- Coverfox Insurance: IRDAI-licensed insurance web aggregator and broker in India. Comparable in regulated insurance distribution, employer/corporate channel development, and technology-led sales motion for group health and term insurance products.
- Nova Benefits: Indian employee benefits and insurance advisory platform for startups and mid-market employers. Comparable in employer-segment focus, group health insurance distribution, and HR-tech integration approach.
- Ditto Insurance: India-based IRDAI-licensed insurance advisory and broker. Comparable as an insurance advisory targeting informed buyers with transparency focus, overlapping Loop's broker license and corporate distribution approach.
Broad incumbents
- PolicyBazaar (PB Fintech): India's largest insurance aggregator and broker (publicly listed). Comparable as a licensed insurance broker serving both consumer and corporate segments, with corporate vertical directly overlapping Loop's group health distribution. Larger scale and broader product portfolio.
Emerging players
- Acko General Insurance: Digital-first Indian insurer selling directly to consumers and employers. Comparable in targeting digital-native corporate buyers with simplified group health products, though operates as a carrier rather than broker, posing both competition and partnership potential.
- MediBuddy: Indian digital healthcare platform offering teleconsultations, lab tests, and corporate wellness. Comparable on the preventive care/telehealth side of Loop's bundle, and serves overlapping employer customers, though lacks insurance brokerage licensing.
- Practo: India's largest doctor consultation and health records platform with enterprise wellness offerings. Comparable as a telehealth and corporate wellness provider intersecting Loop's preventive care layer, with similar employer-segment GTM.
Others
- Tata 1mg: India's leading online pharmacy and digital health platform (backed by Tata). Comparable as a digital health ecosystem player with employer wellness partnerships, though primarily focused on e-pharmacy and diagnostics rather than insurance distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loop social profiles
Digital presenceLoop compliance and trust
Trust signalCompliance1 record
Loop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop leadership team
Management profileNumber of profiles
Profiles4 records
Loop funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop
What does Loop do?
Loop is a Health Assurance Company that combines customized group health insurance brokerage with bundled preventive healthcare services for corporate clients. Operating as an IRDAI-licensed Direct Broker (Invoq Loop Insurance Brokers Pvt Ltd), it sells employer-sponsored group health plans and supplements them with unlimited virtual doctor consultations, wellness sessions, chronic care programs, mental health support, and an HR Dashboard with HRMS integrations — delivered via the Loop mobile app and a pan-India network hospital cashless claims infrastructure.
Is Loop a public or private company?
Loop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loop founded?
Loop was founded in 2018. It employs 251 to 500 people.
Where is Loop based?
Loop is headquartered in Bangalore, India, in the Asia region.
How does Loop make money?
Three revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are preventive Healthcare Services and HR Tools and Admin Fees.
Who are Loop's main competitors?
Direct peers on record are Plum, Onsurity, Coverfox Insurance, Nova Benefits and Ditto Insurance. PolicyBazaar (PB Fintech) is listed as a broad incumbent. Emerging players are Acko General Insurance, MediBuddy and Practo. Tata 1mg is listed as an others.
Does Loop have an API?
No public API is recorded for Loop.
What industry is Loop in?
Loop's product category is Group Health Insurance Brokerage. Its primary akta.pro industry code is HLALADAG, Urgent Care & On-Demand Triage Virtual Care. Its NAICS code is 52421 and its SIC code is 6411.