Canary
Canary is a New York-based consumer smart-home security company selling Wi-Fi HD cameras (View, Pro, Flex) and subscription services — Premium cloud storage, AI-powered intelligent alerts, and 24/7 professional monitoring via Noonlight — directly to homeowners and renters, operated as a service provider to Arlo Technologies.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Canary does
Canary is a New York-headquartered consumer smart-home security company that designs, sells, and services Wi-Fi-connected HD security cameras and complementary monitoring services to homeowners and renters. The company offers three core hardware products — Canary View (indoor, $99), Canary Pro (indoor with siren and climate monitoring, $169), and Canary Flex (indoor/outdoor wire-free, $199) — each running AI-powered person, pet, vehicle, and package detection, geofencing auto-arming, two-way audio, and HomeHealth environmental sensing on the Pro model. The company monetizes through a tiered subscription stack: a free Basic tier, Premium at $19.99/mo (extended cloud storage, intelligent alerts, one-tap dispatch), and Professional Monitoring at $9.99/mo via Noonlight with video-verified first-responder dispatch, plus multi-year Premium Bundle 24 contracts priced $21.99-$29.99/mo. Distribution is direct-to-consumer via canary.is, Amazon for accessories, and authorized resellers; the company also operates a 30%-commission affiliate program and channel partnerships with StateFarm, LibertyMutual, and Allstate offering insurance discounts to Canary users. Since 2020, Canary Connect, Inc. has operated as a service provider to Arlo Technologies, Inc., which owns the Canary product assets; the European market is served from Dublin via Canary Technology Europe, Limited, and the company claims users in over 180 countries.
Canary firmographics
Firmographics- Name
- Canary
- Legal name
- Canary Connect, Inc.
- Website
- https://canary.is
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Canary is a New York-based consumer smart-home security company selling Wi-Fi HD cameras (View, Pro, Flex) and subscription services — Premium cloud storage, AI-powered intelligent alerts, and 24/7 professional monitoring via Noonlight — directly to homeowners and renters, operated as a service provider to Arlo Technologies.
- Ownership category
- akta.pro rank
Canary industry classification
Industry- Product category
- Smart Home Security
- NAICS
- Security Systems Services (56162)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro industry
- Residential CCTV & Door/Perimeter Surveillance PackagesHome & Personal Services/Home Security, Alarm & Smart Home Services/Video Surveillance (CCTV) Systems & MonitoringSmart Home Security Automation & Integration (Monitored)Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm ServicesSmart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) RetailConsumer Products & Retail/Consumer Electronics & Appliances Retail/Smart Home, IoT & Home Automation Retail
Keywords
Where Canary is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Canary business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of security cameras (Canary View $99, Canary Pro $169, Canary Flex $199) with optional service plans
- Subscription Services: Monthly subscription services: Basic (included), Premium ($19.99/mo first device, $6.99/mo additional), and Premium Bundle 24 (contract plans at $21.99-$29.99/mo). Includes extended warranty, video history, and advanced features.
- Professional Monitoring: 24/7 professional monitoring service with certified experts who dispatch first responders. Starting at $9.99/mo, or bundled with camera at $12.99/mo. Features intelligent video verification and text/call notifications.
- Affiliate Program: Commission-based revenue through affiliate partners earning up to 30% on qualified product sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Canary View - Basic |
| Subscription | Multi-year contract | Canary View - Premium Bundle 24 |
| Subscription | Monthly | Canary View - Premium Bundle |
| One time/ perpetual license | Monthly | Canary Pro - Basic Only |
| Subscription | Multi-year contract | Canary Pro - Premium Bundle 24 |
| One time/ perpetual license | Monthly | Canary Flex - Basic Only |
| Subscription | Multi-year contract | Canary Flex - Premium Bundle 24 |
| Subscription | Monthly | Professional Monitoring Add-on |
| Subscription | Monthly | Professional Monitoring Upgrade |
| Subscription | Monthly | Premium Service Upgrade |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Canary product offering
Product offeringCore offering
Canary designs, sells, and supports DIY Wi-Fi smart-home security cameras — the Canary View (indoor), Canary Pro (indoor with siren and climate sensors), and Canary Flex (indoor/outdoor weatherproof) — paired with subscription tiers (free Basic, paid Premium, and 24/7 Professional Monitoring). Devices connect to a cloud platform and mobile app to deliver 1080p HD live streaming, AI-powered motion/person/pet/vehicle/package alerts, two-way talk, and emergency dispatch.
Product overview
Canary is a DIY smart home security company offering a portfolio of three Wi-Fi HD security cameras (Canary View, Canary Pro, and Canary Flex) bundled with subscription service tiers. The core hardware products are sold with Basic Service (free) or upgraded to Premium Service ($19.99/mo), with Professional Monitoring available as an add-on ($9.99/mo). Canary View is an indoor camera with 1080p HD video and motion alerts; Canary Pro adds a 90+ dB siren and HomeHealth climate monitoring; Canary Flex is a weatherproof indoor/outdoor camera with wire-free battery operation. All products connect via the Canary app for remote monitoring, two-way talk, and AI-powered intelligent notifications including person, pet, vehicle, and package detection.
Differentiator
Problem solved
Functional benefit
Brands
- Canary View: Indoor HD camera with 1080p video, night vision, and smart home integration.
- Canary Pro
- Canary Flex
- Canary Professional Monitoring
Products and services
- Canary View Indoor 1080p HD security camera with 147° wide-angle lens, automatic night vision, motion alerts, two-way talk, 10x zoom, and Wi-Fi connectivity. Sold standalone for $99 with Basic Service (free 24/7 live view, 1-year warranty) or bundled with Premium Service / Premium Bundle 24 subscriptions. Designed for individual consumers seeking affordable DIY home monitoring.
- Canary Pro Indoor 1080p HD security camera with built-in 90+ dB siren and HomeHealth Technology that monitors air quality, temperature, and humidity. Priced at $169 standalone or via Premium Bundle 24 subscription at $23.99/mo. Combines security, deterrence, and environmental health monitoring for consumers.
- Canary Flex Indoor/outdoor weatherproof HD camera with IP65 rating, 116° wide-angle lens, 1080p HD video, night vision, and dual-band Wi-Fi. Operates wire-free on a built-in rechargeable 6700 mAh lithium-ion battery or plugged in, with 360° magnetic swivel base. Priced at $199 standalone or $29.99/mo with Premium Bundle 24.
- Premium Service Monthly subscription tier ($19.99/mo for the first camera, $6.99/mo per additional camera at the same location) that adds 60-day video cloud history, person detection, one-tap to police, personal safety button, extended 2-year device warranty, and unlimited video downloads on top of the Basic service.
- Professional Monitoring 24/7 professional monitoring add-on starting at $9.99/mo per device (or $12.99/mo with Pro/Flex bundles) delivered through Noonlight's certified monitoring center. Includes intelligent video verification, text and call notifications, and priority dispatch of first responders via video-verified emergency response.
- Canary Gift Cards Digital gift cards available in $50, $100, $150, $200 denominations and custom amounts, redeemable across all full-priced Canary products and services. Delivered via email with no fees.
Quantifiable outcome
- $5,000,000+ in insurance premium savings for users since 2015
- +2 more outcomes
Companies that use Canary
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Canary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Canary partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Noonlight, Inc.corePartnership for professional monitoring services. Noonlight provides 24/7 certified monitoring experts who monitor alerts and dispatch first responders via video-verified dispatch. Canary integrates with Noonlight's emergency response platform for faster priority dispatch.
- StateFarmcoreInsurance discount partnership offering savings to Canary users who have StateFarm homeowner's insurance. Part of Canary's value proposition of security that pays for itself.
- LibertyMutualcoreInsurance discount partnership offering savings to Canary users who have LibertyMutual insurance policies.
- AllstatecoreInsurance discount partnership with Allstate offering up to 5% discount on homeowner's policy for Canary users (not available in every state, discount not offered for Canary Flex).
- AmazonminorAmazon serves as a marketplace for Canary accessories including Secure Mount, Twist Mount, and Stake Mount for Canary Flex.
- Arlo Technologies, Inc.coreCanary is operated by Canary Connect, Inc. as a service provider to Arlo Technologies, Inc., which owns the Canary products and certain other assets. Canary operates on behalf of Arlo for US/Canada operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Canary competitors and assessment
Company assessmentDirect peers
- Ring: Amazon-owned DIY home security camera and video doorbell company. Directly comparable to Canary in product category (indoor/outdoor Wi-Fi cameras with AI motion detection), target market (residential consumers), and business model (hardware + subscription monitoring).
- Google Nest: Google's smart home security brand offering Nest Cam indoor/outdoor cameras with person detection, Familiar Faces, and Nest Aware subscriptions. Comparable to Canary in DIY security positioning and AI-driven notifications.
- SimpliSafe: Boston-based DIY home security company offering cameras, sensors, and 24/7 professional monitoring. Directly comparable to Canary in DIY security + optional monitoring business model and target consumer segment.
- Wyze: Affordable smart home camera company with person detection, Cam Plus subscription, and broad product ecosystem. Comparable to Canary's lower-priced View offering and subscription attach model.
- Eufy (Anker): Anker's smart home security brand offering indoor, outdoor, and doorbell cameras with AI detection and local storage. Comparable to Canary in feature set and direct-to-consumer GTM motion.
- Blink (Amazon): Amazon-owned affordable DIY security camera brand with Blink Subscription Plus. Comparable to Canary's entry-level View product and Amazon distribution advantage.
Broad incumbents
- Arlo Technologies: Canary's parent company and a publicly-traded smart home security brand offering premium Wi-Fi cameras, video doorbells, and Arlo Secure subscriptions. Comparable as the broader incumbent in the same category that owns Canary's products and assets.
- Vivint: Professional-installed smart home security company offering cameras and 24/7 monitoring with monthly contracts. Comparable to Canary as a broader home security player, though Vivint's professionally-installed model differs from Canary's DIY approach.
- ADT: Established monitored home security company offering professionally-installed systems with 24/7 monitoring. Comparable as a competing home security brand in the same category, though ADT focuses on professionally-installed rather than DIY.
Others
- Noonlight: Canary's professional monitoring partner providing 24/7 certified monitoring agents and video-verified first responder dispatch. Comparable as an ecosystem enabler powering Canary's monitoring service offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Canary social profiles
Digital presenceCanary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canary leadership team
Management profileNumber of profiles
Profiles6 records
Canary funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canary M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canary
What does Canary do?
Canary designs, sells, and supports DIY Wi-Fi smart-home security cameras — the Canary View (indoor), Canary Pro (indoor with siren and climate sensors), and Canary Flex (indoor/outdoor weatherproof) — paired with subscription tiers (free Basic, paid Premium, and 24/7 Professional Monitoring). Devices connect to a cloud platform and mobile app to deliver 1080p HD live streaming, AI-powered motion/person/pet/vehicle/package alerts, two-way talk, and emergency dispatch.
Is Canary a public or private company?
Canary is a private company. It is classified as corporate owned and is currently operating.
When was Canary founded?
Canary was founded in 2015. It employs 101 to 250 people.
Where is Canary based?
Canary is headquartered in New York, United States, in the North America region.
How does Canary make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services, professional Monitoring and affiliate Program.
Who are Canary's main competitors?
Direct peers on record are Ring, Google Nest, SimpliSafe, Wyze, Eufy (Anker) and Blink (Amazon). Broad incumbents are Arlo Technologies, Vivint and ADT. Noonlight is listed as an others.
Does Canary have an API?
No public API is recorded for Canary.
What industry is Canary in?
Canary's product category is Smart Home Security. Its primary akta.pro industry code is HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages, with a secondary code of HSAHAAAF, Smart Home Security Automation & Integration (Monitored). Its NAICS code is 56162 and its SIC code is 3651.