VeraData
VeraData is a privately held US data and AI company that builds donor analytics and fundraising intelligence software — branded Donor Science™ — for 400+ nonprofit organizations, applying machine learning to decades of donor data to optimize acquisition, retention, and major-gift identification.
- Company typePrivate
- Founded2017
- HeadquartersFort Myers, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What VeraData does
VeraData is a privately held, US-based data and AI company that builds donor analytics and fundraising intelligence software for nonprofit organizations. The company was founded in 2017 (per SEC Form D filing) and operates from Cape Coral, Florida with an additional privacy/mailing presence in Fort Myers. Its core platform, branded as Donor Science™, applies artificial intelligence and machine learning to decades of accumulated transactional, demographic, psychographic, and behavioral data to score donor capacity, predict giving propensity, and optimize fundraising campaign targeting. VeraData serves more than 400 nonprofit clients across verticals including Health, Humanitarian Aid, Animal Welfare, Faith, Poverty, Environment, Veterans and First Responders, and Hunger, and reports that its clients collectively raise more than $1 billion annually. The company employs 240+ people including 25+ PhD mathematicians, and sells through a direct enterprise sales motion supplemented by an agency channel serving list brokers, data co-ops, and partner agencies (Faircom New York, Teal Media, and — following the April 2026 merger — Avalon Consulting).
The product portfolio includes acquisition strategy services, donor development programs, strategic audits, campaign analytics, digital advertising execution (SEO, paid social, email, display, paid search, Google Grant management), and the Wealth Index product for bulk affluence scoring. Pricing is quote-based, structured as annual subscriptions for analytics services combined with performance-based fees tied to documented improvements in donor acquisition metrics. The company is HIPAA and SOC 2 compliant, supporting secure handling of nonprofit donor data.
VeraData's revenue model blends recurring analytics subscriptions with performance-based fees and services revenue from digital advertising execution. In May 2022 the company filed an SEC Form D for an exempt securities offering raising approximately $44.79 million (use of proceeds tied to energy and real estate sectors per the filing). Growth and credibility signals include a No. 532 ranking on the 2025 Inc. 5000, EY Entrepreneur of the Year 2026 (Florida) recognition for founder/CEO Michael Peterman, and the ANA Max Hart Achievement Award. The April 2026 merger with Avalon Consulting positioned VeraData as the parent of an integrated omnichannel fundraising enterprise combining proprietary data science with partner agency creative and media execution.
VeraData firmographics
Firmographics- Name
- VeraData
- Legal name
- VeraData Holdings, LLC
- Website
- https://veradata.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VeraData is a privately held US data and AI company that builds donor analytics and fundraising intelligence software — branded Donor Science™ — for 400+ nonprofit organizations, applying machine learning to decades of donor data to optimize acquisition, retention, and major-gift identification.
- Ownership category
- akta.pro rank
VeraData industry classification
Industry- Product category
- Nonprofit Donor Analytics Software
- SIC
- Services-Advertising Agencies (7311), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where VeraData is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VeraData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Analytics and Data Services: Revenue generated from providing AI/ML-driven analytics, donor data modeling, and fundraising intelligence services to nonprofit organizations. Services include acquisition strategies, donor development, campaign analytics, and strategic audits.
- Digital Advertising Services: Revenue from managing digital advertising campaigns across SEO, paid social, email, display ads, Google Grant Management, and paid search for nonprofit clients.
- Agency Data and Intelligence Services: Revenue from providing data intelligence, donor identification, and analytics capabilities to agencies serving nonprofits, including list brokers and data co-ops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on nonprofit size and service requirements |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based analytics services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
VeraData product offering
Product offeringCore offering
VeraData provides AI and machine learning-driven donor analytics and fundraising intelligence to nonprofit organizations through its proprietary Donor Science™ platform. The company processes decades of transactional, demographic, psychographic, and behavioral data to compute millions of attribution combinations that identify donor capacity and propensity to give. Services span acquisition strategies, donor development, campaign analytics, strategic audits, and digital advertising execution, delivered directly to nonprofits and through partner agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Donor Science: The company's proprietary discipline combining AI, machine learning, and behavioral data analytics to optimize donor activation and retention for nonprofit organizations.
Products and services
- Donor Science™ Proprietary AI/ML-powered donor analytics platform that processes decades of transactional, demographic, psychographic, and behavioral data to compute millions of attribution combinations that identify donor capacity and propensity to give. Used by nonprofits and partner agencies to optimize fundraising acquisition, development, and retention.
- Acquisition Strategies Data-driven donor acquisition strategy service for nonprofit organizations, leveraging AI/ML propensity and capacity modeling to identify and convert high-value prospects. Includes modeling, list strategy, and campaign execution support.
- Donor Development Strategies Strategic service for nonprofit donor development, including upgrade, retention, and mid-level pipeline optimization using Donor Science analytics to maximize donor lifetime value.
- Strategic Audits Comprehensive fundraising audit service for nonprofits, including donor file health, retention, migration, and potential major donor identification with leading indicators for future opportunities.
- Campaign Analytics Campaign performance analytics service for nonprofit fundraising programs, using machine learning models to evaluate thousands of variables per donor/prospect to increase response rates, lower acquisition cost, and improve remail performance.
- Digital Advertising Services Digital advertising management services spanning SEO, paid social, email, display ads, Google Grant management, and paid search for nonprofit clients.
- Wealth Index Scalable bulk donor affluence scoring and segmentation product designed to score entire donor files and identify high-capacity donors for major gift outreach.
Quantifiable outcome
- 20-30% reduction in cost to acquire a new donor
- +6 more outcomes
Companies that use VeraData
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
VeraData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
VeraData partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Avalon Consulting GroupcoreVeraData Holdings and Avalon Consulting announced a merger combining VeraData's AI, machine learning, and behavioral data capabilities with Avalon's strategic fundraising expertise and direct response programs. Avalon becomes VeraData's third partner agency alongside Faircom New York and Teal Media, creating an integrated omnichannel fundraising platform spanning donor science, creative, and media execution.
- Faircom New YorkcorePartner agency under VeraData Group enterprise offering integrated fundraising strategy, donor communications, and data-led execution capabilities. Has led programs for organizations including Médecins Sans Frontières, Friends of Notre-Dame de Paris, The Glioblastoma Foundation, Institut Curie, Concern Worldwide, International Rescue Committee, and Women for Women International.
- Teal MediacorePartner agency under VeraData Group enterprise, part of the integrated omnichannel fundraising platform alongside Faircom New York and Avalon Consulting.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
VeraData competitors and assessment
Company assessmentEmerging players
- Givebutter: Fast-growing online fundraising platform with CRM, donor management, and basic analytics for small-to-mid nonprofits — an emerging competitor with a different GTM motion but overlapping nonprofit customer base.
- Dataro: AI-driven fundraising analytics software for nonprofits using machine learning on donor data to predict giving likelihood — competing head-on with VeraData's predictive AI capabilities in a younger, software-only form factor.
- Funraise: Modern nonprofit fundraising platform with built-in donor analytics, CRM, and AI-powered insights — competing for the same nonprofit technology budget but emphasizing donation processing over deep donor science.
Direct peers
- DonorSearch: Donor prospect research and wealth screening platform serving nonprofits, providing data intelligence on donor capacity and propensity — directly overlapping VeraData's Donor Science™ and Wealth Index offerings.
- WealthEngine: Wealth analytics and prospect research platform for nonprofits and healthcare fundraising, using predictive modeling to identify high-capacity donors — a close functional analog to VeraData's AI/ML propensity models.
- Pursuant: Full-service fundraising agency combining strategic fundraising consulting, direct response, and data analytics for large nonprofits — overlapping with VeraData's integrated platform following the Avalon Consulting merger.
Broad incumbents
- Bonterra: Suite of nonprofit software products (Network for Good, GivingDays, etc.) covering fundraising, donor management, and grantmaking — a broad competitor in mid-market nonprofit technology.
- Blackbaud: Largest incumbent software provider to the nonprofit sector (Raiser's Edge NXT, etc.), offering CRM, fundraising, and analytics — a broad incumbent that VeraData must integrate alongside rather than directly displace.
- Classy (GoFundMe Pro): Established online fundraising and donor management platform for nonprofits, now part of GoFundMe — competes in the broader nonprofit fundraising technology stack where VeraData also operates.
- Salesforce.org (Nonprofit Cloud): Enterprise CRM and nonprofit cloud offering from Salesforce serving large nonprofits — VeraData's Donor Science often integrates on top of the Salesforce Nonprofit Cloud rather than replacing it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VeraData social profiles
Digital presenceVeraData financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeraData leadership team
Management profileNumber of profiles
Profiles12 records
VeraData subsidiaries and ownership
Company hierarchySubsidiaries3 records
VeraData funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeraData M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeraData
What does VeraData do?
VeraData provides AI and machine learning-driven donor analytics and fundraising intelligence to nonprofit organizations through its proprietary Donor Science™ platform. The company processes decades of transactional, demographic, psychographic, and behavioral data to compute millions of attribution combinations that identify donor capacity and propensity to give. Services span acquisition strategies, donor development, campaign analytics, strategic audits, and digital advertising execution, delivered directly to nonprofits and through partner agencies.
Is VeraData a public or private company?
VeraData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VeraData founded?
VeraData was founded in 2017. It employs 101 to 250 people.
Where is VeraData based?
VeraData is headquartered in Fort Myers, United States, in the North America region.
How does VeraData make money?
Three revenue lines are on record. Analytics and Data Services are the primary driver. The others are digital Advertising Services and agency Data and Intelligence Services.
Who are VeraData's main competitors?
Emerging players on record are Givebutter, Dataro and Funraise. Direct peers are DonorSearch, WealthEngine and Pursuant. Broad incumbents are Bonterra, Blackbaud, Classy (GoFundMe Pro) and Salesforce.org (Nonprofit Cloud).
Does VeraData have an API?
No public API is recorded for VeraData.
What industry is VeraData in?
VeraData's product category is Nonprofit Donor Analytics Software. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its SIC code is 7311.