Gennev

What Gennev does

Gennev is a Seattle-based digital health company operating a HIPAA-compliant telehealth platform dedicated exclusively to women's menopause care. The platform connects patients in all 50 states with board-certified, menopause-trained OBGYNs and registered dietitian nutritionists through 30-minute video consultations, same-day prescriptions, and ongoing follow-up care, covering 16+ symptoms spanning perimenopause through post-menopause including hot flashes, mood changes, weight changes, and vaginal dryness. Product modules extend beyond core symptom treatment to include a menopause-specific Weight Management program, Hormone Replacement Therapy, and Fitness and Nutrition Counseling, with optional supplements sold as ancillary revenue.

The business operates a direct-to-consumer model where patients self-book online or via a mobile app, billed either through insurance (in-network with Aetna, Anthem, Cigna, and UnitedHealthcare) at $35-$75 per visit or cash-pay at $150-$250 per visit, with supplements priced at $30-$55 monthly. The company also targets employers as a channel for menopause benefits, accepts clinician referrals, and is embedded within the Unified Women's Healthcare affiliate network, which provides indirect reach to over 1.5 million women over 40. The legal entity is Feminina Group, Inc., operating as Gennev, headquartered at 85 S. Atlantic St., Seattle, with a distribution warehouse in Kirkland, WA, and compliance offices in Tampa, FL.

In late 2023, Gennev was acquired by Midi Health, a fellow menopause telehealth company with broader insurance contracts, making it a subsidiary of a private strategic parent. Prior to the acquisition, Gennev had raised approximately $4.5 million in disclosed venture funding across four rounds between 2018 and 2021, with the largest round a $4 million Series-equivalent led by BlueRun Ventures in 2019. The company was founded in 2015, employs 11-50 people, and reports operational metrics including 95%+ patient satisfaction, 97% referral intent, and appointment availability within seven days.

Name

Gennev

Legal name

Feminina Group, Inc.

Website

https://gennev.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gennev is a Seattle-based telehealth platform providing virtual menopause care, connecting women in all 50 states with menopause-trained OBGYNs and registered dietitian nutritionists for symptom treatment, hormone therapy, weight management, and nutrition counseling under insurance and cash-pay models.

Ownership category

akta.pro rank

Product category

Menopause Telehealth Services

NAICS

Home Health Care Services (62161), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Menopause telehealth
• Menopause care
• Women's midlife health
• Hormone replacement therapy
• Weight management program

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Telehealth Consultation Fees: Revenue from virtual consultations with doctors and RDNs. Patients pay either through insurance coverage or cash-pay. Initial consultations range from $35-$75 (insured) to $150-$250 (cash-pay). Follow-up visits range from $65-$175.
2. Insurance Reimbursements: Revenue from insurance contracts with major insurers including Aetna, UnitedHealthcare, and Cigna. Insured patients' consultations are billed through their health plans.
3. Supplement Sales: Sale of supplements and wellness products through the platform, with optional supplements ranging from $30-$55 per product monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gennev operates a virtual menopause care clinic that connects patients with menopause-trained OBGYNs and registered dietitian nutritionists via 30-minute video consultations available in all 50 U.S. states. The platform delivers evidence-based treatment for 16+ menopausal symptoms, including same-day prescriptions for hormone replacement therapy, physician-guided weight management, personalized nutrition and fitness counseling, and referrals to behavioral health providers. Care is billed either through insurance contracts with Aetna, Anthem, and Cigna or as cash-pay, and is supplemented by an online supplement store.

Product overview

Gennev offers a unified telehealth platform focused exclusively on menopause care. The core product is the Gennev Telehealth Platform, which provides virtual consultations with menopause-trained doctors and registered dietitian nutritionists. This platform is enhanced by specialized modules including Weight Management, Hormone Replacement Therapy (HRT), and Fitness & Nutrition Counseling. The service covers treatment for over 16 menopause symptoms including hot flashes, night sweats, vaginal atrophy, mood changes, and weight changes. All services are available in all 50 states, with insurance accepted from major providers including Aetna, Anthem, and Cigna. Gennev was acquired by Midi Health in late 2023 and operates under Unified Women's Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Gennev Telehealth Platform A virtual menopause clinic delivering 30-minute video consultations with board-certified, menopause-trained doctors and registered dietitian nutritionists; provides personalized care, same-day prescription routing to local pharmacies, nutrition and fitness recommendations, behavioral health referrals, and electronic health record access via a HIPAA-compliant platform and mobile app. Available in all 50 states to women in perimenopause through post-menopause.
• Weight Management Program Physician- and registered dietitian nutritionist-guided weight management program designed for the metabolic changes that occur during menopause; provides comprehensive lifestyle support for long-term weight outcomes and is delivered virtually as part of the Gennev care model.
• Healthfix Subscription Recurring subscription offering for ongoing menopause care and support, referenced as part of Gennev's service portfolio and return policy.

Quantifiable outcome

• 97% of patients would refer Gennev to a friend
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Midi HealthcoreStrategic or Co-development Partner · 1 December 2023Gennev was acquired by Midi Health in late 2023. Midi Health is a menopause telehealth company that has expanded insurance contracts with major insurers including Aetna, UnitedHealthcare, and Cigna to improve affordability for menopause patients.
• Complete SleepminorStrategic or Co-development PartnerPartnership for sleep disorder testing and treatment. Complete Sleep provides home sleep testing for Gennev patients suspected of having sleep apnea, with custom-fitted night guards available for treatment.
• Unified Women's HealthcarecoreStrategic or Co-development PartnerGennev is part of the Unified Women's Healthcare network, which serves over 1.5 million women over 40 through affiliates. Unified Women's Healthcare leads efforts to improve menopause care delivery through the Gennev telehealth platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evernow: Evernow is a direct competitor offering telehealth consultations with menopause-trained clinicians, HRT prescriptions, and ongoing care management. Competes head-to-head with Gennev on virtual menopause delivery and employer channel partnerships.
• Alloy Women's Health: Alloy Women's Health provides menopause-focused care including telehealth consultations and prescription treatments. Competes directly in the same condition-specific virtual care niche and targets women in midlife through similar direct-to-consumer and clinician-referral channels.
• Midi Health: Midi Health is a direct competitor in menopause-focused virtual care and the acquiring parent of Gennev (closed late 2023). Both companies offer telehealth consultations with menopause-trained OBGYNs, HRT prescribing, and insurance coverage with the same major payers, making them the most directly comparable peer.
• Elektra Health: Elektra Health is a direct competitor providing virtual menopause care combining telehealth with evidence-based education and community programs. Targets the same perimenopause and post-menopause patient population and competes on similar axes of clinician expertise and insurance coverage.

Broad incumbents

• Ro (Roman): Ro is a broad direct-to-patient telehealth platform that has expanded into women's health, including menopause and hormone care through its Rory brand. Competes with Gennev for cash-pay and employer-sponsored women's health consumers at a much larger scale.
• Maven Clinic: Maven Clinic is a broader women's and family health virtual care platform that has expanded into perimenopause and menopause. While it covers pregnancy, postpartum, and pediatric care, its women's midlife offering competes with Gennev for employer benefits contracts and clinically trained virtual care.

Emerging players

• Upliv Health: Upliv Health is an emerging menopause-focused virtual care startup offering telehealth visits and prescription treatments. Directly comparable in target population and care model but at an earlier stage and smaller scale than Gennev.
• Caraway Health: Caraway Health is an emerging women's health virtual care provider targeting Gen Z and millennial women with a broader reproductive and mental health scope. Comparable in care delivery model (telehealth + multidisciplinary clinicians) and increasingly overlapping in midlife women's health.
• Talkiatry: Talkiatry is a virtual psychiatry platform with in-network insurance coverage and a clinician-led care model. Comparable in telehealth delivery, payer contracting approach, and clinical specialty positioning, though it focuses on mental health rather than menopause.

Others

• Unified Women's Healthcare: Unified Women's Healthcare is the network platform of which Gennev is part, serving 1.5M+ women over 40 through affiliates. It is an enabling partner and distribution channel rather than a direct competitor, providing Gennev's patient pipeline.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubetiktok.com/@officialgennev
• Facebookfacebook.com/mygennev
• LinkedInlinkedin.com/company/gennev
• Instagraminstagram.com/mygennev
• TikToktiktok.com/@officialgennev
• Xx.com/mygennev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gennev