Xano
- Company typePrivate
- Founded2020
- HeadquartersWoodland Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Xano firmographics
Firmographics- Name
- Xano
- Legal name
- Xano, Inc.
- Website
- https://xano.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Xano industry classification
Industry- Product category
- Backend-as-a-Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)
- akta.pro secondary industry
- Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB)
Keywords
Where Xano is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xano business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Xano generates revenue primarily through tiered subscription plans (Free, Essential, Pro, Custom) with monthly or annual billing. Plans scale based on workspaces, team seats, compute, storage, and feature access. Add-ons include CPU boost (+autoscale), additional storage, and HIPAA compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for developing and testing |
| Subscription | Annual | Essential tier for production-ready apps and agents |
| Subscription | Annual | Pro tier for businesses and teams ready to scale |
| Subscription | Multi-year contract | Custom tier for enterprise-grade security and flexibility |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Xano product offering
Product offeringCore offering
Xano is a backend-as-a-service platform that provides a managed PostgreSQL database, visual API builder, serverless business logic engine, authentication, and AI-assisted development tools in a single unified system. It enables developers and non-technical builders to create, run, and scale APIs, databases, and backend workflows without managing servers or infrastructure. The platform supports visual no-code, code-based (XanoScript), and AI-assisted development, with native MCP server capability for AI agent governance.
Product overview
Xano is a unified backend-as-a-service platform that combines a managed PostgreSQL database, visual API builder, serverless Lambda functions (JavaScript/XanoScript), authentication, business logic engine, and AI-assisted development tools into a single system. The core platform includes the AI Agent Builder for creating AI-powered agents, the MCP Builder for building Model Context Protocol servers, the No-code API Builder for visual REST API creation, and PostgreSQL Database for data persistence. Xano Agent enables natural language to backend generation. The platform supports three development approaches: visual no-code, code-based (XanoScript), and AI-assisted, which can coexist in the same backend. Pricing tiers (Free, Essential, Pro, Custom) scale from development testing through enterprise deployment with self-hosting options. Enterprise features include Tenant Center for multi-tenant B2B applications, Xano Link for cross-workspace component sharing, and CI/CD capabilities for branching, testing, and deployment workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Xano Platform Backend-as-a-service platform providing a managed PostgreSQL database, visual API builder, serverless business logic engine, authentication, and background processing in a single unified system. Supports visual, code-based (XanoScript), and AI-assisted development approaches.
- AI Agent Builder Visual builder for creating AI agents powered by LLMs (OpenAI ChatGPT, xAI Grok) that execute multi-step workflows using tools, APIs, and backend data with governance controls.
- MCP Builder Tool for building custom Model Context Protocol servers that expose backend APIs and data as governed AI tools, enabling AI coding agents (Claude, Cursor, Windsurf) to interact with Xano workspaces.
- No-code API Builder Visual interface for creating REST APIs with configurable logic blocks, database queries, authentication, rate limiting, and custom business logic without writing code. APIs auto-document via OpenAPI.
- PostgreSQL Database Built-in managed PostgreSQL database with visual modeling, relationship enforcement, and data integrity without server operations. Supports migration tools and connection to external databases.
- Xano Agent AI-assisted building capability where teams describe backend requirements in natural language and AI generates APIs, databases, and workflows. Connects via Developer MCP and CLI to any IDE or AI coding agent.
- CI/CD
Quantifiable outcome
- Build backends 3x faster than traditional development
- +5 more outcomes
Companies that use Xano
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Xano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature10 records
Xano partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Unico ConnectcoreUnico Connect was named an Enterprise-Tier Partner in Xano's Global Partner Program, recognizing it as a leading no-code backend development agency. This achievement highlights its expertise in delivering scalable, enterprise-grade solutions globally. Unico Connect showcased AI-driven innovations at Web Summit 2025, emphasizing its collaboration with Xano in delivering AI-native products.
- ClaudecoreClaude AI (Anthropic's conversational and reasoning model) is listed as an officially supported coding agent that can work with Xano via MCP integration, enabling AI agents to securely call APIs, access structured data, and trigger backend workflows.
- GitHub CopilotcoreGitHub Copilot is listed as an officially supported coding agent that can work with Xano via MCP integration, enabling AI pair programming for backend development.
- ChatGPTcoreChatGPT (OpenAI) is listed as an officially supported AI agent that can work with Xano via MCP integration for building AI-powered workflows.
- CursorcoreCursor AI code editor is listed as an officially supported coding agent that can work with Xano via MCP integration.
- VS CodecoreVisual Studio Code with Xano extension enables developers to work with backend logic and APIs using familiar IDE tools.
- LovablecoreLovable (AI-powered web app builder) is a featured frontend integration partner, enabling users to build frontends with AI and connect to Xano backends.
- WeWebcoreWeWeb (no-code app builder) is a featured frontend integration partner for building web and mobile applications with Xano backend.
- BubblecoreBubble (no-code web application platform) is a featured frontend integration partner, enabling visual frontend building with Xano backend.
- BoltcoreBolt (AI-powered app and website builder) is a featured frontend integration partner, enabling rapid frontend development with Xano backend.
- FlutterFlowcoreFlutterFlow (no-code mobile app builder) is a featured frontend integration partner for building native mobile apps with Xano backend.
- WebflowcoreWebflow (web design and development platform) is a featured frontend integration partner for building custom websites with Xano backend.
- ReplitcoreReplit (online IDE with AI) is a featured frontend integration partner, enabling collaborative software development with Xano backend.
- AWScoreAmazon Web Services is supported for BYOC (Bring Your Own Cloud) deployment options on Custom plans, enabling customers to run Xano in their own AWS account.
- Google Cloud PlatformcoreGoogle Cloud Platform is the primary hosting provider for Xano's managed cloud infrastructure, with data centers across multiple regions.
- AzurecoreMicrosoft Azure is supported for BYOC deployment options on Custom plans, including dedicated single-tenant deployment. AssetMark uses Xano as a self-hosted Azure-based system.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Xano competitors and assessment
Company assessmentBroad incumbents
- Firebase: Google's BaaS platform providing managed databases (Firestore, Realtime DB), authentication, serverless functions, and hosting. A broad incumbent competing across the same BaaS categories as Xano with significantly more resources and deep integration into the Google Cloud ecosystem.
- Airtable: No-code platform combining spreadsheet-like database interface with automations, views, and integrations. A broader no-code incumbent that overlaps with Xano in serving non-technical builders, though Airtable's strengths are workflow and data management rather than backend API infrastructure.
- AWS Amplify: Amazon's full-stack development platform for building mobile and web apps with managed backend services including GraphQL APIs, authentication, storage, and serverless functions. A broad incumbent serving enterprise customers with deep AWS integration, competing with Xano for traditional and AI-driven application backends.
Direct peers
- Hasura: GraphQL API platform providing instant APIs over databases with enterprise-grade federation, governance, and security features. Competes with Xano for enterprise backend use cases, particularly for organizations standardizing data access through unified API layers.
- Supabase: Open-source Firebase alternative offering managed Postgres, authentication, APIs, and realtime features. Directly competes with Xano in the BaaS market, particularly for developers building AI-powered and traditional applications; Supabase targets a more developer-code-first audience while Xano emphasizes visual building.
- Backendless: Visual application development platform offering managed databases, API generation, user management, and business logic without coding. Most directly comparable to Xano's visual no-code backend approach, serving a similar mix of citizen developers and traditional developers.
- Appwrite: Open-source BaaS platform providing authentication, databases, storage, serverless functions, and APIs. Directly comparable to Xano as a self-hostable, developer-friendly BaaS with similar feature categories and target audience of indie developers and teams building applications.
- Nhost: Open-source BaaS platform built on Hasura, Postgres, and serverless functions targeting developers who want managed backend with data layer. Smaller direct competitor to Xano in the managed Postgres / GraphQL / serverless backend space for application development.
Emerging players
- Bubble: Visual web application development platform enabling no-code app building. Featured frontend integration partner of Xano; competitive overlap exists in the no-code citizen-developer segment though Bubble is primarily a frontend/full-stack tool that often integrates with Xano as backend.
- Retool: Low-code platform for building internal tools and admin panels with drag-and-drop UI components connected to databases and APIs. Adjacent peer with overlap in the no-code/low-code space; Xano could be a backend data source for Retool internal tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Xano social profiles
Digital presenceXano compliance and trust
Trust signalCompliance13 records
Xano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xano leadership team
Management profileNumber of profiles
Profiles3 records
Xano funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xano
What does Xano do?
Xano is a backend-as-a-service platform that provides a managed PostgreSQL database, visual API builder, serverless business logic engine, authentication, and AI-assisted development tools in a single unified system. It enables developers and non-technical builders to create, run, and scale APIs, databases, and backend workflows without managing servers or infrastructure. The platform supports visual no-code, code-based (XanoScript), and AI-assisted development, with native MCP server capability for AI agent governance.
Is Xano a public or private company?
Xano is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xano founded?
Xano was founded in 2020. It employs 11 to 50 people.
Where is Xano based?
Xano is headquartered in Woodland Hills, United States, in the North America region.
How does Xano make money?
One revenue line is on record: subscription SaaS.
Who are Xano's main competitors?
Broad incumbents on record are Firebase, Airtable and AWS Amplify. Direct peers are Hasura, Supabase, Backendless, Appwrite and Nhost. Emerging players are Bubble and Retool.
Does Xano have an API?
Yes. Xano provides a visual API builder for creating REST APIs using configurable logic blocks, database queries, and integrations. APIs are automatically documented and can be exported using OpenAPI (Swagger). Xano also exposes a Metadata API for programmatic management of resources, environments, and configurations. Custom JavaScript Lambda functions are supported natively within the Xano environment. The Developer MCP (Model Context Protocol) server enables programmatic control of workspaces. Developer documentation is at docs.xano.com.
What industry is Xano in?
Xano's product category is Backend-as-a-Service. Its primary akta.pro industry code is HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC), with a secondary code of HDAAAMAB, Model Transparency, Explainability & Interpretability (XAI). Its NAICS code is 5182 and its SIC code is 7372.