Thinkific
Thinkific Labs Inc. (TSX:THNC) is a Vancouver-based cloud SaaS platform that enables creators, academies, and enterprises to build, market, sell, and deliver online courses, communities, memberships, and digital downloads across 100+ countries.
- Company typePublic
- Founded2012
- HeadquartersVancouver, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Thinkific does
Thinkific Labs Inc. (TSX:THNC) is a Vancouver-based, publicly traded cloud SaaS platform founded in 2012 by CEO Greg Smith that enables creators, training businesses, and enterprises to build, market, sell, and deliver online courses, communities, memberships, digital downloads, coaching, and webinars. The core platform combines a drag-and-drop course builder, integrated community spaces, and a native commerce engine (Thinkific Payments / TCommerce) supporting payments, subscriptions, order bumps, automated tax/VAT, and B2B invoicing, with add-on modules including a branded mobile app ($199/month) and the Thinker AI teaching assistant on Plus plans. Distribution runs through a hybrid PLG-and-enterprise motion: a 30-day self-serve free trial feeds tiered subscriptions (Start at $99/mo, Grow at $199/mo, Expand at $499/mo, Plus custom), while Plus contracts are sold through dedicated specialists and include SCORM compliance, SSO, CRM integrations, learning paths, and advanced analytics. The company reports SOC 2 Type 2 certification and compliance with GDPR, CPRA, PIPEDA, and Quebec Law 25, supports 35,000+ customers across 100+ countries with 251–500 employees, and generated $73.2M in 2025 revenue (+9% YoY) with $4.1M adjusted EBITDA and $1.3M net income. Recent strategic emphasis is on upmarket expansion (Plus segment at $5.0M, 24% CAGR since Q4 2022), commerce monetization (TCommerce revenue +32% to $13.4M in 2025), and AI integration via Thinker AI (GA February 2026) with credit-based usage pricing.
Thinkific firmographics
Firmographics- Name
- Thinkific
- Legal name
- Thinkific Labs Inc.
- Website
- https://thinkific.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Thinkific Labs Inc. (TSX:THNC) is a Vancouver-based cloud SaaS platform that enables creators, academies, and enterprises to build, market, sell, and deliver online courses, communities, memberships, and digital downloads across 100+ countries.
- Ownership category
- akta.pro rank
Thinkific industry classification
Industry- Product category
- Online Learning Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)
- akta.pro secondary industries
- Membership Communities with Learning (Community-Led Education) (MPACALAF), Education & Learning Personalization (HDAAAGAL), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Thinkific is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Thinkific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Thinkific generates revenue primarily through tiered subscription plans (Start, Grow, Expand, Plus) with monthly and annual billing options. Each tier offers increasing features, admin accounts, and capabilities. Annual billing provides 25% savings. The Plus tier is custom-priced for enterprise requirements.
- Payment Processing: Transaction fees when using third-party payment gateways (Stripe, PayPal) with additional fees per plan type. Thinkific Payments offers 2.9% standard processing rate with no additional gateway fees for users on their native processor.
- Branded Mobile Add-on: $199/month add-on for branded mobile apps, included on select Plus plans. Additional revenue stream from customization features.
- Thinker AI Credits: Credit-based pricing model for Thinker AI teaching assistant, included with Thinkific Plus plans using a credit-based system for usage management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start - Everything needed to sell, engage, and grow with full commerce tools |
| Subscription | Monthly | Grow - More selling power, deeper analytics, professional support for growth-stage businesses |
| Subscription | Monthly | Expand - Established teams needing fully branded platform, greater admin control, room to grow |
| Subscription | Multi-year contract | Plus - Premium services for high-growth businesses requiring custom solutions and dedicated support |
| Subscription | Monthly | Branded Mobile App Add-on |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Thinkific product offering
Product offeringCore offering
Thinkific is a cloud-based SaaS learning commerce platform that enables creators, training businesses, and enterprises to create, market, sell, and deliver online courses, communities, memberships, digital downloads, coaching, and webinars from a single integrated stack. The platform combines drag-and-drop course authoring, integrated community spaces, native payment processing (Thinkific Payments/TCommerce), and an AI-powered teaching assistant (Thinker) to support both self-serve individual creators and large-scale enterprise customer education programs.
Product overview
Thinkific is a cloud-based online learning commerce platform organized as a unified core platform with multiple pricing tiers (Start, Grow, Expand, Plus) and modular add-on products. The core platform combines course creation (Courses with drag-and-drop builder and AI-assisted generation), community building (Communities with discussions and live events), and commerce tools (Thinkific Payments/TCommerce for checkout, subscriptions, and tax automation). Add-on products include the Branded Mobile App ($199/month or included on Plus) and the AI-powered Thinker Teaching Assistant (included with Plus). The platform is complemented by an Experts Marketplace for professional services and an App Store for third-party integrations. Thinkific supports all learning product types: courses, communities, memberships, digital downloads, coaching, and webinars, unified under a single platform with AI woven throughout for content creation, learner support, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Thinkific Plus: Advanced plan tier with dedicated support, advanced features, integrations, and room to grow for established teams
- Thinker AI
- TCommerce
- Thinkific Payments
Products and services
- Thinkific Platform Unified cloud-based SaaS learning commerce platform that enables businesses and creators to create, market, sell, and deliver online courses, communities, memberships, digital downloads, coaching, and webinars in one place with AI-powered tools, drag-and-drop course builder, and built-in payment processing.
- Thinkific Plus
Quantifiable outcome
- Up to 31% higher average order value with Thinkific Payments (TCommerce) vs simple payment tools
- +5 more outcomes
Companies that use Thinkific
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Thinkific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature7 records
Thinkific partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe serves as Thinkific's payment processing partner powering TCommerce. Thinkific consolidated its revenue operations from three tools (Stripe Billing, Workday, Avalara) to Stripe's unified platform, reducing financial close from day four to midday on day one. Stripe Tax, Data Pipeline, and Snowflake integration enable real-time dashboards and operational efficiency.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Thinkific competitors and assessment
Company assessmentDirect peers
- Kajabi: All-in-one creator platform for courses, memberships, communities, and coaching with native payments. Kajabi is the closest direct competitor to Thinkific across pricing tiers, target segments, and feature set, including a similar AI content assistant.
- Teachable: Online course creation and selling platform serving individual creators and SMBs. Teachable directly overlaps Thinkific's Start/Grow/Expand tiers with course builder, payments, and student management features.
- Podia: Creator platform combining courses, memberships, digital downloads, and webinars. Podia targets the same SMB creator segment as Thinkific with a similar all-in-one value proposition.
- LearnWorlds: Course creation platform with strong interactive video, SCORM support, and white-label capabilities. LearnWorlds competes directly with Thinkific in the SMB-to-mid-market course platform category.
- LearnDash: WordPress LMS plugin used by training organizations and SMB creators to deliver courses. LearnDash overlaps with Thinkific on course delivery, certificates, and SCORM support, often chosen by WordPress-centric customers.
- Mighty Networks: Community-led platform combining courses, paid memberships, and branded mobile apps. Mighty Networks competes head-to-head with Thinkific's Communities + Courses + Branded Mobile offering.
- Circle: Modern community platform with course and membership capabilities under a single login. Circle directly overlaps with Thinkific's integrated Learning Communities feature and increasingly competes for creator-led education customers.
- Skilljar: Customer education platform used by SaaS and enterprise companies for training and certification. Skilljar is the most direct competitor to Thinkific Plus in the B2B customer education and training segment.
Broad incumbents
- 360Learning: Enterprise collaborative learning platform with course authoring, L&D analytics, and integrations. 360Learning is a broader incumbent that overlaps with Thinkific Plus in the corporate L&D and upskilling market.
- Docebo: Enterprise AI-powered LMS with course delivery, learning paths, and analytics at scale. Docebo is a broad incumbent competing against Thinkific Plus for enterprise customer education and L&D budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thinkific social profiles
Digital presenceThinkific compliance and trust
Trust signalCompliance7 records
Thinkific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkific leadership team
Management profileNumber of profiles
Profiles10 records
Thinkific funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkific
What does Thinkific do?
Thinkific is a cloud-based SaaS learning commerce platform that enables creators, training businesses, and enterprises to create, market, sell, and deliver online courses, communities, memberships, digital downloads, coaching, and webinars from a single integrated stack. The platform combines drag-and-drop course authoring, integrated community spaces, native payment processing (Thinkific Payments/TCommerce), and an AI-powered teaching assistant (Thinker) to support both self-serve individual creators and large-scale enterprise customer education programs.
Is Thinkific a public or private company?
Thinkific is a public company. It is classified as public and is currently operating.
When was Thinkific founded?
Thinkific was founded in 2012. It employs 251 to 500 people.
Where is Thinkific based?
Thinkific is headquartered in Vancouver, Canada, in the North America region.
How does Thinkific make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing, branded Mobile Add-on and thinker AI Credits.
Who are Thinkific's main competitors?
Direct peers on record are Kajabi, Teachable, Podia, LearnWorlds, LearnDash, Mighty Networks, Circle and Skilljar. Broad incumbents are 360Learning and Docebo.
Does Thinkific have an API?
Yes. Thinkific offers a Standard API and webhooks for building custom integrations. The API is available on Grow, Expand, and Plus plans. It supports Zapier actions (triggering workflows in other tools from Thinkific events) and Zapier triggers (sending Thinkific data to external platforms automatically). Enterprise plans include Single Sign On (SSO) and advanced security features, plus CRM integrations with HubSpot and Salesforce. Developer documentation is at support.thinkific.com/hc/en-us.
What industry is Thinkific in?
Thinkific's product category is Online Learning Platform. Its primary akta.pro industry code is EDAFAIAC, Creator-Led Course Hosting & Monetization Platforms, with a secondary code of MPACALAF, Membership Communities with Learning (Community-Led Education). Its NAICS code is 5132 and its SIC code is 7372.