Vasco

What Vasco does

Vasco (Vasco HQ Inc.) is a Montreal-based B2B SaaS company founded in 2022 that builds an AI-native revenue context layer and agentic RevOps platform. Its core product, the Revenue Context Graph, assembles CRM records, call recordings, billing data, and product analytics into a single, identity-resolved, outcome-tagged knowledge graph. On top of the graph, Vasco deploys a marketplace of 22+ pre-built revenue agents (CRO/CEO Brief, Pipeline Analyst, Rep Coach, Churn Predictor, Forecast Analyst, ICP Analyst, Data Medic, Deal Intelligence, and others) that automate weekly business reviews, forecasting, pipeline analysis, churn prediction, and rep coaching. The platform exposes 58 tools via a public MCP (Model Context Protocol) server that integrates with Claude Code, Claude Desktop, Cursor, and custom AI clients, and is powered by Vasco's proprietary Gama AI engine. The company reports 99.5% accuracy on a 29-metric Monthly Business Review benchmark versus 21.9% accuracy with raw CRM plus Claude MCP access.

Vasco monetizes through four pricing tiers — Free, Growth ($199/month), Scale ($499/month), and custom Enterprise — augmented by usage-based AI credits (3 to 135 credits per workflow) and professional services delivered via a Forward Deployed RevOps team (1–3 month Graph & Agent Build engagements plus fractional ongoing advisory). Distribution is hybrid: self-serve product-led growth on the free tier, inside and field sales for mid-market and enterprise SaaS, and a certified partner channel that includes Winning by Design, Pavilion, RevOps Co-Op, and Google Cloud Partner. The platform integrates with 100+ tools spanning HubSpot, Salesforce, Pipedrive, Attio, Gong, Fathom, Stripe, Snowflake, BigQuery, Slack, and others. Named customers include Lightspeed (NYSE: LSPD), Fabriq Tech, elia, Leanscale, Alvéole, and Vessel. The company is SOC 2 Type II certified and GDPR, PIPEDA, and Quebec Law 25 compliant.

Vasco was co-founded by CEO Guillaume Jacquet and CTO Sébastien Rothlisberger, with Justin Hudon leading Sales and Customer Success. It raised approximately $8 million in a January 2025 seed round led by Inovia Capital with BY Venture Partners and Framework Venture Partners. The company reports 11–50 employees and operates from Montreal, Canada, with personal data hosted and processed in the United States.

Name

Vasco

Legal name

Vasco HQ Inc.

Website

https://vasco.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Vasco is a Montreal-based SaaS company building an AI-native Revenue Context Graph that unifies CRM, calls, billing, and product data to power autonomous revenue agents for mid-market and enterprise SaaS revenue operations teams.

Ownership category

akta.pro rank

Product category

Revenue Operations / Sales Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Revenue operations software
• RevOps automation
• AI revenue agents
• Sales analytics platform
• GTM intelligence software

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform): Tiered subscription model with four tiers: Free ($0/month), Growth ($199/month), Scale ($499/month), and Enterprise (custom pricing). Annual billing offers 17% discount. Subscriptions include platform access, pre-built agents, and MCP server connectivity.
2. AI Credits (Usage-based): Usage-based AI compute credits consumed when Gama runs agents, generates insights, or processes data through Context Graph. Free tier includes 500 credits hard cap. Growth tier starts at 2k credits for $199/month. Scale tier starts at 4k credits for $499/month. Enterprise offers custom credit volumes. Quick lookups (~3 credits), agent analysis (~15-40 credits), deep workflows (~70-135 credits).
3. Professional Services (Forward Deployed RevOps): Forward Deployed RevOps service includes: Core Graph & Agent Build (1-3 month engagement, $TBD), Optional CRM Setup for the Graph (scoped per engagement), and Fractional Ongoing Advisory (monthly retainer). Provides hands-on implementation, CRM cleanup, and ongoing operational support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vasco is an agentic RevOps platform that assembles CRM, call recordings, billing, and product data into a unified Revenue Context Graph and powers a fleet of pre-built autonomous revenue agents (Pipeline Analyst, Churn Predictor, Rep Coach, Forecast Analyst, etc.) that automate pipeline reviews, forecasting, churn prediction, and coaching. It also exposes 58 tools via an MCP (Model Context Protocol) server so AI clients like Claude can query verified revenue data with 99.5% accuracy versus 21.9% with raw MCP access.

Product overview

Vasco is a revenue context layer and agentic RevOps platform that assembles CRM, calls, billing, and product data into a unified Context Graph, powered by its proprietary Gama AI engine. The platform architecture comprises six interconnected modules: Data Hub (data connection and reconciliation), Planning Hub (metric definitions and quota planning), Review Hub (signals and qualitative data), Execution Hub (autonomous agents), and BI Hub (reporting and data export), alongside Pulse (command center), Studio (analysis workspace), and Destinations (data export). A fleet of 22+ pre-built revenue agents — including CRO/CEO Brief, ICP Analyst, Data Medic, Pipeline Analyst, Rep Coach, Forecast Analyst, and Churn Predictor — runs on the Context Graph and delivers outputs via inbox on configured schedules. The MCP Server exposes 58 tools across Foundation, Plan, and Context layers for Claude Code, Claude Desktop, Cursor, and custom AI clients. Vasco offers four pricing tiers (Free at $0, Growth at $199/month, Scale at $499/month, and Enterprise custom) plus Forward Deployed RevOps professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vasco Platform (Revenue Context Graph + Agents) Agentic RevOps SaaS platform that reconciles CRM, call, billing, and product data into a Context Graph and runs autonomous revenue agents (Pipeline Analyst, Churn Predictor, Rep Coach, Forecast Analyst, CRO/CEO Brief, etc.) for B2B SaaS revenue teams. Includes Data Hub, Planning Hub, Review Hub, Execution Hub, and BI Hub modules.
• Vasco MCP Server Model Context Protocol server endpoint that exposes 58 tools across Foundation (metrics, GTM model, integrity), Plan (goals, forecasts, benchmarks), and Context (context graph, saved queries, reports) layers. OAuth 2.1 authenticated with org scoping, citations, and audit trail for AI client access to verified revenue data.
• Revenue Agent Marketplace Catalog of 22+ pre-built revenue agents covering Sales, Marketing, RevOps, Customer Success, Finance, Product, Executive, Leadership, and Enablement functions. Includes CRO/CEO Brief, Pipeline Monitor, ICP & TAM, Rep Coaching, Data Medic, Deal Intelligence, Forecast, and Churn Prediction agents.
• Forward Deployed RevOps Services

Quantifiable outcome

• 99.5% metric accuracy vs 21.9% with raw MCP
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability12 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Winning by DesigncoreStrategic or Co-development PartnerCertified partner of Winning by Design, the revenue architecture methodology firm. Vasco attended Impact Summit 2025 as certified partner. Collaboration on GTM frameworks and revenue architecture best practices.
• PavilioncoreStrategic or Co-development PartnerCertified partner of Pavilion, the CMO and revenue leadership community. Joint go-to-market through community engagement and content.
• RevOps Co-OpcoreStrategic or Co-development PartnerCertified partner of RevOps Co-Op, the community for revenue operations professionals. Joint community engagement and knowledge sharing.
• Google Cloud PartnercoreTechnology or IntegrationCertified Google Cloud Partner. Technical integration with Google Cloud platform and go-to-market alignment. BigQuery integration is part of Vasco's 100+ integrations.
• HubSpotcoreTechnology or IntegrationNative CRM integration partner. HubSpot is primary CRM connection for Vasco's Context Graph. Certified integration with bidirectional data sync.
• SalesforcecoreTechnology or IntegrationNative CRM integration partner. Salesforce is primary CRM connection alongside HubSpot. Certified integration with identity resolution across CRM records.
• StripecoreTechnology or IntegrationNative billing integration partner. Stripe integration provides billing data for ARR calculations, churn detection, and revenue reconciliation.
• GongcoreTechnology or IntegrationConversation intelligence integration partner. Gong call recordings and transcripts feed into Vasco's Context Graph for deal intelligence and churn prediction.
• Claude (Anthropic)coreTechnology or IntegrationMCP integration with Anthropic's Claude. Vasco serves as the revenue context layer underneath Claude Cowork, providing verified revenue data for AI reasoning. 99.5% accuracy vs 21.9% with raw MCP.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clari: Clari is a revenue platform offering pipeline inspection, forecasting, and revenue analytics — directly comparable to Vasco's metric engine, forecast analyst, and pipeline coverage capabilities for B2B SaaS RevOps teams.
• BoostUp: BoostUp provides AI-driven revenue intelligence, forecasting, and deal health scoring for B2B SaaS — comparable to Vasco's predictive analytics and pipeline analyst agents serving mid-market RevOps functions.
• Aviso: Aviso offers AI-powered revenue forecasting and pipeline analytics for enterprise sales organizations — comparable to Vasco's MCP-served forecast agent and metric engine, with similar emphasis on accuracy over raw CRM output.
• Gong: Gong is a revenue intelligence platform that captures and analyzes sales conversations, deal activity, and pipeline signals — overlapping with Vasco's conversation-intelligence and pipeline-analyst agents, and targeting the same RevOps buyer.
• People.ai: People.ai uses AI to capture revenue activity from emails, calendar, and calls and feed contact/deal data back into CRMs — comparable to Vasco's identity-resolution and conversation-intelligence features.

Broad incumbents

• Salesforce (Einstein / Tableau CRM): Salesforce bundles Einstein AI forecasting, deal scoring, and revenue intelligence inside its CRM platform — overlapping with Vasco's RevOps agents but as part of a much broader suite that Vasco integrates with rather than replaces.
• HubSpot: HubSpot's Smart CRM and AI features (forecasting, deal insights, Breeze agents) overlap with Vasco's RevOps tooling. HubSpot is also one of Vasco's primary integration partners, making it both a competitor and a channel.

Emerging players

• Outreach: Outreach is a sales execution platform with AI-driven deal insights and pipeline analytics — partial overlap with Vasco's deal intelligence and rep coach agents, focused on the sales engagement workflow rather than a unified RevOps graph.
• Salesloft: Salesloft (Drift) provides sales engagement, conversation intelligence, and revenue forecasting — comparable to Vasco on pipeline signal aggregation but without the MCP-driven RevOps agent marketplace.
• Insight Partners (Winning by Design portfolio): Winning by Design is a GTM consulting/methodology firm and Vasco certified partner. While a services rather than software peer, its revenue architecture frameworks directly inform Vasco's planning hub and metric definitions, making it a structurally adjacent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vascohq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasco