Scale Social AI
Scale Social AI is a Raleigh, NC-based marketing technology company that operates a patent-pending AI platform automating the capture, curation, scoring, and deployment of user-generated content for enterprise multi-location brands and franchises, primarily in restaurants.
- Company typePrivate
- Founded2025
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Scale Social AI does
Scale Social AI is a marketing technology company that operates an AI-powered user-generated content (UGC) supply chain platform for enterprise brands. Founded in 2025 and headquartered in Raleigh, North Carolina (Delaware-incorporated), the company automates the capture, curation, scoring, production, and deployment of authentic customer-generated content for multi-location brands and franchises. Its primary go-to-market targets the restaurant vertical, with documented expansion into hospitality, retail, entertainment, CPG/DTC, and beauty. The platform processes more than 10,000 content pieces monthly, and the company cites portfolio-level outcomes of 580% average ROI, 4.5x ROAS versus branded content, 50% lower CPC, and 75% lower production costs versus traditional influencer campaigns, with Osmow's USA reporting 4-5x return on ad spend.
The company's core technology is a patent-pending AI process that automates the full UGC lifecycle: multi-channel capture (social, SMS, email, display, in-app prompts, QR codes), AI-driven moderation for brand safety and quality, predictive performance scoring before deployment, and real-time budget reallocation toward outperforming creative. The platform architecture is decomposed into five integrated modules (AI, Workflow, Placement, Performance, and Data & Analytics) and is supported by three service-layer products: Agency Services, Influencer Services, and Paid Media Management. AI capabilities span image and video modalities, multimodal processing, predictive analytics, recommendation engines, anomaly detection (brand compliance), and continuous optimization loops, with NVIDIA Inception Program membership providing ecosystem validation.
Scale Social generates revenue through a combination of SaaS subscriptions for its UGC platform and professional/managed services for agency, influencer, and paid media execution. Pricing is quote-based and not publicly disclosed, with all engagements initiated through a consultative, sales-led enterprise motion targeting multi-location brands and franchises. The company raised approximately $1.49 million cumulatively across 2024-2025, including a $1.3 million pre-seed round in November 2025 led by LAUNCH and The Syndicate, with participation from NC IDEA Foundation, multiple angel syndicates (Blue Valley Capital, Charlotte Fund, High Country Impact Fund, Primordial Ventures, RTP Angel Fund, Triangle Tweener Fund), and prior NC IDEA MICRO grants. The company is led by founder and CEO Runbin Dong, with Paul Greenham serving as CTO.
Scale Social AI firmographics
Firmographics- Name
- Scale Social AI
- Legal name
- Scale Social AI, Inc.
- Website
- https://getsocialscale.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scale Social AI is a Raleigh, NC-based marketing technology company that operates a patent-pending AI platform automating the capture, curation, scoring, and deployment of user-generated content for enterprise multi-location brands and franchises, primarily in restaurants.
- Ownership category
- akta.pro rank
Scale Social AI industry classification
Industry- Product category
- Marketing Technology / UGC Content Supply Chain Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Scale Social AI is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Scale Social AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS UGC Platform: Subscription-based SaaS platform providing UGC sourcing, production, scoring, and deployment capabilities. The platform automates the full content lifecycle including rights management, content library, and enterprise-scale deployment.
- Agency Services: Full-service agency support including content strategy, creator sourcing management, production management, campaign management, and paid media execution. Operates as an extension of the client's marketing team.
- Influencer Services: Full-funnel influencer strategy including matching, management, content production, and performance measurement. Manages relationships from negotiation through delivery and rights management.
- Paid Media Management: Paid social performance with volume and data-led optimization. Content funnels to paid channels, optimized through AI scoring and amplified through Spark Ad placements with automatic budget allocation.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Scale Social AI product offering
Product offeringCore offering
Scale Social AI operates a patent-pending AI-powered UGC supply-chain platform that captures authentic customer content across multiple channels (social, SMS, email, display, in-app, QR codes), then uses AI to moderate, performance-score, transform, and deploy the content as ready-to-run creative on paid and organic placements. The platform is sold alongside optional Agency Services, Influencer Services, and Paid Media Management, processing 10,000+ content pieces monthly and targeting enterprise and multi-location brands.
Product overview
Scale Social AI offers an AI-powered UGC supply-chain platform that transforms authentic customer-generated content into ready-to-run social media advertising. The core product is the SaaS UGC Platform, which provides end-to-end automation of content capture, curation, scoring, production, and deployment. This platform is enhanced by specialized service modules including Agency Services (full-service content strategy and campaign management), Influencer Services (performance-driven influencer matching), and Paid Media Management. The platform architecture consists of integrated modules for AI intelligence, workflow automation, multi-channel placement, performance optimization, and data analytics. The system processes over 10,000 content pieces monthly, delivering documented outcomes including 580% average ROI and 4.5x ROAS versus branded content.
Differentiator
Problem solved
Functional benefit
Products and services
- SaaS UGC Platform Patent-pending AI-powered platform that automates the complete user-generated content lifecycle—including multi-channel capture, AI moderation and performance scoring, transformation into placement-ready creative, rights clearance, and multi-channel deployment. Sold on a subscription basis to enterprise and multi-location brands that need high-volume authentic content at scale.
- Agency Services Full-service agency support covering content strategy, creator sourcing management, production management, campaign management, and paid media execution. Delivered as an extension of the client's marketing team, providing content and campaign engine capabilities without internal headcount additions.
- Influencer Services Full-funnel influencer strategy and management service covering creator matching, negotiation, content production, delivery, rights management, and performance measurement. Builds curated influencer rosters based on KPIs, audience signals, and conversion potential.
- Paid Media Management Paid social performance service that pairs UGC creative with media strategy, featuring Spark Ads amplification, AI-driven smart budget allocation, and continuous optimization to improve ROAS over time.
Quantifiable outcome
- 580% average ROI across 2025 client portfolio
- +5 more outcomes
Companies that use Scale Social AI
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Scale Social AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Scale Social AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NVIDIA Inception ProgramsupportingScale Social is a member of NVIDIA Inception Program, a program for startups working on AI and technology solutions. Badge displayed on website indicating partnership benefits.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Scale Social AI competitors and assessment
Company assessmentDirect peers
- Bazaarvoice: Enterprise UGC, ratings-and-reviews, and content syndication platform used by global brands. Direct overlap with Scale Social's brand-licensed UGC library and authenticity-driven performance claims, particularly in retail and CPG verticals.
- Yotpo: UGC platform combining reviews, visual marketing, and SMS for DTC and retail brands. Comparable in offering brands a licensed content library, performance analytics, and influencer/creator programs — overlapping with Scale Social's CPG-DTC and beauty use cases.
- Dash Hudson: Visual marketing and UGC platform for enterprise brands across retail, beauty, and lifestyle. Comparable technology stack for UGC curation, performance forecasting, and cross-channel placement optimization.
- Emplifi (incl. Pixlee): Social media CX, UGC, and influencer marketing platform acquired Pixlee. Competes in the same enterprise 'licensed UGC library + AI scoring + paid amplification' category that Scale Social targets.
- Grin: Creator and influencer marketing platform built for DTC and CPG brands. Overlaps with Scale Social's influencer services, performance-based creator matching, and ROI measurement.
- CreatorIQ: Enterprise influencer marketing and UGC platform with AI-powered creator discovery, performance analytics, and content rights management. Closely comparable in B2B positioning and target buyer (enterprise marketing teams).
- Aspire (formerly AspireIQ): Influencer and creator marketing platform serving mid-market and enterprise brands. Comparable workflow automation, content rights management, and paid amplification capabilities for UGC-driven campaigns.
- Later: Social media management and influencer marketing platform with UGC, scheduling, and analytics. Comparable in combining creator content, scheduling, and paid placement for multi-channel social programs.
Broad incumbents
- Sprout Social: Public enterprise social media management suite with UGC, analytics, influencer tools (via Tagger acquisition), and AI capabilities. Comparable buyer (enterprise marketers) but broader portfolio versus Scale Social's UGC-centric focus.
- Hootsuite: Established social media management platform with scheduling, analytics, content curation, and AI features. Competes for the same CMO budget allocation though it lacks Scale Social's specialist UGC supply-chain positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Scale Social AI social profiles
Digital presenceScale Social AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scale Social AI leadership team
Management profileNumber of profiles
Profiles2 records
Scale Social AI funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scale Social AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scale Social AI
What does Scale Social AI do?
Scale Social AI operates a patent-pending AI-powered UGC supply-chain platform that captures authentic customer content across multiple channels (social, SMS, email, display, in-app, QR codes), then uses AI to moderate, performance-score, transform, and deploy the content as ready-to-run creative on paid and organic placements. The platform is sold alongside optional Agency Services, Influencer Services, and Paid Media Management, processing 10,000+ content pieces monthly and targeting enterprise and multi-location brands.
Is Scale Social AI a public or private company?
Scale Social AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Scale Social AI founded?
Scale Social AI was founded in 2025. It employs 1 to 10 people.
Where is Scale Social AI based?
Scale Social AI is headquartered in Durham, United States, in the North America region.
How does Scale Social AI make money?
Four revenue lines are on record. SaaS UGC Platform is the primary driver. The others are agency Services, influencer Services and paid Media Management.
Who are Scale Social AI's main competitors?
Direct peers on record are Bazaarvoice, Yotpo, Dash Hudson, Emplifi (incl. Pixlee), Grin, CreatorIQ, Aspire (formerly AspireIQ) and Later. Broad incumbents are Sprout Social and Hootsuite.
Does Scale Social AI have an API?
No public API is recorded for Scale Social AI.
What industry is Scale Social AI in?
Scale Social AI's product category is Marketing Technology / UGC Content Supply Chain Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.