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Gather

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uuid0000lue

Namestring
Gather
Legal namestring
Gather Presence, Inc.
Websiteurl
gather.town
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Gather (operating as Gather Presence, Inc.) is a private Delaware-incorporated virtual workspace company founded in 2020 to address the gap between scheduled video meetings and the spontaneous, unstructured interactions of physical offices. The company's platform enables distributed teams to interact in customizable 2D/2.5D virtual spaces with real-time presence indicators, proximity-based spatial audio, persistent office environments, and embedded media objects (including external Zoom, Webex, and Microsoft Teams calls, plus integrations with Slack, Google Calendar, Outlook Calendar, GitHub, and Spotify). The technology stack is built around a WebSocket-based real-time engine and a dedicated map-building tool (Gather Studio / Mapmaker), with infrastructure hosted on AWS across eight global regions and protected by Cloudflare's CDN and security services. AI capabilities include bundled meeting notes and English transcription, currently provided via an unnamed third-party model.

Gather operates two product lines: Gather 1.0 (legacy, supporting both virtual offices and event spaces with space-capacity and daily reservation pricing) and Gather 2.0 (launched September 2025 as a ground-up rebuild with member-based pricing, simplified UI, mini mode, and AI features). Revenue is generated primarily through recurring per-seat subscriptions — $15/user/month monthly or $12/user/month annual — plus one-time event reservations at $3/user/day on the legacy platform, with special discount programs for educational institutions and non-profits. The company runs a hybrid go-to-market motion combining product-led growth (30-day free trial for up to 50 users, self-serve onboarding) with sales-assisted enterprise migration from Gather 1.0 to 2.0.

Gather claims 10,000+ teams as customers, with no large enterprise anchor logos disclosed in the available sources — the named testimonials are predominantly early-stage startups and mid-market companies (Horaizon, hellobot, Pegasus, mutherboard, Tundr, Cathoven, awork). The company is SOC 2 Type II certified and compliant with EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Leadership includes co-founders Nathan Foss, Alex Chen (VP Product), and Kumail Jaffer (CTO), plus Chief Product Officer Jinen Kamdar.

Short descriptiontext

Gather is a virtual workspace platform for remote and distributed teams, offering customizable 2D spaces with real-time presence, proximity-based spatial audio, and AI meeting notes. It serves primarily startups and mid-market remote-first companies across eight global infrastructure regions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Bruno, United States
HQ citystring
San Bruno
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
virtual office platform, remote team collaboration, spatial audio meetings, distributed team software, video chat workspace
Industry3 codes
1Remote Access, Virtual Workspaces & Digital HQ
CodeBPAMAMALPrimaryYes
2Work Management & Collaboration Suites
CodeBPAMAMAGPrimaryNo
3Team Messaging & Chat
CodeBPAMAMAAPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code1 code
  • Computer & Office Equipment3570
Product category
Virtual Workspace Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Subscription - Virtual Office (Member-based)
TypeSubscription Recurring
Description

Gather 2.0 charges on a per-member basis (not concurrent users), providing more predictable pricing. Members are the permanent team members who pay. Guests (candidates, clients, contractors) get limited access with complimentary hours. New members get a 14-day free trial. Annual subscriptions offer a discount vs. monthly billing.

support.gather.town
2Subscription - Remote Office (Space Capacity)
TypeSubscription Recurring
Description

Gather 1.0 charges based on Space Capacity (maximum concurrent users). Suitable for ongoing virtual office use. Annual plans offer lower per-user rates vs monthly. Legacy pricing locked for existing customers until renewal dates.

support.gather.town
3One-Time Event Reservations
TypeOne Time License
Description

For virtual events on Gather 1.0: charged at $3/user/day for events lasting 1-5 days. For events exceeding 5 days, pricing automatically matches the monthly subscription rate ($15/user/month). Daily reservation model for conferences, meetups, and community events.

support.gather.town
4Professional Services (Migration Support)
TypeProfessional Services
Description

Contact sales and support team provide migration assistance from Gather 1.0 to Gather 2.0, including subscription transfer and office rebuilding with Gather Studio. No standalone professional services pricing publicly disclosed.

gather.town
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Pricing details7 tiers
1Gather 2.0 / Gather 1.0 Virtual Office - Monthly
ModelSubscriptionBilling cadenceMonthly
Notes

$15/user/month - per member, member-based pricing model (Gather 2.0). Space capacity model (Gather 1.0). New members auto-enrolled in 14-day free trial.

support.gather.town
2Gather 2.0 / Gather 1.0 Virtual Office - Annual
ModelSubscriptionBilling cadenceAnnual
Notes

$12/user/month - per member, annual billing. Legacy 1.0 annual rate of $5.95/user/month locked for qualifying existing customers until September 2026.

support.gather.town
3Gather 1.0 Legacy Monthly
ModelSubscriptionBilling cadenceMonthly
Notes

$7/user/month - legacy monthly rate for existing Gather 1.0 customers, automatically extended through December 31, 2025. New rate of $15/user/month applies on first renewal after January 1, 2026.

support.gather.town
4Gather 1.0 Legacy Annual
ModelSubscriptionBilling cadenceAnnual
Notes

$5.95/user/month - legacy annual rate for existing Gather 1.0 customers who locked in pricing before September 15, 2025, honored through September 2026.

support.gather.town
5Gather 1.0 One-Time Event (1-5 days)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$3/user/day - per user per day for events lasting 1-5 days. Capacity-based: determined by Space Capacity set. Example: 20-user event for 2 days = $120.

support.gather.town
6Gather 1.0 Extended Event (5+ days)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Automatically matched to $15/user/month rate for events exceeding 5 days, ensuring users never pay more than monthly subscription equivalent.

support.gather.town
7Educational / Non-Profit Discount
ModelSubscriptionBilling cadenceAnnual
Notes

Special discounts available for educational institutions and non-profits. Contact support team to request a discount code.

support.gather.town
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Gather operates a virtual workspace platform that enables distributed teams to interact inside customizable 2D/2.5D virtual spaces. The platform combines real-time presence indicators, proximity-based spatial audio, AI meeting notes, async chat, and embeddable media objects to recreate the spontaneous, in-between interactions of a physical office for remote and hybrid teams.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Slack and Google Chat messages dropped by about 80% after adopting Gather (testimonial from Horaizon CEO)
+1 more record
Product overview1 text field

Gather offers a virtual workspace platform for remote teams, consisting of Gather 2.0 as the primary modern product and Gather 1.0 as the legacy platform. Gather 2.0 is a rebuilt platform launched September 2025 with AI meeting notes, real-time presence, and integrations (GitHub, Spotify). Gather 1.0 supports both virtual offices and event hosting with customizable spaces and social activities. Both products share the core value proposition of making remote work feel more human through spontaneous interactions, presence awareness, and collaborative features. Optional products like Grapevine are available as add-ons.

Product and service3 records
1Gather 2.0
CategoryVirtual Workspace Platform
2Gather 1.0
CategoryLegacy Virtual Office Platform
3Grapevine
CategoryOptional Add-on Product
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Sococo is a direct competitor offering a virtual office platform for distributed teams with spatial maps, presence, and proximity-based interactions — overlapping closely with Gather's core value proposition.

TypeDirect peer
Description

Teamflow provides a virtual office with spatial video, proximity audio, and customizable rooms for remote teams — a head-to-head competitor in the same product category.

TypeDirect peer
Description

Kumospace offers a spatial virtual office with proximity-based audio and avatars for distributed teams, directly competing with Gather's persistent-room and presence-based UX.

TypeDirect peer
Description

Tandem is a virtual office / async-first collaboration tool for distributed teams, with persistent rooms and presence indicators — directly overlapping Gather's remote-collaboration focus.

5Loop (loop.team)
TypeDirect peer
Description

Loop provides spatial virtual workspaces and persistent rooms for remote and hybrid teams, targeting the same 'in-between' collaboration use cases as Gather.

TypeDirect peer
Description

Arthur is a virtual office platform with persistent spaces, presence, and meeting tools for distributed teams — competing in the same spatial-collaboration category as Gather.

TypeDirect peer
Description

Roam offers a virtual HQ / virtual office for distributed teams with spatial rooms, mirroring Gather's positioning around persistent virtual presence.

TypeBroad incumbent
Description

Zoom is the dominant video-conferencing incumbent that Gather integrates with via 'External Call.' Zoom has been expanding into persistent virtual office features, posing a broad competitive threat to Gather's niche.

TypeBroad incumbent
Description

Microsoft Teams bundles chat, meetings, and collaboration inside Microsoft 365, with massive enterprise distribution. Teams has added spatial/persistent features that increasingly overlap with Gather's virtual office positioning.

TypeEmerging player
Description

Mmhmm is a virtual presentation and meeting tool focused on spatial and creative video experiences. While narrower than Gather's full virtual office, it overlaps in the 'make remote video feel more human' thesis.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors9 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gather

Virtual Workspace Softwaregather.town

Gather is a virtual workspace platform for remote and distributed teams, offering customizable 2D spaces with real-time presence, proximity-based spatial audio, and AI meeting notes. It serves primarily startups and mid-market remote-first companies across eight global infrastructure regions.

What Gather does

Gather (operating as Gather Presence, Inc.) is a private Delaware-incorporated virtual workspace company founded in 2020 to address the gap between scheduled video meetings and the spontaneous, unstructured interactions of physical offices. The company's platform enables distributed teams to interact in customizable 2D/2.5D virtual spaces with real-time presence indicators, proximity-based spatial audio, persistent office environments, and embedded media objects (including external Zoom, Webex, and Microsoft Teams calls, plus integrations with Slack, Google Calendar, Outlook Calendar, GitHub, and Spotify). The technology stack is built around a WebSocket-based real-time engine and a dedicated map-building tool (Gather Studio / Mapmaker), with infrastructure hosted on AWS across eight global regions and protected by Cloudflare's CDN and security services. AI capabilities include bundled meeting notes and English transcription, currently provided via an unnamed third-party model.

Gather operates two product lines: Gather 1.0 (legacy, supporting both virtual offices and event spaces with space-capacity and daily reservation pricing) and Gather 2.0 (launched September 2025 as a ground-up rebuild with member-based pricing, simplified UI, mini mode, and AI features). Revenue is generated primarily through recurring per-seat subscriptions — $15/user/month monthly or $12/user/month annual — plus one-time event reservations at $3/user/day on the legacy platform, with special discount programs for educational institutions and non-profits. The company runs a hybrid go-to-market motion combining product-led growth (30-day free trial for up to 50 users, self-serve onboarding) with sales-assisted enterprise migration from Gather 1.0 to 2.0.

Gather claims 10,000+ teams as customers, with no large enterprise anchor logos disclosed in the available sources — the named testimonials are predominantly early-stage startups and mid-market companies (Horaizon, hellobot, Pegasus, mutherboard, Tundr, Cathoven, awork). The company is SOC 2 Type II certified and compliant with EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Leadership includes co-founders Nathan Foss, Alex Chen (VP Product), and Kumail Jaffer (CTO), plus Chief Product Officer Jinen Kamdar.

Gather firmographics

Firmographics
Name
Gather
Legal name
Gather Presence, Inc.
Website
https://gather.town
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
51–100 employees
Short description
Gather is a virtual workspace platform for remote and distributed teams, offering customizable 2D spaces with real-time presence, proximity-based spatial audio, and AI meeting notes. It serves primarily startups and mid-market remote-first companies across eight global infrastructure regions.
Ownership category
akta.pro rank

Gather industry classification

Industry
Product category
Virtual Workspace Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Computer & Office Equipment (3570)
akta.pro primary industry
Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
akta.pro secondary industries
Work Management & Collaboration Suites (BPAMAMAG), Team Messaging & Chat (BPAMAMAA)

Keywords

  • Virtual office platform
  • Remote team collaboration
  • Spatial audio meetings
  • Distributed team software
  • Video chat workspace

Where Gather is headquartered

Location

Headquarters

HQ city
San Bruno
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Gather business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. Subscription - Virtual Office (Member-based): Gather 2.0 charges on a per-member basis (not concurrent users), providing more predictable pricing. Members are the permanent team members who pay. Guests (candidates, clients, contractors) get limited access with complimentary hours. New members get a 14-day free trial. Annual subscriptions offer a discount vs. monthly billing.
  2. Subscription - Remote Office (Space Capacity): Gather 1.0 charges based on Space Capacity (maximum concurrent users). Suitable for ongoing virtual office use. Annual plans offer lower per-user rates vs monthly. Legacy pricing locked for existing customers until renewal dates.
  3. One-Time Event Reservations: For virtual events on Gather 1.0: charged at $3/user/day for events lasting 1-5 days. For events exceeding 5 days, pricing automatically matches the monthly subscription rate ($15/user/month). Daily reservation model for conferences, meetups, and community events.
  4. Professional Services (Migration Support): Contact sales and support team provide migration assistance from Gather 1.0 to Gather 2.0, including subscription transfer and office rebuilding with Gather Studio. No standalone professional services pricing publicly disclosed.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyGather 2.0 / Gather 1.0 Virtual Office - Monthly
SubscriptionAnnualGather 2.0 / Gather 1.0 Virtual Office - Annual
SubscriptionMonthlyGather 1.0 Legacy Monthly
SubscriptionAnnualGather 1.0 Legacy Annual
Unit PricingPay-as-you-goGather 1.0 One-Time Event (1-5 days)
Unit PricingPay-as-you-goGather 1.0 Extended Event (5+ days)
SubscriptionAnnualEducational / Non-Profit Discount

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Gather product offering

Product offering

Core offering

Gather operates a virtual workspace platform that enables distributed teams to interact inside customizable 2D/2.5D virtual spaces. The platform combines real-time presence indicators, proximity-based spatial audio, AI meeting notes, async chat, and embeddable media objects to recreate the spontaneous, in-between interactions of a physical office for remote and hybrid teams.

Product overview

Gather offers a virtual workspace platform for remote teams, consisting of Gather 2.0 as the primary modern product and Gather 1.0 as the legacy platform. Gather 2.0 is a rebuilt platform launched September 2025 with AI meeting notes, real-time presence, and integrations (GitHub, Spotify). Gather 1.0 supports both virtual offices and event hosting with customizable spaces and social activities. Both products share the core value proposition of making remote work feel more human through spontaneous interactions, presence awareness, and collaborative features. Optional products like Grapevine are available as add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

  • Gather 2.0
  • Gather 1.0
  • Grapevine

Quantifiable outcome

  • Slack and Google Chat messages dropped by about 80% after adopting Gather (testimonial from Horaizon CEO)
  • +1 more outcomes

Companies that use Gather

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Gather technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Gather partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Gather competitors and assessment

Company assessment

Direct peers

  • Sococo: Sococo is a direct competitor offering a virtual office platform for distributed teams with spatial maps, presence, and proximity-based interactions — overlapping closely with Gather's core value proposition.
  • Teamflow: Teamflow provides a virtual office with spatial video, proximity audio, and customizable rooms for remote teams — a head-to-head competitor in the same product category.
  • Kumospace: Kumospace offers a spatial virtual office with proximity-based audio and avatars for distributed teams, directly competing with Gather's persistent-room and presence-based UX.
  • Tandem: Tandem is a virtual office / async-first collaboration tool for distributed teams, with persistent rooms and presence indicators — directly overlapping Gather's remote-collaboration focus.
  • Loop (loop.team): Loop provides spatial virtual workspaces and persistent rooms for remote and hybrid teams, targeting the same 'in-between' collaboration use cases as Gather.
  • Arthur: Arthur is a virtual office platform with persistent spaces, presence, and meeting tools for distributed teams — competing in the same spatial-collaboration category as Gather.
  • Roam: Roam offers a virtual HQ / virtual office for distributed teams with spatial rooms, mirroring Gather's positioning around persistent virtual presence.

Broad incumbents

  • Zoom: Zoom is the dominant video-conferencing incumbent that Gather integrates with via 'External Call.' Zoom has been expanding into persistent virtual office features, posing a broad competitive threat to Gather's niche.
  • Microsoft Teams: Microsoft Teams bundles chat, meetings, and collaboration inside Microsoft 365, with massive enterprise distribution. Teams has added spatial/persistent features that increasingly overlap with Gather's virtual office positioning.

Emerging players

  • Mmhmm: Mmhmm is a virtual presentation and meeting tool focused on spatial and creative video experiences. While narrower than Gather's full virtual office, it overlaps in the 'make remote video feel more human' thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Gather social profiles

Digital presence

Gather compliance and trust

Trust signal

Compliance1 record

Gather financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gather leadership team

Management profile

Number of profiles

Profiles4 records

Gather funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gather M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gather

What does Gather do?

Gather operates a virtual workspace platform that enables distributed teams to interact inside customizable 2D/2.5D virtual spaces. The platform combines real-time presence indicators, proximity-based spatial audio, AI meeting notes, async chat, and embeddable media objects to recreate the spontaneous, in-between interactions of a physical office for remote and hybrid teams.

Is Gather a public or private company?

Gather is a private company. It is classified as venture growth investor backed and is currently operating.

When was Gather founded?

Gather was founded in 2020. It employs 51 to 100 people.

Where is Gather based?

Gather is headquartered in San Bruno, United States, in the North America region.

How does Gather make money?

Four revenue lines are on record. Subscription - Virtual Office (Member-based) is the primary driver. The others are subscription - Remote Office (Space Capacity), one-Time Event Reservations and professional Services (Migration Support).

Who are Gather's main competitors?

Direct peers on record are Sococo, Teamflow, Kumospace, Tandem, Loop (loop.team), Arthur and Roam. Broad incumbents are Zoom and Microsoft Teams. Mmhmm is listed as an emerging player.

Does Gather have an API?

Yes. Gather operates an HTTP API and WebSocket API for its platform infrastructure, as evidenced by the status page which monitors 'HTTP API' and 'WebSocket API' as separate components. The extent of public/partner API documentation is not specified in available sources.

What industry is Gather in?

Gather's product category is Virtual Workspace Software. Its primary akta.pro industry code is BPAMAMAL, Remote Access, Virtual Workspaces & Digital HQ, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 51821 and its SIC code is 3570.

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Live signals
Index VenturesBuilding a Better Metaverse with GatherIndex Ventures co-led Gather's $50 million Series B funding round with Sequoia. The investment supports Gather, a virtual office and social platform that uses spatial audio and video to facilitate remote work and community interaction.GatherVirtual Workspace for Remote TeamsGather is a virtual workspace platform designed to facilitate remote collaboration by combining meetings, chat, and knowledge management into an AI-powered environment. The service allows users to instantly locate available colleagues and initiate conversations without the friction of traditional scheduling tools or meeting links.Golf Business NewsUK golfers more cautious about new gear spending than in US, says Gather reportA survey by Gather reported that only 20% of UK golfers plan to buy new golf clubs in the next year, significantly lower than the 47% among US golfers. Over half of UK respondents have no plans to purchase new equipment this year, indicating a potentially slow year for UK golf equipment retailers.Startup StashTop 12 Metaverse Workplace ToolsThe article discusses various tools designed for workplace collaboration in the metaverse, including Microsoft Mesh, Gather, Decentraland, and Horizon Workrooms among others. Each tool is presented with its key features and pricing information, illustrating how they facilitate communication and teamwork in virtual environments. The piece also emphasizes the importance of selecting appropriate metaverse tools tailored to business needs based on thorough research and financial planning.FlowHow Gather (YC S20) founder Alex Hilleary uses Flow Club to overcome burnout and master context switchingAlex Hilleary, co-founder of Gather (YC S20), utilizes the Flow Club platform to manage burnout and improve productivity through focused work sprints. The article details his strategy of planning specific tasks for 50-minute sessions to avoid multi-tasking and overcome cognitive blockers. This approach allows him to maintain deep work while hosting sessions for other entrepreneurs.FrontiersTwo-part onboarding for game-based learning environmentsA two-part onboarding process for game-based learning environments is presented, combining a formal tutorial and a launch event to help students navigate new digital platforms. The process is analyzed using cognitive load theory and semiotic domains, and two ErasmusX projects—Minecraft Virtual Campus and Gather Escape Rooms—are described as examples.HR BrewAs workers enter the metaverse, how much privacy will they surrender at the virtual door?As tech giants and startups like Virbela, Gather, and Microsoft develop metaverse-based virtual offices, privacy experts warn of significant risks regarding invasive biometric data collection and employee surveillance. The technology enables employers to monitor eye-tracking, facial movements, and cognitive load, raising concerns about the erosion of worker privacy in digital environments.FinSMEsGather Raises $26M in Series A FundingGather, a virtual gathering space platform, raised $26M in Series A funding led by Sequoia Capital. The company will use the funds to expand operations and business reach. It has hosted 150+ paid events and serves clients like Coinbase and Amplitude.TechCrunchDon’t get played by this spammy app like I didA TechCrunch author describes their experience with the Gather app, which automatically sends SMS spam invitations to a user's entire contact list the moment the app is downloaded, before account creation or permission is granted. The author warns readers to avoid the app after experiencing the spam firsthand, noting that the app mines contacts without consent and sends messages from five-digit server numbers. The article highlights that despite seemingly positive App Store reviews, multiple users have reported the same unsolicited contact invasion, with no response from company leadership.