Sococo
Sococo provides a browser-based virtual office platform with a visual room map, avatars, and spontaneous collaboration features for distributed teams, complemented by a vertical virtual classroom product. It sells per-seat SaaS subscriptions to remote-work enterprises and educational institutions and is now a subsidiary of IgniteTech.
- Company typePrivate
- Founded2007
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sococo does
Sococo is a virtual office software company that provides distributed and remote teams with a persistent, spatial online workspace designed to simulate the experience of a physical office. The platform runs in a Chrome browser (no install required) and is also available via desktop apps (Mac, Windows, Linux) and iOS/Android mobile apps. Its core differentiator is a visual office map where users appear as avatars in rooms (e.g., Conference Room, Rec Room, Media Lab, Breakout, Lobby), enabling presence awareness and spontaneous interaction through proprietary "Get" (pull a colleague into a real-time conversation) and "Knock" (request to enter a room) features. Built-in HD video/audio conferencing and screen sharing are augmented by native integrations with Zoom, Microsoft Teams, Google Meet, Cisco Webex, Amazon Chime, and Slack, allowing customers to leverage existing conferencing accounts within the Sococo environment.
Sococo monetizes through a per-seat SaaS subscription with two annual tiers: Standard at $18/seat/month (10-seat minimum, 500 included video minutes per seat per month) and Unlimited at $24/seat/month (100-seat minimum, unlimited video minutes). The company operates a hybrid go-to-market combining product-led growth (14-day free trial, self-serve sign-up) with enterprise field sales ([email protected]). Target buyers range from distributed startups to enterprises; named customers include JetBlue, Ultimate Software, World Wide Technology (WWT), AgileCraft, ICAgile, IGUAZU Corporation, FlexJobs, University of North Carolina at Chapel Hill, Actineo, and Pacific Pension & Investment Institute. Sococo for Classrooms is a vertical SKU targeting K-12 and higher education institutions. The company is structured as Sococo, LLC (Texas), operates as a 100% distributed team spanning 15 cities and 4 countries, and was acquired by IgniteTech in 2024; Marc D. Kirshbaum serves as acting CEO.
Sococo firmographics
Firmographics- Name
- Sococo
- Legal name
- Sococo, LLC
- Website
- https://sococo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sococo provides a browser-based virtual office platform with a visual room map, avatars, and spontaneous collaboration features for distributed teams, complemented by a vertical virtual classroom product. It sells per-seat SaaS subscriptions to remote-work enterprises and educational institutions and is now a subsidiary of IgniteTech.
- Ownership category
- akta.pro rank
Where Sococo is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sococo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-Seat SaaS Subscription: Monthly or annual subscription pricing based on the number of users (seats) in the organization. Two tiers: Standard ($18/seat/month) and Unlimited ($24/seat/month). Additional charges for exceeding included video minutes on Standard tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Standard tier at $18/seat/month with 500 included minutes per seat |
| Per seat | Annual | Unlimited tier at $24/seat/month for unlimited video conferencing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Sococo product offering
Product offeringCore offering
Sococo is a web-based virtual office platform that simulates a physical office for distributed teams, providing a visual office map with avatar-based presence, named rooms, and spontaneous collaboration features (Get and Knock). It bundles HD video conferencing and screen sharing and integrates natively with Zoom, Microsoft Teams, Google Meet, Webex, Slack, and Amazon Chime. A vertical product, Sococo for Classrooms, adapts the same spatial model for educational institutions with layouts that mirror physical classrooms.
Product overview
Sococo is a virtual office platform that enables distributed teams to work together side-by-side in a shared digital workspace. The product portfolio consists of the core Sococo platform (offered in Standard and Unlimited tiers) and a vertical product called Sococo for Classrooms designed for educational institutions. The core platform provides a visual office map with rooms, real-time presence, video/audio conferencing, screen sharing, and in-app chat, while Sococo for Classrooms extends these capabilities specifically for schools with classroom layouts that integrate with existing video conferencing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Sococo Virtual Office Platform Core SaaS product: a web-based virtual office that simulates a physical office using a visual map of rooms and avatar-based real-time presence. Enables spontaneous collaboration (Get, Knock), HD video conferencing and screen sharing, in-app chat, and insights/analytics on team collaboration. Targets organizations with remote and distributed teams that need a persistent, presence-aware workspace.
- Sococo for Classrooms Vertical SaaS product for K-12 and higher education: a virtual classroom platform that recreates physical classroom layouts (desks, science labs, breakout rooms) in the cloud and integrates with existing video conferencing tools to centralize the online learning experience.
Quantifiable outcome
- Recruitment cycle acceleration: 12-24 months faster hiring
- +1 more outcomes
Companies that use Sococo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Sococo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Sococo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IguazucoreIguazu is listed as a partner. Tatsuya Yabana, CEO of IGUAZU Corporation, is quoted as a customer testimonial endorsing Sococo's ability to instantly contact anyone regardless of location, resulting in increased communication and team mentality.
- LeanDogminorListed as a partner on the Sococo partners page.
- ICAgilecoreICAgile is a partner with Sococo. Shannon Ewan, Managing Director at ICAgile, provides a customer testimonial noting Sococo has become both a vital enabler of productivity and a fun part of their company culture as a fully distributed team.
- TeleSpeakminorListed as a partner on the Sococo partners page.
- Doxa AdvisersminorListed as a partner on the Sococo partners page.
- PyraFractalminorListed as a partner on the Sococo partners page.
- RCNTECminorListed as a partner on the Sococo partners page.
- Agile TrailblazersminorListed as a partner on the Sococo partners page.
- ZoomcoreIntegration partnership. Sococo integrates with Zoom allowing users to launch Zoom video sessions directly from the virtual office. No additional charge for using existing Zoom accounts within Sococo.
- Webex (Cisco)coreIntegration partnership. Sococo integrates with Webex allowing persistent video links specific to rooms and one-click video session launching.
- Google MeetcoreIntegration partnership. Sococo integrates with Google Meet for video conferencing within virtual spaces.
- Microsoft TeamscoreIntegration partnership. Sococo integrates with Microsoft Teams to bring existing Teams functionality into the virtual office environment.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sococo competitors and assessment
Company assessmentDirect peers
- Kumospace: Kumospace offers a spatial virtual-office environment with persistent rooms and avatars, directly overlapping Sococo's value proposition for hybrid and remote teams.
- Gather: Gather builds a 2D virtual-office platform with avatars, rooms, and spontaneous audio/video for distributed teams, the closest direct competitor to Sococo's core product.
- Teamflow: Teamflow delivers a 2D virtual office with avatars and persistent video rooms, positioned for distributed teams needing spontaneous collaboration, the same core use case as Sococo.
Emerging players
- Whereby: Whereby offers lightweight browser-based video collaboration tools aimed at distributed teams; it overlaps with Sococo's meeting/collaboration layer though without the spatial UI.
- Mural: Mural provides visual collaboration workspaces used by distributed teams for workshops and agile ceremonies, an overlapping use case with Sococo's agile-segment customers like AgileCraft and ICAgile.
Others
- Moodle (open source LMS): Moodle is a widely used open-source learning management system comparable to the Sococo for Classrooms vertical product in the education segment, though it addresses LMS rather than virtual-classroom spatial needs.
Broad incumbents
- Slack: Slack is the dominant channel-based collaboration platform with persistent rooms and Huddles, a competing surface for distributed-team communication that Sococo integrates with.
- Zoom (Workplace): Zoom's Workplace includes persistent video, huddles, and growing spatial features; it is the dominant incumbent that Sococo integrates with and competes against for collaboration budgets.
- Microsoft Teams: Microsoft Teams bundles chat, meetings, and persistent collaboration inside the Microsoft 365 suite; it competes broadly with Sococo and is also a key integration partner.
- Cisco Webex: Cisco Webex provides enterprise meetings and collaboration with spatial/avatar features; it is both an integration partner and a broad incumbent in the same category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sococo social profiles
Digital presenceSococo compliance and trust
Trust signalCompliance3 records
Sococo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sococo leadership team
Management profileNumber of profiles
Profiles2 records
Sococo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sococo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sococo
What does Sococo do?
Sococo is a web-based virtual office platform that simulates a physical office for distributed teams, providing a visual office map with avatar-based presence, named rooms, and spontaneous collaboration features (Get and Knock). It bundles HD video conferencing and screen sharing and integrates natively with Zoom, Microsoft Teams, Google Meet, Webex, Slack, and Amazon Chime. A vertical product, Sococo for Classrooms, adapts the same spatial model for educational institutions with layouts that mirror physical classrooms.
Is Sococo a public or private company?
Sococo is a private company. It is classified as corporate owned and is currently operating.
When was Sococo founded?
Sococo was founded in 2007. It employs 11 to 50 people.
Where is Sococo based?
Sococo is headquartered in Boston, United States, in the North America region.
How does Sococo make money?
One revenue line is on record: per-Seat SaaS Subscription.
Who are Sococo's main competitors?
Direct peers on record are Kumospace, Gather and Teamflow. Emerging players are Whereby and Mural. Moodle (open source LMS) is listed as an others. Broad incumbents are Slack, Zoom (Workplace), Microsoft Teams and Cisco Webex.
Does Sococo have an API?
No public API is recorded for Sococo.