What Learnie does

Learnie is a privately held Public Benefit Corporation and Certified B Corp founded in 2020, headquartered in Park City, Utah, that operates an AI-powered, mobile-first Community Microlearning platform. The platform enables organizations and individuals to create, share, and consume approximately 30-second peer-generated video lessons organized into communities, with interactive elements (comments, likes, polls, gamification) and AI-assisted features including auto-generated quizzes and an AI assistant for in-community Q&A. The product is positioned as a training and continuous-learning layer for deskless, frontline, and distributed workforces, and is distributed through iOS/Android app stores, Salesforce AppExchange, a WordPress plugin, AppSumo, and direct enterprise sales.

The company generates revenue primarily through tiered B2B subscriptions (Community at $250/month for up to 25 users, Business for up to 1,000 users with custom pricing, and Enterprise with usage-based pricing and multi-year contracts), supplemented by a creator-economy product (Learnie Pay$) that pays creators an 85/15 revenue share, plus professional services and impact-pricing discounts for nonprofits and B Corps. Industry-specific go-to-market targets home-based care/healthcare, K-12 teacher professional development, construction/general contractors, retail, restaurant, solar/EPC energy, and SaaS customer education; named enterprise customers include Aurora Public Schools (district-wide deployment), TidalHealth, and Shirley Ryan AbilityLab. A free consumer tier, Learnie For Everyone, drives top-of-funnel awareness and PLG.

The team of 1-10 employees is led by co-founders Pete Mastin (CEO), Michael LeFort (Head of Impact), and Kurt Wallace (Head of Product and Biz Dev), with Danny Cortes as CTO and Lisa McLeod as VP of Content Strategy. Capitalization has been modest and community-oriented (a Wefunder round in 2021, plus accelerator tranches), with the LearnLaunch Fund + Accelerator selecting Learnie for its 2025 Breakthrough to Scale cohort. Operational signals include multiple analyst rankings (Talented Learning, REAL Leaders), B Corp certification (score 116.1), and active product expansion through partnerships such as Prositions (EZPZ Video Library) and Atlas Studios.

Name

Learnie

Legal name

Learnie Inc.

Website

https://mylearnie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Learnie is a mobile-first, AI-powered Community Microlearning platform that enables organizations and individuals to create and share 30-second peer-generated video lessons, primarily serving deskless, frontline, and distributed workforces in healthcare, K-12, construction, retail, and energy.

Ownership category

akta.pro rank

Product category

Microlearning Software

NAICS

Software Publishers (5132), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

Microlearning & Short-Form Lesson Platforms (MPACALAE), Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Short-Form Video for Education & Microlearning Platforms (MPACAHAK), Adaptive/Personalized Digital Learning Content (EDAGAEAH)

Keywords

• Microlearning platform
• Employee training software
• Mobile learning app
• Community learning software
• Frontline workforce training

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Learnie Business Subscription: Tiered subscription-based model with three tiers: Community ($250/month for up to 25 users/3 communities), Business (up to 1000 users/5 communities with AI tools), and Enterprise (unlimited with dedicated activation manager and usage-based pricing available). Annual billing with custom quotes for larger deployments.
2. Learnie Pay$ Creator Platform: Subscription-based revenue model for content creators enabling them to build paid microlearning communities. Offers 85/15% revenue split favoring creators. Targets solopreneurs, subject matter experts, and influencers.
3. Professional Services: Hands-on Professional Services team providing onboarding support, helping organizations and teams get started with the platform in days.
4. Impact Pricing Programs: Discounted pricing for nonprofits, marginalized business owners, and B Corps, with free enterprise license donated to qualifying nonprofits for each license sold.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Learnie operates a mobile-first, AI-powered Community Microlearning SaaS platform that enables organizations and individuals to create, share, and consume bite-sized peer-generated video lessons (approximately 30-second bursts) within private or public learning communities. The platform includes AI-generated quiz creation, an AI assistant for learner Q&A, a Microlearning Library of editable templates, SCORM/xAPI interoperability, and a creator monetization layer (Learnie Pay$) for paid subscription communities.

Product overview

Learnie offers a unified Community Microlearning platform with AI-powered capabilities enabling organizations to create, share, and consume bite-sized video lessons. The platform consists of a core mobile-first app with tiered subscription plans (Community, Business, Enterprise) plus specialized AI features (Learnie AI) and a content library (Microlearning Library). Industry-specific solutions extend the platform for Home Healthcare, K-12 Education, Solar EPC, SaaS Customer Education, Restaurant, Retail, and General Contractors verticals. A separate creator monetization product (Learnie Pay$) enables content creators to build subscription-based microlearning communities with revenue sharing.

Differentiator

Problem solved

Functional benefit

Brands

• Learnie Pay$: Subscription revenue product for content creators and experts to create paid learning communities with 85/15% revenue split favoring creators.
• Learnie For Everyone
• Learnie Enterprise

Products and services

• Learnie Community Microlearning Platform AI-powered, mobile-first Community Microlearning platform enabling organizations and individuals to create, share, and consume approximately 30-second peer-generated video lessons (Learnies) with interactive quizzes, polls, gamification, and social engagement features. Designed for deskless and frontline workers across healthcare, K-12, construction, retail, restaurant, solar, and SaaS customer education verticals.
• Learnie Enterprise Enterprise-grade subscription product for businesses and organizations providing private, user-generated microlearning communities with dedicated activation manager, usage-based pricing, xAPI integration, SCORM compliance, AI creation tools, and a one-for-one nonprofit license donation model.
• Learnie Pay$ Subscription revenue product for content creators and subject matter experts enabling them to build paid microlearning communities covering topics like swimming, baking, singing, accounting, midwifery, leadership, and business coaching. Targets solopreneurs, SMEs, and influencers.
• Learnie AI AI-powered feature set including AI-generated quiz questions automatically created from recorded video content and an AI assistant that answers learner questions within private communities without requiring human trainer involvement.
• Microlearning Library Extensive library of thousands of professionally developed, fully editable microlearning templates covering Onboarding, Cyber Security, Safety, Technical Skills, Leadership, HR Compliance, Health and Wellness, and Business Skills topics.
• Home-Based Care Training Solution Industry-specific microlearning solution for home healthcare organizations featuring caregiver onboarding, HIPAA and safety compliance training, soft skills development, and high-turnover workforce retention capabilities. Customers include TidalHealth and Shirley Ryan AbilityLab.
• Teacher Professional Development (K-12) K-12 education solution enabling school districts to deliver teachers bite-sized video-based professional development, peer-driven learning communities, and customizable content for teacher advancement credits. Deployed at Aurora Public Schools (5th largest Colorado district, 38,000 students, 60+ schools).
• Solar EPC Training Solution Industry-specific microlearning for solar EPC and renewable energy companies covering safety, technical skills, compliance, and leadership with app-based on-demand access for both office and field technicians.
• SaaS Customer Education Solution for B2B SaaS companies to reduce customer churn through customer education and enablement communities, featuring customer success microlessons, tips, demos, and upgrade information delivered via social video format.
• Restaurant Training Solution Industry-specific microlearning for restaurant operations enabling peer-based conversational microlessons covering culture, compliance, and operational training with mobile-first delivery for front and back of house staff.
• Retail Training Solution Industry-specific microlearning for retail environments featuring peer-based video microlessons, training at point of need, and social mobile learning communities to reduce staff turnover.
• General Contractors Training Solution Industry-specific microlearning for construction companies with mobile-first video learning, peer-created microlessons from project managers and foremen, and 1000+ professionally developed safety and technical microlessons included.

Quantifiable outcome

• 24% increase in sales for teams investing in quick-hit training
• +7 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Prositions, Inc. (EZPZ Video Library)coreTechnology or Integration · 12 January 2026Strategic partnership integrating the EZPZ Video Library into Learnie's mobile-first Community Microlearning platform, providing access to thousands of professionally produced microlessons covering Leadership, Communications, Safety & Health, HR Compliance, and Technology Tips.
• LearnLaunch Fund + AcceleratorflagshipGTM or Marketing Partner · 12 June 2025Selected for 2025 Breakthrough to Scale cohort of edtech startups tackling workforce development challenges. LearnLaunch is the leading edtech startup accelerator with 91 companies invested impacting 58 million learners.
• Atlas StudioscoreStrategic or Co-development Partner · 22 January 2025Strategic partnership combining Atlas Studios' digital marketing expertise with Learnie's microlearning solutions to enhance client offerings and expand market reach.
• Aurora Public SchoolscoreStrategic or Co-development Partner · 1 September 2024Full district implementation in Aurora, Colorado (5th largest district, 38,000 students, 60+ schools) for teacher professional development with TikTok-style microlearning. Teachers can earn salary advancement credits.
• Shirley Ryan AbilityLabcoreStrategic or Co-development PartnerChicago rehabilitation hospital recreated training for direct care workforce using Learnie's platform to deliver training between appointments and in the field rather than in offices.
• TidalHealthcoreStrategic or Co-development PartnerMajor healthcare provider in Maryland and Delaware using Learnie's microlearning to transform staff preparation and reinforce critical care practices.
• Aimee Copeland FoundationcoreStrategic or Co-development PartnerNonprofit partnership providing training for All-Terrain Georgia program teaching all-terrain wheelchair use in state parks. Creates learning community for bidirectional information sharing.
• All-Terrain GeorgiacoreStrategic or Co-development PartnerNonprofit helping mobility-impaired individuals access Georgia's state and federal parks through innovative training using Learnie's microlearning platform.
• National Alliance for Home HealthminorGTM or Marketing PartnerMembership organization supporting home-based care agencies; Learnie listed as member resource.
• SalesforceflagshipOEM/ Whitelabel/ Licensing PartnerLearnie Enterprise listed on Salesforce AppExchange, the world's leading enterprise cloud marketplace, enabling Salesforce customers to create TikTok-style microlearning communities within their CRM ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kahoot!: Gamified, social learning platform widely used in education and corporate training. Highly comparable to Learnie in its bite-sized, peer-driven, mobile-friendly engagement model aimed at making learning social and quick.
• Axonify: Frontline-focused microlearning platform delivering short, daily learning bursts to deskless workers in retail, hospitality, and healthcare. Closest direct competitor in target segment, format, and frontline/deskless value proposition.
• EdApp by SafetyCulture: Mobile-first microlearning platform with editable course templates and SCORM/xAPI support for frontline and deskless workforces. Directly competes on microlearning content library and mobile-first delivery to enterprise frontline employees.
• Workramp (now part of the broader enablement category): All-in-one customer and employee training platform for SaaS companies and other knowledge-economy teams. Comparable on sales/CS enablement training, peer-driven learning, and SMB/mid-market GTM motion.

Emerging players

• 7taps: Microlearning platform focused on ultra-short, mobile-delivered training courses for frontline workers. Comparable to Learnie on the bite-sized, mobile-first format and enterprise frontline use cases, but with a narrower feature set.
• Tovuti LMS: Cloud-based LMS for employee, customer, and partner training with social, gamified, and mobile-friendly features. Comparable as an emerging platform targeting similar SMB and mid-market learning use cases.

Broad incumbents

• Degreed: Enterprise learning experience platform aggregating content, skills data, and AI-driven learning paths. Comparable as an enterprise learning platform addressing skills development and content curation across the workforce.
• Docebo: Enterprise LMS with AI-powered learning, automation, and extended enterprise capabilities. Comparable as a full enterprise learning platform competing for the same corporate L&D budgets that Learnie targets with its Enterprise tier.
• Cornerstone OnDemand: Large-scale enterprise talent and learning management suite used by global enterprises. Comparable as the incumbent enterprise LMS that Learnie would either integrate with (via SCORM/xAPI) or displace in mid-market accounts.
• Skillsoft: Enterprise corporate learning provider with extensive content libraries across technology, leadership, and compliance. Comparable as a large content-rich incumbent in the same corporate training procurement cycles Learnie pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Learnie
• LinkedInlinkedin.com/company/learnie
• Instagraminstagram.com/mylearnie
• Xx.com/mylearnie
• Facebookfacebook.com/mylearnie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learnie