Twirl

What Twirl does

Twirl is a London-based user-generated content (UGC) production platform, founded in 2022 and operated by Twirl Technologies Ltd. (company number 14027638, England & Wales). It connects global brands and marketing agencies with a vetted creator network of 7,000+ individuals spanning UK, US and Europe, covering niches including health, fitness, kids, pets, food, beauty, gaming, fashion, finance, travel, and consumer services. The company reports 87,334+ content assets delivered, 1,000+ brand and agency customers, 50+ enterprise clients, and 100+ agency partners. Named customers include Trainline, Thriva, Treatwell, Octopus Legacy, GRIND, Phlo Clinic, and Money Pilot, alongside agency partner 303 London.

The core technology is Twirl's proprietary cloud-based portal at portal.usetwirl.com, which handles brief creation, vetted creator matching, real-time collaboration, content review, two rounds of revisions, multi-aspect-ratio delivery (2+ ratios), and asset download. Supporting surfaces include a public-facing Creative Hub, a Chrome Extension, and a Creative Center hosted on Canva's Partnership Management Access platform for enterprise inspiration. Creator payouts are processed via Lumanu within 14 days of approval. Twirl does not use AI to generate content; all output is human-produced by vetted creators. Certified platform partnerships exist with Amazon Ads and TikTok Shop (plus Canva), and the company holds three 2025 Influence Marketing Hub recognitions (Top UGC Platforms, Top UGC Agencies, Top Influencer Marketing Platforms) and a Culture 100 workplace award.

Twirl monetizes via a pay-per-video credit system (Twirl Video Credits) with no subscription or platform fees. Pricing is transparent and all-inclusive, covering full usage rights, expert content review, two revisions, and multi-format delivery. Volume discounts are extended to 100+ agency partners, and an Underrepresented Founder Discount supports qualifying founders. The go-to-market is hybrid: direct enterprise sales via discovery calls and demos, self-serve SMB and startup access through the portal, a 100+ agency channel, and a consultant/strategist referral partner program paying 10% commission for six months. Tiered solutions exist for startups/SMBs, mid-market brands, agencies, and enterprise clients, and the company is led by co-founder and CEO Lara Stallbaum.

Name

Twirl

Legal name

Twirl Technologies Ltd.

Website

https://usetwirl.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Twirl is a London-based UGC content production platform connecting brands and agencies with a vetted network of 7,000+ creators across the UK, US and Europe. It operates a pay-per-video credit system and a proprietary portal for brief management, creator matching, and content delivery.

Ownership category

akta.pro rank

Product category

User-Generated Content Marketplace Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• User generated content
• Creator marketplace platform
• Video content production
• Influencer marketing platform
• Brand content solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Credit Purchases (Per-Transaction): Brands purchase Twirl Video Credits through the platform to pay for content creation. Pricing is pay-per-video with no subscription or platform fees required. Volume discounts are available for agencies and larger orders through Twirl Video Credit bundles.
2. Agency Partner Pricing: Agencies receive preferential 'agency partner pricing' through volume discounts when purchasing video credits for multiple client campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Twirl operates a UGC (user-generated content) marketplace that connects brands and agencies with a vetted global network of 7,000+ content creators to produce authentic video and image content for paid social, websites, and email. The company runs a proprietary cloud-based portal (portal.usetwirl.com) that handles brief creation, creator matching, real-time collaboration, content review, revisions, and multi-format asset delivery, complemented by a managed-service layer offering expert reviews, strategy sessions, and compliance support. Pricing operates on a pay-per-video basis through Twirl Video Credits, with volume discounts for agency partners.

Product overview

Twirl is a UGC (user-generated content) production platform and managed service that connects global brands and agencies with a vetted network of 7,000+ content creators to produce authentic video and image content for ads, websites, email, and social channels. The core offering combines Twirl's proprietary creator portal and dashboard — which handles brief creation, creator matching, real-time collaboration, content review, revisions, and asset delivery — with a full-service managed layer including expert support, strategy sessions, and compliance review. The product suite spans solutions for brands (via the portal), agencies (with volume pricing and multi-client management), startups and SMBs (pay-as-you-go with flexible plans), and enterprise clients (bespoke matching and scalable production). Supplementary tools include the Creative Hub and Canva Creative Center for brand-specific inspiration, a Chrome Extension, and free creative strategy sessions. Content pricing operates on a Twirl Video Credit system with bulk discounts, and payouts to creators run through Lumanu. Twirl also maintains a partner program for referral commissions and an Underrepresented Founder Discount. The platform does not use AI to generate content — all UGC is human-produced by vetted creators.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC Video & Image Content Production
• Twirl Portal / Dashboard
• UGC Enterprise Solution
• UGC Agency Solution
• UGC Startup & SMB Solution
• Creative Hub & Chrome Extension

Quantifiable outcome

• 50%+ increase in Meta social ad conversions for brand campaigns
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon AdscoreTechnology or Integration
• TikTok ShopcoreTechnology or Integration
• Marketing & Advertising Agencies (100+ globally)coreChannel Partner/ Reseller/ Distributor
• Creative Strategists, Freelance Marketers & Fractional CMOsminorGTM or Marketing Partner

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Later: Later is a social media marketing platform that has added UGC and influencer tools to its scheduling and analytics suite, competing with Twirl for SMB and mid-market brand budgets from a broader social workflow position.
• Emplifi (formerly Pixlee TurnTo): Emplifi is an enterprise UGC and customer marketing platform combining reviews, UGC rights, and influencer tools, competing with Twirl at the enterprise tier with a broader commerce-marketing portfolio.
• Aspire (formerly AspireIQ): Aspire is an established creator and influencer marketing platform used by mid-market and enterprise brands, competing with Twirl on the agency and enterprise content supply side.
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform with workflow, analytics, and commerce integrations, competing with Twirl's enterprise tier with a much larger customer base and feature breadth.
• Traackr: Traackr is an influencer marketing platform with creator discovery, campaign management, and measurement capabilities, competing with Twirl in the agency and enterprise segment with a more analytics-led offering.
• GRIN: GRIN is a creator marketing platform focused on ecommerce and DTC brands, offering creator relationship management and UGC workflows that overlap with Twirl's brand and agency use cases.

Direct peers

• Billo: Billo is a UGC video platform that connects brands with creators to produce short-form ads, directly competing with Twirl's core managed-creator marketplace and per-video pricing model.
• Insense: Insense is a UGC and influencer marketing platform offering creator sourcing, brief management, and content approvals for brands and agencies — closely overlapping Twirl's portal and workflow capabilities.
• Trend.io: Trend is a UGC ad creation marketplace connecting brands with vetted creators for paid social video, competing head-to-head with Twirl on creator quality, turnaround time, and per-asset pricing.
• Dash Hudson: Dash Hudson provides UGC discovery, content rights management, and creator collaboration tools for consumer brands, overlapping Twirl's enterprise UGC workflow and creator rights features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TwirlCreators
• YouTubeyoutube.com/@usetwirl
• LinkedInlinkedin.com/company/twirltechnologies
• Instagraminstagram.com/usetwirl
• TikToktiktok.com/@usetwirl
• Pinterestuk.pinterest.com/usetwirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twirl