Fruit Street
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Fruit Street firmographics
Firmographics- Name
- Fruit Street
- Legal name
- Fruit Street Health, Public Benefit Corp
- Website
- https://fruitstreet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fruit Street industry classification
Industry- Product category
- Virtual Diabetes Prevention Program (Telehealth)
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL)
- akta.pro secondary industries
- Weight Management & Behavior Change Education (EDAAAHAF), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)
Keywords
Where Fruit Street is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fruit Street business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medicare Reimbursement: Fruit Street is a Medicare Diabetes Prevention Program (MDPP) supplier. The program is available at no-cost ($0) for Medicare patients with prediabetes, with reimbursement coming from Medicare. The program was approved as a Medicare DPP provider, enabling the company to bill Medicare for eligible beneficiaries.
- Medicaid Reimbursement: Through collaboration with Aetna Better Health of Illinois, Fruit Street offers its virtual DPP to eligible Medicaid members at no-cost, with reimbursement from the managed care organization covering all 102 Illinois counties.
- Direct-to-Consumer Cash Pay: Non-Medicare/Medicaid patients can pay directly for the program. Pricing options include: Annual plan at $600 (paid upfront), or monthly installments at $150 (4 interest-free payments), or $50 per month. The company also offers a monthly plan at $50/month and an annual plan at $500.
- Physician/Provider Referral Program: Fruit Street charges medical practices a monthly SaaS fee ($50/month or $500/year) to enroll patients in the diabetes prevention program. Physicians pay to access the program for their patient populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medicare patients with prediabetes receive the program at $0 cost. |
| Subscription | Annual | Annual upfront payment plan for self-pay patients. |
| Subscription | Monthly | Monthly installment plan for self-pay patients. |
| Subscription | Monthly | Monthly subscription for physicians referring patients. |
| Subscription | Annual | Annual subscription for physicians referring patients. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Fruit Street product offering
Product offeringCore offering
Fruit Street delivers a CDC-recognized and Medicare-approved virtual Diabetes Prevention Program (DPP) over 12 months. The program consists of 26 one-hour live Zoom group classes led by registered dietitian lifestyle coaches, supported by a mobile app for food photo logging, wireless scale weight syncing, Fitbit activity tracking, and one-on-one text coaching. Participants aim to lose 5–7% of body weight to reduce risk of Type 2 diabetes.
Product overview
Fruit Street is a telemedicine SaaS company offering a virtual Diabetes Prevention Program as its primary product. The program is delivered through a web platform and mobile applications for iOS and Android. The core offering consists of 26 live one-hour Zoom group sessions with registered dietitians over a 12-month period. The product portfolio includes the main DPP program, a companion mobile app for iOS/Android, wireless scale integration (Fitbit Aria), Fitbit activity tracker integration, food photo logging with dietitian feedback, LabCorp partnership for A1c testing, and ModifyHealth meal delivery. The company operates on a SaaS model, charging medical practices monthly and offering the program at no cost to Medicare and Medicaid patients with prediabetes, with cash-pay options for others.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Street Diabetes Prevention Program A CDC-recognized and Medicare-approved virtual Diabetes Prevention Program (DPP) consisting of 26 one-hour live Zoom group classes with registered dietitian lifestyle coaches over 12 months. Includes wireless weight tracking, food photo logging, Fitbit activity integration, and one-on-one text coaching. Targets individuals with prediabetes to reduce risk of developing Type 2 diabetes by 5–7% body weight loss.
- Fruit Street Physician Referral SaaS Platform A SaaS subscription ($50/month or $500/year) for primary care physicians to refer prediabetic patient panels to the CDC-recognized DPP. Includes EHR data analysis to identify eligible prediabetic patients based on A1C/fasting glucose, free Fitbit, free wireless scale, free mobile app, and unlimited text dietitian communication for patients. Eligible physicians earn MIPS improvement activity credit.
Quantifiable outcome
- Risk reduction for developing Type 2 diabetes by up to 58% (71% for individuals over 60 years old)
- +5 more outcomes
Companies that use Fruit Street
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Fruit Street technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Fruit Street partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Aetna Better Health of IllinoiscoreFruit Street announced a collaboration with Aetna Better Health of Illinois to offer eligible Medicaid members no-cost access to its virtual Diabetes Prevention Program. Aetna Better Health of Illinois is the first managed care organization in Illinois to introduce DPP services to its Medicaid members across all 102 counties. The program provides live group sessions, certified lifestyle coaches, digital tracking tools, and incentives for completing health milestones, specifically targeting communities that have historically faced barriers to preventative care.
- CMS (Centers for Medicare & Medicaid Services)coreFruit Street Health was chosen by CMS to participate in the National Health Tech Ecosystem, focusing on digital health tools for diabetes and obesity. The initiative aims to improve healthcare delivery, data access, and interoperability through patient-facing apps and secure data connections. Fruit Street will develop digital health solutions to support Medicare beneficiaries in diabetes prevention and management.
- Modify HealthminorFruit Street has a partnership with Modify Health that allows program participants to purchase dietitian-approved healthy food delivered directly to their homes. This partnership makes it easier for participants to follow dietary recommendations and lose weight as part of the diabetes prevention program.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fruit Street competitors and assessment
Company assessmentDirect peers
- Omada Health: Omada Health is a leading CDC-recognized virtual Diabetes Prevention Program provider offering integrated coaching, connected devices, and physician-referred enrollment. It is the most directly comparable competitor to Fruit Street, operating a similar multi-payer business model targeting prediabetic populations.
- Virta Health: Virta Health is a telehealth diabetes reversal and prevention company that delivers clinician-led virtual care with continuous remote monitoring and nutrition coaching. It competes directly with Fruit Street for payer contracts in the prediabetes and Type 2 diabetes prevention space.
- Noom: Noom offers a CDC-recognized virtual DPP alongside its broader behavior-change weight management app, combining mobile coaching with curriculum and tracking. It competes with Fruit Street for self-pay and employer/payer-sponsored DPP members.
- Solera Health: Solera Health operates a DPP network platform that contracts with payers and routes members to CDC-recognized DPP providers, including direct competitors of Fruit Street. It is comparable as both a partner-channel option and an indirect competitor for payer contracts.
- Better Therapeutics: Better Therapeutics develops prescription digital therapeutics for diabetes and other cardiometabolic conditions, pursuing FDA authorization and payer reimbursement. It is comparable as an emerging digital therapeutics peer focused on the same prediabetes/T2D population.
- mySugr (Roche): mySugr, acquired by Roche, provides a diabetes self-management app with coaching, logging, and device integration. It is comparable as a digital diabetes-focused platform serving payers and consumers with chronic-condition management tooling.
- DarioHealth: DarioHealth is a digital therapeutics company offering chronic condition management for diabetes, hypertension, and musculoskeletal conditions via a connected platform with coaching. It is comparable as a payer-contracted digital diabetes care peer competing for similar employer and health plan relationships.
Broad incumbents
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, provides chronic condition management including diabetes prevention and management at scale across employer and payer channels. It is a broader incumbent offering DPP-adjacent capabilities as part of a wider chronic-care portfolio.
- WW International (Weight Watchers): WW International is an established weight management and wellness platform with employer and consumer offerings. It overlaps with Fruit Street in weight-loss-driven diabetes prevention but at a much broader consumer scale and through different delivery formats.
- Teladoc Health: Teladoc Health is a large telehealth platform offering virtual care across chronic conditions, including diabetes management via Livongo. It is a broad incumbent whose scale and payer relationships set the competitive backdrop for niche players like Fruit Street.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Fruit Street social profiles
Digital presenceFruit Street compliance and trust
Trust signalCompliance4 records
Fruit Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Street leadership team
Management profileNumber of profiles
Profiles4 records
Fruit Street funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Street
What does Fruit Street do?
Fruit Street delivers a CDC-recognized and Medicare-approved virtual Diabetes Prevention Program (DPP) over 12 months. The program consists of 26 one-hour live Zoom group classes led by registered dietitian lifestyle coaches, supported by a mobile app for food photo logging, wireless scale weight syncing, Fitbit activity tracking, and one-on-one text coaching. Participants aim to lose 5–7% of body weight to reduce risk of Type 2 diabetes.
Is Fruit Street a public or private company?
Fruit Street is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fruit Street founded?
Fruit Street was founded in 2014. It employs 101 to 250 people.
Where is Fruit Street based?
Fruit Street is headquartered in New York, United States, in the North America region.
How does Fruit Street make money?
Four revenue lines are on record. Medicare Reimbursement is the primary driver. The others are medicaid Reimbursement, direct-to-Consumer Cash Pay and physician/Provider Referral Program.
Who are Fruit Street's main competitors?
Direct peers on record are Omada Health, Virta Health, Noom, Solera Health, Better Therapeutics, mySugr (Roche) and DarioHealth. Broad incumbents are Livongo (Teladoc Health), WW International (Weight Watchers) and Teladoc Health.
Does Fruit Street have an API?
No public API is recorded for Fruit Street.
What industry is Fruit Street in?
Fruit Street's product category is Virtual Diabetes Prevention Program (Telehealth). Its primary akta.pro industry code is HLALACAL, Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored), with a secondary code of EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 812191.