Depict
Depict is an AI-assisted merchandising platform for fashion, beauty, and lifestyle e-commerce brands, offering visual merchandising, hybrid AI search, and product recommendations integrated with Shopify, Centra, Salesforce, and headless storefronts, serving 350+ brands globally from Stockholm.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Depict does
Depict is an AI-assisted merchandising platform for e-commerce brands in fashion, beauty, lifestyle, and interior design, headquartered in Stockholm and founded in 2019. Its product is organized into three integrated modules: Visual Merchandising (a collection builder for curating hundreds of branded product pages at scale), Search (a hybrid engine combining AI understanding, keyword search, and merchandiser-defined rules), and Recommendations (brand-rule-compliant product suggestions across thousands of SKUs). In September 2025 the company added a GPT-powered conversational search layer enabling natural language queries averaging 23+ keywords, and it subsequently launched Multimarket Merchandising and Scheduled Publishing to extend into enterprise and operational use cases. The underlying technology runs as a REST API plus JavaScript SDK and integrates natively with Shopify, Centra, and Salesforce Commerce Cloud, supporting both template-based and headless storefronts.
Depict monetizes through annual SaaS subscriptions priced at $88-$352 per month depending on module coverage, with tiered traffic-based pricing (50k to 500k+ sessions/month), a 10% bundle discount layered on top of a 20% annual discount, and Custom/Enterprise plans for multi-market, multi-store, and high-traffic deployments. Go-to-market combines enterprise field sales led by the CCO and Head of Revenue with an inside-sales motion, an agency partner program offering up to 50% revenue share, and content-led demand generation through blogs, webinars, and case studies. The platform serves 350+ brands and processes 300M+ product views monthly at 99.97% uptime.
The company is privately held, having raised approximately $20 million across seed and a $17 million Series A led by Tiger Global in February 2022, with participation from EQT Ventures, Initialized Capital, Y Combinator, Northzone, and angel investors. It operates with 11-50 employees across engineering, product, marketing, and sales, and counts fashion brands such as Toteme, Nanushka, Jaded London, KOTN, Björn Borg, Osprey London, Gina Tricot, and Myrqvist among its named customers. Josep Nolla serves as CEO following a leadership transition reported in 2026, with founder Oliver Edholm remaining involved in the business.
Depict firmographics
Firmographics- Name
- Depict
- Legal name
- Depictai AB
- Website
- https://depict.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Depict is an AI-assisted merchandising platform for fashion, beauty, and lifestyle e-commerce brands, offering visual merchandising, hybrid AI search, and product recommendations integrated with Shopify, Centra, Salesforce, and headless storefronts, serving 350+ brands globally from Stockholm.
- Ownership category
- akta.pro rank
Depict industry classification
Industry- Product category
- E-commerce Merchandising Software
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)
Keywords
Where Depict is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Depict business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Merchandising: Annual subscription for Visual Merchandising module at $152/month (billed annually). Tiered by traffic volume: 50k, 250k, 500k, 500k+ sessions/month.
- SaaS Subscription - Search: Annual subscription for hybrid AI search at $152/month (billed annually). Includes dynamic facets, AI overview, and merchandised ranking.
- SaaS Subscription - Recommendations: Annual subscription for product recommendations at $88/month (billed annually). Includes brand rule-compliant recommendations across product catalog.
- Bundle Subscription: Complete bundle (Merchandising + Search + Recommendations) at $352/month with 10% bundle discount on top of 20% annual discount. Enterprise/Custom plans for multi-market and multi-store capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Bundle - All three products |
| Subscription | Annual | Merchandising only |
| Subscription | Annual | Search only |
| Subscription | Annual | Recommendations only |
| Subscription | Annual | Custom Enterprise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Depict product offering
Product offeringCore offering
Depict provides an AI-assisted merchandising platform for fashion, beauty, lifestyle, and interior design e-commerce brands. The platform combines three modules: Visual Merchandising for curated collection pages at scale, hybrid AI Search combining intent understanding with keyword and merchandising rules, and brand-rule-compliant Recommendations across thousands of SKUs. Brands deploy via native integrations with Shopify, Centra, and Salesforce Commerce Cloud, or via a headless REST API and JavaScript SDK.
Product overview
Depict is an AI-assisted merchandising platform for fashion, beauty, lifestyle, and interior design e-commerce brands with strong visual identities and 100+ SKUs. The platform consists of three integrated modules—Visual Merchandising (for curated collection page creation at scale), Search (AI-powered hybrid search combining AI, keywords, and merchandising rules), and Recommendations (personalized product suggestions following brand rules)—offered individually or as a complete bundle with discount. Brands can also deploy via Headless API/SDK for custom storefronts, and access features like scheduled publishing, multi-market merchandising, and multi-store synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Merchandising Module that enables brands to create and manage curated collection pages at scale with drag-and-drop control, automated sorting, and real-time analytics. Allows merchandising hundreds of collections with precision control over brand and storytelling while an intelligent engine ensures optimal sorting. Designed for fashion, beauty, and lifestyle e-commerce brands managing 100+ SKUs.
- Search AI-powered hybrid search module combining AI intent understanding, keyword search, and store merchandising rules to deliver relevant results. Features dynamic facets, AI overview, merchandised ranking, and mixed content results. AI understands shopper intent for improved product discovery. Designed for fashion e-commerce brands seeking brand-aware search relevance.
- Recommendations Product recommendation engine that understands brand rules and automatically matches the best products across thousands of SKUs. Includes dynamic personalization where two shoppers viewing the same product receive different recommendations based on past behavior and metadata. Supports cross-sell, AOV uplift, and merchandising rules. Powers recommendations on landing pages, product pages, after basket, and checkout.
- GPT Search GPT-powered conversational search engine enabling natural language product discovery with queries averaging 23+ keywords per query. Aims to reduce product return rates by better matching customer preferences through natural language queries. Designed for fashion e-commerce brands seeking to replace keyword-only search with intent-aware conversational discovery.
Quantifiable outcome
- 70% reduction in routine merchandising and optimization time
- +5 more outcomes
Companies that use Depict
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Depict technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Depict partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- ShopifyflagshipNative Shopify compatibility with one-click installation via the Shopify App Store. Deep integration with Shopify Admin API for order data and storefront pixel for interaction events.
- CentracoreNative integration for fashion-first brands running on Centra. Partnership featured in joint webinar with Grebban and NN.07 on digital flagship redesign.
- Salesforce Commerce CloudcoreEnterprise merchandising integration for Salesforce Commerce Cloud via custom API connection using OCAPI and SCAPI. Connects to existing Salesforce instance without re-platforming.
- GrebbancoreAgency partner building brand-led commerce on Depict. Co-presented webinar on 'Beyond Search' with NN.07 digital flagship redesign case study.
- VervauntcoreLondon-based agency partner. Co-presented 'The New Search Order' webinar exploring GPT search and CRO with Osprey London.
- Made PeopleminorAgency partner building brand-led commerce on Depict.
- NovoscoreSEO platform partner. Co-presented webinar on 'Off-site Signals + On-site Intelligence = Conversion' exploring GEO signals and GPT discovery alignment.
- DashworxminorPartner in 'Design. Measure. Evolve' webinar on self-optimizing storefronts with Sam Theakston as co-founder.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Depict competitors and assessment
Company assessmentDirect peers
- Nosto: Nosto is a direct competitor offering AI-powered personalization, product recommendations, and on-site merchandising for fashion and lifestyle ecommerce brands — the same core ICP and use cases as Depict.
- Algolia: Algolia is a leading site search and discovery API platform serving enterprise retailers with AI-powered search, recommendations, and merchandising — directly competing with Depict's Search and Recommendations modules.
- Klevu: Klevu provides AI-driven on-site search, product recommendations, and merchandising specifically built for ecommerce retailers — a near-direct competitor in the same fashion/lifestyle vertical.
- Searchspring: Searchspring delivers site search, merchandising, and product recommendations for ecommerce, with strong fashion and lifestyle vertical penetration — directly comparable to Depict's platform.
- Rebuy: Rebuy is a Shopify-focused product recommendations and smart cart platform — overlapping with Depict's Recommendations module and competing for the same Shopify merchant base.
- Constructor.io: Constructor.io provides AI-powered search and product discovery for ecommerce and retail, including fashion — directly competing with Depict's hybrid search and personalization capabilities.
- Findify: Findify offers AI-powered personalized search, recommendations, and merchandising for Shopify and other ecommerce platforms — a direct competitor for SMB and mid-market merchants in Depict's target segment.
Broad incumbents
- Bloomreach: Bloomreach is a larger, broader digital experience platform offering search, merchandising, content, and personalization for enterprise retailers — overlapping with Depict's search and merchandising but as part of a wider suite.
- Shopify (Search & Discovery): Shopify's native Search & Discovery app is a free or low-cost alternative for the same Shopify merchant ICP — not a feature-for-feature competitor today, but a constant commoditization threat that anchors buyer pricing expectations.
Emerging players
- Kimonix: Kimonix is a Shopify-focused AI merchandising platform offering smart collections, sorting, and product recommendations — an emerging direct competitor specifically within the Shopify ecosystem where Depict sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Depict social profiles
Digital presenceDepict financial estimates
Financial estimateRevenue estimate
Valuation estimate
Depict leadership team
Management profileNumber of profiles
Profiles8 records
Depict funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Depict M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Depict
What does Depict do?
Depict provides an AI-assisted merchandising platform for fashion, beauty, lifestyle, and interior design e-commerce brands. The platform combines three modules: Visual Merchandising for curated collection pages at scale, hybrid AI Search combining intent understanding with keyword and merchandising rules, and brand-rule-compliant Recommendations across thousands of SKUs. Brands deploy via native integrations with Shopify, Centra, and Salesforce Commerce Cloud, or via a headless REST API and JavaScript SDK.
Is Depict a public or private company?
Depict is a private company. It is classified as venture growth investor backed and is currently operating.
When was Depict founded?
Depict was founded in 2019. It employs 11 to 50 people.
Where is Depict based?
Depict is headquartered in Stockholm, Sweden, in the Europe region.
How does Depict make money?
Four revenue lines are on record. SaaS Subscription - Merchandising is the primary driver. The others are saaS Subscription - Search, saaS Subscription - Recommendations and bundle Subscription.
Who are Depict's main competitors?
Direct peers on record are Nosto, Algolia, Klevu, Searchspring, Rebuy, Constructor.io and Findify. Broad incumbents are Bloomreach and Shopify (Search & Discovery). Kimonix is listed as an emerging player.
Does Depict have an API?
Yes. REST API and JavaScript SDK for headless and composable storefront integration. API-first and front-end agnostic. Point the REST API at your product feed for catalogue ingestion and enrichment. The lightweight JavaScript SDK enables fast integration for any framework or language. Developer documentation is at docs.depict.ai/api-guide/introduction.
What industry is Depict in?
Depict's product category is E-commerce Merchandising Software. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7330.