Trove

What Trove does

Trove Recommerce, Inc. is a B2B SaaS and managed services platform that enables brands and third-party logistics providers to launch, operate, and scale branded resale, trade-in, takeback, and repair programs. Founded circa 2012-2014 by Andy Ruben (former Walmart Chief Sustainability Officer) and headquartered in Oakland, California, Trove serves enterprise and mid-market brands across outdoor, athleisure, denim, footwear, luxury, and home verticals, with a customer roster that includes Patagonia, Lululemon, Levi's, REI, Arc'teryx, Eileen Fisher, Michael Kors, Canada Goose, Calvin Klein, DVF, and Db.

The platform comprises Trove RMS (Returns Management System), Recommerce WMS (Warehouse Management System), and a plugin suite (Resale, Trade-In, Takeback, Repairs) that integrates with Shopify, Salesforce Commerce Cloud, OMS, WMS, ERP, and CRM systems. Underlying technology includes Trove AI for pricing optimization, computer vision for item grading and catalog enrichment, anomaly detection for fraud, and intelligent routing decisions. The platform is augmented by managed recommerce operations including warehousing, grading, authentication, and fulfillment. Following the Recurate acquisition (August 2024), Trove claims 75%+ of the U.S. branded resale market; the reverse.supply acquisition (April 2025) established EU/UK presence with a Berlin headquarters.

Trove's revenue model combines enterprise SaaS subscriptions, managed recommerce operations services, transaction/take-rate on gross merchandise value, and implementation/professional services, with quote-based enterprise pricing. The company has processed 7M+ items and maintains 10M+ catalog records, operates with 51-100 employees, and has raised $150M+ across funding rounds including a $77.5M Series D (2021) and $30M Series E (2023).

Name

Trove

Legal name

Trove Recommerce, Inc.

Website

https://trove.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Trove is a B2B SaaS and managed services platform enabling brands and 3PLs to launch and scale branded resale, trade-in, takeback, and repair programs. It serves 25+ enterprise apparel and lifestyle brands including Patagonia, Lululemon, and REI, claiming 75%+ U.S. branded resale market share.

Ownership category

akta.pro rank

Product category

Recommerce & Returns Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Branded resale software
• Returns management system
• Recommerce operations platform
• Circular commerce software
• Trade-in platform

Headquarters

HQ city

Brisbane

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise SaaS / Platform Licensing: Recurring B2B software revenue from the Trove Recommerce platform (Resale & Trade-In modules, Trove RMS, Recommerce WMS) sold to brands and 3PLs, delivered via "Request a Demo" enterprise sales motion with quote-based pricing.
2. Recommerce Operations / Managed Services: Revenue from operating the resale program on the brand's behalf, including warehousing, processing, grading, pricing, and fulfillment via the Trove Recommerce WMS ("available in your warehouse or ours").
3. Transaction / Take-Rate on Resale GMV: Usage-aligned revenue tied to resale volume processed through the platform (resale items, trade-in intake, takeback, repair flows) and GMV routed through Trove's plugins and integrated checkout.
4. Implementation & Integration / Professional Services: Revenue from onboarding, integration with ecommerce/OMS/WMS/ERP/CRM systems, customization of branded resale sites, and ongoing program design and optimization support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Trove provides a modular SaaS platform (the Trove Recommerce Platform) that enables retail brands and 3PLs to launch and operate branded resale, trade-in, takeback, and repair programs. The platform combines Resale & Trade-In software, the AI-powered Trove RMS (Returns Management System), and Recommerce Operations WMS (deployed in the brand's or Trove's warehouse) with a Plugin Suite (Resale, Trade-In, Takeback, Repairs) that integrates with Shopify, Salesforce Commerce Cloud, OMS, WMS, ERP, and CRM. Trove also operates managed recommerce services and offers enterprise APIs for custom integrations.

Product overview

Trove delivers a modular, platform-plus-modules architecture centered on the Trove Recommerce Platform. The core platform is anchored by Resale & Trade-In, the Trove RMS (Returns Management System), and Recommerce Operations (Trove's resale WMS), all powered by Trove AI. On top of this core, Trove offers four customer-facing plugins — the Resale Plugin, Trade-In Plugin, Takeback Plugin, and Repairs Plugin — that embed specific lifecycle capabilities into a brand's existing ecommerce experience (Shopify, Salesforce Commerce Cloud, etc.). Capabilities are further extended through two acquired brands: Recurate (peer-to-peer resale, acquired August 2024) and reverse.supply (UK/EU branded resale, acquired April 2025). Together these modules allow brands to deploy branded resale, trade-in, takeback, and repair programs on the same connected platform across North America, the UK, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Trove Recommerce Platform Category-defining modular platform powering branded resale, trade-in, takeback, repair, and returns management for retail brands and 3PLs across North America, the UK, and Europe.
• Resale & Trade-In Scalable branded resale and digital/in-store trade-in solutions that engage customers with instantly shoppable gift cards, activate existing inventory, and boost lifetime value, targeted at retail brands.
• Trove RMS (Returns Management System) Next-generation, AI-powered returns management software that delivers up to 40% reduction in labor costs and boosts margin 60-80% on aged and imperfect items through visual workflows, auto-grading, drag-and-drop configurable workflows, and item-level routing.
• Recommerce Operations (Trove Recommerce WMS) End-to-end resale logistics and AI-driven pricing and routing optimization available in the brand's warehouse or Trove's facilities, designed for recommerce programs of any scale.
• Resale Plugin Plugin that embeds pre-owned items directly alongside new inventory on a brand's mainline ecommerce site, integrating with Shopify and Salesforce Commerce Cloud so customers can buy new and used in the same cart.
• Trade-In Plugin Plugin that lets customers send back used items and receive credit toward their next purchase within a brand's existing site, with Trove managing intake, credit issuance, and processing.
• Takeback Plugin Plugin that enables brands to accept items from any label and route them through reuse, recycling, or recovery, with streamlined intake, sorting, and reporting.
• Repairs Plugin Plugin that lets customers describe issues, upload photos, and get upfront repair pricing and tracking within the brand's ecommerce experience, integrating repair alongside trade-in and resale.

Quantifiable outcome

• 7M+ resale items processed; 5M+ kg CO2e avoided
• +11 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Tersus SolutionscoreImplementation/ SI/ Consulting Partner · 5 June 2026Partnership with Tersus Solutions (Denver-based textile recommerce logistics operator) to power Remapped, the official branded resale program of Topo Designs. Tersus provides operational/logistics support; Trove provides the resale technology platform.
• Topo DesignscoreGTM or Marketing Partner · 5 June 2026Topo Designs is a customer using Trove's platform to launch Remapped, its official branded resale program, in partnership with Tersus Solutions. Powers trade-in, resale, and recommerce operations.
• ShopifycoreTechnology or Integration · 12 August 2025Trove's Resale Plugin and Shopify App integrate directly with Shopify, allowing brands to feature pre-owned inventory as a collection on their existing storefronts and enable new-and-used in a single cart.
• Salesforce Commerce CloudcoreTechnology or Integration · 12 August 2025Trove's Resale Plugin integrates with Salesforce Commerce Cloud to display resale inventory across any ecommerce platform, with checkout on a standalone branded resale site.
• reverse.supplyflagshipStrategic or Co-development Partner · 14 April 2025Trove acquired reverse.supply in April 2025 to lead EU/UK branded resale, establishing a European HQ in Berlin. The deal added European brand partners including Bergzeit, Decathlon, and ARMEDANGELS, and combined reverse.supply's local expertise with Trove's platform for take-back, reuse, and repair under evolving EU producer responsibility and right-to-repair rules.
• RecurateflagshipStrategic or Co-development Partner · 13 August 2024Trove acquired Recurate in August 2024, integrating its peer-to-peer resale technology and leadership into Trove's enterprise platform. The deal added 29 new brand partners and pushed Trove's share of U.S. branded resale traffic to over 75%, accelerating program deployment for fashion, home, and accessories brands.
• WorldlycoreStrategic or Co-development PartnerJoint Trove/Worldly study on the carbon impact of resale ("Brand Resale Index"), referenced as the source of a finding that resale can lower annual carbon emissions for premium apparel and outdoor brands by 15-16% by 2040.
• Ellen MacArthur FoundationminorOthersReviewer of the Trove Reuse Impact Calculation methodology, alongside other organizations (Fashion for Good, NYU Stern, Duke Energy, WRI, WRAP).
• Fashion for GoodminorOthersReviewer of the Trove Reuse Impact Calculation methodology.
• Boston Consulting Group (BCG)minorOthersFounder Andy Ruben is a Senior Advisor to BCG; co-produced Climate Week content ("The Resale Route to Sustainable Fashion"). BCG data is also cited in Trove commentary on resale stimulating new luxury sales.
• Earthshot VenturesminorOthersFounder Andy Ruben serves as an advisor to Earthshot Ventures, Emerson Collective's early-stage venture fund (referenced in his bio).
• Cerberus Capital ManagementminorOthersAndy Ruben was a member of Cerberus Capital Management's Competitiveness Council from 2017 to June 2024 (referenced in his bio).
• Eileen Fisher Renew (ReSewn program)coreStrategic or Co-development PartnerCo-branded reuse/rework program: Trove partners with Eileen Fisher to transform unsellable trade-in items through "ReSewn by Eileen Fisher," with proceeds supporting the Eileen Fisher Renew circularity mission.
• Patagonia (ReCrafted program)coreStrategic or Co-development PartnerCo-branded reuse program: Trove partners with Patagonia on "ReCrafted by Patagonia" to give unsellable items a second life as sellable new products.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ThredUp: ThredUp operates a Resale-as-a-Service platform that lets brands (e.g., Walmart, Target, Gap) launch branded storefronts and trade-in programs on ThredUp's infrastructure. It is the closest direct competitor to Trove's branded resale and trade-in offering for enterprise apparel and retail brands.
• Archive: Archive (formerly known as Brandful) provides a branded resale and trade-in platform that powers peer-to-peer and brand-owned resale stores for fashion and apparel labels. It competes head-to-head with Trove's Recommerce Platform and Resale/Trade-In Plugins for the same enterprise brand customers.
• Optoro: Optoro provides returns management, recommerce, and reverse-logistics software for retailers and brands, including returns dispositioning, grading, and resale routing. It overlaps directly with Trove RMS and Recommerce Operations for enterprise retailers managing high return volumes.
• Loop Returns: Loop Returns is a Shopify-focused returns and exchange management platform for DTC and omnichannel brands, competing with Trove RMS and the Resale Plugin for return-driven margin recovery and exchanges-as-revenue workflows.
• Returnly (Affirm): Returnly, acquired by Affirm, offers returns management and instant credit/exchange workflows for retail brands and is now bundled within Affirm's broader commerce platform. It is a comparable returns-experience platform serving the same enterprise and mid-market brand segment as Trove RMS.
• Happy Returns (Affirm): Happy Returns, owned by Affirm, provides box-free returns and reverse logistics with Return Bars and automated grading for retail brands. It overlaps with Trove's Recommerce Operations/WMS offering and the returns grading automation that underpins Trove RMS.
• Narvar: Narvar provides post-purchase experience software including returns, tracking, and notifications for enterprise retailers (Trove's CTO previously worked at Narvar). It is a comparable post-purchase/returns infrastructure layer that retailers often evaluate alongside Trove's platform.

Emerging players

• Pattern (formerly Refurbed): Pattern operates a refurbished/circular marketplace for electronics and other categories and is expanding into recommerce-as-a-service for brands in Europe. It is an emerging player with adjacent branded recommerce infrastructure comparable to Trove's EU build-out.
• The RealReal: The RealReal runs a luxury consignment marketplace and offers consignment, authentication, and resale services for luxury brands. While primarily a consumer marketplace rather than a brand resale SaaS, it is adjacent to Trove's luxury and DVF/Michael Kors resale programs and a potential partner/alternative for luxury brands.

Broad incumbents

• eBay: eBay is a broad incumbent secondhand marketplace that has launched authentication, consignment, and brand-certified pre-owned programs. It is not a focused branded-resale SaaS but competes for secondary-market GMV and offers overlapping capabilities that some brands consider as an alternative to Trove.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/troveco
• Xx.com/Trove

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trove