Reverse.supply
Reverse.supply is a Berlin-based B2B Recommerce-as-a-Service platform that enables fashion brands and retailers to launch white-label branded secondhand shops. It combines trade-in portal software, AI-enhanced grading using CNNs, and a physical Recommerce Hub to manage the full recommerce lifecycle for enterprise clients.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reverse.supply does
Reverse.supply (legal entity: RS Recommerce Technologies GmbH) is a Berlin-based B2B software-and-services company that enables fashion brands and retailers to operate branded secondhand channels without building recommerce infrastructure in-house. Founded in 2020/2021 and venture-backed with a €5.5 million seed round led by Capnamic in March 2022, the company operates a 51-100 person team headquartered at Rixdorfer Unicorn Village in Neukölln, Berlin, with a 1,500m² physical Recommerce Hub in Tegel handling intake, grading, refurbishment, photography, pricing, and fulfillment.
The core product is a white-label Recommerce-as-a-Service platform consisting of three integrated layers: (1) a trade-in portal and shop-integration software that connects to brand ERP and e-commerce systems; (2) an AI-enhanced grading system using Convolutional Neural Networks to classify clothing items across 30+ attributes (authentication, condition, material, color); and (3) a strategic pricing engine that optimizes second-hand offer prices based on category, condition, original retail, and secondary-market resale values. The platform covers the full recommerce lifecycle from customer-facing trade-in to single-SKU webshop listing.
Reverse.supply monetizes through transaction fees on a managed-service basis, with quote-based, multi-year contracts tailored to each brand partnership. The company sells primarily via an enterprise field-sales motion targeting fashion, outdoor, sports, and sustainable apparel brands. Its partner network includes Decathlon Germany, Bergzeit, ORTOVOX, hessnatur, ARMEDANGELS, SportScheck, 10DAYS (Netherlands), Globetrotter, Louis, dariadéh, and JAN 'N JUNE, with operations initially concentrated in Germany and beginning international expansion into the Benelux region in 2024. The company won the German Federal Ecodesign Award (Bundespreis Ecodesign) in 2022 for its service model.
Reverse.supply firmographics
Firmographics- Name
- Reverse.supply
- Legal name
- RS Recommerce Technologies GmbH
- Website
- https://reverse.supply
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reverse.supply is a Berlin-based B2B Recommerce-as-a-Service platform that enables fashion brands and retailers to launch white-label branded secondhand shops. It combines trade-in portal software, AI-enhanced grading using CNNs, and a physical Recommerce Hub to manage the full recommerce lifecycle for enterprise clients.
- Ownership category
- akta.pro rank
Reverse.supply industry classification
Industry- Product category
- Circular Retail and Recommerce Software
- NAICS
- Used Merchandise Retailers (45951), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industries
- Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL), Cross-border Returns, Reverse Logistics & Recommerce (CRAFAJAH), Recommerce, Trade-In & Buyback Collection (TLAAALAM)
Keywords
Where Reverse.supply is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Reverse.supply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Recommerce-as-a-Service Fees: Reverse.supply charges fashion brands a service fee for the complete recommerce solution encompassing software integration, trade-in portal operation, grading, refurbishment, photography, pricing, fulfillment, and logistics. The platform enables brands to earn a second revenue stream from the resale of their own products, with reverse.supply taking a cut or fee for the end-to-end managed service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Recommerce Solution - Custom pricing based on brand volume and scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Reverse.supply product offering
Product offeringCore offering
Reverse.supply operates a white-label Recommerce-as-a-Service platform that enables fashion brands to launch branded second-hand shops and trade-in portals within their own e-commerce sites. The platform covers the full recommerce lifecycle — trade-in portal management, authentication, grading, refurbishment, photography, pricing, warehousing, and fulfillment — supported by AI (CNN-based grading) and the in-house Recommerce Hub in Berlin. Brands pay a service/transaction fee and gain a second revenue channel from resale of their own products without building recommerce infrastructure themselves.
Product overview
Reverse.supply operates as a single unified recommerce-as-a-service platform, not a modular portfolio. The core offering is a White Label Recommerce Platform that fashion brands use to launch branded second-hand shops and trade-in portals integrated into their own e-commerce presence. This platform is backed by the Recommerce Hub — an in-house logistics and operations facility that handles the end-to-end physical process (grading, refurbishment, photography, pricing, fulfillment). Together, the software platform and the hub form a complete, vertically integrated recommerce solution for fashion brands.
Differentiator
Problem solved
Functional benefit
Brands
- Secondhand Readiness Index: An annual report and ranking analyzing the secondhand readiness of major fashion brands, evaluating availability on secondary markets, grading condition, and resale values.
Products and services
- Recommerce-as-a-Service (White Label Recommerce Platform) White-label software platform enabling fashion brands and retailers to launch branded second-hand shops and trade-in portals integrated into their existing e-commerce channels. The platform covers the full recommerce lifecycle — intake, trade-in portal management, grading, refurbishment, product data creation, pricing, and fulfillment — and integrates with most ERP and shop systems.
- Recommerce Hub Centralized logistics and operations facility in Berlin where the recommerce process is physically executed: receiving returned items, grading and authentication, refurbishment, product photography, price management, warehousing, and shipping for partner brands.
Quantifiable outcome
- 6.6 kg CO2 saved per T-shirt processed through the recommerce service compared to two new T-shirts in linear production
- +2 more outcomes
Companies that use Reverse.supply
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Reverse.supply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Reverse.supply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- 10DAYSflagshipDutch lifestyle brand 10DAYS partnered with reverse.supply to launch the 'Pre-Loved' platform, reverse.supply's first international partner. The platform enables 10DAYS customers to sell and buy secondhand 10DAYS wardrobe pieces, extending product lifecycle and supporting circular fashion.
- SportScheckflagshipSportScheck launched its 'Circular Store' in August 2023 in partnership with reverse.supply, distributing pre-loved clothing and shoes for outdoor, leisure, and sports activities through the recommerce platform.
- Decathlon GermanyflagshipDecathlon Germany partnered with reverse.supply to launch a textile buy-back and resale program, expanding Decathlon's existing recommerce efforts from equipment to clothing. Decathlon customers can return used textiles for credit toward new purchases.
- BergzeitflagshipBergzeit partnered with reverse.supply to launch the 'Bergzeit RE-USE' platform — an online secondhand shop for mountaineering and outdoor articles featuring 200+ brands. The platform enables customers to sell and buy high-quality pre-owned outdoor gear.
- ORTOVOXflagshipOutdoor mountain sports brand ORTOVOX launched its 'Second Life' shop in partnership with reverse.supply, offering repaired ORTOVOX products and B-grade items to customers. Products are refurbished in ORTOVOX's internal repair workshop.
- hessnaturflagshipSustainable fashion pioneer hessnatur introduced a secondhand program supported by reverse.supply to maximize the lifespan of its garments. The partnership aligns with hessnatur's fair fashion positioning and circular economy goals.
- ARMEDANGELSflagshipSustainable fashion brand ARMEDANGELS launched a resell platform in partnership with reverse.supply, enabling customers to sell and buy secondhand ARMEDANGELS pieces. This aligns with the brand's long-standing sustainability mission.
- dariadéhcoreFashion brand dariadéh (founded by influencer Madeleine Alizadeh) operates a 'preloved by dariadéh' section powered by reverse.supply, enabling customers to buy and sell secondhand dariadéh items.
- JAN 'N JUNEcoreSustainable fashion label JAN 'N JUNE launched 'new•ish' in partnership with reverse.supply, bringing circular economy principles to the brand's product lifecycle by enabling resale of JAN 'N JUNE garments.
- GlobetrottercoreOutdoor retailer Globetrotter partnered with reverse.supply to operate a secondhand platform and collaborated on an exclusive 'Re:mix 001' upcycling collection created from 17 discarded outdoor items.
- Louis (Second Chance)minorGerman motorcycle retailer Louis operates a 'Second Chance' platform for pre-loved motorcycle gear and apparel, powered by reverse.supply's recommerce technology.
- University of UtrechtminorStudents from the Sustainable Business and Innovation and Innovation Sciences programs at the University of Utrecht conducted a 10-week consultancy project with reverse.supply, calculating the CO2 footprint of the recommerce process. Findings showed 6.6 kg CO2 saved per T-shirt.
- GIFTDminorGIFTD is a Berlin-based startup operating a platform for gifting secondhand clothing. Reverse.supply participated in GIFTD's B2B pop-up event in June 2024 by donating secondhand pieces from its partner brands (hessnatur, Patagonia, adidas) for free distribution.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Reverse.supply competitors and assessment
Company assessmentDirect peers
- The Renewal Workshop: US-based circular textile company that partners with apparel brands to manage resale, repair, and recycling of returned and unsold inventory. Closely aligned with reverse.supply's recommerce mission and brand-partner service model, with comparable end-to-end operational offerings.
- Trove (B2B Recommerce): US-based white-label recommerce platform powering branded resale for brands like Patagonia, L.L.Bean, and REI. Operates a similar model of branded trade-in portals, grading, and fulfillment services. Comparable in offering, scale of brand partners, and end-to-end managed service approach.
- Reflaunt: Singapore/Paris-based white-label recommerce technology provider for fashion brands. Directly competes with reverse.supply in offering branded resale shop infrastructure and trade-in portals to enterprise fashion customers. Operates across APAC and Europe, making it the closest functional competitor in the B2B recommerce-as-a-service category.
Broad incumbents
- Vestiaire Collective: Global C2C luxury and premium fashion resale marketplace with a B2B authentication and brand partnership arm. While primarily a consumer marketplace, its brand solutions business competes with reverse.supply for branded resale mandates, particularly in the premium segment.
- thredUP: US-based public recommerce platform operating a large-scale resale marketplace and a B2B service (Resale-as-a-Service) for brands. Provides a broader, more established alternative for brands seeking turnkey recommerce solutions, though with a marketplace-first rather than fully white-label orientation.
Emerging players
- Save Your Wardrobe: London-based digital care and recommerce platform offering garment care, repair, and resale services to brands and consumers. Overlaps with reverse.supply in the branded recommerce space, particularly through its brand partnerships and digital garment passport concept.
- Reetail: UK-based white-label recommerce platform enabling fashion brands to launch branded resale channels. Targets the same B2B brand market as reverse.supply in Europe with a comparable software-led model.
- Circlo: Circular commerce platform offering circular store solutions and resale infrastructure for fashion brands. Competes with reverse.supply in providing brand-controlled secondhand channels and circular retail experiences.
Regional players
- Helpship: German-based returns management and recommerce logistics provider serving DACH e-commerce brands. Adjacent to reverse.supply through its focus on returns processing and resale, though with a broader cross-vertical approach rather than apparel-specialized recommerce.
Others
- Revive: European recommerce operator managing branded resale shops for outdoor and lifestyle brands (e.g., Vaude, Schöffel). Operates in the same DACH market as reverse.supply with overlapping customer segments, though with a more retail-operator orientation than software-platform model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Reverse.supply social profiles
Digital presenceReverse.supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reverse.supply leadership team
Management profileNumber of profiles
Profiles3 records
Reverse.supply funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reverse.supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reverse.supply
What does Reverse.supply do?
Reverse.supply operates a white-label Recommerce-as-a-Service platform that enables fashion brands to launch branded second-hand shops and trade-in portals within their own e-commerce sites. The platform covers the full recommerce lifecycle — trade-in portal management, authentication, grading, refurbishment, photography, pricing, warehousing, and fulfillment — supported by AI (CNN-based grading) and the in-house Recommerce Hub in Berlin. Brands pay a service/transaction fee and gain a second revenue channel from resale of their own products without building recommerce infrastructure themselves.
Is Reverse.supply a public or private company?
Reverse.supply is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reverse.supply founded?
Reverse.supply was founded in 2021. It employs 51 to 100 people.
Where is Reverse.supply based?
Reverse.supply is headquartered in Berlin, Germany, in the Europe region.
How does Reverse.supply make money?
One revenue line is on record: recommerce-as-a-Service Fees.
Who are Reverse.supply's main competitors?
Direct peers on record are The Renewal Workshop, Trove (B2B Recommerce) and Reflaunt. Broad incumbents are Vestiaire Collective and thredUP. Emerging players are Save Your Wardrobe, Reetail and Circlo. Helpship is listed as a regional player. Revive is listed as an others.
Does Reverse.supply have an API?
No public API is recorded for Reverse.supply.
What industry is Reverse.supply in?
Reverse.supply's product category is Circular Retail and Recommerce Software. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFAGAL, Trade-in, Buyback & Instant Cashout Recommerce. Its NAICS code is 45951 and its SIC code is 5600.