Toters
Toters is a Lebanon-founded on-demand delivery marketplace operating across Lebanon and Iraq, connecting consumers with 4,000+ partner restaurants, grocers, and retailers via a mobile app, and offering quick-commerce through dark stores and a premium subscription.
- Company typePrivate
- Founded2017
- HeadquartersBeirut, Lebanon
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Toters does
Toters is an on-demand delivery platform founded in 2017 in Beirut, Lebanon, operating across Lebanon and Iraq with 10+ cities served. The company's core product is a mobile-first marketplace application that connects consumers with more than 4,000 partner stores — including restaurants, grocery stores, electronics retailers, pharmacies, and general retail — and routes orders to a managed courier network for fulfillment. The platform includes real-time order tracking, in-app communication between customers and drivers, and accepts both card and cash payments, with backend integrations to PCI-compliant payment gateways and GDPR-compliant data handling.\n\nBeyond its core marketplace, Toters has extended its product surface into quick-commerce through Toters Fresh, a chain of company-operated dark grocery warehouses that promise delivery in as fast as 15 minutes, and into recurring revenue through the t+ subscription program, which offers promotional benefits and delivery discounts on eligible orders. The company monetizes across five streams: variable delivery fees, small order fees applied below a threshold, marketplace commissions from partner stores, subscription recurring fees, and direct revenue from Toters Fresh operations. Ancillary offerings include courier services to third parties and payment capabilities.\n\nToters employs 600+ people across offices in Beirut (headquarters), Baghdad and Erbil (regional), and Washington, DC. The customer base is primarily individual consumers using direct-to-consumer mobile channels, while the supply side comprises restaurants, grocery stores, and retailers ranging from enterprise anchors (Burger King Lebanon) to long-tail SMBs. As of the last disclosed funding event in June 2022, the company had raised approximately $23 million across three rounds, with the $18 million Series B led by the IFC representing the largest venture investment in Iraq at the time.
Toters firmographics
Firmographics- Name
- Toters
- Legal name
- Integrated Marketplace SAL
- Website
- https://totersapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Toters is a Lebanon-founded on-demand delivery marketplace operating across Lebanon and Iraq, connecting consumers with 4,000+ partner restaurants, grocers, and retailers via a mobile app, and offering quick-commerce through dark stores and a premium subscription.
- Ownership category
- akta.pro rank
Toters industry classification
Industry- Product category
- Online Food and Grocery Delivery Platform
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), On-demand Grocery Delivery Platforms (CRAFAFAA), Crowdsourced Grocery & Convenience Delivery (TLAAAGAD)
Keywords
Where Toters is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices4 records
Markets served
Toters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Delivery Fees: Customers pay delivery fees which vary depending on store, hour, and location
- Small Order Fee (SOF): Automatically applied to orders with total value below specified threshold to ensure coverage of baseline operational costs
- Partner Store Commissions: Commission from partner restaurants, grocery stores, and retailers (4,000+ partners)
- t+ Subscription: Subscription program offering benefits, offers and promotions on eligible orders for a recurring fee
- Toters Fresh Operations: Revenue from operating Toters Fresh dark grocery stores delivering within 15 minutes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery |
| Subscription | Monthly | t+ Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Toters product offering
Product offeringCore offering
Toters operates a multi-category on-demand delivery marketplace across Lebanon and Iraq, connecting individual consumers with 4,000+ partner restaurants, grocery stores, electronics retailers, and pharmacies through a mobile super-app. The platform also runs Toters Fresh, a chain of company-operated dark grocery warehouses that deliver essentials in as fast as 15 minutes, and offers the t+ subscription program that provides recurring benefits and promotions on eligible orders.
Product overview
Toters is a super app offering an on-demand delivery platform that connects customers with local restaurants, grocers, electronics stores, pharmacies, and other nearby stores. The core product is the Toters App, which enables users to browse, order, and track deliveries in real-time. The platform operates with over 4,000 partner stores across Lebanon and Iraq. Toters also operates Toters Fresh, a sub-brand of dark grocery warehouses that provide rapid 15-minute delivery service. The t+ Subscription is a premium membership add-on offering fee reductions and promotional benefits on eligible orders.
Differentiator
Problem solved
Functional benefit
Brands
- Toters Fresh: Chain of dark grocery warehouses that deliver essentials in as fast as 15 minutes
Products and services
- Toters App A mobile and web super-application that allows customers to order deliveries from local restaurants, grocers, electronics stores, pharmacies, and any nearby stores; connects customers with partner stores and couriers for quick delivery within Lebanon and Iraq.
- Toters Fresh A chain of company-operated dark grocery warehouses that deliver essential groceries and household items in as fast as 15 minutes, providing quick-commerce grocery fulfillment directly to consumers.
- t+ Subscription A monthly subscription program offering eligible users benefits, offers, and promotions on eligible orders meeting a minimum order value, including fee reductions and priority access to promotions.
Quantifiable outcome
- Millions of orders delivered monthly
- +2 more outcomes
Companies that use Toters
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Toters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature3 records
Toters partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Burger King LebanonflagshipDelivery partner for flame grilling burgers. Burger King emphasizes quality, service, and cleanliness, choosing suppliers carefully to deliver highest level of fresh food.
- The SlowcoreRestaurant partner using Toters to reach community/clients in user-friendly manner at home or office.
- Meat The FishcoreSeafood restaurant providing customers with favorite dishes through reliable and fast delivery service.
- Mario e MariocoreItalian restaurant partner noting smooth process and top-notch service quality.
- Pick a PokeminorPoke restaurant that can reach huge audience with little effort through Toters platform.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Toters competitors and assessment
Company assessmentBroad incumbents
- Wolt: DoorDash-owned on-demand food and retail delivery platform operating across Europe and select MENA-adjacent markets; comparable in operating model and in the playbook of layering verticals on a single consumer app.
- Glovo: Delivery Hero-owned multi-category on-demand delivery app with a global footprint; competes with Toters in the same 'app for everything' category and serves as a broad incumbent benchmark for unit economics and expansion.
- Uber Eats: Global on-demand food and grocery delivery product from Uber; a broad incumbent benchmark for the delivery marketplace model and a likely competitor if it expands deeper into Iraq and Lebanon.
- Deliveroo: Publicly-listed global on-demand restaurant and grocery delivery platform; useful incumbent benchmark for marketplace take-rates, courier economics, and category extension strategies relevant to Toters.
Direct peers
- Talabat: MENA's largest on-demand food and grocery delivery platform owned by Delivery Hero; competes head-on with Toters in the restaurant-meal and quick-commerce categories across the Arab world, including in markets like Iraq and the Levant.
- Careem Delivery: Uber-owned super-app with a food, grocery, and courier delivery vertical; directly comparable to Toters as a multi-category delivery marketplace serving consumers and merchants across the Middle East.
- HungerStation: Leading Saudi-based restaurant delivery platform (Delivery Hero), with a model of on-demand restaurant and grocery delivery that closely mirrors Toters' marketplace-plus-quick-commerce approach.
- Jahez: Saudi-listed food and grocery delivery platform with own dark stores and courier logistics, structurally similar to Toters in combining a third-party marketplace with verticalized quick-commerce.
- Mrsool: Middle Eastern on-demand delivery platform operating a courier-based marketplace across multiple categories; comparable to Toters in user-acquisition model, multi-category scope, and reliance on gig couriers.
Emerging players
- Getir: Pioneer of the 10–15 minute grocery quick-commerce model via owned dark stores; closely comparable to Toters Fresh and indicative of the unit-economic profile of verticalized q-commerce at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Toters social profiles
Digital presenceToters compliance and trust
Trust signalCompliance2 records
Toters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toters leadership team
Management profileNumber of profiles
Profiles5 records
Toters subsidiaries and ownership
Company hierarchySubsidiaries1 record
Toters funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toters
What does Toters do?
Toters operates a multi-category on-demand delivery marketplace across Lebanon and Iraq, connecting individual consumers with 4,000+ partner restaurants, grocery stores, electronics retailers, and pharmacies through a mobile super-app. The platform also runs Toters Fresh, a chain of company-operated dark grocery warehouses that deliver essentials in as fast as 15 minutes, and offers the t+ subscription program that provides recurring benefits and promotions on eligible orders.
Is Toters a public or private company?
Toters is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toters founded?
Toters was founded in 2017. It employs 501 to 1,000 people.
Where is Toters based?
Toters is headquartered in Beirut, Lebanon, in the Middle East region.
How does Toters make money?
Five revenue lines are on record. Delivery Fees are the primary driver. The others are small Order Fee (SOF), partner Store Commissions, t+ Subscription and toters Fresh Operations.
Who are Toters's main competitors?
Broad incumbents on record are Wolt, Glovo, Uber Eats and Deliveroo. Direct peers are Talabat, Careem Delivery, HungerStation, Jahez and Mrsool. Getir is listed as an emerging player.
Does Toters have an API?
No public API is recorded for Toters.
What industry is Toters in?
Toters's product category is Online Food and Grocery Delivery Platform. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 492110 and its SIC code is 4210.