What Synaigy does

Synaigy (legal entity: synaigy GmbH) is a German digital experience company headquartered in Cologne with a secondary office in Dortmund, founded in 2011 and operating as a subsidiary of the TIMETOACT GROUP IT services conglomerate. The firm combines agency, consulting, and technology competencies to deliver end-to-end digital transformation services—Digital-Consulting, E-Commerce platform implementation, User Experience & Design, Product Information Management (PIM), Web Analytics, Digital Workbench, and Cloud Services—for B2B clients across the DACH region.

The company's core technology offering is platform-agnostic consulting and implementation across more than 25 partner platforms, including AWS, Google Cloud, OVHcloud, Shopware, Intershop, commercetools, Spryker, VTEX, Emporix, HCL Commerce, Pimcore, Algolia, Adobe, Tealium, Centric Software, and Prodexa. AI-powered search and personalization are delivered via integrations with Algolia, Searchhub, Batteryincluded, ODOSCOPE, and Brytes. Beyond services, Synaigy has productized two standalone tools: the Cloud Comparison tool (comparison.cloud), co-developed with OVHcloud to evaluate hyperscaler vs. European sovereign cloud providers, and the BFSG Website Check, which validates sites against German BFSG and WCAG 2.1 accessibility standards.

Synaigy monetizes through professional services engagements (strategy, implementation) and managed services / hosting contracts, with quote-based pricing and multi-year contract cadences. Go-to-market is enterprise field sales supplemented by technology-partner referrals. The customer base spans named enterprise logos across manufacturing, retail, wholesale, lighting, automotive, and consumer goods. In 2025, Synaigy merged with interactive tools, broadening its service portfolio into digital strategy, corporate websites, and Digital Experience Platforms while continuing to operate within TIMETOACT GROUP.

Name

Synaigy

Legal name

synaigy GmbH

Website

https://synaigy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Synaigy is a German digital experience agency, part of TIMETOACT GROUP, that delivers end-to-end digital transformation services—including e-commerce, PIM, analytics, UX/UI, and cloud consulting—to B2B enterprises primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Experience Consulting & E-Commerce Implementation Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Data, Analytics & AI Consulting (BPAHAEAF), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Digital experience services
• E-commerce consulting
• Digital transformation consulting
• Commerce platform implementation
• PIM implementation services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Consulting Services: Strategic consulting engagements including digital strategy, customer journey analysis, and digital transformation roadmaps. Delivered through workshops, advisory services, and ongoing consulting relationships.
2. Implementation Services: Technical implementation of e-commerce, CMS, PIM, and analytics platforms. Project-based engagements typically ranging from several months with defined scope and deliverables.
3. Managed Services and Hosting: Ongoing hosting, managed services, and operational support for deployed platforms. Recurring revenue from maintenance contracts and continuous optimization services.
4. Cloud Services: Cloud infrastructure services including migration, setup, and management. May include reselling cloud infrastructure services from partners like AWS and OVHcloud.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Synaigy is a digital experience services company that combines agency, consulting, and technology competencies to deliver end-to-end digital transformation for B2B and B2C commerce clients. The company provides digital strategy consulting, e-commerce and PIM platform implementation, UX/UI design, web analytics, AI-powered search and personalization, and managed cloud services across 25+ technology platforms. Following its 2025 merger with interactive tools, Synaigy operates as part of TIMETOACT GROUP with offices in Köln and Dortmund, serving enterprise clients primarily in the DACH region.

Product overview

Synaigy is a Digital Experience Company that provides consulting and implementation services rather than a single software product. The company offers a portfolio of professional services organized around digital transformation, including Digital-Consulting (strategic analysis, strategy definition, match plan creation, implementation and introduction support, success measurement), E-Commerce (platform implementation and optimization), User Experience & Design, Product Information Management (PIM), Webanalyse (analytics, tracking, tag management, reporting), Digital Workbench, and Cloud Services. These services are delivered using various technology platforms and partners including Shopware, commercetools, Intershop, VTEX, Spryk er, Algolia, and Pimcore. Additionally, Synaigy provides specialized tools including Cloud Comparison (comparison.cloud) for cloud provider comparison and BFSG Website Check for accessibility compliance validation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital-Consulting Strategic consulting services for digital transformation, including strategic analysis, strategy definition, match plan creation, implementation support, introduction support, and success measurement. Designed for enterprise clients undergoing digital transformation.
• E-Commerce Implementation End-to-end e-commerce implementation and consulting services, including platform selection, implementation, and optimization for B2B and B2C commerce clients.
• User Experience & Design UX/UI design services focused on creating customer-centric digital experiences, including design thinking workshops and prototyping.
• Product Information Management (PIM) Implementation PIM implementation and consulting services for centralizing and managing product data across multiple channels and touchpoints, using platforms such as Centric Software, Eggheads PIM Suite, Pimcore, and Prodexa.
• Web Analytics (Webanalyse) Web analytics services including tracking concepts, tag management, and reporting dashboards to analyze and understand customer behavior, using Adobe, Google, and Tealium.
• Digital Workbench Strategic digital workbench services for ongoing digital operations, continuous optimization, and managed improvements of client platforms.
• Cloud Services Cloud infrastructure and migration services, including cloud comparison and sovereign cloud solutions, delivered across hyperscalers (AWS) and European cloud providers (OVHcloud).
• Cloud Comparison (comparison.cloud) Cloud comparison tool providing structured information on hyperscalers vs. European cloud providers including services, regions, compliance, and security for informed cloud selection decisions.
• BFSG Website Check / Accessibility Check Free accessibility compliance check tool that evaluates websites against the Barrierefreiheitsstärkungsgesetz (BFSG) requirements and WCAG 2.1 guidelines.

Quantifiable outcome

• B2BEST Barometer 2026: Co-developed study with ECC KÖLN and OVHcloud surveying 200 wholesalers and manufacturers on digital resilience and sovereignty.
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered core and flagship.

• interactive toolscoreStrategic or Co-development Partner · 1 January 2025interactive tools and synaigy have merged, combining their expertise under one roof. interactive tools brings capabilities in digital strategy, creation, corporate websites, and Digital Experience Platforms, while synaigy contributes digital commerce and AI expertise. Customers continue to work with their existing teams.
• TIMETOACT GROUPcoreStrategic or Co-development PartnerSynaigy is part of the TIMETOACT GROUP, a German IT services organization. The group includes subsidiaries focused on digital workplace, enterprise content management, and IT infrastructure services. Synaigy brings digital commerce and AI capabilities to the group portfolio.
• AWSflagshipTechnology or IntegrationAdvanced AWS partner providing cloud infrastructure services. AWS partnership enables delivery of cloud-native commerce and AI solutions on AWS infrastructure.
• GoogleflagshipTechnology or IntegrationPartner for AI and analytics solutions. Collaborates on Google Cloud AI services and analytics implementations for client projects.
• OVHcloudflagshipTechnology or IntegrationEuropean cloud partner providing sovereign cloud infrastructure. Co-developed Cloud Comparison tool (comparison.cloud) and B2BEST Barometer 2026 research initiative.
• ShopwareflagshipTechnology or IntegrationCertified Shopware partner with extensive implementation experience. Multiple successful client implementations documented on website.
• Intershop Commerce SuiteflagshipTechnology or IntegrationIntershop partner with deep expertise in B2B commerce implementations. Featured as partner on website with multiple client case studies.
• commercetoolsflagshipTechnology or IntegrationPartner for composable commerce implementations using commercetools platform.
• SprykkerflagshipTechnology or IntegrationCertified Spryker partner for enterprise e-commerce implementations.
• VTEXflagshipTechnology or IntegrationTechnology partner and collaborator on AI commerce solutions. Joint thought leadership through podcast appearances and industry events.
• AlgoliacoreTechnology or IntegrationPartner for AI-powered search solutions. Implements Algolia search for e-commerce clients.
• AdobecoreTechnology or IntegrationPartner for Adobe Analytics implementations and marketing cloud solutions.
• PimcorecoreTechnology or IntegrationPartner for Pimcore enterprise open-source platform implementations including CMS and PIM capabilities.
• storyblokcoreTechnology or IntegrationPartner for headless CMS implementations using storyblok platform.
• ECC KÖLNcoreStrategic or Co-development PartnerResearch partnership with ECC KÖLN (IFH KÖLN) for the B2BEST Barometer 2026, surveying 200 companies on digital resilience and sovereignty in B2B commerce.
• EmporixcoreTechnology or IntegrationPartner for Emporix B2B commerce platform implementations. Joint presentation at K5 2026 on End-to-End AI.
• HCL CommercecoreTechnology or IntegrationPartner for HCL Commerce platform implementations.
• CoreMediacoreTechnology or IntegrationPartner for CoreMedia Content Cloud implementations.
• TealiumcoreTechnology or IntegrationPartner for tag management and customer data platform implementations.
• Centric SoftwarecoreTechnology or IntegrationPartner for Centric PLM and product information management solutions.
• EggheadscoreTechnology or IntegrationPartner for Eggheads PIM Suite implementations.
• ProdexacoreTechnology or IntegrationPartner for Prodexa PIM platform implementations, including documented client success with Neschen.
• ActindocoreTechnology or IntegrationPartner for Digital Operations Platform (DOP) implementations combining ERP and commerce capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• valantic: German-headquartered digital transformation and commerce consultancy offering strategy, implementation, and managed services across SAP, CX, and commerce platforms. Closest direct peer given similar service portfolio, geographic focus on DACH, and platform-agnostic positioning.
• dotSource: German digital commerce agency headquartered in Jena with deep Shopware, Adobe Commerce, and Spryker implementation expertise. Highly comparable given similar vendor partnerships, B2B commerce focus, and project-to-managed services model.
• Sycor: German IT consultancy and SAP/microsoft partner offering digital transformation services to mid-market industrial clients. Comparable mid-size German peer serving similar manufacturing and wholesale customer segments.
• OSF Commerce: Global digital commerce consultancy specialized in Salesforce Commerce, SAP Commerce, commercetools, and Shopify implementations. Direct peer in commerce-focused transformation with similar multi-platform implementation model.
• nexum: Cologne-based digital agency offering strategy, creation, technology, and media services with a comparable mix of consulting and implementation work. Same home city and similar mid-size German digital agency profile make this a tight peer.
• Integer (Integer Group): German digital agency specialized in commerce, content, and CRM with similar platform-agnostic implementation approach. Comparable mid-size peer serving enterprise German clients across retail and manufacturing.

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy inside Publicis Groupe, with strong commerce and engineering practices. Larger incumbent competing for the same enterprise B2B commerce transformation RFPs that Synaigy targets.
• Arvato Systems: Bertelsmann-owned IT services subsidiary with a sizable digital commerce practice alongside broader ERP, CRM, and supply chain services. Larger scale incumbent that overlaps with Synaigy in commerce implementation but competes across a much wider portfolio.
• T-Systems: Deutsche Telekom subsidiary offering large-scale IT and digital services including commerce platforms and cloud. Overlaps with Synaigy on enterprise B2B transformation but operates at significantly greater scale across multiple geographies.
• Accenture Song: Global digital transformation and customer experience arm of Accenture. Competes with Synaigy for enterprise B2B commerce transformation deals where scale, global delivery, and multi-vendor capability are required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synaigy
• Facebookfacebook.com/synaigy
• LinkedInlinkedin.com/company/synaigy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synaigy