Workwize
Workwize is an Amsterdam-based platform that automates the full IT hardware lifecycle — procurement, deployment, tracking, retrieval, refurbishment, and disposal — for global enterprises with distributed workforces across 120+ countries, combining software automation with owned warehouses and 80+ HRIS/MDM/ITSM integrations.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Workwize does
Workwize B.V. is an Amsterdam-headquartered, AI-driven IT hardware asset management platform that automates the full equipment lifecycle — procurement, deployment, tracking, retrieval, refurbishment, and disposal — for organizations with distributed global workforces. The platform combines software automation with operational logistics: HRIS-triggered provisioning delivers MDM-enrolled, pre-configured devices to employees in 120+ countries via owned warehouses in 14+ markets, while automated offboarding workflows retrieve devices with prepaid labels and certified GDPR/HIPAA data erasure. Native integrations span 80+ HRIS, MDM, ITSM, and identity platforms including Workday, BambooHR, Jamf, Intune, ServiceNow, Okta, and Rippling, and a 2026 Model Context Protocol (MCP) integration extends the platform to AI tools such as Claude and Zapier for no-code workflow automation. The company holds SOC 2 Type II and ISO 27001 certifications.
Workwize generates revenue through a combination of subscription-based managed services (priced by team size and geographic scope) and hardware pass-through from local sourcing at retail prices in 120 countries, with buy/lease/hybrid financing options. It sells exclusively through direct enterprise field sales, offering 30-minute custom demos and pilot programs to IT, HR, Finance, and Procurement buyers at global organizations; contracts are multi-year and quote-based. The company cites 20-40% cost savings vs. internal vendor management and reports enterprise outcomes including $1.4M annual savings at HighLevel, 4.1x ROI at Embraer EMEA, and 1,200 devices delivered within a year at Swapfiets, with a customer base that includes DuckDuckGo, HelloFresh, Ingenico, Preply, and Pleo.
The company was founded in 2020 and is privately held. In January 2025 it closed a $13 million Series A led by Klass Capital with participation from Peak and Graduate Entrepreneur Fund, bringing total disclosed funding to approximately $15.3 million. Use of proceeds included launching a US office in New York and doubling headcount from a 51-100 base. The company is structured as a Dutch B.V. (Besloten Vennootschap) and operates with offices in Amsterdam and New York.
Workwize firmographics
Firmographics- Name
- Workwize
- Legal name
- Workwize B.V.
- Website
- https://goworkwize.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workwize is an Amsterdam-based platform that automates the full IT hardware lifecycle — procurement, deployment, tracking, retrieval, refurbishment, and disposal — for global enterprises with distributed workforces across 120+ countries, combining software automation with owned warehouses and 80+ HRIS/MDM/ITSM integrations.
- Ownership category
- akta.pro rank
Workwize industry classification
Industry- Product category
- IT Asset Management
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH), Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where Workwize is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Workwize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Hardware Procurement Services: Revenue generated from sourcing and delivering IT hardware (laptops, devices, accessories) to organizations globally. Workwize sources devices from local vendors at retail prices with no cross-border shipping or tariff exposure. Supports buy, lease, or hybrid financing models.
- Managed Services (Device Lifecycle Management): Ongoing managed services covering deployment, tracking, retrieval, refurbishment, data erasure, and disposal of IT assets. Pricing based on team size and service scope with 20-40% cost savings reported compared to managing vendors internally.
- Device Configuration and Pre-provisioning: Zero-touch device configuration including MDM enrollment, app installation, security policy application, and pre-configuration before delivery to employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organization size and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Workwize product offering
Product offeringCore offering
Workwize is an AI-driven IT hardware asset management platform that automates the full lifecycle of employee devices for organizations with distributed workforces. The platform covers global procurement from local vendors, pre-configured deployment with MDM enrollment, real-time asset tracking, automated offboarding retrieval with certified data erasure, and compliant disposal across 120+ countries.
Product overview
Workwize is a unified platform for global IT hardware lifecycle management, combining software automation with logistics operations to handle the complete device journey from procurement through disposal. The platform consists of the core Workwize Platform as the central dashboard, supported by integrated modules covering Global Procurement (local sourcing in 120 countries), IT Asset Management (real-time tracking), Automated Onboarding and Offboarding (HRIS-triggered provisioning and retrieval), Repairs & Refurbishment, Self-Service Portal (employee-facing device requests), Mobile Device Management (pre-enrollment), Global Warehousing (14+ countries), IT Asset Retrieval, and IT Asset Disposal (certified erasure). An optional ROI Calculator add-on helps prospects quantify savings. The platform differentiates through owned warehouse infrastructure, native integrations with 80+ HRIS/MDM/ITSM systems, and full lifecycle automation rather than point solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Workwize Platform
- ROI Calculator
Quantifiable outcome
- 4.1x ROI achieved vs manual procurement processes (Embraer EMEA)
- +6 more outcomes
Companies that use Workwize
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Workwize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature10 records
Workwize partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- WorkdaycoreNative integration with Workday HRIS system enabling automated device provisioning triggered by employee records and seamless HR workflow automation.
- BambooHRcoreNative integration with BambooHR enabling automated hardware provisioning based on HR events.
- JamfcoreNative integration with Jamf MDM for Apple device management, enabling pre-enrollment and automated configuration of Mac devices.
- Microsoft IntunecoreNative integration with Microsoft Intune MDM enabling pre-configuration and security policy application for Windows devices.
- Apple Business ManagercoreIntegration with Apple Business Manager for zero-touch device enrollment and automated Apple device provisioning.
- ServiceNowcoreIntegration with ServiceNow ITSM platform enabling hardware request approvals and ticket management within existing IT service workflows.
- OktacoreIntegration with Okta identity management platform for user provisioning and access control tied to device assignment.
- SlackcoreIntegration with Slack for hardware status notifications, approval workflows, and team communication within existing collaboration tools.
- Microsoft TeamscoreIntegration with Microsoft Teams for hardware status notifications and approval workflows within Microsoft collaboration ecosystem.
- Microsoft Entra IDcoreIntegration with Microsoft Entra ID (formerly Azure Active Directory) for identity management and conditional access tied to device compliance.
- HiBobcoreNative integration with HiBob HRIS enabling automated device provisioning based on employee onboarding events.
- PersoniocoreNative integration with Personio HRIS enabling automated hardware workflows triggered by employee lifecycle events.
- RipplingcoreNative integration with Rippling HRIS and IT management platform enabling automated device provisioning and offboarding workflows.
- JiracoreIntegration with Jira ITSM for ticket management and hardware-related workflow tracking within Atlassian ecosystem.
- ZapiercoreIntegration with Zapier automation platform enabling no-code workflows for device ordering, delivery tracking, and retrieval triggers through MCP (Model Context Protocol).
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Workwize competitors and assessment
Company assessmentDirect peers
- Firstbase: US-based platform providing end-to-end IT hardware lifecycle management for remote and distributed teams, directly competing with Workwize on global device provisioning, retrieval, and asset management.
- GroWrk: Global IT equipment management platform offering procurement, deployment, retrieval, and disposal services for distributed workforces — closely overlapping Workwize's core offering and customer base.
- Hofy: UK/Europe-based provider of office equipment and IT hardware for remote and hybrid employees, competing directly with Workwize in device provisioning, retrieval, and lifecycle support for distributed teams.
Broad incumbents
- SHI International: Major IT solutions and hardware lifecycle provider offering procurement, deployment, and asset management services globally; overlaps with Workwize's enterprise IT hardware management motion.
- CDW: Large IT hardware reseller and solutions provider offering procurement, configuration, and lifecycle services to enterprises; competes with Workwize on global sourcing and device management, but as part of a broader portfolio.
- Jamf: Apple-focused MDM incumbent with expanding device management and lifecycle capabilities; competes with Workwize on MDM pre-enrollment and Apple device provisioning, especially in education and Mac-heavy enterprises.
- HP Device as a Service: Incumbent offering combining HP hardware procurement with managed lifecycle services; competes with Workwize at the device-as-a-service layer but is tied to HP-branded hardware rather than vendor-agnostic sourcing.
- ServiceNow Hardware Asset Management: IT service management incumbent with a hardware asset management module integrated into its broader enterprise platform; overlaps with Workwize on asset tracking and lifecycle governance but lacks owned logistics.
- Lenovo Device Manager / Lenovo TruScale: Hardware OEM offering DaaS-style device lifecycle services bundled with Lenovo hardware; overlaps with Workwize's procurement and managed services for enterprises seeking OEM-aligned offerings.
Emerging players
- Rippling: Unified HR, IT, and operations platform that bundles device provisioning, MDM, and offboarding into its core product; partially competes with Workwize via native IT lifecycle features for SMB and mid-market customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Workwize social profiles
Digital presenceWorkwize compliance and trust
Trust signalCompliance3 records
Workwize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workwize leadership team
Management profileNumber of profiles
Workwize funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workwize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workwize
What does Workwize do?
Workwize is an AI-driven IT hardware asset management platform that automates the full lifecycle of employee devices for organizations with distributed workforces. The platform covers global procurement from local vendors, pre-configured deployment with MDM enrollment, real-time asset tracking, automated offboarding retrieval with certified data erasure, and compliant disposal across 120+ countries.
Is Workwize a public or private company?
Workwize is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workwize founded?
Workwize was founded in 2020. It employs 101 to 250 people.
Where is Workwize based?
Workwize is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Workwize make money?
Three revenue lines are on record. IT Hardware Procurement Services are the primary driver. The others are managed Services (Device Lifecycle Management) and device Configuration and Pre-provisioning.
Who are Workwize's main competitors?
Direct peers on record are Firstbase, GroWrk and Hofy. Broad incumbents are SHI International, CDW, Jamf, HP Device as a Service, ServiceNow Hardware Asset Management and Lenovo Device Manager / Lenovo TruScale. Rippling is listed as an emerging player.
Does Workwize have an API?
Yes. Workwize offers a public API that enables developers to connect custom workflows to the platform. The API is used for integrating with procurement and finance systems, enabling organizations to connect Workwize to any custom workflow they need. Additionally, Workwize offers an MCP (Model Context Protocol) integration that connects with AI tools like Claude and Zapier, allowing users to automate workflows such as ordering laptops for new hires, checking delivery status, or triggering device retrieval through simple prompts or no-code automations. Developer documentation is at www.goworkwize.com.
What industry is Workwize in?
Workwize's product category is IT Asset Management. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEAHAH, Workflow Automation for IT & Ops (Runbooks, Job Scheduling). Its NAICS code is 54151 and its SIC code is 7372.