GroWrk Remote
GroWrk is a cloud-based IT asset lifecycle management platform for distributed organizations, unifying procurement, zero-touch deployment, retrieval, and certified disposition across 150+ countries for 500+ IT teams, with integrated AI support (GroWbot 2.0 on GPT-4) and 40+ HRIS/identity/MDM integrations.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GroWrk Remote does
GroWrk (legally Pada Ventures, Inc.) is a cloud-based IT asset lifecycle management platform for distributed and remote-first organizations, founded in 2019 and headquartered in Los Angeles with a fully remote team of 51-100 employees. The platform unifies procurement, zero-touch deployment, MDM enrollment, retrieval, and certified end-of-life disposition into a single dashboard, operating as an Apple-enrolled reseller and Windows OEM partner in 150+ countries to enable true Apple ADE and Windows Autopilot provisioning before devices leave the warehouse. The technology stack combines NIST 800-88 certified wiping, 40+ native two-way integrations (Workday, BambooHR, Okta, Microsoft 365, Google Workspace, Intune, Jira, Slack), and an open API, with GroWbot 2.0 — a GPT-4-powered AI support assistant launched in May 2024 — embedded in-product for IT support and shipment visibility.
GroWrk serves 500+ IT teams and reports 20,000+ end-user employees served and 50,000+ devices recovered globally. Customers span startups (OfferUp, Pi Health, Orium, Erudit, SiteTuners) and enterprise (Upwork, Brex, CBRE, Commvault, Elastic, Acronis, Criteo, Hims, Paylocity, Olaplex, Exabeam, Skillsoft, VaynerMedia, Illumio, RemotePass, Oyster HR, Handshake, Netguru, PandaDoc, Recurly, Shippo). The company addresses pain points including fragmented multi-vendor IT asset workflows, lack of local legal entities in new hiring markets, slow cross-border procurement, and manual retrieval from departing remote employees.
GroWrk operates a hybrid GTM: a sales-led Enterprise and Flex subscription motion with dedicated Solutions Engineers and Customer Success Managers, plus a self-serve A La Carte pay-as-you-go platform aimed at sub-50-employee companies. Revenue streams include Enterprise and Flex subscriptions, hardware resale/margin from local resellers, corporate laptop rental/leasing (3-36 month OpEx terms), managed retrieval and ITAD services with certified wiping and resale grading, and professional implementation services. Pricing is custom-quoted for Enterprise and Flex and per-operation for A La Carte; SOC 2 Type 2, GDPR, CCPA, and NIST 800-88 certifications support audit-ready positioning for regulated buyers.
GroWrk Remote firmographics
Firmographics- Name
- GroWrk Remote
- Legal name
- Pada Ventures, Inc.
- Website
- https://growrk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GroWrk is a cloud-based IT asset lifecycle management platform for distributed organizations, unifying procurement, zero-touch deployment, retrieval, and certified disposition across 150+ countries for 500+ IT teams, with integrated AI support (GroWbot 2.0 on GPT-4) and 40+ HRIS/identity/MDM integrations.
- Ownership category
- akta.pro rank
GroWrk Remote industry classification
Industry- Product category
- IT Asset Management
- NAICS
- Computer Systems Design and Related Services (5415), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
- akta.pro secondary industries
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
Keywords
Where GroWrk Remote is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GroWrk Remote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- A La Carte Pay-as-You-Go Platform: Free platform access; customers pay a one-time per-operation fee for each procurement, retrieval, storage, or device management action they perform. Itemized billing; no platform fee or workstation fee. Targets small/mid-market customers and 0-100 employee startups.
- Flex / Mid-Market Subscription Plan: Subscription-style plan recommended for customers needing to procure more than 45 devices; positioned above the A La Carte threshold and below the full Enterprise plan.
- Enterprise Subscription Plan: Custom-quoted enterprise contracts (500-1000+ employees) including dedicated Solutions Engineers, Customer Success Managers, global SLA, Workday-grade integrations, and bundled deployment, support, retrieval, and disposition services.
- IT Hardware Resale / Procurement Margin: Procurement of laptops, monitors, and peripherals (Apple, Dell, etc.) sourced via local resellers; revenue includes the cost of devices plus deployment, configuration, and lifecycle services, with credit checks (NET terms) offered via Master Services Agreements.
- Corporate Laptop Rental & IT Equipment Leasing: Per-device monthly OpEx rental (3-36 month terms, extendable) covering hardware, deployment, mid-term swaps, support, and end-of-term retrieval and wiping; converts CapEx to predictable OpEx for customers.
- Managed Retrieval & IT Asset Disposition Services: Per-device fee for laptop retrieval, NIST 800-88 data wiping, resale grading, and certified e-waste recycling in 150+ countries; a managed services stream on top of the platform subscription.
- Professional / Implementation Services: Implementation and configuration services for enterprise customers (e.g., guided Workday integration setup, Apple ADE onboarding, ABM/Intune zero-touch configuration), included with Enterprise plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | A La Carte - free platform, pay per operation, for customers under ~45 devices and small/remote teams |
| Subscription | Monthly | Flex plan - for customers procuring more than 45 devices (not publicly priced, demo required) |
| Subscription | Multi-year contract | Enterprise - custom-quoted for 500-1000+ employee companies with global footprint |
| Unit Pricing | Monthly | Corporate laptop rental - OpEx monthly per-device, 3-36 month terms |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
GroWrk Remote product offering
Product offeringCore offering
GroWrk provides a cloud-based IT asset lifecycle management platform that lets distributed and remote-first companies procure, deploy, manage, retrieve, and dispose of corporate laptops and peripherals across 150+ countries. The platform unifies global procurement (as an Apple-enrolled reseller and Windows OEM partner), zero-touch deployment via Apple ADE / Windows Autopilot / Intune, MDM-ready enrollment, inventory tracking, retrieval from departing employees, NIST 800-88 certified data wiping, and resale or R2-aligned recycling, with an integrated GPT-4 powered AI assistant (GroWbot) and 40+ native two-way integrations plus an open API.
Product overview
GroWrk Remote operates a single unified IT asset management platform (core product: IT Asset Management Software) extended through a set of modules and services that cover the full hardware lifecycle. The platform includes IT Onboarding, IT Procurement, IT Deployment Services, and Automated Device Enrollment as the front-end of the lifecycle; Laptop Retrieval Service and IT Asset Disposal / IT Asset Disposition Services as the back-end; an AI-powered IT Support module delivered through the GroWbot chatbot; and flexible consumption options (A La Carte, Corporate Laptop Rental, and Leasing IT Equipment). An integrations layer of 40+ pre-built connectors plus an open API ties the platform to HRIS, Identity & SSO, MDM, Communication, and ticketing systems.
Differentiator
Problem solved
Functional benefit
Brands
- GroWbot: AI-powered IT support assistant (versions 1.0 and 2.0) leveraging GPT-4, providing 24/7 IT support, platform help, and real-time shipment updates, built and operated by GroWrk.
- GroWrk A La Carte
Products and services
- IT Asset Management Software Central cloud-based platform for managing the full lifecycle of corporate IT assets (laptops, desktops, peripherals) across distributed workforces, providing a single source of truth for inventory, assignments, and policy compliance, with 40+ native two-way integrations plus an open API.
- A La Carte (pay-as-you-go IT asset management platform) Self-serve, free-to-sign-up offering that lets companies use GroWrk's procurement, deployment, retrieval, storage, and disposal capabilities on a per-operation basis with itemized billing and no platform or workstation fee. Designed for startups and teams under ~45-50 devices.
- Corporate Laptop Rental Per-device monthly rental of laptops and IT equipment on 3-36 month (extendable) terms that includes hardware, deployment, MDM enrollment, support, and end-of-term retrieval and certified wiping, converting CapEx into predictable OpEx.
- Leasing IT Equipment Leasing offering that lets companies lease IT equipment (laptops and peripherals) through GroWrk instead of buying, with the lease managed within the GroWrk platform.
- IT Hardware Procurement Sourcing and procurement of laptops, monitors, and peripherals (Apple, Dell, etc.) via local resellers in 150+ countries, with options to buy, rent, or lease and with NET credit terms available via Master Services Agreements.
- IT Deployment Services Service that images, configures, and ships ready-to-use devices to end users, including zero-touch enrollment into MDM via Apple ADE / Windows Autopilot / Intune, with a standard 7-business-day global deployment SLA.
- Laptop Retrieval Service End-of-lifecycle retrieval service that collects laptops and other hardware from departing or remote employees in 150+ countries for redeployment, NIST 800-88 certified data wiping, or recycling, with localized logistics, customs handling, on-site pickup, and real-time tracking.
- IT Asset Disposition Services (ITAD) Broader IT Asset Disposition service offering that bundles secure NIST 800-88 data wiping, resale grading, and R2-aligned recycling for retired or recovered corporate devices, with certificates of destruction logged in the GroWrk dashboard.
- GroWbot AI-powered IT Support AI-driven IT support module providing an in-product chatbot (GroWbot, powered by OpenAI GPT-4) that answers device and order questions, creates tickets, and takes autonomous actions on behalf of users, with 24/7 availability and automatic escalation.
- Flex / Mid-Market Subscription Plan Subscription-style plan recommended for mid-market customers needing to procure more than 45 devices, positioned between A La Carte and Enterprise.
- Enterprise Subscription Plan Custom-quoted enterprise contract for 500-1000+ employee companies that includes dedicated Solutions Engineers, Customer Success Managers, global SLA, Workday-grade integrations, and bundled deployment, support, retrieval, and disposition services.
Quantifiable outcome
- Reduces retrieval time per device from 2-4 hours (DIY) to 15 minutes
- +7 more outcomes
Companies that use GroWrk Remote
Customer profileNamed customers45 records
Segments5 records
Ideal customer profiles4 records
GroWrk Remote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
GroWrk Remote partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- BambooHRcoreNative two-way HRIS integration: sync BambooHR employee directory with GroWrk for automated provisioning and deprovisioning. Featured in the Integrations gallery under the HRIS category.
- WorkdayflagshipEnterprise HRIS integration using Workday Web Services (WWS) APIs; maps HCM fields (worker type, supervisory org, location, cost center, hire/termination date) to GroWrk actions. Configured with a dedicated GroWrk Solutions Engineer as part of the Enterprise plan, with cost-center attribution and compliance-ready operations.
- OktacoreIdentity-driven device assignment and offboarding via Okta SSO/IDP; called out as a planned use in the Illumio case study.
- Google WorkspacecoreConnect Google Workspace directory for one-click device assignment and provisioning/deprovisioning.
- Microsoft 365coreProvision and retrieve devices for the customer's Microsoft 365 tenant; central to GroWrk's Windows Autopilot and Intune-based zero-touch deployment offering.
- Apple (Apple Business Manager / Apple Deployment Programs)flagshipGroWrk operates as an Apple-enrolled reseller in 150+ countries, enabling Apple Automated Device Enrollment (ADE / DEP) - devices are registered to the customer's Apple Business Manager tenant before they leave the warehouse, delivering true zero-touch setup.
- Microsoft (Windows Autopilot / OEM partners)coreGroWrk sources Windows laptops through OEM partners and assigns them to the customer's Microsoft tenant, enabling Windows Autopilot zero-touch deployment and Intune enrollment before delivery.
- HubSpotcoreHubSpot is used as GroWrk's marketing automation and CRM platform (visible from the recurring /hub/ and hsCtaAttrib tracking parameters in the source pages, e.g., portalId=21789811).
- Google (Google Analytics & Google AdSense)coreGroWrk uses Google Analytics for website traffic analysis and Google AdSense for advertising/targeting cookies, as disclosed in the cookie policy.
- JAMS (arbitration provider)minorNamed binding arbitration provider for any dispute between GroWrk and its customers; arbitration conducted in Los Angeles County, California unless otherwise agreed.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
GroWrk Remote competitors and assessment
Company assessmentBroad incumbents
- Ivanti: Ivanti is a broad IT asset management and unified endpoint management incumbent offering ITSM, ITAM and UEM modules that overlap with GroWrk's device lifecycle and asset-tracking capabilities inside larger enterprise IT estates.
- Jamf: Jamf is the established Apple device management incumbent with a broad enterprise footprint; it competes with GroWrk's Apple ADE/Autopilot deployment and could move further into procurement and retrieval.
- ManageEngine (Zoho): ManageEngine offers IT asset management, endpoint management and MDM suites that compete with GroWrk's inventory and lifecycle modules, especially on price-sensitive mid-market and enterprise customers.
- Iron Mountain: Iron Mountain's Asset Lifecycle Management and ITAD business directly competes with GroWrk's retrieval and certified disposition services and could extend further into procurement and deployment.
- ServiceNow: ServiceNow's IT Asset Management and Hardware Asset Management modules sit in many of the same enterprise IT stacks that buy GroWrk, and could expand deeper into procurement and lifecycle workflows that today GroWrk handles.
Emerging players
- JumpCloud: JumpCloud offers unified directory, identity, SSO and device management that overlaps with GroWrk's identity-driven provisioning and MDM integration story; it is increasingly a partner but could also compete for parts of the lifecycle stack.
- Kandji: Kandji is an Apple-focused MDM and endpoint security platform that is extending into zero-touch deployment and Apple ADE workflows, directly overlapping with GroWrk's Apple-device automation capabilities for distributed teams.
- Hexnode: Hexnode is a unified endpoint management (UEM) vendor with growing zero-touch deployment and device-lifecycle features that overlap GroWrk's MDM-led onboarding and retrieval flows.
Direct peers
- Hofy: Hofy is a UK-based laptop-as-a-service and global IT equipment management platform for remote teams, offering procurement, deployment, retrieval, leasing, and ITAD — the closest direct peer to GroWrk in product, target customer (distributed-first companies), and global-country coverage.
- Workwize: Workwize provides global IT asset lifecycle management (procurement, deployment, retrieval, disposal) for remote and hybrid workforces, with similar self-serve and managed offerings to GroWrk's A La Carte and Enterprise plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GroWrk Remote social profiles
Digital presenceGroWrk Remote compliance and trust
Trust signalCompliance5 records
GroWrk Remote financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroWrk Remote leadership team
Management profileNumber of profiles
Profiles2 records
GroWrk Remote funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroWrk Remote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroWrk Remote
What does GroWrk Remote do?
GroWrk provides a cloud-based IT asset lifecycle management platform that lets distributed and remote-first companies procure, deploy, manage, retrieve, and dispose of corporate laptops and peripherals across 150+ countries. The platform unifies global procurement (as an Apple-enrolled reseller and Windows OEM partner), zero-touch deployment via Apple ADE / Windows Autopilot / Intune, MDM-ready enrollment, inventory tracking, retrieval from departing employees, NIST 800-88 certified data wiping, and resale or R2-aligned recycling, with an integrated GPT-4 powered AI assistant (GroWbot) and 40+ native two-way integrations plus an open API.
Is GroWrk Remote a public or private company?
GroWrk Remote is a private company. It is classified as venture growth investor backed and is currently operating.
When was GroWrk Remote founded?
GroWrk Remote was founded in 2019. It employs 51 to 100 people.
Where is GroWrk Remote based?
GroWrk Remote is headquartered in Los Angeles, United States, in the North America region.
How does GroWrk Remote make money?
Seven revenue lines are on record. A La Carte Pay-as-You-Go Platform is the primary driver. The others are flex / Mid-Market Subscription Plan, enterprise Subscription Plan, IT Hardware Resale / Procurement Margin, corporate Laptop Rental & IT Equipment Leasing, managed Retrieval & IT Asset Disposition Services and professional / Implementation Services.
Who are GroWrk Remote's main competitors?
Broad incumbents on record are Ivanti, Jamf, ManageEngine (Zoho), Iron Mountain and ServiceNow. Emerging players are JumpCloud, Kandji and Hexnode. Direct peers are Hofy and Workwize.
Does GroWrk Remote have an API?
Yes. GroWrk offers an open API alongside 40+ pre-built integrations, allowing developers to build custom connections to GroWrk's IT asset management platform. Developers can use the API to build their own integrations or connect custom workflows to GroWrk's procurement, deployment, retrieval, and asset management capabilities.
What industry is GroWrk Remote in?
GroWrk Remote's product category is IT Asset Management. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 5415 and its SIC code is 7373.